Gane Index
All indexesEvery index and its categoriesGTMMarketing, sales, customer and revenue operations softwareITSecurity, IT operations, cloud, developer and data softwareHRHR, payroll, recruiting, performance and learning softwareFinanceAccounting, planning, spend, billing and treasury software
Claim your listing
September 2026 Edition, expanded tier · The six flagship models on every category, as published . The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index › GTM › Sales › Dialers · September 2026 Edition

Sales dialers and calling

Asked as “sales dialer”, and as “outbound calling platform for sales teams”, on behalf of a mid-market B2B software company. 24 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
25%
Nooks
Contested · JustCall 21%
25Nooks21JustCall17CloudTalk38others

25% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Nooks25%11%19accepted challengernewNew since September 2026: not ranked then, 25% now.
02JustCall21%12%16accepted challengernewNew since September 2026: not ranked then, 21% now.
03CloudTalk17%13%15accepted challengernewNew since September 2026: not ranked then, 17% now.
04Orum12%14%22accepted challengernewNew since September 2026: not ranked then, 12% now.
05Outreach Voice4%0%12accepted challengernewNew since September 2026: not ranked then, 4% now.
06Salesloft Dialer4%0%12accepted challengernewNew since September 2026: not ranked then, 4% now.
07Kixie PowerCall4%27%15criticized challengernewNew since September 2026: not ranked then, 4% now.
08Dialpad4%18%11accepted challengernewNew since September 2026: not ranked then, 4% now.
Show the one product at 0%, ordered by negative rate
09Aircall0%16%19accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
Nooks vs JustCallNooks vs CloudTalkNooks vs Orum
All twenty-eight head-to-head pages: the top eight products, each against each
Nooks vs Outreach VoiceNooks vs Salesloft DialerNooks vs Kixie PowerCallNooks vs DialpadJustCall vs CloudTalkJustCall vs OrumJustCall vs Outreach VoiceJustCall vs Salesloft DialerJustCall vs Kixie PowerCallJustCall vs DialpadCloudTalk vs OrumCloudTalk vs Outreach VoiceCloudTalk vs Salesloft DialerCloudTalk vs Kixie PowerCallCloudTalk vs DialpadOrum vs Outreach VoiceOrum vs Salesloft DialerOrum vs Kixie PowerCallOrum vs DialpadOutreach Voice vs Salesloft DialerOutreach Voice vs Kixie PowerCallOutreach Voice vs DialpadSalesloft Dialer vs Kixie PowerCallSalesloft Dialer vs DialpadKixie PowerCall vs Dialpad

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Nooks25%
02JustCall21%
03CloudTalk17%
04Orum12%
05Outreach Voice4%
06Salesloft Dialer4%
07Kixie PowerCall4%
08Dialpad4%
09Aircall0%

What they warned about

One of six models held their first choice under the paraphrase. Claude Opus 5, Claude Opus 4.8, GPT-6 Astra, Gemini 3.1 Pro and Perplexity Sonar Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Kixie PowerCall
27%
4 of 15 labels negative · 4 of 6 models
“Be careful about total cost and compliance settings. Pricing is quote-based” GPT-5.6 Sol, negative prompt
Aircall
16%
3 of 19 labels negative · 3 of 6 models
“Poor fit for solo users: its public plans have a three-user minimum” GPT-5.6 Sol, negative prompt
Orum
14%
3 of 22 labels negative · 3 of 6 models
“extremely high price tag ... complain about occasional system bugs, dropped calls, and audio choppiness” Gemini 3.1 Pro, negative prompt
Mojo Dialer
100%
2 of 2 labels negative · 2 of 6 models · 1 hard negative
“B2B sales teams should heavily avoid it” Gemini 3.1 Pro, negative prompt

What they cite

Six of the six models returned a source list in this edition: six return the pages they cited.

Sites the answers cite

31 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 553 links across 170 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.

cloudtalk.io
vendor site · CloudTalk16 answers · 33 citations · 6 models
trellus.ai
vendor site · Trellus15 answers · 26 citations · 4 models
skipcall.io
vendor site · Skipcall15 answers · 18 citations · 4 models
kixie.com
vendor site · Kixie14 answers · 21 citations · 6 models
aloware.com
vendor site · Aloware14 answers · 18 citations · 4 models
justcall.io
vendor site · JustCall14 answers · 17 citations · 4 models
nooks.ai
vendor site · Nooks14 answers · 17 citations · 5 models
croclub.com
10 answers · 10 citations · 3 models
marketbetter.ai
vendor site · MarketBetter9 answers · 10 citations · 3 models
orum.com
vendor site · Orum9 answers · 10 citations · 2 models
powerdialer.ai
vendor site · PowerDialer.ai8 answers · 20 citations · 2 models
ftc.gov
8 answers · 11 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

skipcall.io/en/blog/best-sales-dialer-software
14 answers · 4 models
aloware.com/blog/the-8-best-sales-dialers
11 answers · 4 models
croclub.com/tools/best-sales-dialer-software
10 answers · 3 models
trellus.ai/post/best-sales-dialer-software
10 answers · 3 models
cloudtalk.io/blog/best-ai-sales-dialer-software
9 answers · 3 models
marketbetter.ai/blog/best-sales-dialers-for-sdr-teams-2026
8 answers · 3 models
withallo.com/blog/best-power-dialers
7 answers · 3 models
ftc.gov/business-guidance/resources/complying-telemarketing-sales-rule
6 answers · 2 models
kixie.com/sales-blog/best-affordable-power-dialers
6 answers · 5 models
orum.com/pricing
6 answers · 2 models

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales dialer”, “sales dialer”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Nooks nooks.ai25%70110,00020,24236,674784
JustCall justcall.io21%1578,100178587,743$1271201
CloudTalk cloudtalk.io17%3642,9006295,515$1,9091193
Orum orum.com12%836,6001683,6553
Outreach outreach.ai
Outreach Voice 4%		4%3633,1009,28227,855 company$14351
Salesloft salesloft.com
Salesloft Dialer 4%		4%4318,10044552,058 company$4,22974
Apollo.io apollo.io4%101033,100396111,60894
Kixie PowerCall kixie.com4%74390222,9266
Dialpad dialpad.com4%8040,5009056,588,510$1,8421203
Salesfinity salesfinity.ai4%13

Google's top ten for the two searches hold 15 sites; 6 of them are among the sites the models cited here (aloware.com, cloudtalk.io, croclub.com, justcall.io, nooks.ai, trellus.ai). The first result for “best sales dialer” is aloware.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best sales dialer for a mid-market B2B software company?”Paraphrase“Which outbound calling platform for sales teams would you recommend to a mid-sized B2B software company?”Comparative“What are the top sales dialers and how do they differ?”Budget-constrained“What is the best sales dialer for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales dialer. What should we look at?”Negative“Which sales dialers should I avoid or be cautious about?”
Claude Opus 5Nooks
Four alternativesAloware, Kixie PowerCall, Orum, Salesfinity
SalesfinityChanged
Five alternativesAircall, Nooks, Orum, Outreach Voice, Salesloft Dialer
Kixie PowerCall
Six alternativesAloware, CloudTalk, JustCall, Nooks, Orum, Salesfinity
against: PhoneBurnerCloudTalk, JustCall
Two alternativesAllo, OnePageCRM
against: Kixie PowerCall, PhoneBurnerno first choiceagainst: CloudTalk, Convoso, Dialpad, Salesforce Sales Dialer, VICIdial
Claude Opus 4.8Nooks
Four alternativesAircall, Aloware, CloudTalk, Orum
Outreach Voice, Salesloft DialerChanged
Four alternativesAircall, Kixie PowerCall, Nooks, Orum
no first choice
Three alternativesKixie PowerCall, Nooks, Orum
CloudTalk, JustCall, Kixie PowerCall
One alternativePhoneBurner
no first choicenothing named
GPT-6 AstraOrum
Three alternativesNooks, Outreach Voice, Salesloft Dialer
NooksChanged
Two alternativesAircall, Orum
Nooks, Orum
Six alternativesAircall, Close, Five9, JustCall, Kixie PowerCall, PhoneBurner
JustCall
Two alternativesCloudTalk, Myphoner Basic
no first choice
Four alternativesAircall, Nooks, Orum, Outreach Voice
against: Aircall, JustCall, Kixie PowerCall, Orum
GPT-5.6 SolNooks
Two alternativesApollo.io, Orum
NooksHeld
Six alternativesAircall, Apollo.io, HubSpot Sales Hub, Orum, Outreach Voice, Salesloft Dialer
Orum
Six alternativesAircall, Close, JustCall, Kixie PowerCall, Nooks, PhoneBurner
CloudTalk
Three alternativesApollo.io, JustCall, Myphoner Basic
no first choiceagainst: Aircall, CloudTalk, JustCall, Kixie PowerCall, Mojo Dialer, Nooks, Orum, PhoneBurner
Gemini 3.1 ProNooks, Orum
Six alternativesApollo.io, ConnectAndSell, Kixie PowerCall, Outreach Voice, Revenue.io, Salesloft Dialer
OrumChanged
Six alternativesAircall, Apollo.io, Dialpad, Nooks, Outreach Voice, Salesloft Dialer
Nooks, Orum
Six alternativesAircall, Close, Dialpad, Five9, Kixie PowerCall, PhoneBurner
Apollo.io
Four alternativesCalley App, CloudTalk, HubSpot Sales Hub, JustCall
against: VICIdialno first choice
Seven alternativesAircall, Apollo.io, ConnectAndSell, Dialpad, Nectar, Orum, Revenue.io
against: Aircall, Dialpad, Kixie PowerCall, Mojo Dialer, Nooks, Orum, Vonage
Perplexity Sonar ProJustCall
Four alternativesAloware, CloudTalk, Orum, Salesfinity
CloudTalkChanged
Five alternativesAircall, Close, JustCall, Outreach Voice, Salesloft Dialer
Nooks, Orum
Six alternativesAircall, CloudTalk, Dialpad, JustCall, PhoneBurner, Salesloft Dialer
Dialpad, JustCall
Two alternativesAllo, Kixie PowerCall
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Opus 5claude-opus-52026-09-09 19:28yes2554 s
Direct recommendationClaude Opus 4.8claude-opus-4-82026-09-09 19:30yes3072 s
Direct recommendationGPT-6 Astragpt-6-astra2026-09-09 19:31yes321 s
Direct recommendationGPT-5.6 Solgpt-5.6-sol2026-09-09 19:33yes660 s
Direct recommendationGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:22no025 s
Direct recommendationPerplexity Sonar Prosonar-pro2026-09-09 19:30yes205 s
ParaphraseClaude Opus 5claude-opus-52026-09-09 19:37yes4064 s
ParaphraseClaude Opus 4.8claude-opus-4-82026-09-09 19:38no019 s
ParaphraseGPT-6 Astragpt-6-astra2026-09-09 19:40yes423 s
ParaphraseGPT-5.6 Solgpt-5.6-sol2026-09-09 19:41yes437 s
ParaphraseGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:06no022 s
ParaphrasePerplexity Sonar Prosonar-pro2026-09-09 19:39yes205 s
ComparativeClaude Opus 5claude-opus-52026-09-09 19:44yes3980 s
ComparativeClaude Opus 4.8claude-opus-4-82026-09-09 19:46yes3850 s
ComparativeGPT-6 Astragpt-6-astra2026-09-09 19:49yes1163 s
ComparativeGPT-5.6 Solgpt-5.6-sol2026-09-09 19:51yes849 s
ComparativeGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:07yes628 s
ComparativePerplexity Sonar Prosonar-pro2026-09-09 19:47yes209 s
Budget constrainedClaude Opus 5claude-opus-52026-09-09 19:53yes3682 s
Budget constrainedClaude Opus 4.8claude-opus-4-82026-09-09 19:55yes3348 s
Budget constrainedGPT-6 Astragpt-6-astra2026-09-09 19:57yes333 s
Budget constrainedGPT-5.6 Solgpt-5.6-sol2026-09-09 19:58yes437 s
Budget constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:08yes1225 s
Budget constrainedPerplexity Sonar Prosonar-pro2026-09-09 19:56yes206 s
Scale constrainedClaude Opus 5claude-opus-52026-09-09 20:01yes2567 s
Scale constrainedClaude Opus 4.8claude-opus-4-82026-09-09 20:02no023 s
Scale constrainedGPT-6 Astragpt-6-astra2026-09-09 20:04yes537 s
Scale constrainedGPT-5.6 Solgpt-5.6-sol2026-09-09 20:06yes372 s
Scale constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:09no028 s
Scale constrainedPerplexity Sonar Prosonar-pro2026-09-09 20:03yes208 s
Negative framingClaude Opus 5claude-opus-52026-09-09 20:09yes3972 s
Negative framingClaude Opus 4.8claude-opus-4-82026-09-09 20:13yes3248 s
Negative framingGPT-6 Astragpt-6-astra2026-09-09 20:15yes534 s
Negative framingGPT-5.6 Solgpt-5.6-sol2026-09-09 20:17yes1166 s
Negative framingGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:13yes11101 s
Negative framingPerplexity Sonar Prosonar-pro2026-09-09 20:14yes205 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
HubSpot read as HubSpot Sales Hub
Kixie read as Kixie PowerCall
Outreach read as Outreach Voice
Salesloft read as Salesloft Dialer
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.

Also in sales

The other categories of this function, with the leader in each.
← Sales coachingSales enablement →