Ecommerce marketing
Asked as “ecommerce marketing platform”, and as “marketing tool for an online store”, on behalf of a mid-market B2B software company. 20 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
60%
Consensus
60HubSpot Marketing Hub25Omnisend05Klaviyo10others
60% of first choices, consensus.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
HubSpot Marketing Hub60%22%18endorsed leadernewNew since September 2026: not ranked then, 60% now.
HubSpot Marketing Hub60%22%18endorsed leadernewNew since September 2026: not ranked then, 60% now.The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative80%
Key
01HubSpot Marketing Hub60%
HubSpot Marketing Hub60%02Omnisend25%
Omnisend25%03Klaviyo5%
Klaviyo5%04Braze0%
Braze0%05Mailchimp0%
Mailchimp0%What they warned about
Six of six models held their first choice under the paraphrase. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Mailchimp62%
8 of 13 labels negative · 6 of 6 models
“Mailchimp is the standard cautionary tale here — price hikes and restrictive contact and email limits have pushed customers to alternatives” Claude Opus 5, negative prompt
Attentive50%
4 of 8 labels negative · 4 of 6 models
“Some discounted agreements include minimum spending commitments. If usage falls short, you’re invoiced for the remaining commitment.” GPT-6 Astra, negative prompt
HubSpot Marketing Hub22%
4 of 18 labels negative · 4 of 6 models
“Exceeding your marketing-contact limit triggers an automatic tier upgrade... prohibits mid-contract cancellation or downgrades.” GPT-6 Astra, negative prompt
Klaviyo27%
7 of 26 labels negative · 4 of 6 models
“As of February 2025, Klaviyo bills on total active profiles, meaning every contactable profile counts whether you email them or not.” Claude Opus 5, negative prompt
What they cite
Six of the six models returned a source list in this edition: six return the pages they cited.
Sites the answers cite
28 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 426 links across 230 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Klaviyo8 answers · 8 citations · 3 models
vendor site · Omnisend7 answers · 20 citations · 4 models
7 answers · 18 citations · 3 models
7 answers · 16 citations · 3 models
vendor site · HubSpot7 answers · 10 citations · 3 models
5 answers · 8 citations · 3 models
vendor site · Shopify5 answers · 7 citations · 4 models
vendor site · Mailchimp5 answers · 6 citations · 3 models
vendor site · Sender5 answers · 6 citations · 3 models
vendor site · BigCommerce4 answers · 5 citations · 2 models
4 answers · 4 citations · 2 models
4 answers · 4 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
5 answers · 2 models
5 answers · 2 models
4 answers · 2 models
4 answers · 3 models
4 answers · 3 models
4 answers · 3 models
3 answers · 2 models
3 answers · 2 models
3 answers · 2 models
3 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best ecommerce marketing platform”, “ecommerce marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| HubSpot parent site HubSpot Marketing Hub 60% | 60% | 991 | 368,000 | 9,776 | ||||
| Omnisend omnisend.com | 25% | 199 | 9,900 | 108 | 51,545 | $113 | 66 | |
| Klaviyo klaviyo.com | 5% | 365 | 90,500 | 1,560 | 200,057 | $572 | 20 | 8 |
| Wix wix.com | 5% | 185 | 673,000 | 21,881 | 4,049,160 | $1,858 | 119 | |
| WooCommerce woocommerce.com | 5% | 146 | 22,200 | 3,726 | 88,616 | $24 | 15 | |
| Brevo brevo.com | 0% | 440 | 40,500 | 327 | 81,741 | $17,847 | 106 | |
| Braze braze.com | 0% | 540 | 27,100 | 6,395 | 55,552 | $13,112 | 59 | |
| Customer.io customer.io | 0% | 218 | 2,900 | 174 | 15,750 | $6,920 | 112 | |
| Salesforce parent site Salesforce Marketing Cloud Account Engagement 0%, Salesforce Marketing Cloud 0% | 0% | 317 | 550,000 | 60,632 | ||||
| ActiveCampaign activecampaign.com | 0% | 437 | 18,100 | 307 | 235,709 | $1,424 | 32 |
Google's top ten for the two searches hold 14 sites; 2 of them are among the sites the models cited here (emailvendorselection.com, klaviyo.com). The first result for “best ecommerce marketing platform” is ecomm.design.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best ecommerce marketing platform for a mid-market B2B software company?”Paraphrase“Which marketing tool for an online store would you recommend to a mid-sized B2B software company?”Comparative“What are the top ecommerce marketing platforms and how do they differ?”Budget-constrained“What is the best ecommerce marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an ecommerce marketing platform. What should we look at?”Negative“Which ecommerce marketing platforms should I avoid or be cautious about?”
Claude Opus 5HubSpot Marketing Hubagainst: Adobe Marketo EngageHubSpot Marketing HubHeldagainst: KlaviyoKlaviyoagainst: MailchimpOmnisendagainst: Klaviyono first choiceagainst: Attentive, Kit, Klaviyo, Mailchimp
Seven alternatives
6sense, Amplitude, Customer.io, Demandbase, Mixpanel, Pendo, Salesforce Marketing Cloud Account EngagementTen alternatives
Adobe Commerce, Adobe Marketo Engage, Apollo.io, BigCommerce B2B Edition, Braze, Clay, Customer.io, Lemon Squeezy, Paddle, Shopify B2BOne alternative
OmnisendTwo alternatives
Brevo, Shopify EmailClaude Opus 4.8HubSpot Marketing HubHubSpot Marketing HubHeldagainst: Adobe Marketo EngageKlaviyoOmnisendagainst: Mailchimpno first choicenothing named
Four alternatives
6sense, Adobe Marketo Engage, Demandbase, Salesforce Marketing Cloud Account EngagementSix alternatives
6sense, ActiveCampaign, Brevo, Demandbase, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account EngagementSeven alternatives
Braze, Brevo, Drip, GetResponse, Mailchimp, Maropost Marketing Cloud, OmnisendTwo alternatives
Brevo, KlaviyoGPT-6 AstraHubSpot Marketing HubHubSpot Marketing HubHeldKlaviyo, OmnisendOmnisendno first choiceagainst: Attentive, HubSpot Marketing Hub, Klaviyo, Mailchimp
Three alternatives
Adobe Marketo Engage, Customer.io, KlaviyoOne alternative
KlaviyoEight alternatives
ActiveCampaign, Attentive, Braze, Google Ads, HubSpot Marketing Hub, Mailchimp, Meta Ads, Shopify EmailTwo alternatives
Brevo, Shopify EmailGPT-5.6 SolHubSpot Marketing HubHubSpot Marketing HubHeldKlaviyoOmnisendagainst: Klaviyo, MailerLiteno first choiceagainst: Attentive, HubSpot Marketing Hub, Klaviyo, Mailchimp, Postscript, Shopify Email, Yotpo Email & SMS
Three alternatives
Adobe Marketo Engage, Customer.io, Salesforce Marketing Cloud Account EngagementFive alternatives
Adobe Marketo Engage, Brevo, Klaviyo, Mailchimp, Salesforce Marketing Cloud Account EngagementEight alternatives
ActiveCampaign, Attentive, Bloomreach, Braze, HubSpot Marketing Hub, Mailchimp, Omnisend, Shopify EmailTwo alternatives
Brevo, Shopify EmailGemini 3.1 ProHubSpot Marketing Hubagainst: KlaviyoHubSpot Marketing HubHeldKlaviyoagainst: Mailchimp, Shopify EmailOmnisendKlaviyoagainst: Adobe Commerce, Attentive, ClickFunnels, HubSpot Marketing Hub, Mailchimp, Trustpilot, Volusion, Yotpo
Three alternatives
Adobe Marketo Engage, Customer.io, Salesforce Marketing Cloud Account EngagementThree alternatives
ActiveCampaign, Customer.io, Salesforce Marketing Cloud Account EngagementFour alternatives
Drip, Omnisend, Privy, YotpoFour alternatives
Brevo, Klaviyo, MailerLite, MoosendSix alternatives
Bloomreach, Braze, Iterable, Omnisend, SAP Emarsys, YotpoPerplexity Sonar ProHubSpot Marketing HubHubSpot Marketing HubHeldagainst: Adobe Marketo Engage, Salesforce Marketing Cloud Account EngagementKlaviyoagainst: HubSpot Marketing Hub, Mailchimp, Shopify EmailWix, WooCommerceagainst: Shopifyno first choiceagainst: Amazon Ads
Four alternatives
Adobe Commerce, BigCommerce B2B Edition, OroCommerce, ShopifyThree alternatives
6sense, Demandbase, MarketBetterThree alternatives
ActiveCampaign, Omnisend, ShopifyOne alternative
Square OnlineBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Opus 5 | claude-opus-5 | 2026-09-09 16:38 | yes | 14 | 47 s |
| Direct recommendation | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 16:39 | no | 0 | 17 s |
| Direct recommendation | GPT-6 Astra | gpt-6-astra | 2026-09-09 18:50 | yes | 6 | 32 s |
| Direct recommendation | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 18:51 | yes | 5 | 25 s |
| Direct recommendation | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-09 16:41 | no | 0 | 26 s |
| Direct recommendation | Perplexity Sonar Pro | sonar-pro | 2026-09-09 16:40 | yes | 20 | 6 s |
| Paraphrase | Claude Opus 5 | claude-opus-5 | 2026-09-09 16:42 | yes | 14 | 34 s |
| Paraphrase | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 16:43 | no | 0 | 16 s |
| Paraphrase | GPT-6 Astra | gpt-6-astra | 2026-09-09 18:52 | yes | 5 | 16 s |
| Paraphrase | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 18:53 | yes | 4 | 20 s |
| Paraphrase | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-09 16:44 | no | 0 | 27 s |
| Paraphrase | Perplexity Sonar Pro | sonar-pro | 2026-09-09 16:44 | yes | 20 | 6 s |
| Comparative | Claude Opus 5 | claude-opus-5 | 2026-09-09 16:47 | yes | 39 | 68 s |
| Comparative | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 16:49 | yes | 30 | 66 s |
| Comparative | GPT-6 Astra | gpt-6-astra | 2026-09-09 18:55 | yes | 10 | 54 s |
| Comparative | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 18:57 | yes | 9 | 50 s |
| Comparative | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 16:59 | yes | 9 | 36 s |
| Comparative | Perplexity Sonar Pro | sonar-pro | 2026-09-09 16:50 | yes | 20 | 11 s |
| Budget constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 16:53 | yes | 24 | 51 s |
| Budget constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 16:55 | yes | 30 | 49 s |
| Budget constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 18:59 | yes | 4 | 22 s |
| Budget constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:00 | yes | 5 | 20 s |
| Budget constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:00 | no | 0 | 19 s |
| Budget constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 18:58 | yes | 20 | 5 s |
| Scale constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 16:57 | yes | 7 | 49 s |
| Scale constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 16:58 | no | 0 | 22 s |
| Scale constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:02 | yes | 5 | 36 s |
| Scale constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:04 | yes | 7 | 59 s |
| Scale constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:01 | no | 0 | 27 s |
| Scale constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 16:59 | yes | 20 | 8 s |
| Negative framing | Claude Opus 5 | claude-opus-5 | 2026-09-09 17:02 | yes | 31 | 48 s |
| Negative framing | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 17:04 | yes | 37 | 40 s |
| Negative framing | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:06 | yes | 4 | 34 s |
| Negative framing | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:08 | yes | 7 | 49 s |
| Negative framing | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:03 | no | 0 | 22 s |
| Negative framing | Perplexity Sonar Pro | sonar-pro | 2026-09-09 17:05 | yes | 20 | 8 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Adobe read as Adobe Journey Optimizer
Amazon read as Amazon Ads
HubSpot read as HubSpot Marketing Hub
HubSpot (Marketing Hub) read as HubSpot Marketing Hub
Shopify Messaging read as Shopify Email
Twilio read as Segment
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.