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September 2026 Edition, expanded tier · The six flagship models on every category, as published . The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index › GTM › Marketing › ABM · September 2026 Edition

Account-based marketing platforms

Asked as “account-based marketing platform”, and as “ABM platform”, on behalf of a mid-market B2B software company. 27 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
52%
AdRoll ABM
Clear leader
52AdRoll ABM156sense11HubSpot Marketing Hub22others

52% of first choices, clear leader.

ShowinginAll 112 categories in the September 2026 Edition →

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01AdRoll ABM52%15%33endorsed leadernewNew since September 2026: not ranked then, 52% now.
026sense15%39%31criticized challengernewNew since September 2026: not ranked then, 15% now.
03HubSpot Marketing Hub11%20%25accepted challengernewNew since September 2026: not ranked then, 11% now.
04Demandbase7%42%33criticized challengernewNew since September 2026: not ranked then, 7% now.
Show the one product at 0%, ordered by negative rate
05Terminus0%44%18criticized challengernewNew since September 2026: not ranked then, 0% now.

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
AdRoll ABM vs 6senseAdRoll ABM vs HubSpot Marketing HubAdRoll ABM vs Demandbase
All six head-to-head pages: the top four products, each against each
6sense vs HubSpot Marketing Hub6sense vs DemandbaseHubSpot Marketing Hub vs Demandbase

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01AdRoll ABM52%
026sense15%
03HubSpot Marketing Hub11%
04Demandbase7%
05Terminus0%

What they warned about

Four of six models held their first choice under the paraphrase. Claude Opus 5 and Perplexity Sonar Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
6sense
39%
12 of 31 labels negative · 6 of 6 models · 3 hard negative
“Verdict: Avoid these unless you are an enterprise-level company with pristine CRM hygiene” Gemini 3.1 Pro, negative prompt
Demandbase
42%
14 of 33 labels negative · 6 of 6 models · 3 hard negative
“Verdict: Avoid these unless you are an enterprise-level company with pristine CRM hygiene” Gemini 3.1 Pro, negative prompt
Terminus
44%
8 of 18 labels negative · 5 of 6 models · 1 hard negative
“Legacy Terminus: generally avoid” GPT-5.6 Sol, negative prompt
HubSpot Marketing Hub
20%
5 of 25 labels negative · 5 of 6 models
“I wouldn't buy Marketing Hub Professional *solely* for budget ABM: it starts at $800/month billed annually, plus $3,000 onboarding” GPT-6 Astra, budget prompt

What they cite

Six of the six models returned a source list in this edition: six return the pages they cited.

Sites the answers cite

32 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 527 links across 152 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.

abmatic.ai
17 answers · 56 citations · 4 models
demandbase.com
vendor site · Demandbase16 answers · 18 citations · 5 models
gartner.com
vendor site · Gartner15 answers · 16 citations · 3 models
g2.com
13 answers · 16 citations · 5 models
influ2.com
vendor site · Influ211 answers · 12 citations · 6 models
ziellab.com
11 answers · 11 citations · 4 models
pipeline.zoominfo.com
vendor site · ZoomInfo10 answers · 14 citations · 3 models
factors.ai
vendor site · Factors.ai10 answers · 12 citations · 6 models
saashero.net
9 answers · 14 citations · 4 models
adroll.com
vendor site · AdRoll8 answers · 11 citations · 3 models
zenabm.com
vendor site · ZenABM8 answers · 11 citations · 4 models
cognism.com
vendor site · Cognism8 answers · 9 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

gartner.com/reviews/market/account-based-marketing-platforms
15 answers · 3 models
ziellab.com/post/top-12-account-based-marketing-platforms-for-b2b-sales-tea…
11 answers · 4 models
g2.com/categories/account-based-marketing
9 answers · 5 models
demandbase.com/blog/account-based-marketing-solutions
8 answers · 3 models
improvado.io/blog/6sense-vs-demandbase
8 answers · 2 models
influ2.com/blog/abm-platforms
8 answers · 4 models
abmatic.ai/blog/abm-tools-comparison-1
7 answers · 2 models
pipeline.zoominfo.com/marketing/top-account-based-marketing-platforms
7 answers · 2 models
pipelineroad.com/agency/blog/abm-tools-comparison
7 answers · 2 models
tofuhq.com/post/the-10-best-account-based-marketing-tools-of-2026
7 answers · 3 models

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “account-based marketing platform”, “best account-based marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
AdRoll ABM adroll.com52%204110052,27318
6sense 6sense.com
6sense 15%, 6sense Revenue AI 0%		15%61849,500316108,788$1,209120
HubSpot parent site
HubSpot Marketing Hub 11%		11%991368,0009,776
Apollo.io apollo.io7%101033,100396111,60894
Demandbase demandbase.com7%5815,40021142,531342
Factors.ai factors.ai4%5459018,319319
Abmatic AI abmatic.ai4%20300872
Madison Logic madisonlogic.com0%31880221,7815
Influ2 influ2.com0%341,000101,453$12117
ZoomInfo parent site
ZoomInfo Marketing 0%		0%51135,0001,810

Google's top ten for the two searches hold 15 sites; 6 of them are among the sites the models cited here (demandbase.com, factors.ai, g2.com, gartner.com, pipeline.zoominfo.com, zenabm.com). The first result for “account-based marketing platform” is forbes.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best account-based marketing platform for a mid-market B2B software company?”Paraphrase“Which ABM platform would you recommend to a mid-sized B2B software company?”Comparative“What are the top account-based marketing platforms and how do they differ?”Budget-constrained“What is the best account-based marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an account-based marketing platform. What should we look at?”Negative“Which account-based marketing platforms should I avoid or be cautious about?”
Claude Opus 56sense
Four alternativesAdRoll ABM, Demandbase, HubSpot Marketing Hub, ZoomInfo Marketing
against: Abmatic AIAdRoll ABMChanged
Five alternatives6sense, Clay, Demandbase, Koala, Warmly
against: HubSpot Marketing Hub, Influ26sense, Demandbase
Three alternativesAdRoll ABM, Madison Logic, ZoomInfo Marketing
against: TerminusAdRoll ABM
Seven alternativesAlbacross, Apollo.io, Clay, Dealfront, HubSpot Marketing Hub, Influ2, LinkedIn Ads + Sales Navigator
against: 6sense, Demandbase, Terminusno first choice
Two alternativesAdRoll ABM, Demandbase
against: 6sense, Demandbase, Terminus
Claude Opus 4.8AdRoll ABM, HubSpot Marketing Hub
Three alternatives6sense, Demandbase, Terminus
AdRoll ABM, HubSpot Marketing HubHeldagainst: 6sense, Demandbase6sense, Demandbase
Three alternativesAdRoll ABM, HubSpot Marketing Hub, Terminus
Apollo.io, HubSpot Marketing Hub
Two alternativesAbmatic AI, AdRoll ABM
against: Terminusno first choiceagainst: 6sense, Demandbase
GPT-6 AstraAdRoll ABM
Three alternatives6sense, Demandbase, HubSpot Marketing Hub
AdRoll ABMHeld
Two alternatives6sense, Demandbase
6sense, Demandbase
Five alternativesAdRoll ABM, DemandScience — incorporating Terminus, HubSpot Marketing Hub, Influ2, Madison Logic
Factors.ai
One alternativeApollo.io
against: HubSpot Marketing Hub6sense, Demandbase
Two alternativesAdRoll ABM, Madison Logic
against: 6sense, AdRoll ABM, DemandScience, Demandbase, Terminus
GPT-5.6 SolAdRoll ABM
Two alternatives6sense, HubSpot Marketing Hub
against: DemandbaseAdRoll ABMHeld
Two alternatives6sense, HubSpot Marketing Hub
against: Demandbase6sense, Demandbase
Six alternativesAdRoll ABM, Adobe Marketo Engage, HubSpot Marketing Hub, Influ2, Madison Logic, Terminus
Apollo.io
Two alternativesDealfront, Factors.ai
against: 6sense, AdRoll ABM, Demandbase, HubSpot Marketing Hub6sense, Demandbase
Four alternativesAdRoll ABM, HubSpot Marketing Hub, Influ2, Madison Logic
against: 6sense, AdRoll ABM, DemandScience, Demandbase, Foundry ABM, Terminus
Gemini 3.1 ProAdRoll ABM
Four alternatives6sense, Demandbase, HubSpot Marketing Hub, Terminus
AdRoll ABMHeld
Five alternatives6sense Revenue AI, Apollo.io, Demandbase, HubSpot Marketing Hub, ZoomInfo Marketing
against: Terminus6sense
Three alternativesAdRoll ABM, Demandbase, Terminus
against: HubSpot Marketing HubAdRoll ABM
Four alternativesFactors.ai, Foundry ABM, HubSpot Marketing Hub, ZenABM
against: 6sense, Demandbase6sense
Three alternativesAdRoll ABM, Demandbase, Terminus
against: 6sense, AdRoll ABM, Common Room, Demandbase, Metadata.io, StackAdapt, Terminus
Perplexity Sonar ProAdRoll ABM
Two alternativesAbmatic AI, HubSpot Marketing Hub
against: 6sense, DemandbaseAbmatic AI, AdRoll ABMChanged
Three alternatives6sense, Demandbase, HubSpot Marketing Hub
6sense, Demandbase
Six alternativesAdRoll ABM, HubSpot Marketing Hub, Influ2, Terminus/ABX, Userled, ZoomInfo Marketing
AdRoll ABM
One alternativeHubSpot Marketing Hub
against: 6sense, Demandbaseno first choiceagainst: 6sense, AdRoll ABM, Demandbase, HubSpot Marketing Hub, Terminus/ABX, ZoomInfo Marketing
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Opus 5claude-opus-52026-09-09 14:34yes2345 s
Direct recommendationClaude Opus 4.8claude-opus-4-82026-09-09 14:35yes2347 s
Direct recommendationGPT-6 Astragpt-6-astra2026-09-09 14:36yes537 s
Direct recommendationGPT-5.6 Solgpt-5.6-sol2026-09-09 14:37yes538 s
Direct recommendationGemini 3.1 Progemini-3.1-pro-preview2026-09-09 14:36yes842 s
Direct recommendationPerplexity Sonar Prosonar-pro2026-09-09 14:35yes157 s
ParaphraseClaude Opus 5claude-opus-52026-09-09 14:38yes2160 s
ParaphraseClaude Opus 4.8claude-opus-4-82026-09-09 14:39no014 s
ParaphraseGPT-6 Astragpt-6-astra2026-09-09 14:40yes424 s
ParaphraseGPT-5.6 Solgpt-5.6-sol2026-09-09 14:41yes531 s
ParaphraseGemini 3.1 Progemini-3.1-pro-preview2026-09-09 14:40yes843 s
ParaphrasePerplexity Sonar Prosonar-pro2026-09-09 14:39yes205 s
ComparativeClaude Opus 5claude-opus-52026-09-09 14:42yes3860 s
ComparativeClaude Opus 4.8claude-opus-4-82026-09-09 14:43yes3853 s
ComparativeGPT-6 Astragpt-6-astra2026-09-09 14:44yes949 s
ComparativeGPT-5.6 Solgpt-5.6-sol2026-09-09 14:46yes863 s
ComparativeGemini 3.1 Progemini-3.1-pro-preview2026-09-09 14:43no028 s
ComparativePerplexity Sonar Prosonar-pro2026-09-09 14:43yes178 s
Budget constrainedClaude Opus 5claude-opus-52026-09-09 14:46yes2650 s
Budget constrainedClaude Opus 4.8claude-opus-4-82026-09-09 14:49yes37139 s
Budget constrainedGPT-6 Astragpt-6-astra2026-09-09 14:50yes532 s
Budget constrainedGPT-5.6 Solgpt-5.6-sol2026-09-09 14:51yes436 s
Budget constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-09 14:50yes836 s
Budget constrainedPerplexity Sonar Prosonar-pro2026-09-09 14:49yes207 s
Scale constrainedClaude Opus 5claude-opus-52026-09-09 14:52yes3851 s
Scale constrainedClaude Opus 4.8claude-opus-4-82026-09-09 14:53no024 s
Scale constrainedGPT-6 Astragpt-6-astra2026-09-09 14:54yes640 s
Scale constrainedGPT-5.6 Solgpt-5.6-sol2026-09-09 14:55yes770 s
Scale constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-09 14:53no034 s
Scale constrainedPerplexity Sonar Prosonar-pro2026-09-09 14:53yes2015 s
Negative framingClaude Opus 5claude-opus-52026-09-09 14:57yes2866 s
Negative framingClaude Opus 4.8claude-opus-4-82026-09-09 15:05yes34492 s
Negative framingGPT-6 Astragpt-6-astra2026-09-09 15:08yes445 s
Negative framingGPT-5.6 Solgpt-5.6-sol2026-09-09 15:09yes978 s
Negative framingGemini 3.1 Progemini-3.1-pro-preview2026-09-09 15:07yes1497 s
Negative framingPerplexity Sonar Prosonar-pro2026-09-09 15:05yes2010 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
HubSpot read as HubSpot Marketing Hub
HubSpot (with ABM features) read as HubSpot Marketing Hub
HubSpot ABM read as HubSpot Marketing Hub
HubSpot ABM Tools read as HubSpot Marketing Hub
HubSpot ABM tools read as HubSpot Marketing Hub
HubSpot's ABM tools read as HubSpot Marketing Hub
HubSpot's native ABM tooling read as HubSpot Marketing Hub
HubSpot’s native ABM tools read as HubSpot Marketing Hub
Salesforce read as Salesforce Marketing Cloud Account Engagement
ZoomInfo read as ZoomInfo Marketing
ZoomInfo (GTM Studio) read as ZoomInfo Marketing
ZoomInfo Marketing OS read as ZoomInfo Marketing
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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