Workflow automation and iPaaS
Asked as “workflow automation and integration platform”, and as “iPaaS”, on behalf of a mid-market B2B software company. 23 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
61%
WorkatoClear leader
61Workato17Make04Boomi Enterprise Platform17others
61% of first choices, clear leader.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
05
Boomi Enterprise Platform4%33%21criticized challengernewNew since September 2026: not ranked then, 4% now.
Boomi Enterprise Platform4%33%21criticized challengernewNew since September 2026: not ranked then, 4% now.Show the four products at 0%, ordered by negative rate
09
MuleSoft Anypoint Platform0%63%19criticized challengernewNew since September 2026: not ranked then, 0% now.
MuleSoft Anypoint Platform0%63%19criticized challengernewNew since September 2026: not ranked then, 0% now.06
Microsoft Power Automate0%18%17accepted challengernewNew since September 2026: not ranked then, 0% now.
Microsoft Power Automate0%18%17accepted challengernewNew since September 2026: not ranked then, 0% now.
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
All ten head-to-head pages: the top five products, each against each
One product takes 61% of first choices here, so the chart would put eight markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Three products carry a negative rate above 25% in this category.
What they warned about
Three of six models held their first choice under the paraphrase. Claude Opus 5, Claude Opus 4.8 and GPT-6 Astra changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Zapier45%
14 of 31 labels negative · 6 of 6 models
“Zapier is the most-flagged platform on cost. Its free plan offers just 100 tasks per month... heavy users report costs exceeding $3,000/month” Claude Opus 5, negative prompt
MuleSoft Anypoint Platform63%
12 of 19 labels negative · 5 of 6 models · 1 hard negative
“I'd skip MuleSoft and Informatica at your size.” Claude Opus 5, paraphrase prompt
Boomi Enterprise Platform33%
7 of 21 labels negative · 5 of 6 models
“don't need the heavy, expensive footprint of enterprise tools like MuleSoft or Boomi” Gemini 3.1 Pro, direct prompt
n8n15%
4 of 27 labels negative · 4 of 6 models · 1 hard negative
“I’d avoid an unmanaged deployment for sensitive business workflows.” GPT-6 Astra, negative prompt
What they cite
Six of the six models returned a source list in this edition: six return the pages they cited.
Sites the answers cite
30 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 507 links across 253 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Zapier10 answers · 14 citations · 6 models
vendor site · Workato8 answers · 14 citations · 2 models
vendor site · n8n8 answers · 8 citations · 4 models
7 answers · 9 citations · 2 models
7 answers · 8 citations · 2 models
vendor site · Zapier7 answers · 7 citations · 2 models
6 answers · 10 citations · 3 models
vendor site · Gartner6 answers · 8 citations · 3 models
vendor site · Make6 answers · 7 citations · 2 models
6 answers · 6 citations · 3 models
vendor site · Activepieces5 answers · 6 citations · 4 models
5 answers · 6 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
7 answers · 2 models
6 answers · 2 models
5 answers · 2 models
5 answers · 2 models
4 answers · 2 models
4 answers · 1 model
4 answers · 2 models
4 answers · 2 models
4 answers · 3 models
3 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best workflow automation and integration platform”, “workflow automation and integration platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Workato workato.com | 61% | 149 | 14,800 | 405 | 38,042 | $20 | 120 | |
| Make make.com | 17% | 165 | 135,000 | 12,939,045 | 439,031 | 76 | ||
| n8n n8n.io | 4% | 127 | 165,000 | 2,786 | 133,599 | 42 | ||
| Celigo celigo.com | 4% | 39 | 5,400 | 140 | 9,670 | $1,097 | 43 | |
| Prismatic prismatic.io | 4% | 6 | 8 | |||||
| Boomi Enterprise Platform boomi.com | 4% | 70 | 19,837 | $22,810 | 120 | |||
| Pabbly Connect pabbly.com | 4% | 7 | 1,300 | 20 | 3,588 | 1 | ||
| Microsoft parent site Microsoft Power Automate 0% | 0% | 139 | 2,240,000 | 403,136 | ||||
| Tray.ai tray.ai | 0% | 38 | 390 | 7 | 4,110 | $97 | 1 | |
| Paragon | 0% |
Google's top ten for the two searches hold 16 sites; 1 of them are among the sites the models cited here (latenode.com). The first result for “best workflow automation and integration platform” is useparagon.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best workflow automation and integration platform for a mid-market B2B software company?”Paraphrase“Which iPaaS would you recommend to a mid-sized B2B software company?”Comparative“What are the top workflow automation and integration platforms and how do they differ?”Budget-constrained“What is the best workflow automation and integration platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a workflow automation and integration platform. What should we look at?”Negative“Which workflow automation and integration platforms should I avoid or be cautious about?”
Claude Opus 5Celigoagainst: Boomi Enterprise Platform, Workato, ZapierWorkatoChangedagainst: Informatica Intelligent Cloud Services, MuleSoft Anypoint PlatformZapieragainst: MuleSoft Anypoint PlatformMakeagainst: Pabbly Connectno first choiceagainst: Boomi Enterprise Platform, MuleSoft Anypoint Platform, Tray.ai, Workato, Zapier
Five alternatives
Make, Merge, Paragon, Prismatic, n8nSix alternatives
Boomi Enterprise Platform, Celigo, Cyclr, Merge, Paragon, PrismaticSix alternatives
Boomi Enterprise Platform, Make, Microsoft Power Automate, UiPath, Workato, n8nTwo alternatives
Zapier, n8nClaude Opus 4.8Workatoagainst: Boomi Enterprise Platform, MuleSoft Anypoint Platform, ZapierBoomi Enterprise Platform, WorkatoChangedagainst: Make, MuleSoft Anypoint Platform, Zapierno first choiceagainst: MuleSoft Anypoint Platformn8nagainst: Zapierno first choiceagainst: Make, Zapier, n8n
Four alternatives
Make, Merge, Paragon, PrismaticFour alternatives
Celigo, Paragon, Prismatic, Tray.aiSix alternatives
Boomi Enterprise Platform, Make, Microsoft Power Automate, Workato, Zapier, n8nTwo alternatives
Activepieces, MakeGPT-6 AstraWorkatoPrismatic, WorkatoChangedno first choiceMakeagainst: ZapierWorkatoagainst: IFTTT, Make, Microsoft Power Automate, Workato, Zapier, n8n
Four alternatives
Prismatic, Tray.ai, Zapier, n8nOne alternative
Boomi Enterprise PlatformTwo alternatives
Activepieces, n8nFive alternatives
Boomi Enterprise Platform, Make, Microsoft Power Automate, Zapier, n8nGPT-5.6 SolWorkatoagainst: Boomi Enterprise Platform, MuleSoft Anypoint PlatformWorkatoHeldagainst: MuleSoft Anypoint PlatformZapierMakeagainst: ZapierWorkatoagainst: MuleSoft Anypoint Platformagainst: IFTTT, Make, Microsoft Power Automate, Pipedream, Zapier, n8n
Five alternatives
Microsoft Power Automate, Prismatic, Tray.ai, Zapier, n8nThree alternatives
Boomi Enterprise Platform, Celigo, Tray EmbeddedSeven alternatives
Boomi Enterprise Platform, Make, Microsoft Power Automate, MuleSoft Anypoint Platform, Pipedream, Workato, n8nTwo alternatives
Activepieces, n8nFour alternatives
Boomi Enterprise Platform, Microsoft Power Automate, Zapier, n8nGemini 3.1 ProWorkatoagainst: Boomi Enterprise Platform, MuleSoft Anypoint Platform, ZapierWorkatoHeldMake, ZapierPabbly Connectagainst: ZapierWorkatoagainst: Automate.io, Boomi Enterprise Platform, Cloud Elements, IFTTT, Integromat, MuleSoft Anypoint Platform, Nerve, Relay.app, Talend Open Studio, Workato, Zapier
Five alternatives
Celigo, Make, Paragon, Prismatic, Tray.aiFive alternatives
Celigo, Make, Paragon, Prismatic, Tray.aiThree alternatives
Microsoft Power Automate, Workato, n8nThree alternatives
Activepieces, Make, n8nSix alternatives
Boomi Enterprise Platform, Celigo, Make, Microsoft Power Automate, Tray.ai, ZapierPerplexity Sonar ProWorkatoagainst: MuleSoft Anypoint PlatformWorkatoHeldno first choiceMakeno first choiceagainst: Boomi Enterprise Platform, Make, Microsoft Power Automate, Slack Workflows, Tray.ai, Workato, Zapier, n8n
Three alternatives
Make, Microsoft Power Automate, ZapierThree alternatives
Celigo, Microsoft Power Automate, n8nSix alternatives
Make, Microsoft Power Automate, UiPath, Workato, Zapier, n8nTwo alternatives
Zapier, n8nBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Opus 5 | claude-opus-5 | 2026-09-09 20:29 | yes | 23 | 50 s |
| Direct recommendation | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 20:30 | no | 0 | 19 s |
| Direct recommendation | GPT-6 Astra | gpt-6-astra | 2026-09-09 20:32 | yes | 8 | 29 s |
| Direct recommendation | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 20:34 | yes | 9 | 44 s |
| Direct recommendation | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:30 | no | 0 | 26 s |
| Direct recommendation | Perplexity Sonar Pro | sonar-pro | 2026-09-09 20:31 | yes | 20 | 7 s |
| Paraphrase | Claude Opus 5 | claude-opus-5 | 2026-09-09 20:36 | yes | 23 | 54 s |
| Paraphrase | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 20:37 | no | 0 | 20 s |
| Paraphrase | GPT-6 Astra | gpt-6-astra | 2026-09-09 20:38 | yes | 4 | 25 s |
| Paraphrase | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 20:40 | yes | 6 | 31 s |
| Paraphrase | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:31 | no | 0 | 25 s |
| Paraphrase | Perplexity Sonar Pro | sonar-pro | 2026-09-09 20:37 | yes | 20 | 4 s |
| Comparative | Claude Opus 5 | claude-opus-5 | 2026-09-09 20:45 | yes | 35 | 149 s |
| Comparative | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 20:47 | yes | 39 | 54 s |
| Comparative | GPT-6 Astra | gpt-6-astra | 2026-09-09 20:50 | yes | 10 | 55 s |
| Comparative | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 20:52 | yes | 12 | 50 s |
| Comparative | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 18:45 | yes | 8 | 39 s |
| Comparative | Perplexity Sonar Pro | sonar-pro | 2026-09-09 20:48 | yes | 20 | 9 s |
| Budget constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 20:54 | yes | 38 | 57 s |
| Budget constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 20:56 | yes | 38 | 46 s |
| Budget constrained | GPT-6 Astra | gpt-6-astra | 2026-09-10 00:37 | yes | 4 | 30 s |
| Budget constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 20:58 | yes | 5 | 21 s |
| Budget constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 18:46 | yes | 9 | 31 s |
| Budget constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 20:56 | yes | 20 | 4 s |
| Scale constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 21:01 | yes | 21 | 81 s |
| Scale constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 21:02 | no | 0 | 29 s |
| Scale constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 21:04 | yes | 6 | 43 s |
| Scale constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 21:07 | yes | 5 | 69 s |
| Scale constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 18:47 | no | 0 | 35 s |
| Scale constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 21:02 | yes | 20 | 8 s |
| Negative framing | Claude Opus 5 | claude-opus-5 | 2026-09-09 21:09 | yes | 24 | 53 s |
| Negative framing | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 21:12 | yes | 40 | 53 s |
| Negative framing | GPT-6 Astra | gpt-6-astra | 2026-09-09 21:14 | yes | 6 | 36 s |
| Negative framing | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 21:16 | yes | 6 | 52 s |
| Negative framing | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 18:49 | yes | 8 | 38 s |
| Negative framing | Perplexity Sonar Pro | sonar-pro | 2026-09-09 21:12 | yes | 20 | 6 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Boomi read as Boomi Enterprise Platform
Informatica read as Informatica Intelligent Cloud Services
Jitterbit read as Jitterbit Harmony
MuleSoft read as MuleSoft Anypoint Platform
MuleSoft (Anypoint Platform) read as MuleSoft Anypoint Platform
MuleSoft (Salesforce) read as MuleSoft Anypoint Platform
ServiceNow read as ServiceNow Flow Designer
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.