Video marketing and hosting
Asked as “video hosting platform for marketing”, and as “business video hosting and analytics tool”, on behalf of a mid-market B2B software company. 24 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
71%
WistiaClear leader
71Wistia17YouTube08Vidyard04others
71% of first choices, clear leader.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the one product at 0%, ordered by negative rate
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All six head-to-head pages: the top four products, each against each
One product takes 71% of first choices here, so the chart would put four markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Two products carry a negative rate above 25% in this category.
What they warned about
Four of six models held their first choice under the paraphrase. Claude Opus 4.8 and Gemini 3.1 Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
YouTube38%
10 of 26 labels negative · 6 of 6 models · 3 hard negative
“Avoid for landing pages where an ad-free, tightly controlled viewing experience is essential.” GPT-6 Astra, negative prompt
Brightcove56%
10 of 18 labels negative · 5 of 6 models · 1 hard negative
“| Brightcove | ~$199/mo | Enterprise (skip this) |” Claude Opus 5, budget prompt
Vimeo21%
7 of 33 labels negative · 5 of 6 models
“Vimeo was acquired by Bending Spoons and has since restructured pricing and cut staff... ask pointed questions about roadmap and support” Claude Opus 5, scale prompt
Vidyard14%
4 of 29 labels negative · 3 of 6 models
“Verify the exact package carefully: its free plan currently does not include general video hosting” GPT-5.6 Sol, negative prompt
What they cite
Six of the six models returned a source list in this edition: six return the pages they cited.
Sites the answers cite
30 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 508 links across 171 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Vidyard21 answers · 27 citations · 5 models
vendor site · Wistia19 answers · 33 citations · 5 models
vendor site · Swarmify17 answers · 46 citations · 4 models
vendor site · Gumlet13 answers · 24 citations · 4 models
11 answers · 11 citations · 4 models
vendor site · Vimeo10 answers · 12 citations · 4 models
vendor site · Capterra8 answers · 11 citations · 3 models
vendor site · Cinema88 answers · 9 citations · 3 models
vendor site · Google Search7 answers · 13 citations · 2 models
vendor site · Dacast7 answers · 7 citations · 3 models
7 answers · 7 citations · 3 models
vendor site · movingimage7 answers · 7 citations · 4 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
14 answers · 3 models
11 answers · 4 models
10 answers · 3 models
7 answers · 2 models
7 answers · 3 models
7 answers · 4 models
7 answers · 3 models
7 answers · 2 models
6 answers · 4 models
6 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video hosting platform for marketing”, “video hosting platform for marketing”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Wistia wistia.com | 71% | 199 | 14,800 | 151 | 42,328 | $312 | 95 | |
| YouTube youtube.com | 17% | 133 | 226,000,000 | 723,494 | 3,335,384,769 | $40 | 7 | |
| Vidyard vidyard.com | 8% | 144 | 8,100 | 103 | 248,936 | $5 | 52 | |
| Vimeo vimeo.com | 4% | 178 | 301,000 | 5,563 | 5,708,986 | 13 | 1 | |
| SproutVideo sproutvideo.com | 0% | 75 | 880 | 29 | 3,963 | 3 | 4 | |
| Gumlet gumlet.com | 0% | 29 | 880 | 10 | 38,211 | 9 | 7 | |
| Mux | 0% | |||||||
| Cloudflare Stream cloudflare.com | 0% | 16 | 4,995,413 | 111 | ||||
| Goldcast goldcast.io | 0% | 71 | 4,400 | 42 | 6,549 | 24 | ||
| Hippo Video hippovideo.io | 0% |
Google's top ten for the two searches hold 15 sites; 4 of them are among the sites the models cited here (gumlet.com, movingimage.com, swarmify.com, vimeo.com). The first result for “best video hosting platform for marketing” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best video hosting platform for marketing for a mid-market B2B software company?”Paraphrase“Which business video hosting and analytics tool would you recommend to a mid-sized B2B software company?”Comparative“What are the top video hosting platforms for marketing and how do they differ?”Budget-constrained“What is the best video hosting platform for marketing for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a video hosting platform for marketing. What should we look at?”Negative“Which video hosting platforms for marketing should I avoid or be cautious about?”
Claude Opus 5WistiaWistiaHeldagainst: YouTubeVidyard, Wistiaagainst: BrightcoveWistiaagainst: Brightcove, SproutVideo, VidyardWistiaagainst: Vimeoagainst: Azure Media Services, Inspire, Loom, Veoh, Vidyard, Vimeo, Wistia, YouTube
Four alternatives
Brightcove, Goldcast, Vidyard, VimeoFour alternatives
Brightcove, Goldcast, Vidyard, VimeoEight alternatives
Cloudflare Stream, Gumlet, Hippo Video, Loom, Mux, Swarmify, Vimeo, YouTubeFive alternatives
Gumlet, HubSpot, Jetpack VideoPress, Vimeo, YouTubeThree alternatives
Brightcove, Kaltura, VidyardClaude Opus 4.8Vidyard, Wistiaagainst: Brightcove, VimeoWistiaChangedagainst: BrightcoveWistiaagainst: Cinema8YouTubeno first choiceagainst: Facebook Video, TikTok, Vidyard, Vimeo, YouTube
One alternative
YouTubeTwo alternatives
Vidyard, VimeoFour alternatives
SproutVideo, Vidyard, Vimeo, YouTubeThree alternatives
Vidyard, Vimeo, WistiaGPT-6 AstraWistiaWistiaHeldWistia, YouTubeagainst: BrightcoveYouTubeVimeo, Wistiaagainst: Brightcove, Google Drive, Vimeo, Wistia, YouTube
Two alternatives
Vidyard, VimeoOne alternative
VidyardTwo alternatives
Vidyard, VimeoOne alternative
WistiaTwo alternatives
Brightcove, VidyardGPT-5.6 SolWistiaWistiaHeldagainst: BrightcoveWistia, YouTubeYouTubeagainst: Wistiano first choiceagainst: Brightcove, Cloudflare Stream, Dropbox, Google Drive, Loom, OneDrive, Vidyard, Vimeo, Wistia, WordPress, YouTube
Three alternatives
Vidyard, Vimeo, YouTubeTwo alternatives
Vidyard, VimeoFour alternatives
Brightcove, SproutVideo, Vidyard, VimeoOne alternative
VimeoGemini 3.1 ProVidyard, Wistiaagainst: YouTubeWistiaChangedno first choiceagainst: BrightcoveWistiaagainst: YouTubeWistiaagainst: Brightcove, YouTubeagainst: Dailymotion, Facebook Video, Instagram Reels, TikTok, Vimeo, X, YouTube
One alternative
VimeoFour alternatives
Hippo Video, SproutVideo, Vidyard, VimeoFive alternatives
SproutVideo, Vidyard, Vimeo, Wistia, YouTubeTwo alternatives
Bunny Stream, VimeoTwo alternatives
Vidyard, VimeoPerplexity Sonar ProWistiaWistiaHeldWistiaYouTubeno first choiceagainst: Dailymotion, YouTube
Three alternatives
Gumlet, Vidyard, VimeoThree alternatives
Brightcove, Vidyard, VimeoThree alternatives
Vidyard, Vimeo, YouTubeTwo alternatives
Vimeo, WistiaBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Opus 5 | claude-opus-5 | 2026-09-09 17:31 | yes | 23 | 51 s |
| Direct recommendation | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 17:32 | yes | 22 | 48 s |
| Direct recommendation | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:27 | yes | 5 | 29 s |
| Direct recommendation | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:28 | yes | 5 | 38 s |
| Direct recommendation | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:04 | no | 0 | 18 s |
| Direct recommendation | Perplexity Sonar Pro | sonar-pro | 2026-09-09 17:33 | yes | 20 | 6 s |
| Paraphrase | Claude Opus 5 | claude-opus-5 | 2026-09-09 17:35 | yes | 42 | 60 s |
| Paraphrase | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 17:36 | no | 0 | 17 s |
| Paraphrase | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:29 | yes | 4 | 23 s |
| Paraphrase | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:30 | yes | 4 | 27 s |
| Paraphrase | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:05 | yes | 7 | 35 s |
| Paraphrase | Perplexity Sonar Pro | sonar-pro | 2026-09-09 17:37 | yes | 20 | 5 s |
| Comparative | Claude Opus 5 | claude-opus-5 | 2026-09-09 17:40 | yes | 39 | 76 s |
| Comparative | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 17:45 | yes | 41 | 144 s |
| Comparative | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:31 | yes | 5 | 30 s |
| Comparative | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:33 | yes | 7 | 37 s |
| Comparative | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:06 | no | 0 | 23 s |
| Comparative | Perplexity Sonar Pro | sonar-pro | 2026-09-09 17:46 | yes | 20 | 7 s |
| Budget constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 17:48 | yes | 37 | 62 s |
| Budget constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 17:50 | yes | 36 | 47 s |
| Budget constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:34 | yes | 4 | 25 s |
| Budget constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:35 | yes | 4 | 17 s |
| Budget constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:07 | yes | 14 | 33 s |
| Budget constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 17:50 | yes | 20 | 5 s |
| Scale constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 17:53 | yes | 14 | 64 s |
| Scale constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 17:54 | no | 0 | 21 s |
| Scale constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:36 | yes | 5 | 31 s |
| Scale constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:38 | yes | 3 | 44 s |
| Scale constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:08 | no | 0 | 24 s |
| Scale constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 17:55 | yes | 20 | 7 s |
| Negative framing | Claude Opus 5 | claude-opus-5 | 2026-09-09 17:58 | yes | 25 | 48 s |
| Negative framing | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 18:03 | yes | 28 | 230 s |
| Negative framing | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:39 | yes | 5 | 35 s |
| Negative framing | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:41 | yes | 9 | 53 s |
| Negative framing | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:12 | no | 0 | 90 s |
| Negative framing | Perplexity Sonar Pro | sonar-pro | 2026-09-09 18:03 | yes | 20 | 6 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Facebook read as Facebook Video
Instagram read as Instagram Reels
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.