Digital asset management
Asked as “digital asset management system”, and as “DAM platform”, on behalf of a mid-market B2B software company. 25 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
28%
Contested · Filecamp 24%
28Canto24Filecamp20Bynder28others
28% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the three products at 0%, ordered by negative rate
06
Adobe Experience Manager Assets0%60%15criticized challengernewNew since September 2026: not ranked then, 0% now.
Adobe Experience Manager Assets0%60%15criticized challengernewNew since September 2026: not ranked then, 0% now.The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
0506Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Canto28%
Canto28%02Bynder20%
Bynder20%03Brandfolder16%
Brandfolder16%04Frontify0%
Frontify0%05Acquia DAM0%
Acquia DAM0%06Adobe Experience Manager Assets0%
Adobe Experience Manager Assets0%What they warned about
One of six models held their first choice under the paraphrase. Claude Opus 5, Claude Opus 4.8, GPT-6 Astra, Gemini 3.1 Pro and Perplexity Sonar Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Experience Manager Assets60%
9 of 15 labels negative · 4 of 6 models · 1 hard negative
“Avoid massive enterprise platforms like Adobe Experience Manager (AEM) or Veeva” Gemini 3.1 Pro, paraphrase prompt
Brandfolder17%
4 of 23 labels negative · 3 of 6 models · 1 hard negative
“What to avoid at this budget ... G2 reviewers describe Brandfolder as "costly"” Claude Opus 5, budget prompt
Bynder25%
6 of 24 labels negative · 3 of 6 models · 1 hard negative
“Enterprise platforms like Brandfolder and Bynder are excellent but not budget tools” Claude Opus 5, budget prompt
Canto12%
3 of 25 labels negative · 3 of 6 models
“its relatively high cost may be a barrier for smaller teams, and some users note occasional glitches with file previews” Claude Opus 5, negative prompt
What they cite
Six of the six models returned a source list in this edition: six return the pages they cited.
Sites the answers cite
32 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 560 links across 182 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Canto20 answers · 24 citations · 6 models
14 answers · 28 citations · 4 models
13 answers · 22 citations · 4 models
vendor site · MediaValet13 answers · 18 citations · 3 models
13 answers · 14 citations · 3 models
vendor site · Bynder11 answers · 20 citations · 4 models
vendor site · Gartner9 answers · 12 citations · 3 models
vendor site · Brandfolder9 answers · 11 citations · 5 models
vendor site · Filecamp9 answers · 11 citations · 5 models
vendor site · ResourceSpace8 answers · 11 citations · 6 models
vendor site · CELUM8 answers · 8 citations · 4 models
vendor site · Cloudinary8 answers · 8 citations · 4 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
12 answers · 3 models
11 answers · 4 models
11 answers · 3 models
8 answers · 4 models
8 answers · 3 models
6 answers · 2 models
6 answers · 3 models
6 answers · 4 models
6 answers · 4 models
5 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best digital asset management system”, “digital asset management system”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Canto canto.com | 28% | 138 | 22,200 | 11,609 | 81,784 | 65 | ||
| Filecamp filecamp.com | 24% | 83 | 590 | 0 | 11,252 | 17 | ||
| Bynder bynder.com | 20% | 190 | 6,600 | 136 | 94,929 | 62 | 5 | |
| Brandfolder brandfolder.com | 16% | 111 | 4,400 | 59 | 50,163 | 0 | ||
| MediaValet mediavalet.com | 4% | 107 | 1,900 | 12 | 49,517 | 23 | ||
| Dash dash.app | 4% | 41 | 165,000 | 126,123 | 5,694 | 44 | ||
| Daminion daminion.net | 4% | 7 | 320 | 1 | 1,021 | |||
| Frontify frontify.com | 0% | 46 | 2,900 | 19 | 17,318 | 33 | ||
| Acquia acquia.com Acquia DAM 0% | 0% | 65 | 3,600 | 216 | 72,942 company | $2,943 | 92 | 7 |
| ResourceSpace resourcespace.com | 0% | 21 | 590 | 5 | 10,427 | 0 | 4 |
Google's top ten for the two searches hold 12 sites; 5 of them are among the sites the models cited here (bynder.com, celum.com, gartner.com, resourcespace.com, thedigitalprojectmanager.com). The first result for “best digital asset management system” is thedigitalprojectmanager.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best digital asset management system for a mid-market B2B software company?”Paraphrase“Which DAM platform would you recommend to a mid-sized B2B software company?”Comparative“What are the top digital asset management systems and how do they differ?”Budget-constrained“What is the best digital asset management system for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a digital asset management system. What should we look at?”Negative“Which digital asset management systems should I avoid or be cautious about?”
Claude Opus 5Canto, MediaValetagainst: Adobe Experience Manager Assets, Aprimo, Brandfolder, BynderBrandfolder, CantoChangedagainst: Acquia DAM, Bynderno first choiceDash, Filecampagainst: Adobe Bridge, Brandfolder, Bynderno first choiceagainst: Adobe Experience Manager Assets, Bynder, Canto, Daminion
One alternative
Acquia DAMOne alternative
FrontifyTwelve alternatives
Acquia DAM, Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, Canto, Cloudinary, Frontify, OpenAsset, Orange Logic, Photoshelter, echo3DThree alternatives
Dropbox, Google Drive, ResourceSpaceClaude Opus 4.8Brandfolder, BynderBynder, CantoChangedno first choiceagainst: BrandfolderFilecampagainst: Cantono first choicenothing named
Three alternatives
Canto, Cloudinary, MediaValetOne alternative
BrandfolderFour alternatives
Acquia DAM, Bynder, Canto, CloudinaryThree alternatives
AtroCore, Pics.io, ResourceSpaceGPT-6 AstraBrandfolderBynderChangedBynderFilecampno first choiceagainst: Adobe Experience Manager Assetsagainst: Adobe Experience Manager Assets, Bynder, Canto Cumulus—the legacy product, not Canto's cloud DAM, Canto's cloud DAM, Cloudinary
Three alternatives
Bynder, Canto, FrontifyTwo alternatives
Brandfolder, CantoSeven alternatives
Acquia DAM, Adobe Experience Manager Assets, Aprimo, Brandfolder, Canto, Cloudinary Assets, FrontifyTwo alternatives
ResourceSpace, Stockpress EssentialGPT-5.6 SolCantoCantoHeldno first choiceFilecampno first choiceagainst: Adobe Experience Manager Assets, Air, Brandfolder, Bynder, Canto, Canto Cumulus, Dropbox, Google Drive, Nuxeo, Pimcore, Self-hosted ResourceSpace, SharePoint
Three alternatives
Brandfolder, Bynder, FrontifyFour alternatives
Acquia DAM, Brandfolder, Bynder, FrontifyEight alternatives
Acquia DAM, Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, Canto, Cloudinary Assets, FrontifyThree alternatives
Air, Cloudinary, ResourceSpaceGemini 3.1 ProBrandfolderagainst: Adobe Experience Manager Assets, Dropbox, Google Drive, SitecoreCantoChangedagainst: Adobe Experience Manager Assets, VeevaBynderagainst: Adobe Experience Manager AssetsFilecampBynderagainst: Adobe Experience Manager Assets, AtroDAM, Box, Canto Cumulus, Dropbox, Google Drive, SharePoint, Sitecore
Three alternatives
Bynder, Canto, FrontifyThree alternatives
Brandfolder, Bynder, FrontifyFive alternatives
Acquia DAM, Brandfolder, Canto, Cloudinary, MediaValetFive alternatives
Air, Brandy, Dash, Pics.io, ResourceSpaceFour alternatives
Acquia DAM, Brandfolder, Canto, FrontifyPerplexity Sonar ProBynderCantoChangedno first choiceDaminion, Filecampno first choicenothing named
Three alternatives
Brandfolder, Canto, MediaValetThree alternatives
Brandfolder, Masset, MediaValetOne alternative
Plytix Cloud PIM & DAMBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Opus 5 | claude-opus-5 | 2026-09-09 14:34 | yes | 38 | 59 s |
| Direct recommendation | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 14:35 | yes | 29 | 54 s |
| Direct recommendation | GPT-6 Astra | gpt-6-astra | 2026-09-09 14:37 | yes | 5 | 44 s |
| Direct recommendation | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 14:38 | yes | 5 | 66 s |
| Direct recommendation | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-09 14:36 | no | 0 | 25 s |
| Direct recommendation | Perplexity Sonar Pro | sonar-pro | 2026-09-09 14:35 | yes | 20 | 5 s |
| Paraphrase | Claude Opus 5 | claude-opus-5 | 2026-09-09 14:39 | yes | 21 | 62 s |
| Paraphrase | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 14:40 | yes | 28 | 56 s |
| Paraphrase | GPT-6 Astra | gpt-6-astra | 2026-09-09 14:41 | yes | 6 | 25 s |
| Paraphrase | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 14:42 | yes | 3 | 35 s |
| Paraphrase | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-09 14:41 | no | 0 | 23 s |
| Paraphrase | Perplexity Sonar Pro | sonar-pro | 2026-09-09 14:40 | yes | 20 | 8 s |
| Comparative | Claude Opus 5 | claude-opus-5 | 2026-09-09 14:43 | yes | 39 | 71 s |
| Comparative | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 14:44 | yes | 24 | 66 s |
| Comparative | GPT-6 Astra | gpt-6-astra | 2026-09-09 14:47 | yes | 9 | 51 s |
| Comparative | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 14:48 | yes | 10 | 76 s |
| Comparative | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-09 14:46 | yes | 9 | 61 s |
| Comparative | Perplexity Sonar Pro | sonar-pro | 2026-09-09 14:45 | yes | 17 | 12 s |
| Budget constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 14:49 | yes | 41 | 58 s |
| Budget constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 14:50 | yes | 31 | 62 s |
| Budget constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 14:52 | yes | 3 | 23 s |
| Budget constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 14:52 | yes | 4 | 36 s |
| Budget constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-09 14:51 | yes | 6 | 39 s |
| Budget constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 14:51 | yes | 20 | 5 s |
| Scale constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 14:53 | yes | 22 | 47 s |
| Scale constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 14:54 | no | 0 | 25 s |
| Scale constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 14:55 | yes | 5 | 41 s |
| Scale constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 14:56 | yes | 3 | 58 s |
| Scale constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-09 14:54 | no | 0 | 30 s |
| Scale constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 14:54 | yes | 19 | 10 s |
| Negative framing | Claude Opus 5 | claude-opus-5 | 2026-09-09 14:58 | yes | 39 | 93 s |
| Negative framing | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 14:59 | yes | 38 | 60 s |
| Negative framing | GPT-6 Astra | gpt-6-astra | 2026-09-09 15:01 | yes | 5 | 44 s |
| Negative framing | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 15:02 | yes | 8 | 64 s |
| Negative framing | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-09 15:00 | yes | 13 | 41 s |
| Negative framing | Perplexity Sonar Pro | sonar-pro | 2026-09-09 14:59 | yes | 20 | 8 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Adobe Experience Manager read as Adobe Experience Manager Assets
Adobe Experience Manager (AEM) read as Adobe Experience Manager Assets
Plytix read as Plytix Cloud PIM & DAM
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.