Sales enablement and content
Asked as “sales enablement platform”, and as “sales content management tool”, on behalf of a mid-market B2B software company. 22 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
32%
Contested · HubSpot Sales Hub 23%
32Highspot23HubSpot Sales Hub23Showpad23others
32% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the three products at 0%, ordered by negative rate
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Highspot32%
Highspot32%02HubSpot Sales Hub23%
HubSpot Sales Hub23%03Showpad23%
Showpad23%04SalesHood9%
SalesHood9%05MindTickle5%
MindTickle5%06Allego0%
Allego0%07Bigtincan0%
Bigtincan0%08Seismic0%
Seismic0%What they warned about
Zero of six models held their first choice under the paraphrase. Claude Opus 5, Claude Opus 4.8, GPT-6 Astra, GPT-5.6 Sol, Gemini 3.1 Pro and Perplexity Sonar Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Highspot42%
14 of 33 labels negative · 6 of 6 models · 3 hard negative
“you should entirely avoid enterprise-grade sales enablement platforms like Highspot, Seismic, or Mindtickle” Gemini 3.1 Pro, budget prompt
Seismic63%
19 of 30 labels negative · 6 of 6 models · 3 hard negative
“Avoid if you lack implementation resources | Recent verified-review summaries flag complex implementation” GPT-5.6 Sol, negative prompt
Showpad31%
8 of 26 labels negative · 6 of 6 models · 1 hard negative
“Avoid enterprise-oriented platforms such as Showpad, Highspot, or Seismic” GPT-5.6 Sol, budget prompt
Bigtincan50%
6 of 12 labels negative · 5 of 6 models · 1 hard negative
“Vendors I'd flag for extra diligence ... Bigtincan (I recall financial and ownership pressure that could affect roadmap stability — verify current status)” Claude Opus 5, negative prompt
What they cite
Six of the six models returned a source list in this edition: six return the pages they cited.
Sites the answers cite
32 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 575 links across 193 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Dock16 answers · 26 citations · 4 models
vendor site · Highspot15 answers · 33 citations · 6 models
vendor site · MindTickle15 answers · 16 citations · 6 models
vendor site · Salesmotion13 answers · 13 citations · 4 models
vendor site · SalesHood12 answers · 12 citations · 5 models
vendor site · Seismic11 answers · 15 citations · 3 models
vendor site · Showpad11 answers · 14 citations · 5 models
10 answers · 38 citations · 6 models
vendor site · Allego10 answers · 12 citations · 5 models
vendor site · HubSpot10 answers · 12 citations · 4 models
vendor site · CaptivateIQ9 answers · 10 citations · 4 models
vendor site · Capterra8 answers · 10 citations · 4 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
12 answers · 4 models
9 answers · 4 models
9 answers · 4 models
8 answers · 3 models
8 answers · 2 models
7 answers · 3 models
7 answers · 3 models
7 answers · 2 models
7 answers · 3 models
6 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales enablement platform”, “sales enablement platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Highspot highspot.com | 32% | 375 | 14,800 | 255 | 47,379 | 5 | 2 | |
| HubSpot parent site HubSpot Sales Hub 23%, HubSpot Content Hub 0% | 23% | 687 | 368,000 | 9,776 | ||||
| Showpad showpad.com | 23% | 147 | 4,400 | 76 | 11,387 | 45 | ||
| SalesHood saleshood.com | 9% | 109 | 720 | 1 | 1,628 | 0 | ||
| MindTickle mindtickle.com | 5% | 315 | 2,900 | 60 | 4,413 | 19 | 3 | |
| Paperflite paperflite.com | 5% | 34 | 720 | 13 | 17,387 | 0 | ||
| Showell showell.com | 5% | 20 | ||||||
| Allego allego.com | 0% | 208 | 5,400 | 58 | 12,354 | $883 | 29 | |
| Dock dock.us | 0% | 271 | 90,500 | 81,222 | 39,016 | 0 | 8 | |
| Spekit spekit.com | 0% | 100 | 1,900 | 15 | 3,062 | $86 | 33 |
Google's top ten for the two searches hold 17 sites; 5 of them are among the sites the models cited here (captivateiq.com, dock.us, highspot.com, mindtickle.com, seismic.com). The first result for “best sales enablement platform” is revenuebase.ai.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best sales enablement platform for a mid-market B2B software company?”Paraphrase“Which sales content management tool would you recommend to a mid-sized B2B software company?”Comparative“What are the top sales enablement platforms and how do they differ?”Budget-constrained“What is the best sales enablement platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales enablement platform. What should we look at?”Negative“Which sales enablement platforms should I avoid or be cautious about?”
Claude Opus 5MindTickle, Showpadagainst: Highspot, SeismicShowpadChangedagainst: Highspot, SeismicHighspot, Seismicagainst: CaptivateIQShowellagainst: Highspot, Seismic, Showpadno first choiceagainst: Bigtincan, Highspot, Seismic
Six alternatives
Allego, Consensus, Dock, Google Drive, Guru, SharePointTwo alternatives
Dock, PaperfliteFive alternatives
Allego, Bigtincan, Guru, MindTickle, ShowpadFour alternatives
Calendly, HubSpot Sales Hub, Loom, Zoho CRMClaude Opus 4.8Highspotagainst: SeismicHighspot, ShowpadChangedagainst: SeismicHighspot, SeismicHubSpot Sales Hubagainst: Highspot, Seismicno first choiceagainst: Highspot, Seismic, Showpad
Six alternatives
Allego, Dock, Fluint, HubSpot Sales Hub, MindTickle, ShowpadOne alternative
HubSpot Sales HubSix alternatives
Allego, Dock, HubSpot Sales Hub, MindTickle, SalesHood, ShowpadTwo alternatives
Claap, LoomGPT-6 AstraHighspotPaperfliteChangedHighspot, SeismicHubSpot Sales Hubno first choiceagainst: Bigtincan, Highspot, MindTickle, Seismic, Showpad
Two alternatives
MindTickle, SpekitOne alternative
HighspotFive alternatives
Allego, Mediafly, MindTickle, SalesHood, ShowpadTwo alternatives
Bit.ai, SalesHoodGPT-5.6 SolSalesHoodHighspotChangedHighspot, SeismicHubSpot Sales Hubagainst: Highspot, Seismic, Showpadno first choiceagainst: Bigtincan, Highspot, Seismic, Showpadagainst: Bigtincan, Brainshark, Drift, Guru, Highspot, MindTickle, Salesforce Sales Programs, Seismic, Showpad, Spekit
Four alternatives
Highspot, HubSpot Sales Hub, MindTickle, ShowpadFive alternatives
HubSpot Content Hub, HubSpot Sales Hub, SalesHood, Seismic, ShowpadSix alternatives
Allego, Mediafly, MindTickle, SalesHood, Showpad, SpekitTwo alternatives
Pipedrive, Zoho CRMOne alternative
Salesforce Sales ProgramsGemini 3.1 ProHighspot, ShowpadHighspotChangedagainst: SeismicSeismic, ShowpadHubSpot Sales Hubagainst: Highspot, MindTickle, SeismicShowpadagainst: Seismicagainst: Bigtincan, Brainshark, Highspot, Seismic, Showpad
Two alternatives
MindTickle, SeismicThree alternatives
DocSend, Paperflite, ShowpadThree alternatives
Mediafly, MindTickle, SpekitFive alternatives
GetAccept, Notion, Peony, Qwilr, TrumpetFour alternatives
Allego, Gong Enable, MindTickle, SpekitPerplexity Sonar ProSalesHoodHighspotChangedagainst: Seismicno first choiceHubSpot Sales Hubagainst: Highspot, MindTickle, Seismicno first choiceagainst: Bigtincan, Highspot, Seismic, Showpad, Storydoc
Three alternatives
Dock, MindTickle, SpekitTwo alternatives
HubSpot Content Hub, HubSpot Sales HubFour alternatives
Dock, Freshsales, Guru, PipedriveBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Opus 5 | claude-opus-5 | 2026-09-09 19:28 | yes | 39 | 57 s |
| Direct recommendation | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 19:30 | yes | 23 | 53 s |
| Direct recommendation | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:31 | yes | 6 | 29 s |
| Direct recommendation | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:33 | yes | 4 | 37 s |
| Direct recommendation | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:04 | no | 0 | 24 s |
| Direct recommendation | Perplexity Sonar Pro | sonar-pro | 2026-09-09 19:30 | yes | 20 | 6 s |
| Paraphrase | Claude Opus 5 | claude-opus-5 | 2026-09-09 19:35 | yes | 28 | 59 s |
| Paraphrase | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 19:36 | no | 0 | 17 s |
| Paraphrase | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:37 | yes | 4 | 26 s |
| Paraphrase | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:39 | yes | 3 | 27 s |
| Paraphrase | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:05 | no | 0 | 25 s |
| Paraphrase | Perplexity Sonar Pro | sonar-pro | 2026-09-09 19:36 | yes | 20 | 4 s |
| Comparative | Claude Opus 5 | claude-opus-5 | 2026-09-09 19:41 | yes | 37 | 62 s |
| Comparative | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 19:44 | yes | 28 | 58 s |
| Comparative | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:46 | yes | 8 | 49 s |
| Comparative | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:48 | yes | 12 | 59 s |
| Comparative | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:07 | yes | 18 | 52 s |
| Comparative | Perplexity Sonar Pro | sonar-pro | 2026-09-10 00:37 | yes | 20 | 8 s |
| Budget constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 19:51 | yes | 28 | 45 s |
| Budget constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 19:52 | yes | 38 | 41 s |
| Budget constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 19:54 | yes | 5 | 29 s |
| Budget constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 19:55 | yes | 4 | 27 s |
| Budget constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:09 | yes | 11 | 35 s |
| Budget constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 19:52 | yes | 20 | 4 s |
| Scale constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 19:58 | yes | 41 | 74 s |
| Scale constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 19:59 | no | 0 | 24 s |
| Scale constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 20:01 | yes | 5 | 43 s |
| Scale constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 20:03 | yes | 6 | 67 s |
| Scale constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:12 | yes | 12 | 111 s |
| Scale constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 19:59 | yes | 20 | 9 s |
| Negative framing | Claude Opus 5 | claude-opus-5 | 2026-09-09 20:07 | yes | 40 | 156 s |
| Negative framing | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 20:09 | yes | 37 | 58 s |
| Negative framing | GPT-6 Astra | gpt-6-astra | 2026-09-09 20:12 | yes | 6 | 33 s |
| Negative framing | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 20:14 | yes | 7 | 58 s |
| Negative framing | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:14 | yes | 5 | 34 s |
| Negative framing | Perplexity Sonar Pro | sonar-pro | 2026-09-09 20:10 | yes | 20 | 8 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Gong read as Gong Enable
HubSpot read as HubSpot Sales Hub
Salesforce read as Salesforce Sales Programs
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.