September 2026 Edition, expanded tier · The six flagship models on every category, as published . The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index › GTM › Sales › Conversation intel · September 2026 Edition

Conversational intelligence and call recording

Asked as “conversation intelligence and call recording platform”, and as “call recording and conversation intelligence tool”, on behalf of a mid-market B2B software company. 22 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
59%
Clear leader
59Gong18Avoma18Fireflies.ai05others

59% of first choices, clear leader.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Gong59%16%32endorsed leadernewNew since September 2026: not ranked then, 59% now.
02Avoma18%7%27accepted challengernewNew since September 2026: not ranked then, 18% now.
03Fireflies.ai18%33%24criticized challengernewNew since September 2026: not ranked then, 18% now.
04Fathom5%38%16criticized challengernewNew since September 2026: not ranked then, 5% now.
Show the four products at 0%, ordered by negative rate
08Otter.ai0%85%13criticized challengernewNew since September 2026: not ranked then, 0% now.
06Chorus by ZoomInfo0%14%21accepted challengernewNew since September 2026: not ranked then, 0% now.
07Salesloft Conversations0%14%14accepted challengernewNew since September 2026: not ranked then, 0% now.
05Clari Copilot0%9%22accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All six head-to-head pages: the top four products, each against each

One product takes 59% of first choices here, so the chart would put seven markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Three products carry a negative rate above 25% in this category.

What they warned about

Four of six models held their first choice under the paraphrase. Gemini 3.1 Pro and Perplexity Sonar Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Otter.ai
85%
11 of 13 labels negative · 6 of 6 models · 4 hard negative
“Otter.ai — the highest-profile risk right now. Four putative class actions filed August–September 2025 ... so this is past the motion-to-dismiss stage, not a nuisance filing.” Claude Opus 5, negative prompt
Gong
16%
5 of 32 labels negative · 5 of 6 models · 3 hard negative
“What to avoid on a limited budget... it's built for funded sales orgs: annual contracts only, a platform fee on top of seats” Claude Opus 5, budget prompt
Fireflies.ai
33%
8 of 24 labels negative · 5 of 6 models · 2 hard negative
“High for Illinois/biometric-sensitive use | Lawsuits filed beginning in December 2025 allege collection of voiceprints without adequate consent” GPT-5.6 Sol, negative prompt
Fathom
38%
6 of 16 labels negative · 5 of 6 models
“described as a strong free meeting note-taker, but not a full revenue-intelligence tool because it lacks deal-risk, coaching workflow, and forecasting” Perplexity Sonar Pro, negative prompt

What they cite

Six of the six models returned a source list in this edition: six return the pages they cited.

Sites the answers cite

34 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 623 links across 276 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.

vendor site · Avoma22 answers · 26 citations · 6 models
vendor site · Claap12 answers · 18 citations · 4 models
vendor site · Gong12 answers · 16 citations · 5 models
11 answers · 11 citations · 4 models
vendor site · Cirrus Insight10 answers · 13 citations · 4 models
vendor site · Cresta10 answers · 11 citations · 4 models
vendor site · ZoomInfo10 answers · 11 citations · 3 models
vendor site · AssemblyAI10 answers · 10 citations · 3 models
9 answers · 15 citations · 3 models
vendor site · Clari9 answers · 10 citations · 3 models
vendor site · HeySam9 answers · 10 citations · 4 models
9 answers · 9 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best conversation intelligence and call recording platform”, “conversation intelligence and call recording platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Gong gong.io59%36174,00013,36152,787$1,5561203
Avoma avoma.com18%2663,6003119,141271
Fireflies.ai fireflies.ai18%15022,20019369,005120
Fathom fathom.ai5%16990,5006,65744,77124
Clari clari.com
Clari Copilot 0%
0%2601,0006444,225 company
ZoomInfo zoominfo.com
Chorus by ZoomInfo 0%
0%228135,0001,8106,376,738 company$1,140120
Salesloft salesloft.com
Salesloft Conversations 0%
0%8318,10044552,058 company$4,229741
Jiminny jiminny.com0%6039051,0089
Observe.AI observe.ai0%922,400734,8413
Dialpad dialpad.com0%8040,5009056,588,510$1,8421208

Google's top ten for the two searches hold 13 sites; 5 of them are among the sites the models cited here (avoma.com, cresta.com, getmaxiq.com, gong.io, learn.g2.com). The first result for “best conversation intelligence and call recording platform” is avoma.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best conversation intelligence and call recording platform for a mid-market B2B software company?”Paraphrase“Which call recording and conversation intelligence tool would you recommend to a mid-sized B2B software company?”Comparative“What are the top conversation intelligence and call recording platforms and how do they differ?”Budget-constrained“What is the best conversation intelligence and call recording platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a conversation intelligence and call recording platform. What should we look at?”Negative“Which conversation intelligence and call recording platforms should I avoid or be cautious about?”
Claude Opus 5Gong
Five alternativesAvoma, Clari Copilot, HubSpot Sales Hub, Jiminny, Salesloft Conversations
GongHeld
Four alternativesAvoma, Chorus by ZoomInfo, Clari Copilot, Salesloft Conversations
against: Fathom
Gong
Six alternativesAvoma, CallMiner Eureka, Chorus by ZoomInfo, Clari Copilot, Cresta, Observe.AI
against: Fireflies.ai, Grain
Avoma
Five alternativesClari Copilot, Dialpad, Fathom, Fireflies.ai, Grain
against: Gong, Otter.ai, Outreach Kaia, Salesloft Conversations
no first choiceagainst: Chorus by ZoomInfo, Clari Copilot, Salesloft Conversationsagainst: Cresta, Neon Mobile, Otter.ai
Claude Opus 4.8Gong
Three alternativesChorus by ZoomInfo, Clari Copilot, Salesloft Conversations
against: Fathom, Fireflies.ai, Otter.ai
GongHeld
Five alternativesAvoma, Chorus by ZoomInfo, Clari Copilot, Fireflies.ai, Salesloft Conversations
Gong
Five alternativesAvoma, Chorus by ZoomInfo, Clari Copilot, Fireflies.ai, Salesloft Conversations
Fireflies.ai
Three alternativesAvoma, Claap, Fathom
against: Chorus by ZoomInfo, Gong
no first choiceagainst: Fireflies.ai, Otter.ai, Read AI
GPT-6 AstraGong
Two alternativesAvoma, Clari Copilot
GongHeld
Two alternativesAvoma, Clari Copilot
Gong
Eleven alternativesAvoma, CallRail, Chorus by ZoomInfo, Clari Copilot, Dialpad, Fathom, Fireflies.ai, NICE CXone, Outreach Kaia, Salesloft Conversations, Zoom Revenue Accelerator
Fireflies.ai
One alternativeFathom
Gong
Four alternativesAvoma, Clari Copilot, NICE CXone, Zoom Revenue Accelerator
against: Fireflies.ai, Gong, Otter.ai, Read AI
GPT-5.6 SolGong
Four alternativesAvoma, Clari Copilot, Jiminny, Salesloft Conversations
against: Fathom
GongHeld
Two alternativesAvoma, Clari Copilot
Gong
Eleven alternativesAircall, Avoma, CallRail, Clari Copilot, Dialpad, Fathom, Fireflies.ai, Jiminny, Observe.AI, Outreach Kaia, Salesloft Conversations
Fireflies.ai
One alternativeFathom
against: Avoma
no first choiceagainst: Clari Copilot, Fathom, Fireflies.ai, Gong, Granola, Otter.ai, Read AI
Gemini 3.1 ProAvoma, Gong
Six alternativesAirspeed, Chorus by ZoomInfo, Clari Copilot, HubSpot Sales Hub, Outreach Kaia, Salesloft Conversations
GongChanged
Three alternativesAvoma, Chorus by ZoomInfo, Clari Copilot
Gong
Three alternativesAvoma, Chorus by ZoomInfo, Clari Copilot
against: Fireflies.ai, Otter.ai
Fathom
Four alternativesAvoma, Fireflies.ai, Grain, tl;dv
against: Chorus by ZoomInfo, Gong
Gong
Seven alternativesAvoma, CallMiner Eureka, Chorus by ZoomInfo, Clari Copilot, Cresta, Observe.AI, Salesloft Conversations
against: Fireflies.ai, Otter.ai
against: Avoma, Fathom, Fireflies.ai, Grain, MeetGeek, Otter.ai, Sembly
Perplexity Sonar ProAvoma
Two alternativesClari Copilot, Gong
GongChanged
Three alternativesAvoma, Cirrus Insight, HubSpot Sales Hub
Gong
Ten alternativesAvoma, Calabrio, CallMiner Eureka, Chorus by ZoomInfo, Cresta, Jiminny, NICE CXone, Observe.AI, Salesloft Conversations, Verint
Avoma, Fireflies.ai
Three alternativesCloudTalk, JustCall, ScreenApp
no first choiceagainst: Allego, CallRail, Fathom, Grain, MeetGeek, MindTickle, Observe.AI, Otter.ai, Tidio
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Opus 5claude-opus-52026-09-08 12:36yes3976 s
Direct recommendationClaude Opus 4.8claude-opus-4-82026-09-08 12:36yes3051 s
Direct recommendationGPT-6 Astragpt-6-astra2026-09-08 12:38yes430 s
Direct recommendationGPT-5.6 Solgpt-5.6-sol2026-09-08 12:39yes661 s
Direct recommendationGemini 3.1 Progemini-3.1-pro-preview2026-09-08 12:37yes738 s
Direct recommendationPerplexity Sonar Prosonar-pro2026-09-08 12:37yes206 s
ParaphraseClaude Opus 5claude-opus-52026-09-08 12:40yes2972 s
ParaphraseClaude Opus 4.8claude-opus-4-82026-09-08 12:41yes3644 s
ParaphraseGPT-6 Astragpt-6-astra2026-09-08 12:42yes628 s
ParaphraseGPT-5.6 Solgpt-5.6-sol2026-09-08 12:43yes644 s
ParaphraseGemini 3.1 Progemini-3.1-pro-preview2026-09-08 12:42no025 s
ParaphrasePerplexity Sonar Prosonar-pro2026-09-08 12:41yes186 s
ComparativeClaude Opus 5claude-opus-52026-09-08 12:44yes3755 s
ComparativeClaude Opus 4.8claude-opus-4-82026-09-08 12:45yes2984 s
ComparativeGPT-6 Astragpt-6-astra2026-09-08 12:48yes1172 s
ComparativeGPT-5.6 Solgpt-5.6-sol2026-09-08 12:49yes12101 s
ComparativeGemini 3.1 Progemini-3.1-pro-preview2026-09-08 12:46yes942 s
ComparativePerplexity Sonar Prosonar-pro2026-09-08 12:46yes2016 s
Budget constrainedClaude Opus 5claude-opus-52026-09-08 12:50yes2662 s
Budget constrainedClaude Opus 4.8claude-opus-4-82026-09-08 16:08yes2963 s
Budget constrainedGPT-6 Astragpt-6-astra2026-09-08 12:57yes426 s
Budget constrainedGPT-5.6 Solgpt-5.6-sol2026-09-08 12:58yes342 s
Budget constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-08 12:56yes837 s
Budget constrainedPerplexity Sonar Prosonar-pro2026-09-08 12:56yes207 s
Scale constrainedClaude Opus 5claude-opus-52026-09-08 12:59yes4289 s
Scale constrainedClaude Opus 4.8claude-opus-4-82026-09-08 13:00no029 s
Scale constrainedGPT-6 Astragpt-6-astra2026-09-08 13:02yes757 s
Scale constrainedGPT-5.6 Solgpt-5.6-sol2026-09-08 13:04yes797 s
Scale constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-08 13:01yes987 s
Scale constrainedPerplexity Sonar Prosonar-pro2026-09-08 13:00yes2011 s
Negative framingClaude Opus 5claude-opus-52026-09-08 13:06yes3996 s
Negative framingClaude Opus 4.8claude-opus-4-82026-09-08 13:10yes41272 s
Negative framingGPT-6 Astragpt-6-astra2026-09-08 13:12yes939 s
Negative framingGPT-5.6 Solgpt-5.6-sol2026-09-08 13:13yes790 s
Negative framingGemini 3.1 Progemini-3.1-pro-preview2026-09-08 13:11yes1336 s
Negative framingPerplexity Sonar Prosonar-pro2026-09-08 13:11yes2011 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

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Claude Opus 5
2 of 4 flipped
Claude Opus 4.8
2 of 4 flipped
GPT-6 Astra
1 of 5 flipped
GPT-5.6 Sol
1 of 4 flipped
Gemini 3.1 Pro
2 of 6 flipped
Perplexity Sonar Pro
2 of 4 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
CallMiner read as CallMiner Eureka
Clari read as Clari Copilot
Clari (Copilot / formerly Wingman) read as Clari Copilot
Clari (Copilot, formerly Wingman) read as Clari Copilot
Genesys read as Genesys Cloud CX
HubSpot's native tooling read as HubSpot Sales Hub
Neon read as Neon Mobile
Outreach read as Outreach Kaia
Salesloft read as Salesloft Conversations
Salesloft (with Conversations) read as Salesloft Conversations
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.
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