Customer feedback and surveys
Asked as “customer feedback and survey platform”, and as “NPS and customer experience survey tool”, on behalf of a mid-market B2B software company. 26 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
27%
Contested · Tally 19%
27Survicate19Tally12Google Forms42others
27% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
02
Google Forms Lab in the set12%38%16criticized challengernewNew since September 2026: not ranked then, 12% now.
Google Forms Lab in the set12%38%16criticized challengernewNew since September 2026: not ranked then, 12% now.04
Qualtrics CustomerXM4%48%25criticized challengernewNew since September 2026: not ranked then, 4% now.
Qualtrics CustomerXM4%48%25criticized challengernewNew since September 2026: not ranked then, 4% now.Show the two products at 0%, ordered by negative rate
06
Medallia Experience Cloud0%44%16criticized challengernewNew since September 2026: not ranked then, 0% now.
Medallia Experience Cloud0%44%16criticized challengernewNew since September 2026: not ranked then, 0% now.The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Forms is made by Google, whose model Gemini 3.1 Pro is in the set. On the four share prompts that model made it the first choice zero times of 4; the other five models three times of 20. Lab treatment is defined on the method page; the row is marked, not excluded.
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102
0304
0506
07Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Survicate27%
Survicate27%02Google Forms12%
Google Forms12%03Delighted8%
Delighted8%04Qualtrics CustomerXM4%
Qualtrics CustomerXM4%05SurveyMonkey4%
SurveyMonkey4%06Medallia Experience Cloud0%
Medallia Experience Cloud0%07Typeform0%
Typeform0%What they warned about
Four of six models held their first choice under the paraphrase. Claude Opus 5 and Gemini 3.1 Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
SurveyMonkey48%
13 of 27 labels negative · 6 of 6 models · 2 hard negative
“SurveyMonkey in particular has accumulated a notable volume of consumer complaints on venues like the BBB, Trustpilot, and PissedConsumer” Claude Opus 4.8, negative prompt
Typeform48%
10 of 21 labels negative · 6 of 6 models · 1 hard negative
“avoid basic form builders (like SurveyMonkey or Typeform) which lack programmatic automation” Gemini 3.1 Pro, paraphrase prompt
Qualtrics CustomerXM48%
12 of 25 labels negative · 5 of 6 models · 3 hard negative
“Avoid these unless you have a dedicated Customer Experience (CX) team, data scientists, and a large budget.” Gemini 3.1 Pro, negative prompt
Google Forms38%
6 of 16 labels negative · 5 of 6 models · 2 hard negative
“Avoid these if brand perception, high customization, and complex user journeys are important” Gemini 3.1 Pro, negative prompt
What they cite
Six of the six models returned a source list in this edition: six return the pages they cited.
Sites the answers cite
30 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 521 links across 216 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Zonka Feedback13 answers · 21 citations · 3 models
vendor site · Survicate13 answers · 17 citations · 5 models
10 answers · 11 citations · 3 models
vendor site · SurveySensum9 answers · 20 citations · 3 models
vendor site · SurveyMonkey9 answers · 16 citations · 4 models
8 answers · 11 citations · 3 models
vendor site · Guideflow8 answers · 9 citations · 4 models
vendor site · Qualaroo8 answers · 9 citations · 3 models
vendor site · SurveySparrow8 answers · 9 citations · 3 models
vendor site · Qualtrics6 answers · 11 citations · 3 models
6 answers · 10 citations · 3 models
vendor site · Alchemer6 answers · 7 citations · 3 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
8 answers · 3 models
6 answers · 3 models
5 answers · 2 models
4 answers · 2 models
4 answers · 3 models
4 answers · 2 models
4 answers · 2 models
4 answers · 1 model
4 answers · 1 model
4 answers · 3 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer feedback and survey platform”, “customer feedback and survey platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Survicate survicate.com | 27% | 59 | 720 | 8 | 23,066 | 0 | 6 | |
| Tally tally.so | 19% | 14 | 40,500 | 10,358 | 32,871 | 0 | ||
| Refiner refiner.io | 12% | 9 | ||||||
| Google parent site Google Forms 12% | 12% | 91 | 1,830,000 | 15,495 | ||||
| Delighted qualtrics.com Delighted 8%, Qualtrics CustomerXM 4% | 12% | 176 | 40,500 | 23,375 | 1,028,410 | $21 | 66 | |
| CustomerGauge customergauge.com | 8% | 99 | 210 | 0 | 22,116 | $254 | 17 | |
| Alchemer alchemer.com | 4% | 34 | 8,100 | 1,852 | 133,572 | $178 | 83 | |
| Frill frill.co | 4% | 4 | ||||||
| SurveyMonkey surveymonkey.com | 4% | 214 | 165,000 | 2,023 | 1,683,535 | $500 | 106 | 2 |
| AskNicely asknicely.com | 0% | 27 | 1,300 | 4 | 3,070 | 5 |
Google's top ten for the two searches hold 15 sites; 5 of them are among the sites the models cited here (surveymonkey.com, surveysensum.com, surveysparrow.com, survicate.com, zonkafeedback.com). The first result for “best customer feedback and survey platform” is surveysparrow.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best customer feedback and survey platform for a mid-market B2B software company?”Paraphrase“Which NPS and customer experience survey tool would you recommend to a mid-sized B2B software company?”Comparative“What are the top customer feedback and survey platforms and how do they differ?”Budget-constrained“What is the best customer feedback and survey platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a customer feedback and survey platform. What should we look at?”Negative“Which customer feedback and survey platforms should I avoid or be cautious about?”
Claude Opus 5Refiner, Survicateagainst: Delighted, GetFeedback, Medallia Experience Cloud, Qualtrics CustomerXM, WootricSurvicateChangedagainst: Delighted, Qualtrics CustomerXMno first choiceagainst: DelightedGoogle Forms, Tallyagainst: Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey, Typeformno first choiceagainst: Medallia Experience Cloud, Qualtrics CustomerXMagainst: Google Forms, Qualtrics CustomerXM, SurveyMonkey
Two alternatives
Gainsight, PendoSeven alternatives
CustomerGauge, Gainsight, GetFeedback, Pendo, Refiner, Retently, UserpilotEight alternatives
Alchemer, AskNicely, CustomerGauge, Medallia Experience Cloud, Pendo, Qualtrics CustomerXM, SurveyMonkey, TypeformFour alternatives
Delighted, Hotjar, Refiner, Zoho SurveyOne alternative
SurveyMonkeyClaude Opus 4.8DelightedDelightedHeldagainst: Qualtrics CustomerXMMedallia Experience Cloud, Qualtrics CustomerXMGoogle Forms, Tallyagainst: SurveyMonkeyno first choiceagainst: Google Forms, Qualtrics CustomerXM, QuestionPro, SurveyMonkey, Typeform
Six alternatives
CustomerGauge, Front, Gainsight, Pendo, Qualtrics CustomerXM, SurveyMonkeyThree alternatives
Gainsight CS, Gainsight PX, PendoEight alternatives
Beamer, Delighted, Feature Upvote, Google Forms, SurveyMonkey, SurveySensum, Typeform, Zonka FeedbackTwo alternatives
Typeform, Zoho SurveyGPT-6 AstraSurvicateSurvicateHeldSurveyMonkeyTallyagainst: SurveyMonkeyAlchemer, SurveyMonkeyagainst: Canny, Google Forms, SurveyMonkey, Typeform
Two alternatives
CustomerGauge, RefinerTwo alternatives
Refiner, RetentlySix alternatives
Canny, Contentsquare, Medallia Experience Cloud, Qualtrics CustomerXM, Survicate, TypeformTwo alternatives
Google Forms, Zoho SurveyTwo alternatives
Qualtrics CustomerXM, SurvicateGPT-5.6 SolSurvicateagainst: Medallia Experience Cloud, SurveyMonkey, TypeformSurvicateHeldagainst: Delighted, Qualtrics CustomerXMno first choiceagainst: DelightedTallyagainst: Jotform, Typeformno first choiceagainst: Delighted, GetFeedback Direct, Google Forms, Jotform, Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey, Typeform
Five alternatives
Alchemer, Canny, Pendo Listen, Qualtrics CustomerXM, SurveySparrowTwo alternatives
AskNicely, CustomerGaugeNine alternatives
Alchemer, Canny, Contentsquare, Medallia Experience Cloud, Productboard, Qualtrics CustomerXM, Sprig, SurveyMonkey, TypeformThree alternatives
Canny, Google Forms, Zoho SurveySix alternatives
Alchemer, Medallia Experience Cloud, Qualtrics CustomerXM, QuestionPro, Sprig, SurveyMonkeyGemini 3.1 ProRefiner, SurvicateRefinerChangedagainst: Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey, Typeformno first choiceTallyagainst: Canny, SurveyMonkey, TypeformQualtrics CustomerXMagainst: Google Formsagainst: Google Forms, InMoment, Medallia Experience Cloud, Microsoft Forms, Qualtrics CustomerXM, SurveyMonkey, Trustpilot, Typeform, Yelp
Five alternatives
AskNicely, Delighted, Gainsight, Pendo, SprigFour alternatives
CustomerGauge, InMoment, Retently, WootricEight alternatives
AskNicely, Delighted, Google Forms, Hotjar, Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey, TypeformFive alternatives
Fider, Fillout, Google Forms, Hotjar, SleekplanSeven alternatives
Alchemer, AskNicely, Delighted, Medallia Experience Cloud, Sprig, SurveyMonkey, TypeformPerplexity Sonar ProCustomerGaugeagainst: Qualtrics CustomerXMCustomerGaugeHeldno first choiceFrill, Google Formsagainst: SurveyMonkeyno first choiceagainst: Delighted, Ripoff Report, Sitejabber, SurveyMonkey, Trustpilot, Typeform, Yelp
Two alternatives
Enterpret, UserVoiceThree alternatives
AskNicely, Qualtrics CustomerXM, SurvicateEleven alternatives
Delighted, G2 Buyer Intent, Google Forms, Hotjar, Medallia Experience Cloud, Qualaroo, Qualtrics CustomerXM, Sprig, SurveyMonkey, Trustpilot, TypeformOne alternative
ProProfs Survey MakerBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Opus 5 | claude-opus-5 | 2026-09-09 19:28 | yes | 21 | 63 s |
| Direct recommendation | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 19:30 | yes | 32 | 64 s |
| Direct recommendation | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:32 | yes | 4 | 41 s |
| Direct recommendation | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:34 | yes | 4 | 34 s |
| Direct recommendation | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:05 | yes | 5 | 35 s |
| Direct recommendation | Perplexity Sonar Pro | sonar-pro | 2026-09-09 19:31 | yes | 20 | 6 s |
| Paraphrase | Claude Opus 5 | claude-opus-5 | 2026-09-09 19:37 | yes | 23 | 66 s |
| Paraphrase | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 19:38 | no | 0 | 19 s |
| Paraphrase | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:40 | yes | 5 | 32 s |
| Paraphrase | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:41 | yes | 4 | 32 s |
| Paraphrase | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:06 | no | 0 | 23 s |
| Paraphrase | Perplexity Sonar Pro | sonar-pro | 2026-09-09 19:38 | yes | 20 | 5 s |
| Comparative | Claude Opus 5 | claude-opus-5 | 2026-09-09 19:43 | yes | 38 | 68 s |
| Comparative | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 19:46 | yes | 38 | 53 s |
| Comparative | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:49 | yes | 10 | 56 s |
| Comparative | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:51 | yes | 11 | 61 s |
| Comparative | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:07 | no | 0 | 23 s |
| Comparative | Perplexity Sonar Pro | sonar-pro | 2026-09-09 19:46 | yes | 20 | 7 s |
| Budget constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 19:53 | yes | 22 | 37 s |
| Budget constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 19:55 | yes | 37 | 52 s |
| Budget constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:56 | yes | 4 | 27 s |
| Budget constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:57 | yes | 6 | 23 s |
| Budget constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:09 | yes | 18 | 50 s |
| Budget constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 19:55 | yes | 20 | 6 s |
| Scale constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 20:00 | yes | 21 | 49 s |
| Scale constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 20:01 | no | 0 | 18 s |
| Scale constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 20:03 | yes | 5 | 34 s |
| Scale constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 20:05 | yes | 4 | 65 s |
| Scale constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:10 | no | 0 | 25 s |
| Scale constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 20:01 | yes | 20 | 8 s |
| Negative framing | Claude Opus 5 | claude-opus-5 | 2026-09-09 20:09 | yes | 46 | 73 s |
| Negative framing | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 20:23 | yes | 30 | 412 s |
| Negative framing | GPT-6 Astra | gpt-6-astra | 2026-09-09 20:25 | yes | 5 | 38 s |
| Negative framing | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 20:27 | yes | 8 | 50 s |
| Negative framing | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:11 | no | 0 | 27 s |
| Negative framing | Perplexity Sonar Pro | sonar-pro | 2026-09-09 20:24 | yes | 20 | 7 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot read as HubSpot Service Hub
Medallia read as Medallia Experience Cloud
Qualtrics read as Qualtrics CustomerXM
Qualtrics (CoreXM / CustomerXM) read as Qualtrics CustomerXM
Qualtrics (CustomerXM) read as Qualtrics CustomerXM
Zonka read as Zonka Feedback
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.