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September 2026 Edition, expanded tier · The six flagship models on every category, as published . The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index › GTM › Marketing › PR · September 2026 Edition

PR and media monitoring

Asked as “PR and media monitoring platform”, and as “press outreach and media monitoring tool”, on behalf of a mid-market B2B software company. 30 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
30%
Muck Rack
Contested · Semrush AI PR Toolkit 27%
30Muck Rack27Semrush AI PR Toolkit13Awario30others

30% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Muck Rack30%14%28endorsed leadernewNew since September 2026: not ranked then, 30% now.
02Semrush AI PR Toolkit27%8%24accepted challengernewNew since September 2026: not ranked then, 27% now.
03Brand247%10%21accepted challengernewNew since September 2026: not ranked then, 7% now.
04Meltwater7%31%29criticized challengernewNew since September 2026: not ranked then, 7% now.
05Mention7%29%14criticized challengernewNew since September 2026: not ranked then, 7% now.
06Agility PR Solutions3%9%11accepted challengernewNew since September 2026: not ranked then, 3% now.
07CisionOne3%58%26criticized challengernewNew since September 2026: not ranked then, 3% now.
Show the one product at 0%, ordered by negative rate
08Brandwatch0%14%14accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
Muck Rack vs Semrush AI PR ToolkitMuck Rack vs Brand24Muck Rack vs Meltwater
All twenty-one head-to-head pages: the top seven products, each against each
Muck Rack vs MentionMuck Rack vs Agility PR SolutionsMuck Rack vs CisionOneSemrush AI PR Toolkit vs Brand24Semrush AI PR Toolkit vs MeltwaterSemrush AI PR Toolkit vs MentionSemrush AI PR Toolkit vs Agility PR SolutionsSemrush AI PR Toolkit vs CisionOneBrand24 vs MeltwaterBrand24 vs MentionBrand24 vs Agility PR SolutionsBrand24 vs CisionOneMeltwater vs MentionMeltwater vs Agility PR SolutionsMeltwater vs CisionOneMention vs Agility PR SolutionsMention vs CisionOneAgility PR Solutions vs CisionOne

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Muck Rack30%
02Semrush AI PR Toolkit27%
03Brand247%
04Meltwater7%
05Mention7%
06Agility PR Solutions3%
07CisionOne3%
08Brandwatch0%

What they warned about

Three of six models held their first choice under the paraphrase. Claude Opus 5, Claude Opus 4.8 and Perplexity Sonar Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
CisionOne
58%
15 of 26 labels negative · 6 of 6 models · 5 hard negative
“Tools to Skip (and Why) ... too clunky, outdated, and expensive for a nimble mid-sized B2B software company.” Gemini 3.1 Pro, paraphrase prompt
Meltwater
31%
9 of 29 labels negative · 5 of 6 models · 2 hard negative
“avoid enterprise legacy systems like Cision, Meltwater, or Muck Rack” Gemini 3.1 Pro, budget prompt
Google Alerts
44%
4 of 9 labels negative · 4 of 6 models · 2 hard negative
“Why to avoid it: If you are running PR for a legitimate brand, avoid relying solely on Google Alerts.” Gemini 3.1 Pro, negative prompt
Muck Rack
14%
4 of 28 labels negative · 4 of 6 models · 2 hard negative
“avoid enterprise legacy systems like Cision, Meltwater, or Muck Rack” Gemini 3.1 Pro, budget prompt

What they cite

Six of the six models returned a source list in this edition: six return the pages they cited.

Sites the answers cite

31 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 511 links across 161 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.

brand24.com
vendor site · Brand2416 answers · 20 citations · 6 models
prowly.com
14 answers · 30 citations · 6 models
muckrack.com
vendor site · Muck Rack13 answers · 19 citations · 5 models
guideflow.com
vendor site · Guideflow13 answers · 16 citations · 4 models
meltwater.com
vendor site · Meltwater12 answers · 14 citations · 4 models
g2.com
11 answers · 37 citations · 5 models
prezly.com
vendor site · Prezly11 answers · 17 citations · 3 models
prlab.co
10 answers · 11 citations · 3 models
shadow.inc
vendor site · Shadow9 answers · 12 citations · 4 models
cision.com
vendor site · Cision9 answers · 9 citations · 2 models
reddit.com
vendor site · Reddit7 answers · 16 citations · 2 models
learn.g2.com
7 answers · 10 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

guideflow.com/blog/media-monitoring-software
8 answers · 3 models
gartner.com/reviews/market/pr-and-media-monitoring-tools
7 answers · 3 models
brand24.com/blog/media-monitoring-tools
6 answers · 3 models
cloro.dev/blog/media-monitoring-tools
6 answers · 4 models
learn.g2.com/best-media-monitoring-software
6 answers · 3 models
muckrack.com/pricing
6 answers · 2 models
newsdata.io/blog/media-monitoring-tools
6 answers · 3 models
prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media
6 answers · 3 models
improvado.io/blog/best-digital-pr-tools-and-software
5 answers · 1 model
prowly.com/magazine/muck-rack-alternatives
5 answers · 2 models

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best pr and media monitoring platform”, “pr and media monitoring platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Muck Rack muckrack.com30%14327,1005201,830,98371
Semrush parent site
Semrush AI PR Toolkit 27%, Semrush AI PR Pro 0%		27%9790,5002,055
Awario awario.com13%705901137,633
Brand24 brand24.com7%2182,9006128,164675
Meltwater meltwater.com7%30014,80040552,658$6361
Mention mention.com7%8533,10087,85230,126
Agility PR Solutions agilitypr.com3%52260250,433618
Prezly prezly.com3%9320456,2495
CisionOne cision.com3%1725901150,34058
Brandwatch brandwatch.com0%1196,600133119,214$585120

Google's top ten for the two searches hold 16 sites; 5 of them are among the sites the models cited here (brand24.com, learn.g2.com, meltwater.com, prlab.co, reddit.com). The first result for “best pr and media monitoring platform” is gartner.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best PR and media monitoring platform for a mid-market B2B software company?”Paraphrase“Which press outreach and media monitoring tool would you recommend to a mid-sized B2B software company?”Comparative“What are the top PR and media monitoring platforms and how do they differ?”Budget-constrained“What is the best PR and media monitoring platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a PR and media monitoring platform. What should we look at?”Negative“Which PR and media monitoring platforms should I avoid or be cautious about?”
Claude Opus 5Muck Rack
Three alternativesAgility PR Solutions, Brand24, Meltwater
against: CisionOneSemrush AI PR ToolkitChanged
Three alternativesBrand24, Muck Rack, Prezly
against: CisionOne, MeltwaterMuck Rack
Three alternativesDeterm, Prezly, Semrush AI PR Toolkit
against: CisionOne, Meltwater, MentionAwario, Mention
Four alternativesBrand24, Prezly, Semrush AI PR Toolkit, Talkwalker Alerts
against: Brandwatch, CisionOne, Google Alerts, Meltwater, Muck Rackno first choiceagainst: Agility PR Solutions, CisionOne, Meltwater, PRWeb
Claude Opus 4.8Meltwater, Muck Rack
Three alternativesBrandwatch, Semrush AI PR Toolkit, Talkwalker
against: Cision / PR NewswirePrezly, Semrush AI PR ToolkitChanged
Three alternativesBrand24, Meltwater, Mention
against: CisionOneno first choiceagainst: Nexis NewsdeskBrand24, Mention
Three alternativesAwario, Google Alerts, Semrush AI PR Toolkit
no first choiceagainst: CisionOne, Meltwater
GPT-6 AstraMuck Rack
Three alternativesCisionOne, Meltwater, Semrush AI PR Toolkit
Muck RackHeld
Two alternativesMeltwater, Semrush AI PR Toolkit
CisionOne, Meltwater, Muck Rack
Six alternativesAgility PR Solutions, Brand24, Brandwatch, Onclusive, Signal AI, Talkwalker
Awario
Three alternativesGoogle Alerts, Semrush AI PR Toolkit, Talkwalker Alerts
against: Brand24 IndividualCisionOne, Meltwater, Muck Rack
One alternativeOnclusive
against: CisionOne, Meltwater, Muck Rack
GPT-5.6 SolMuck Rack
Three alternativesBrand24, CisionOne, Meltwater
Muck RackHeld
One alternativeMeltwater
against: CisionOne, Semrush AI PR ToolkitCisionOne, Meltwater
Nine alternativesAgility PR Solutions, Brand24, Brandwatch, Lumen, Muck Rack, Onclusive, Semrush AI PR Toolkit, Signal AI, TVEyes
Awario
Two alternativesGoogle Alerts, Semrush AI PR Pro
against: Brand24Muck Rack
Five alternativesBrandwatch, CisionOne, Meltwater, Onclusive, Sprinklr Insights
against: Brand24, Brandwatch, Cision / PR Newswire, Google Alerts, Meltwater, Mention, Muck Rack, Sprinklr Insights, Talkwalker
Gemini 3.1 ProSemrush AI PR Toolkit
Three alternativesBrand24, Meltwater, Muck Rack
against: CisionOneSemrush AI PR ToolkitHeld
Two alternativesMeltwater, Muck Rack
against: CisionOne, PrezlyMeltwater, Muck Rack
Six alternativesBrand24, Brandwatch, CisionOne, Mention, Prezly, Semrush AI PR Toolkit
Awario, Semrush AI PR Toolkit
Four alternativesBrand24, Google Alerts, Mention / MentionDrop, Talkwalker Alerts
against: CisionOne, Meltwater, Muck RackMuck Rack, Semrush AI PR Toolkit
Three alternativesAgility PR Solutions, Meltwater, Onclusive
against: CisionOneagainst: Awario, CisionOne, Google Alerts, Meltwater, Mention
Perplexity Sonar ProAgility PR Solutions
Three alternativesBrand24, Meltwater, Muck Rack
against: CisionOneSemrush AI PR ToolkitChanged
Six alternativesBrand24, BuzzStream, CisionOne, Mention, Muck Rack, Respona
CisionOne, Meltwater
Five alternativesBrand24, Brandwatch, Mention, Muck Rack, Onclusive
Brand24, Semrush AI PR Toolkitagainst: Google Alertsno first choiceagainst: BuzzStream, CoverageBook, Mention, PRWeb, Semrush AI PR Toolkit
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Opus 5claude-opus-52026-09-09 16:38yes1960 s
Direct recommendationClaude Opus 4.8claude-opus-4-82026-09-09 16:39no019 s
Direct recommendationGPT-6 Astragpt-6-astra2026-09-09 18:50yes525 s
Direct recommendationGPT-5.6 Solgpt-5.6-sol2026-09-09 18:51yes333 s
Direct recommendationGemini 3.1 Progemini-3.1-pro-preview2026-09-09 16:41yes945 s
Direct recommendationPerplexity Sonar Prosonar-pro2026-09-09 16:39yes206 s
ParaphraseClaude Opus 5claude-opus-52026-09-09 16:44yes3858 s
ParaphraseClaude Opus 4.8claude-opus-4-82026-09-09 16:45no016 s
ParaphraseGPT-6 Astragpt-6-astra2026-09-09 18:53yes625 s
ParaphraseGPT-5.6 Solgpt-5.6-sol2026-09-09 18:55yes442 s
ParaphraseGemini 3.1 Progemini-3.1-pro-preview2026-09-10 16:59no026 s
ParaphrasePerplexity Sonar Prosonar-pro2026-09-09 18:52yes207 s
ComparativeClaude Opus 5claude-opus-52026-09-09 16:49yes24142 s
ComparativeClaude Opus 4.8claude-opus-4-82026-09-09 16:52yes2971 s
ComparativeGPT-6 Astragpt-6-astra2026-09-09 18:57yes1254 s
ComparativeGPT-5.6 Solgpt-5.6-sol2026-09-09 19:00yes1159 s
ComparativeGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:00yes932 s
ComparativePerplexity Sonar Prosonar-pro2026-09-09 16:53yes208 s
Budget constrainedClaude Opus 5claude-opus-52026-09-09 16:55yes4349 s
Budget constrainedClaude Opus 4.8claude-opus-4-82026-09-09 16:58yes3166 s
Budget constrainedGPT-6 Astragpt-6-astra2026-09-09 19:01yes431 s
Budget constrainedGPT-5.6 Solgpt-5.6-sol2026-09-09 19:03yes432 s
Budget constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:02yes1536 s
Budget constrainedPerplexity Sonar Prosonar-pro2026-09-09 16:58yes204 s
Scale constrainedClaude Opus 5claude-opus-52026-09-09 17:02yes27126 s
Scale constrainedClaude Opus 4.8claude-opus-4-82026-09-09 17:03no017 s
Scale constrainedGPT-6 Astragpt-6-astra2026-09-09 19:05yes541 s
Scale constrainedGPT-5.6 Solgpt-5.6-sol2026-09-09 19:07yes470 s
Scale constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:03no027 s
Scale constrainedPerplexity Sonar Prosonar-pro2026-09-09 17:04yes2010 s
Negative framingClaude Opus 5claude-opus-52026-09-09 17:07yes4160 s
Negative framingClaude Opus 4.8claude-opus-4-82026-09-09 17:13yes29289 s
Negative framingGPT-6 Astragpt-6-astra2026-09-09 19:09yes744 s
Negative framingGPT-5.6 Solgpt-5.6-sol2026-09-09 19:12yes776 s
Negative framingGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:04yes533 s
Negative framingPerplexity Sonar Prosonar-pro2026-09-09 17:13yes207 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Cision read as CisionOne
Cision (CisionOne) read as CisionOne
Semrush read as Semrush Media Monitoring
Sprinklr read as Sprinklr Insights
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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