Partner relationship management
Asked as “partner relationship management platform”, and as “PRM software”, on behalf of a mid-market B2B software company. 22 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
27%
Contested · Channeltivity 18%
27PartnerStack18Channeltivity14Kiflo PRM41others
27% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the four products at 0%, ordered by negative rate
08
ZINFI Unified Partner Management0%27%15criticized challengernewNew since September 2026: not ranked then, 0% now.
ZINFI Unified Partner Management0%27%15criticized challengernewNew since September 2026: not ranked then, 0% now.The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04I05
06
0708
09Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01PartnerStack27%
PartnerStack27%02Channeltivity18%
Channeltivity18%03Kiflo PRM14%
Kiflo PRM14%04Channelscaler9%
Channelscaler9%05Introw PRM5%
06Impartner PRM0%
Impartner PRM0%07Unifyr0%
Unifyr0%08ZINFI Unified Partner Management0%
ZINFI Unified Partner Management0%09Salesforce PRM0%
Salesforce PRM0%What they warned about
One of six models held their first choice under the paraphrase. Claude Opus 5, Claude Opus 4.8, GPT-5.6 Sol, Gemini 3.1 Pro and Perplexity Sonar Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Impartner PRM37%
11 of 30 labels negative · 6 of 6 models · 1 hard negative
“Where I'd steer you away: Impartner and ZINFI are strong platforms but built for enterprise-scale” Claude Opus 5, paraphrase prompt
Salesforce PRM38%
8 of 21 labels negative · 5 of 6 models · 2 hard negative
“What to avoid: Trying to use your standard Customer Relationship Management (CRM) platform (like standard Salesforce or HubSpot) as a PRM without a dedicated portal or add-on.” Gemini 3.1 Pro, negative prompt
PartnerStack23%
7 of 30 labels negative · 5 of 6 models · 1 hard negative
“Who to skip at this budget: PartnerStack's pricing sits on the higher end of the PRM market” Claude Opus 5, budget prompt
ZINFI Unified Partner Management27%
4 of 15 labels negative · 4 of 6 models · 1 hard negative
“Where I'd steer you away: Impartner and ZINFI are strong platforms but built for enterprise-scale” Claude Opus 5, paraphrase prompt
What they cite
Six of the six models returned a source list in this edition: six return the pages they cited.
Sites the answers cite
34 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 580 links across 146 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · PartnerPortal.io17 answers · 37 citations · 6 models
16 answers · 55 citations · 5 models
vendor site · ZINFI16 answers · 31 citations · 6 models
vendor site · Impartner13 answers · 14 citations · 5 models
13 answers · 13 citations · 4 models
vendor site · xAmplify12 answers · 22 citations · 4 models
vendor site · Gartner12 answers · 14 citations · 4 models
vendor site · PartnerStack12 answers · 12 citations · 5 models
vendor site · Kiflo11 answers · 12 citations · 4 models
vendor site · Monday.com11 answers · 12 citations · 3 models
vendor site · Partner Fleet11 answers · 11 citations · 4 models
vendor site · Introw10 answers · 15 citations · 4 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
13 answers · 4 models
11 answers · 4 models
11 answers · 4 models
11 answers · 3 models
10 answers · 3 models
10 answers · 4 models
9 answers · 3 models
9 answers · 3 models
8 answers · 3 models
8 answers · 4 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best partner relationship management platform”, “partner relationship management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| PartnerStack partnerstack.com | 27% | 401 | 4,400 | 68 | 27,495 | 16 | ||
| Channeltivity channeltivity.com | 18% | 99 | 210 | 0 | 2,179 | |||
| Kiflo PRM kiflo.com | 14% | 145 | 20 | 0 | 1,941 | $457 | 5 | |
| PartnerPortal.io partnerportal.io | 14% | 89 | 30 | 0 | 1,437 | |||
| Channelscaler channelscaler.com | 9% | 141 | 260 | 3 | 948 | $279 | 13 | 9 |
| HubSpot parent site HubSpot CRM 5%, HubSpot Sales Hub 5% | 9% | 687 | 368,000 | 9,776 | ||||
| Introw PRM introw.io | 5% | 44 | 2,213 | 22 | ||||
| Zoho bigin.com Bigin by Zoho 5% | 5% | 74 | 210 | 33 | 1,980 | 0 | ||
| Impartner PRM impartner.com | 0% | 312 | 110 | 1 | 63,020 | 7 | 8 | |
| Unifyr unifyr.com | 0% | 151 | 210 | 2 | 2,877 | 9 |
Google's top ten for the two searches hold 11 sites; 5 of them are among the sites the models cited here (channelinsider.com, gartner.com, impartner.com, monday.com, zinfi.com). The first result for “best partner relationship management platform” is zinfi.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best partner relationship management platform for a mid-market B2B software company?”Paraphrase“Which PRM software would you recommend to a mid-sized B2B software company?”Comparative“What are the top partner relationship management platforms and how do they differ?”Budget-constrained“What is the best partner relationship management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a partner relationship management platform. What should we look at?”Negative“Which partner relationship management platforms should I avoid or be cautious about?”
Claude Opus 5PartnerStackagainst: Impartner PRMChanneltivity, PartnerStackChangedagainst: Impartner PRM, Salesforce PRM, ZINFI Unified Partner ManagementImpartner PRMagainst: Affise, TUNE, impact.comKiflo PRMagainst: Channeltivity, PartnerStackno first choiceagainst: PartnerStackagainst: Channelscaler, Impartner PRM, Magentrix PRM, PartnerStack, Salesforce PRM
Five alternatives
Channelscaler, Crossbeam, Introw PRM, Kiflo PRM, Salesforce PRMSix alternatives
Channelscaler, Introw PRM, Kiflo PRM, Magentrix PRM, PartnerPortal.io, impact.comFive alternatives
Channelscaler, PartnerStack, Salesforce PRM, Unifyr, ZINFI Unified Partner ManagementFour alternatives
HubSpot CRM, JourneyBee, PartnerPortal.io, Zoho CRMClaude Opus 4.8PartnerStackChannelscaler, PartnerStackChangedImpartner PRMKiflo PRMagainst: Channelscaler, Crossbeamno first choiceagainst: Impartner PRM, Unifyr, ZINFI Unified Partner Management
Three alternatives
Channelscaler, Crossbeam, Impartner PRMTwo alternatives
Impartner PRM, Kiflo PRMSix alternatives
Channelscaler, Channeltivity, Kiflo PRM, PartnerStack, Salesforce PRM, UnifyrTwo alternatives
Introw PRM, PartnerStackGPT-6 AstraChanneltivityChanneltivityHeldno first choicePartnerPortal.iono first choiceagainst: Channelscaler, Channeltivity, Impartner PRM, PartnerStack, Salesforce PRM
Three alternatives
Impartner PRM, Kiflo PRM, PartnerStackThree alternatives
Impartner PRM, Kiflo PRM, PartnerStackOne alternative
Kiflo PRMFive alternatives
Channeltivity, Impartner PRM, PartnerStack, Salesforce PRM, UnifyrGPT-5.6 SolChanneltivityagainst: Impartner PRMKiflo PRMChangedno first choicePartnerPortal.ioagainst: Kiflo PRM, Salesforce PRMno first choiceagainst: Channelscaler, Impartner PRM, Mindmatrix, PartnerStack, Salesforce PRM, ZINFI Unified Partner Management, impact.com
Two alternatives
Kiflo PRM, PartnerStackThree alternatives
Channeltivity, Impartner PRM, PartnerStackTen alternatives
Channelscaler, Channeltivity, Impartner PRM, Kiflo PRM, Magentrix PRM, PartnerStack, Salesforce PRM, Unifyr, ZINFI Unified Partner Management, impact.comOne alternative
PartneroSix alternatives
Channelscaler, Impartner PRM, Kiflo PRM, PartnerStack, Salesforce PRM, impact.comGemini 3.1 ProIntrow PRM, PartnerStackagainst: Impartner PRMPartnerStackChangedImpartner PRMPartnerPortal.ioagainst: Impartner PRM, Unifyrno first choiceagainst: HubSpot CRM, Impartner PRM, PartnerStack, Salesforce PRM, Unifyr
One alternative
ChanneltivityFour alternatives
Channelscaler, Channeltivity, Impartner PRM, Kiflo PRMSix alternatives
Channelscaler, Channeltivity, Kiflo PRM, PartnerStack, Salesforce PRM, UnifyrFive alternatives
CinnaLab.io, Elioplus, HubSpot CRM, Kiflo PRM, PipedriveSix alternatives
Channelscaler, Channeltivity, Impartner PRM, Magentrix PRM, PartnerStack, UnifyrPerplexity Sonar ProHubSpot Sales HubChannelscalerChangedPartnerStackBigin by Zoho, HubSpot CRMno first choiceagainst: Impartner PRM, PartnerStack, Salesforce PRM, ZINFI Unified Partner Management, impact.com
Three alternatives
Coevera, Salesforce PRM, Zoho CRMFive alternatives
Impartner PRM, Introw PRM, JourneyBee, Kiflo PRM, PartnerStackSeven alternatives
Channeltivity, Crossbeam, Impartner PRM, Introw PRM, Magentrix PRM, Salesforce PRM, ZINFI Unified Partner ManagementTwo alternatives
Freshsales, Zoho CRMBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Opus 5 | claude-opus-5 | 2026-09-09 20:29 | yes | 35 | 52 s |
| Direct recommendation | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 20:31 | yes | 23 | 44 s |
| Direct recommendation | GPT-6 Astra | gpt-6-astra | 2026-09-09 20:32 | yes | 4 | 31 s |
| Direct recommendation | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 20:34 | yes | 3 | 31 s |
| Direct recommendation | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:30 | yes | 11 | 43 s |
| Direct recommendation | Perplexity Sonar Pro | sonar-pro | 2026-09-09 20:31 | yes | 20 | 7 s |
| Paraphrase | Claude Opus 5 | claude-opus-5 | 2026-09-09 20:36 | yes | 21 | 52 s |
| Paraphrase | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 20:43 | yes | 34 | 50 s |
| Paraphrase | GPT-6 Astra | gpt-6-astra | 2026-09-09 20:44 | yes | 4 | 26 s |
| Paraphrase | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 20:45 | yes | 4 | 25 s |
| Paraphrase | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 17:32 | yes | 8 | 36 s |
| Paraphrase | Perplexity Sonar Pro | sonar-pro | 2026-09-09 20:43 | yes | 20 | 5 s |
| Comparative | Claude Opus 5 | claude-opus-5 | 2026-09-09 20:47 | yes | 36 | 57 s |
| Comparative | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 20:50 | yes | 37 | 49 s |
| Comparative | GPT-6 Astra | gpt-6-astra | 2026-09-09 20:52 | yes | 9 | 57 s |
| Comparative | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 20:55 | yes | 11 | 64 s |
| Comparative | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 18:45 | yes | 5 | 41 s |
| Comparative | Perplexity Sonar Pro | sonar-pro | 2026-09-09 20:50 | yes | 20 | 9 s |
| Budget constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 20:58 | yes | 38 | 73 s |
| Budget constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 21:01 | yes | 34 | 48 s |
| Budget constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 21:03 | yes | 3 | 31 s |
| Budget constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 21:04 | yes | 5 | 21 s |
| Budget constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 18:46 | yes | 9 | 31 s |
| Budget constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 21:01 | yes | 20 | 6 s |
| Scale constrained | Claude Opus 5 | claude-opus-5 | 2026-09-09 21:06 | yes | 17 | 53 s |
| Scale constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 21:07 | no | 0 | 28 s |
| Scale constrained | GPT-6 Astra | gpt-6-astra | 2026-09-09 21:09 | yes | 5 | 44 s |
| Scale constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 21:11 | yes | 9 | 66 s |
| Scale constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 18:48 | no | 0 | 24 s |
| Scale constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-09 21:07 | yes | 20 | 6 s |
| Negative framing | Claude Opus 5 | claude-opus-5 | 2026-09-09 21:14 | yes | 37 | 67 s |
| Negative framing | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-09 21:18 | yes | 34 | 202 s |
| Negative framing | GPT-6 Astra | gpt-6-astra | 2026-09-09 21:21 | yes | 6 | 38 s |
| Negative framing | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-09 21:23 | yes | 9 | 68 s |
| Negative framing | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-10 18:50 | yes | 9 | 60 s |
| Negative framing | Perplexity Sonar Pro | sonar-pro | 2026-09-09 21:19 | yes | 20 | 6 s |
Noise floor in this category
Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.
ShowHide
Claude Opus 5
2 of 4 flipped
Claude Opus 4.8
4 of 4 flipped
GPT-6 Astra
1 of 4 flipped
GPT-5.6 Sol
2 of 3 flipped
Gemini 3.1 Pro
3 of 5 flipped
Perplexity Sonar Pro
4 of 4 flipped
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot read as HubSpot CRM
Impartner read as Impartner PRM
Introw read as Introw PRM
Kiflo read as Kiflo PRM
Magentrix read as Magentrix PRM
Salesforce read as Salesforce PRM
ZINFI read as ZINFI Unified Partner Management
ZINFI UPM read as ZINFI Unified Partner Management
Zinfi read as ZINFI Unified Partner Management
Zoho read as Zoho CRM
standard Salesforce read as Salesforce PRM
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.