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September 2026 Edition, expanded tier · The six flagship models on every category, as published . The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index › GTM › Marketing › Proximity · September 2026 Edition

Retail, proximity and IoT marketing

Asked as “proximity marketing platform”, and as “location-based and in-store marketing tool”, on behalf of a mid-market B2B software company. 19 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
21%
GroundTruthand Uniqode
Contested · Uniqode 21%
21GroundTruth21Uniqode11Demandbase47others

21% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01GroundTruth21%0%17accepted challengernewNew since September 2026: not ranked then, 21% now.
02Uniqode21%25%12criticized challengernewNew since September 2026: not ranked then, 21% now.
03Radar5%9%11accepted challengernewNew since September 2026: not ranked then, 5% now.
04Simpli.fi5%10%10accepted challengernewNew since September 2026: not ranked then, 5% now.
Show the one product at 0%, ordered by negative rate
05Estimote0%50%10criticized challengernewNew since September 2026: not ranked then, 0% now.

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
GroundTruth vs UniqodeGroundTruth vs RadarGroundTruth vs Simpli.fi
All six head-to-head pages: the top four products, each against each
Uniqode vs RadarUniqode vs Simpli.fiRadar vs Simpli.fi

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01GroundTruth21%
02Uniqode21%
03Radar5%
04Simpli.fi5%
05Estimote0%

What they warned about

Zero of six models held their first choice under the paraphrase. Claude Opus 5, Claude Opus 4.8, GPT-6 Astra, GPT-5.6 Sol, Gemini 3.1 Pro and Perplexity Sonar Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Google Nearby Notifications
100%
4 of 4 labels negative · 4 of 6 models · 4 hard negative
“Google stopped delivering Nearby Notifications, including Eddystone and Physical Web notifications, on December 6, 2018.” GPT-5.6 Sol, negative prompt
Mobilewalla
100%
4 of 4 labels negative · 4 of 6 models · 3 hard negative
“FTC took aggressive action against companies like ... Mobilewalla for selling and sharing precise consumer location data without explicit consent” Gemini 3.1 Pro, negative prompt
Outlogic
100%
4 of 4 labels negative · 4 of 6 models · 3 hard negative
“Be wary of any proximity/location vendor (this category has historically included firms like Kochava, X-Mode/Outlogic, InMarket, and similar location-data platforms)” Claude Opus 4.8, negative prompt
Estimote
50%
5 of 10 labels negative · 4 of 6 models
“If you do not have an in-house app development team to utilize their SDK, they are not the right fit for you.” Gemini 3.1 Pro, negative prompt

What they cite

Six of the six models returned a source list in this edition: six return the pages they cited.

Sites the answers cite

33 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 533 links across 258 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.

thecmo.com
13 answers · 15 citations · 3 models
g2.com
8 answers · 21 citations · 4 models
mobilozophy.com
8 answers · 11 citations · 3 models
ftc.gov
7 answers · 22 citations · 5 models
gitnux.org
7 answers · 12 citations · 2 models
propellant.media
7 answers · 9 citations · 3 models
mobileappdaily.com
7 answers · 7 citations · 3 models
saidhasyim.com
6 answers · 9 citations · 3 models
minew.com
vendor site · Minew6 answers · 7 citations · 2 models
groundtruth.com
vendor site · GroundTruth6 answers · 6 citations · 3 models
purple.ai
vendor site · Purple6 answers · 6 citations · 5 models
sortlist.com
6 answers · 6 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

thecmo.com/tools/best-proximity-marketing-software
13 answers · 3 models
mobileappdaily.com/products/top-proximity-marketing-apps
7 answers · 3 models
minew.com/how-to-develop-proximity-marketing-by-beacon
6 answers · 2 models
sortlist.com/proximity-marketing
6 answers · 2 models
g2.com/categories/location-based-marketing
5 answers · 2 models
gitnux.org/best/proximity-marketing-software
5 answers · 1 model
mapsted.com/blog/what-is-proximity-marketing
5 answers · 2 models
prove.com/blog/8-current-affairs-proximity-marketing-market-waiting-unfold
5 answers · 3 models
saidhasyim.com/best-product/software/proximity-marketing-solutions
5 answers · 3 models
skynettechnologies.com/beacon-factory
5 answers · 2 models

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best proximity marketing platform”, “proximity marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
GroundTruth groundtruth.com21%545,400569,9096
Uniqode uniqode.com21%243,6001379,22331
Demandbase demandbase.com11%5815,40021142,53134
Propensity propensity.com11%940,5001,0154,134$1,09324
Radar radar.com5%115673,00059,52611,37129
Simpli.fi simpli.fi5%3114,8005510,317$404
StackAdapt stackadapt.com5%3938,10016726,512$18,66539
AdRoll ABM adroll.com5%204110052,27318
Captello captello.com5%113720378317
MoEngage moengage.com5%1031,6005413,6696

Google's top ten for the two searches hold 12 sites; 3 of them are among the sites the models cited here (mobilozophy.com, purple.ai, thecmo.com). The first result for “best proximity marketing platform” is thecmo.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best proximity marketing platform for a mid-market B2B software company?”Paraphrase“Which location-based and in-store marketing tool would you recommend to a mid-sized B2B software company?”Comparative“What are the top proximity marketing platforms and how do they differ?”Budget-constrained“What is the best proximity marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a proximity marketing platform. What should we look at?”Negative“Which proximity marketing platforms should I avoid or be cautious about?”
Claude Opus 5Uniqode
Three alternativesPopl for Teams, Radar, StackAdapt
against: 6sense, Demandbase, GimbalDemandbaseChanged
One alternativeInflu2
Bluedot, Radar
Five alternativesFlybuy, GroundTruth, Kontakt.io, Navigine, Simpli.fi
against: Estimote, Maptitude, UniqodeUniqode
Four alternativesEstimote, Facebook, Google Ads, GroundTruth
against: Simpli.fino first choiceagainst: Bluedot, Cox Media Group, Estimote, Gimbal, Google Nearby Notifications, InMarket Media, Kochava, Mobilewalla, Placer.ai, Radar, SafeGraph, Swirl, Unacast, Uniqode
Claude Opus 4.8no first choice
Four alternatives6sense, Bizzabo, Cvent, Demandbase
AdRoll ABM, DemandbaseChanged
Two alternativesIntellimize, Mutiny
against: 6senseEstimote, Uniqode
Three alternativesGroundTruth, Purple, Reveal Mobile
Uniqode
One alternativeBluedot
against: Estimote, Kontakt.io, Minewno first choiceagainst: Google Nearby Notifications, InMarket, Kochava, Outlogic
GPT-6 AstraPropensity
Two alternativesGroundTruth, Simpli.fi
GroundTruthChangedRadar
Five alternativesBluedot / Rezolve Ai, MyWiFi Networks, Purple, Simpli.fi, Uniqode
GroundTruth
Two alternativesCidewalk, Uniqode
no first choiceagainst: Google Nearby Notifications, Gravy Analytics / Venntel, InMarket, Mobilewalla, Outlogic
GPT-5.6 SolSimpli.fi
Three alternativesDemandbase, GroundTruth, Radar Engage
GroundTruthChanged
Two alternativesSimpli.fi, StackAdapt
Radar
Seven alternativesAirship, Cloud4Wi, GroundTruth, Infillion Gimbal, Purple, Rezolve Point, formerly Bluedot, Simpli.fi
GroundTruth
One alternativeRadar
against: Whats-OUTno first choiceagainst: Estimote, Google Nearby Notifications, Gravy/Venntel, InMarket, Kontakt.io, Mobilewalla, Near Intelligence, Outlogic
Gemini 3.1 ProPropensity
Four alternativesGroundTruth, Propellant Media, Simpli.fi, Uniqode
against: 6sense, DemandbaseCaptello, StackAdaptChanged
Four alternatives6sense, Raydiant, Simpli.fi, Terminus
against: Foursquare Proximity, YelpBluedot, Uniqode
Four alternativesFlame Analytics, Gimbal, Kumulos, Radar
Uniqode
Four alternativesBleesk, GroundTruth, SnapGlyph or qrcode.io, aiwifi
no first choiceagainst: Estimote, Gimbal, InMarket Media, Infillion, Kochava, Mobilewalla, Outlogic, ShopAdvisor, Swirl Networks, Uniqode
Perplexity Sonar ProRadar
Three alternativesGroundTruth, Purple, Yext
against: AdentroMoEngageChanged
One alternativeAdentro
Foursquare Proximity, GroundTruth
Five alternativesBluedot, CleverTap, PassKit, PlotProjects, Radar
against: Airship, Braze, SOCi, SingleInterface, Uberall, YextPropulso
Three alternativesNearBee, PromoInCloud, YOOSE
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Opus 5claude-opus-52026-09-09 17:31yes2464 s
Direct recommendationClaude Opus 4.8claude-opus-4-82026-09-09 17:33yes2445 s
Direct recommendationGPT-6 Astragpt-6-astra2026-09-09 18:50yes532 s
Direct recommendationGPT-5.6 Solgpt-5.6-sol2026-09-09 18:52yes538 s
Direct recommendationGemini 3.1 Progemini-3.1-pro-preview2026-09-10 16:59yes2142 s
Direct recommendationPerplexity Sonar Prosonar-pro2026-09-09 17:33yes209 s
ParaphraseClaude Opus 5claude-opus-52026-09-09 17:37yes1339 s
ParaphraseClaude Opus 4.8claude-opus-4-82026-09-09 17:38no019 s
ParaphraseGPT-6 Astragpt-6-astra2026-09-09 18:53yes317 s
ParaphraseGPT-5.6 Solgpt-5.6-sol2026-09-09 18:54yes328 s
ParaphraseGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:00no021 s
ParaphrasePerplexity Sonar Prosonar-pro2026-09-09 17:38yes204 s
ComparativeClaude Opus 5claude-opus-52026-09-09 17:41yes4178 s
ComparativeClaude Opus 4.8claude-opus-4-82026-09-09 17:44yes3354 s
ComparativeGPT-6 Astragpt-6-astra2026-09-09 18:57yes760 s
ComparativeGPT-5.6 Solgpt-5.6-sol2026-09-09 18:59yes651 s
ComparativeGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:02yes941 s
ComparativePerplexity Sonar Prosonar-pro2026-09-09 17:45yes2010 s
Budget constrainedClaude Opus 5claude-opus-52026-09-09 17:48yes4459 s
Budget constrainedClaude Opus 4.8claude-opus-4-82026-09-09 17:50yes2847 s
Budget constrainedGPT-6 Astragpt-6-astra2026-09-09 19:00yes526 s
Budget constrainedGPT-5.6 Solgpt-5.6-sol2026-09-09 19:01yes231 s
Budget constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:04yes533 s
Budget constrainedPerplexity Sonar Prosonar-pro2026-09-09 17:50yes204 s
Scale constrainedClaude Opus 5claude-opus-52026-09-09 17:53yes2172 s
Scale constrainedClaude Opus 4.8claude-opus-4-82026-09-09 17:54no025 s
Scale constrainedGPT-6 Astragpt-6-astra2026-09-09 19:03yes640 s
Scale constrainedGPT-5.6 Solgpt-5.6-sol2026-09-09 19:05yes455 s
Scale constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:25yes2105 s
Scale constrainedPerplexity Sonar Prosonar-pro2026-09-09 19:02yes207 s
Negative framingClaude Opus 5claude-opus-52026-09-09 17:58yes3773 s
Negative framingClaude Opus 4.8claude-opus-4-82026-09-09 18:02yes3773 s
Negative framingGPT-6 Astragpt-6-astra2026-09-09 19:08yes537 s
Negative framingGPT-5.6 Solgpt-5.6-sol2026-09-09 19:10yes967 s
Negative framingGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:05yes1443 s
Negative framingPerplexity Sonar Prosonar-pro2026-09-09 19:06yes208 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Foursquare read as Foursquare Proximity
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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