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September 2026 Edition, expanded tier · The six flagship models on every category, as published . The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index › GTM › Marketing › AI visibility · September 2026 Edition

AI visibility and answer engine tracking tools

Asked as “AI visibility and answer engine tracking tool”, and as “tool for tracking brand visibility in AI answers”, on behalf of a mid-market B2B software company. 28 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.

Standing · first-choice share
25%
Peec AIand Otterly
Contested · Peec AI 25%
25Otterly25Peec AI14Profound36others

25% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Peec AI25%12%26accepted challengernewNew since September 2026: not ranked then, 25% now.
02Otterly25%17%24accepted challengernewNew since September 2026: not ranked then, 25% now.
03Profound14%28%29criticized challengernewNew since September 2026: not ranked then, 14% now.
04Scrunch11%7%15accepted challengernewNew since September 2026: not ranked then, 11% now.
05Semrush AI Visibility Toolkit4%14%21accepted challengernewNew since September 2026: not ranked then, 4% now.
06HubSpot AEO Tool4%18%11accepted challengernewNew since September 2026: not ranked then, 4% now.
Show the one product at 0%, ordered by negative rate
07Ahrefs Brand Radar0%25%16criticized challengernewNew since September 2026: not ranked then, 0% now.

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
Peec AI vs OtterlyPeec AI vs ProfoundPeec AI vs Scrunch
All fifteen head-to-head pages: the top six products, each against each
Peec AI vs Semrush AI Visibility ToolkitPeec AI vs HubSpot AEO ToolOtterly vs ProfoundOtterly vs ScrunchOtterly vs Semrush AI Visibility ToolkitOtterly vs HubSpot AEO ToolProfound vs ScrunchProfound vs Semrush AI Visibility ToolkitProfound vs HubSpot AEO ToolScrunch vs Semrush AI Visibility ToolkitScrunch vs HubSpot AEO ToolSemrush AI Visibility Toolkit vs HubSpot AEO Tool

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Peec AI25%
02Otterly25%
03Profound14%
04Scrunch11%
05Semrush AI Visibility Toolkit4%
06HubSpot AEO Tool4%
07Ahrefs Brand Radar0%

What they warned about

Two of six models held their first choice under the paraphrase. Claude Opus 4.8, GPT-5.6 Sol, Gemini 3.1 Pro and Perplexity Sonar Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Profound
28%
8 of 29 labels negative · 4 of 6 models · 1 hard negative
“I recommend bypassing enterprise-heavy compliance tools like Profound.” Gemini 3.1 Pro, paraphrase prompt
Otterly
17%
4 of 24 labels negative · 4 of 6 models
“Choosing it mainly because of the $29 price | The base plan covers four engines; Claude, Gemini and Google AI Mode are add-ons.” GPT-5.6 Sol, negative prompt
Ahrefs Brand Radar
25%
4 of 16 labels negative · 3 of 6 models
“Don’t present estimated impressions as measured AI impressions... Useful for discovery and competitive research.” GPT-6 Astra, negative prompt
Peec AI
12%
3 of 26 labels negative · 3 of 6 models
“Worth evaluating, but I would interpret its results as visibility under sampled conditions—not a census of what buyers see.” GPT-6 Astra, negative prompt

What they cite

Six of the six models returned a source list in this edition: six return the pages they cited.

Sites the answers cite

33 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 562 links across 215 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.

tryprofound.com
22 answers · 28 citations · 5 models
semrush.com
vendor site · Semrush19 answers · 23 citations · 6 models
visible.seranking.com
vendor site · SE Ranking16 answers · 21 citations · 3 models
frase.io
vendor site · Frase12 answers · 12 citations · 3 models
llmclicks.ai
vendor site · LLMclicks.ai12 answers · 12 citations · 3 models
alhena.ai
10 answers · 12 citations · 3 models
otterly.ai
vendor site · Otterly10 answers · 10 citations · 4 models
integrate.io
vendor site · Integrate9 answers · 9 citations · 4 models
visiblie.com
vendor site · Visiblie9 answers · 9 citations · 3 models
peec.ai
8 answers · 9 citations · 2 models
scrunch.com
vendor site · Scrunch8 answers · 9 citations · 4 models
airops.com
vendor site · AirOps7 answers · 7 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

frase.io/blog/the-10-best-ai-visibility-tools-in-2026
12 answers · 3 models
llmclicks.ai/blog/top-ai-visibility-tracker-tools
12 answers · 3 models
visible.seranking.com/blog/best-ai-visibility-tools
12 answers · 3 models
integrate.io/blog/best-ai-visibility-tracking-tools
9 answers · 4 models
tryprofound.com/blog/best-ai-visibility-tools-for-marketing-agencies
9 answers · 3 models
visiblie.com/blog/best-ai-visibility-tools
9 answers · 3 models
alhena.ai/blog/best-ai-visibility-tools-ecommerce
7 answers · 2 models
peec.ai/pricing
7 answers · 2 models
airops.com/blog/answer-engine-optimization-tools
6 answers · 3 models
amplitude.com/compare/best-ai-visibility-monitoring-tools
6 answers · 2 models

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “ai visibility and answer engine tracking tool”, “best ai visibility and answer engine tracking tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Peec AI peec.ai25%1122,400121,16241
Otterly otterly.ai25%12488051,61223
Profound tryprofound.com14%14390,5002,28442,887$318501
Scrunch scrunch.com11%478,1002,9572,89714
Semrush parent site
Semrush AI Visibility Toolkit 4%		4%11890,5002,055
HubSpot parent site
HubSpot AEO Tool 4%		4%90368,0009,776
AthenaHQ athenahq.ai4%331,00047327
SE Ranking seranking.com
SE Visible 4%, SE Ranking 0%		4%888,100207309,691 company$2,632506
RadarKit radarkit.ai4%2
Trakkr trakkr.ai4%4

Google's top ten for the two searches hold 17 sites; 1 of them are among the sites the models cited here (tryprofound.com). The first result for “ai visibility and answer engine tracking tool” is tryprofound.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best AI visibility and answer engine tracking tool for a mid-market B2B software company?”Paraphrase“Which tool for tracking brand visibility in AI answers would you recommend to a mid-sized B2B software company?”Comparative“What are the top AI visibility and answer engine tracking tools and how do they differ?”Budget-constrained“What is the best AI visibility and answer engine tracking tool for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an AI visibility and answer engine tracking tool. What should we look at?”Negative“Which AI visibility and answer engine tracking tools should I avoid or be cautious about?”
Claude Opus 5Peec AI
Three alternativesAhrefs Brand Radar, Profound, Semrush AI Visibility Toolkit
against: OtterlyPeec AIHeld
Five alternativesAhrefs Brand Radar, Conductor, HubSpot AEO Tool, Otterly, Semrush AI Visibility Toolkit
against: Profound, ScrunchProfound
Six alternativesBrandlight, Knowatoa, Otterly, Peec AI, SE Visible, Scrunch
against: Ahrefs Brand Radar, HubSpot AEO Tool, Moz, Semrush AI Visibility ToolkitOtterly
Five alternativesAIclicks, Dageno AI, HubSpot AEO Tool, Knowatoa, SE Ranking
against: Peec AI, Profoundno first choicenothing named
Claude Opus 4.8Profound
Two alternativesOtterly, Trakkr
Otterly, Semrush AI Visibility ToolkitChanged
Two alternativesProfound, SE Ranking
Otterly, Profound
Four alternativesAhrefs Brand Radar, Frase, SE Ranking, Semrush AI Visibility Toolkit
Otterly, Peec AI
Three alternativesAhrefs Brand Radar, SE Ranking, Semrush AI Visibility Toolkit
no first choicenothing named
GPT-6 AstraPeec AI
Two alternativesProfound, Scrunch
Peec AIHeld
One alternativeProfound
Peec AI, Profound
Six alternativesAhrefs Brand Radar, AthenaHQ, Evertune, Otterly, Scrunch, Semrush AI Visibility Toolkit
Otterly
One alternativePromptmonitor
Peec AI, Profound, Scrunch
Two alternativesConductor, Semrush AI Visibility Toolkit
against: Ahrefs Brand Radar, HubSpot AEO Tool, Otterly, Peec AI, Profound, Semrush AI Visibility Toolkit
GPT-5.6 SolScrunch
Two alternativesHubSpot AEO Tool, Peec AI
against: ProfoundHubSpot AEO ToolChanged
Two alternativesPeec AI, Semrush AI Visibility Toolkit
against: Ahrefs Brand Radar, ProfoundProfound
Six alternativesAhrefs Brand Radar, HubSpot AEO Tool, Otterly, Peec AI, Scrunch, Semrush AI Visibility Toolkit
Otterly
One alternativeLLMrefs
against: Profound, RankscaleProfound, Scrunch
Three alternativesAhrefs Brand Radar, Peec AI, Semrush AI Visibility Toolkit
against: Ahrefs Brand Radar, Otterly, Peec AI, Profound, Semrush AI Visibility Toolkit
Gemini 3.1 ProPeec AI, RadarKit
Five alternativesGoodie, Otterly, Profound, SE Ranking, Semrush AI Visibility Toolkit
AthenaHQ, MaxAEOChanged
Five alternativesGeoptie, Mentionova, Otterly, Peec AI, SE Ranking
against: ProfoundProfound
Eleven alternativesAirOps, Foglift, LLM Pulse, Otterly, Peec AI, RadarKit, Rankscale, SE Ranking, Semrush AI Visibility Toolkit, Shadow, ZipTie
Otterly
Three alternativesGeoptie, HubSpot AEO Tool, ZipTie
Profound
Three alternativesAirOps, Geoptie, Shadow
nothing named
Perplexity Sonar ProTrakkr
Three alternativesFrase, Peec AI, Profound
against: OtterlySE VisibleChanged
Two alternativesFrase, Peec AI
Profound, Scrunch
Five alternativesAhrefs Brand Radar, Otterly, Peec AI, Rankscale, Semrush AI Visibility Toolkit
Otterly
Three alternativesAnalyze AI, Indexly, Peec AI
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Opus 5claude-opus-52026-09-08 14:58yes3360 s
Direct recommendationClaude Opus 4.8claude-opus-4-82026-09-08 14:59yes3662 s
Direct recommendationGPT-6 Astragpt-6-astra2026-09-08 15:01yes434 s
Direct recommendationGPT-5.6 Solgpt-5.6-sol2026-09-08 15:02yes461 s
Direct recommendationGemini 3.1 Progemini-3.1-pro-preview2026-09-08 15:00yes1353 s
Direct recommendationPerplexity Sonar Prosonar-pro2026-09-08 14:59yes1811 s
ParaphraseClaude Opus 5claude-opus-52026-09-08 15:03yes2273 s
ParaphraseClaude Opus 4.8claude-opus-4-82026-09-08 15:04yes3259 s
ParaphraseGPT-6 Astragpt-6-astra2026-09-08 15:05yes331 s
ParaphraseGPT-5.6 Solgpt-5.6-sol2026-09-08 15:06yes550 s
ParaphraseGemini 3.1 Progemini-3.1-pro-preview2026-09-08 15:05yes1035 s
ParaphrasePerplexity Sonar Prosonar-pro2026-09-08 15:04yes209 s
ComparativeClaude Opus 5claude-opus-52026-09-08 15:08yes2585 s
ComparativeClaude Opus 4.8claude-opus-4-82026-09-08 15:09yes3759 s
ComparativeGPT-6 Astragpt-6-astra2026-09-08 15:11yes1068 s
ComparativeGPT-5.6 Solgpt-5.6-sol2026-09-08 15:13yes1097 s
ComparativeGemini 3.1 Progemini-3.1-pro-preview2026-09-08 15:10no043 s
ComparativePerplexity Sonar Prosonar-pro2026-09-08 15:09yes2014 s
Budget constrainedClaude Opus 5claude-opus-52026-09-08 15:14yes3764 s
Budget constrainedClaude Opus 4.8claude-opus-4-82026-09-08 15:15yes3167 s
Budget constrainedGPT-6 Astragpt-6-astra2026-09-08 15:17yes240 s
Budget constrainedGPT-5.6 Solgpt-5.6-sol2026-09-08 15:17yes535 s
Budget constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-08 15:16yes1133 s
Budget constrainedPerplexity Sonar Prosonar-pro2026-09-08 15:15yes2010 s
Scale constrainedClaude Opus 5claude-opus-52026-09-08 15:19yes2495 s
Scale constrainedClaude Opus 4.8claude-opus-4-82026-09-08 15:20no034 s
Scale constrainedGPT-6 Astragpt-6-astra2026-09-08 15:22yes754 s
Scale constrainedGPT-5.6 Solgpt-5.6-sol2026-09-08 15:23yes983 s
Scale constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-08 15:21no043 s
Scale constrainedPerplexity Sonar Prosonar-pro2026-09-08 15:20yes1515 s
Negative framingClaude Opus 5claude-opus-52026-09-08 15:25yes2382 s
Negative framingClaude Opus 4.8claude-opus-4-82026-09-08 15:26yes2455 s
Negative framingGPT-6 Astragpt-6-astra2026-09-08 15:28yes762 s
Negative framingGPT-5.6 Solgpt-5.6-sol2026-09-08 15:29yes873 s
Negative framingGemini 3.1 Progemini-3.1-pro-preview2026-09-08 15:27yes1739 s
Negative framingPerplexity Sonar Prosonar-pro2026-09-08 15:26yes2013 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

ShowHide
Claude Opus 5
2 of 4 flipped
Claude Opus 4.8
3 of 4 flipped
GPT-6 Astra
1 of 5 flipped
GPT-5.6 Sol
2 of 5 flipped
Gemini 3.1 Pro
3 of 6 flipped
Perplexity Sonar Pro
3 of 4 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Ahrefs read as Ahrefs Brand Radar
BrightEdge read as BrightEdge AI Catalyst
HubSpot read as HubSpot AEO Tool
HubSpot (AEO Tool) read as HubSpot AEO Tool
HubSpot AEO read as HubSpot AEO Tool
HubSpot AI Search Grader / AEO Grader read as HubSpot AEO Tool
Semrush read as Semrush AI Visibility Toolkit
Semrush (AI Visibility Toolkit) read as Semrush AI Visibility Toolkit
Writesonic read as Writesonic GEO
seoClarity read as seoClarity ArcAI
Unresolved, counted raw
Adobe
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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