Influencer platforms
Asked as “influencer marketing platform”, and as “creator and influencer management tool”, on behalf of a mid-market B2B software company. 23 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
39%
Contested · Collabstr 17%
39Favikon17Collabstr13Shopify Collabs30others
39% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the six products at 0%, ordered by negative rate
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Favikon39%
Favikon39%02Collabstr17%
Collabstr17%03Modash0%
Modash0%04Aspire0%
Aspire0%05CreatorIQ0%
CreatorIQ0%06Traackr0%
Traackr0%07Upfluence0%
Upfluence0%08GRIN0%
GRIN0%What they warned about
Three of six models held their first choice under the paraphrase. GPT-6 Astra, Gemini 3.1 Pro and Perplexity Sonar Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
GRIN53%
9 of 17 labels negative · 6 of 6 models · 5 hard negative
“Grin (If you are a small to mid-sized business): ... heavy criticism ... locked into expensive 12-month auto-renewing contracts” Gemini 3.1 Pro, negative prompt
Upfluence44%
7 of 16 labels negative · 5 of 6 models · 2 hard negative
“Skip the enterprise tier entirely — GRIN, Aspire, Upfluence, CreatorIQ, Traackr.” Claude Opus 5, budget prompt
CreatorIQ33%
7 of 21 labels negative · 4 of 6 models · 4 hard negative
“high cost and complexity ... deliberately *avoid* the big-name creator platforms” Claude Opus 5, paraphrase prompt
Traackr44%
8 of 18 labels negative · 4 of 6 models · 2 hard negative
“Skip the enterprise tier entirely — GRIN, Aspire, Upfluence, CreatorIQ, Traackr.” Claude Opus 5, budget prompt
What they cite
Six of the six models returned a source list in this edition: six return the pages they cited.
Sites the answers cite
33 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 555 links across 195 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
11 answers · 16 citations · 3 models
vendor site · Modash10 answers · 13 citations · 5 models
vendor site · GRIN10 answers · 12 citations · 5 models
vendor site · Collabstr9 answers · 16 citations · 5 models
8 answers · 16 citations · 5 models
vendor site · Afluencer8 answers · 14 citations · 4 models
8 answers · 14 citations · 3 models
vendor site · Guideflow8 answers · 8 citations · 2 models
8 answers · 8 citations · 3 models
vendor site · Sprout Social8 answers · 8 citations · 5 models
vendor site · Reddit7 answers · 16 citations · 2 models
vendor site · Archive7 answers · 11 citations · 3 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
7 answers · 4 models
6 answers · 2 models
6 answers · 3 models
5 answers · 3 models
5 answers · 2 models
5 answers · 3 models
5 answers · 3 models
5 answers · 3 models
5 answers · 3 models
4 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best influencer marketing platform”, “influencer marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Favikon favikon.com | 39% | 58 | 1,000 | 22 | 39,307 | 1 | ||
| Collabstr collabstr.com | 17% | 28 | 8,100 | 71 | 387,539 | $652 | 80 | 2 |
| Shopify Collabs shopify.com | 13% | 72 | 5,400 | 78 | 3,486,997 | $3,351 | 110 | 3 |
| Afluencer afluencer.com | 9% | 40 | 1,300 | 4 | 23,337 | |||
| Heepsy heepsy.com | 4% | 32 | 1,000 | 1 | 16,674 | 2 | ||
| Passionfroot passionfroot.me | 4% | 4 | ||||||
| Influencity influencity.com | 4% | 16 | 720 | 99,306 | 14,112 | $217 | 5 | |
| Naano naano.com | 4% | |||||||
| PartnerStack partnerstack.com | 4% | 401 | 4,400 | 68 | 27,495 | 16 | ||
| Modash modash.io | 0% | 62 | 6,600 | 55 | 83,523 | $477 | 10 |
Google's top ten for the two searches hold 16 sites; 6 of them are among the sites the models cited here (archive.com, collabstr.com, g2.com, influencermarketinghub.com, reddit.com, sproutsocial.com). The first result for “best influencer marketing platform” is upfluence.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best influencer marketing platform for a mid-market B2B software company?”Paraphrase“Which creator and influencer management tool would you recommend to a mid-sized B2B software company?”Comparative“What are the top influencer marketing platforms and how do they differ?”Budget-constrained“What is the best influencer marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an influencer marketing platform. What should we look at?”Negative“Which influencer marketing platforms should I avoid or be cautious about?”
Claude Opus 5Favikonagainst: Brandwatch Influence, CreatorIQ, OnalyticaFavikonHeldagainst: Aspire, CreatorIQ, GRIN, Traackr, Upfluenceno first choiceagainst: TraackrCollabstragainst: Aspire, CreatorIQ, GRIN, Traackr, Upfluenceno first choicenothing named
Six alternatives
DSMN8, EveryoneSocial, GaggleAMP, LinkedIn Thought Leader Ads, Oktopost, TraackrFour alternatives
Kolsquare, LinkedIn Creator Marketplace, Onalytica, Thinkers360One alternative
CreatorIQFive alternatives
Afluencer, Heepsy, JoinBrands, Modash, Shopify CollabsClaude Opus 4.8Favikonagainst: GRIN, Sprout Social, Traackr, UpfluenceFavikonHeldagainst: Aspire, GRIN, UpfluenceCreatorIQAfluencer, Collabstr, Shopify Collabsagainst: Modashno first choicenothing named
Five alternatives
EveryoneSocial, GaggleAMP, Limelight, Oktopost, OnalyticaThree alternatives
Kolsquare, Onalytica, TraackrSeven alternatives
Aspire, Collabstr, GRIN, Heepsy, Influence.co, Traackr, UpfluenceOne alternative
ShoutcartGPT-6 AstraFavikonPassionfrootChangedno first choiceCollabstr, Shopify Collabsno first choiceagainst: Collabstr, GRIN, Insense, Upfluence
Two alternatives
Onalytica, PassionfrootTwo alternatives
CreatorIQ, FavikonEight alternatives
Aspire, Collabstr, CreatorIQ, GRIN, Modash, Sprout Social Influencer Marketing, Traackr, UpfluenceGPT-5.6 SolFavikonFavikonHeldAspire, GRIN, Modash, impact.comagainst: Shopify CollabsHeepsyno first choiceagainst: Captiv8, CreatorIQ, GRIN, Upfluence
Four alternatives
Onalytica, Passionfroot, Sprout Social Influencer Marketing, impact.comFive alternatives
CreatorIQ, LinkedIn Creator Marketplace, Sprout Social Influencer Marketing, Traackr, impact.comSix alternatives
CreatorIQ, HypeAuditor, Later Influence, Sprout Social Influencer Marketing, Traackr, UpfluenceTwo alternatives
Ainfluencer, Shopify CollabsGemini 3.1 ProFavikon, Naanoagainst: Onalytica, TraackrPartnerStackChangedno first choiceCollabstragainst: CreatorIQ, GRIN, Traackrno first choiceagainst: Afluencer, CreatorIQ, GRIN, Traackr, Upfluence
One alternative
ModashFour alternatives
Favikon, Influitive, Upfluence, impact.comNine alternatives
Aspire, Collabstr, CreatorIQ, Favikon, GRIN, HypeAuditor, Influee, Modash, UpfluenceSeven alternatives
Ainfluencer, Heepsy, Influence.co, JoinBrands, KALO IQ, Shopify Collabs, Social CatPerplexity Sonar ProInfluencityagainst: CreatorIQ, TraackrFavikonChangedno first choiceAfluencer, Shopify Collabsno first choiceagainst: Afluencer, Billo, Collabstr, GRIN, Insense
Two alternatives
Favikon, NaanoTwo alternatives
Aspire, CreatorIQTwo alternatives
Heepsy, ModashBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Opus 5 | claude-opus-5 | 2026-09-09 16:38 | yes | 36 | 61 s |
| Direct recommendation | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 16:45 | yes | 14 | 323 s |
| Direct recommendation | GPT-6 Astra | gpt-6-astra | 2026-09-09 18:51 | yes | 4 | 37 s |
| Direct recommendation | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 18:52 | yes | 6 | 35 s |
| Direct recommendation | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 16:59 | yes | 10 | 37 s |
| Direct recommendation | Perplexity Sonar Pro | sonar-pro | 2026-09-09 16:45 | yes | 20 | 6 s |
| Paraphrase | Claude Opus 5 | claude-opus-5 | 2026-09-09 16:48 | yes | 33 | 62 s |
| Paraphrase | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 16:50 | yes | 32 | 58 s |
| Paraphrase | GPT-6 Astra | gpt-6-astra | 2026-09-09 18:54 | yes | 7 | 28 s |
| Paraphrase | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 18:56 | yes | 3 | 49 s |
| Paraphrase | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:00 | no | 0 | 21 s |
| Paraphrase | Perplexity Sonar Pro | sonar-pro | 2026-09-09 16:51 | yes | 20 | 6 s |
| Comparative | Claude Opus 5 | claude-opus-5 | 2026-09-09 16:53 | yes | 30 | 53 s |
| Comparative | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 17:03 | yes | 32 | 527 s |
| Comparative | GPT-6 Astra | gpt-6-astra | 2026-09-09 18:58 | yes | 10 | 48 s |
| Comparative | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:00 | yes | 11 | 42 s |
| Comparative | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:02 | yes | 9 | 34 s |
| Comparative | Perplexity Sonar Pro | sonar-pro | 2026-09-09 17:04 | yes | 20 | 9 s |
| Budget constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 17:07 | yes | 25 | 38 s |
| Budget constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 17:13 | yes | 36 | 226 s |
| Budget constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:01 | yes | 3 | 20 s |
| Budget constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:02 | yes | 3 | 17 s |
| Budget constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:04 | yes | 9 | 26 s |
| Budget constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 17:13 | yes | 20 | 5 s |
| Scale constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 17:16 | yes | 34 | 61 s |
| Scale constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 17:17 | no | 0 | 21 s |
| Scale constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:04 | yes | 6 | 39 s |
| Scale constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:06 | yes | 2 | 51 s |
| Scale constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:05 | no | 0 | 25 s |
| Scale constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 17:18 | yes | 20 | 10 s |
| Negative framing | Claude Opus 5 | claude-opus-5 | 2026-09-09 17:22 | yes | 19 | 139 s |
| Negative framing | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 17:24 | yes | 38 | 51 s |
| Negative framing | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:08 | yes | 6 | 43 s |
| Negative framing | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:09 | yes | 5 | 35 s |
| Negative framing | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:06 | yes | 12 | 42 s |
| Negative framing | Perplexity Sonar Pro | sonar-pro | 2026-09-09 17:24 | yes | 20 | 5 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Brandwatch read as Brandwatch Influence
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.