September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Customer › Feedback › Small business · September 2026 Edition

Customer feedback and surveys for small business buyers

Asked as “customer feedback and survey platform”, and as “NPS and customer experience survey tool”, on behalf of a small B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
19%
Contested · Survicate 19%
19Google Forms19Survicate11Typeform52others

19% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Survicate19%0%34accepted challenger
02Google Forms Lab in the set19%6%32accepted challenger
03Typeform11%25%48criticized challenger
04SurveySparrow9%13%23accepted challenger
05SurveyMonkey9%31%52criticized challenger
06Retently9%0%10accepted challenger
07Tally7%0%11accepted challenger
08CustomerGauge4%36%11criticized challenger
09Zonka Feedback2%7%15accepted challenger
Show the seven products at 0%, ordered by negative rate
15Medallia Experience Cloud0%82%11criticized challenger
16Qualtrics CustomerXM0%76%29criticized challenger
14Delighted0%41%17criticized challenger
13AskNicely0%20%10accepted challenger
11Jotform0%10%20accepted challenger
12Canny0%6%17accepted challenger
10Hotjar0%0%22accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google Forms is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models ten times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
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03
04
05
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09
10
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Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Survicate19%
02Google Forms19%
03Typeform11%
04SurveySparrow9%
05SurveyMonkey9%
06Retently9%
07Tally7%
08CustomerGauge4%
09Zonka Feedback2%
10Hotjar0%
11Jotform0%
12Canny0%
13AskNicely0%
14Delighted0%
15Medallia Experience Cloud0%
16Qualtrics CustomerXM0%

What they warned about

One of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Qualtrics CustomerXM
76%
22 of 29 labels negative · 11 of 12 models · 14 hard negative
“Small teams, marketing groups, HR teams under 50 people, and anyone hunting for a form builder will find Qualtrics too heavy, too expensive, and too slow to stand up.” Claude Haiku 4.5, negative prompt
SurveyMonkey
31%
16 of 52 labels negative · 10 of 12 models · 7 hard negative
“Platforms to Avoid on a Tight Budget ... SurveyMonkey | Free tier only allows 10 questions and 25 responses” Kimi K2, budget prompt
Medallia Experience Cloud
82%
9 of 11 labels negative · 8 of 12 models · 6 hard negative
“Enterprise CXM suites for omnichannel at massive scale... complexity unsuitable for SMBs” Grok 4.20, negative prompt
Typeform
25%
12 of 48 labels negative · 7 of 12 models · 5 hard negative
“A Warning: Why to Avoid the "Big Brands" on a Tight Budget ... Typeform's Free Plan: Strictly limits you to only 10 responses per month” Gemini 3.5 Flash, budget prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 277 links across 138 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Qualaroo8 answers · 8 citations · 3 models
vendor site · Typeform7 answers · 8 citations · 2 models
6 answers · 11 citations · 2 models
vendor site · Survicate6 answers · 7 citations · 2 models
6 answers · 6 citations · 3 models
6 answers · 6 citations · 2 models
5 answers · 10 citations · 2 models
vendor site · SurveySparrow5 answers · 6 citations · 3 models
vendor site · CustomerGauge4 answers · 7 citations · 2 models
vendor site · Featurebase4 answers · 6 citations · 3 models
4 answers · 6 citations · 2 models
vendor site · YouTube4 answers · 5 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer feedback and survey platform”, “customer feedback and survey platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Survicate survicate.com19%59720823,06606
Google parent site
Google Forms 19%
19%911,830,00015,495
Typeform typeform.com11%16060,500584292,052$31433
SurveySparrow surveysparrow.com9%741,90017246,819431
SurveyMonkey surveymonkey.com9%214165,0002,0231,683,535$5001062
Retently retently.com9%1132024,3335,5241
Tally tally.so7%1440,50010,35832,8710
CustomerGauge customergauge.com4%99210022,116$25417
Zonka Feedback zonkafeedback.com2%46140256,66803
SpaceForms spaceforms.io2%

Google's top ten for the two searches hold 15 sites; 3 of them are among the sites the models cited here (g2.com, surveysparrow.com, survicate.com). The first result for “best customer feedback and survey platform” is surveysparrow.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best customer feedback and survey platform for a small B2B company?”Paraphrase“Which NPS and customer experience survey tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top customer feedback and survey platforms for a small team and how do they differ?”Budget-constrained“What is the best customer feedback and survey platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a customer feedback and survey platform. What should we look at?”Negative“Which customer feedback and survey platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceno first choiceHeld
Five alternativesAskNicely, Delighted, Promoter.io, SurveyMonkey, Typeform
against: Qualtrics CustomerXM
Hotjar, Survicate
Four alternativesGoogle Forms, Sogolytics, SurveyPlanet, SurveySparrow
against: Mopinion
Google Forms
Two alternativesSurveyPlanet, Typeform
no first choiceagainst: Qualtrics CustomerXM, SurveySparrow
GPT-5.4 miniSurvicate
Two alternativesDelighted, SurveyMonkey
QuestionProChangedSurveyMonkey
Five alternativesCanny, Jotform, Typeform, UserVoice, Zoho Survey
against: Medallia Experience Cloud, Qualtrics CustomerXM
Google Forms
One alternativeSurveySparrow
against: QuestionPro
no first choiceagainst: GetFeedback, QuestionPro, SurveyKiwi, SurveyMonkey
Gemini 3.5 FlashSurvicate
Four alternativesRefiner, Retently, SpaceForms, Typeform
against: Delighted, SurveyMonkey
RetentlyChanged
Two alternativesDelighted, Survicate
against: CustomerGauge
Hotjar, Jotform, Survicate, Typeform, Upvoty
Three alternativesFeaturebase, Nolt, Qualaroo
against: Canny, Google Forms
Tally
Three alternativesFillout, Google Forms, Survicate
against: SurveyMonkey, Typeform
Survicate
Five alternativesCanny, Delighted, Hotjar, Sprig, Zonka Feedback
against: Typeform
against: Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey, Typeform
Perplexity SonarCustomerGauge, SurveyMonkey
Two alternativesPerspective AI, UserVoice
SurvicateChanged
Three alternativesCustomerGauge, SurveySparrow, Zonka Feedback
Typeform
Seven alternativesCanny, Delighted, Google Forms, Hotjar, Nicereply, SurveyMonkey, Survicate
Google Forms, Survicate
Two alternativesCanny, Featurebase
against: Zonka Feedback
no first choiceagainst: Delighted, InMoment, Medallia Experience Cloud, Qualtrics CustomerXM, Ripoff Report, Sitejabber, SurveyMonkey, Trustpilot, Typeform
Grok 4.20SurveySparrow, Typeform
Two alternativesSurveyMonkey, Survicate
against: Delighted, Qualtrics CustomerXM
SurvicateChanged
Two alternativesRetently, SurveySparrow
against: AskNicely, CustomerGauge
Google Forms, SurveyMonkey, Typeform
Two alternativesHotjar, Jotform
against: Qualtrics CustomerXM
Google Forms
Three alternativesJotform, SurveyMonkey, Typeform
Survicate, Typeform
Three alternativesGoogle Forms, Hotjar, Qualaroo
against: InMoment, Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey
Mistral SmallUserJot
Five alternativesCanny, HubSpot Service Hub, ProductLift, Sleekplan, SurveyMonkey
SurveySparrowChanged
Four alternativesAskNicely, CustomerGauge, Delighted, Qualaroo
Survicate, Typeform
Six alternativesCanny, Delighted, Google Forms, Hotjar, Refiner, Sprig
Google Forms
Three alternativesMicrosoft Forms, SurveyMonkey, SurveySparrow
Typeform
Ten alternativesAskNicely, Canny, Google Forms, Hotjar, Jotform, Nicereply, ProductLogz, SurveyMonkey, Survicate, Zonka Feedback
against: AskNicely, Delighted, Qualtrics CustomerXM, Survey Junkie, SurveyBoss.com / Survey.com, SurveyMonkey, Typeform
DeepSeek V4 FlashSurveySparrow, Survicate
One alternativeRetently
against: Delighted, Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey, Typeform
RetentlyChanged
Three alternativesSurveySparrow, Survicate, Zonka Feedback
against: CustomerGauge, Delighted, GetFeedback Direct, Qualtrics CustomerXM, SurveyMonkey
SurveyMonkey, SurveySparrow
Five alternativesGoogle Forms, Jotform, Survicate, Typeform, Zonka Feedback
against: Qualtrics CustomerXM
Google Forms, Tally
Four alternativesHotjar, SurveyMonkey, SurveySparrow, Survicate
Survicate
Six alternativesAlchemer, Nicereply, SurveyMonkey, SurveySparrow, Typeform, Zonka Feedback
against: Medallia Experience Cloud, Qualtrics CustomerXM
against: Jotform, Qualtrics CustomerXM, Samplicio, SurveyMonkey, SurveySparrow, Typeform
Llama 4 Maverickno first choiceCustomerGaugeChanged
One alternativeAskNicely
no first choiceFeedbackRobot, Google Forms, Typeformno first choicenothing named
Qwen 3.7 FlashProductLift, Survicate
Three alternativesCanny, Typeform, Zonka Feedback
against: Tally Forms
SurveySparrowChanged
Two alternativesProProfs Survey Maker, Survicate
Typeform, Zonka Feedback
Four alternativesJotform, Nicereply, Sogolytics, SurveyMonkey
Tally
Two alternativesGoogle Forms, SurveyMonkey
against: Typeform
Typeform, Zonka Feedback
Two alternativesHubSpot Surveys, Zendesk CX
against: Alchemer, InMoment, Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey, Typeform
Kimi K2SurveySparrow
Two alternativesQualaroo, Retently
against: CustomerGauge, SurveyMonkey
Retently, SurveyMonkeyChanged
Two alternativesAskNicely, Typeform
against: Delighted
Typeform
Four alternativesHotjar, Jotform, Refiner, SurveyMonkey
Google Forms, Tally
Three alternativesSurveyPlanet, Zoho Survey, forms.app
against: Qualtrics CustomerXM, SurveyMonkey, Typeform
SpaceForms
Six alternativesCanny, Fillout, Hotjar, Survicate, Tally, Typeform
against: Medallia Experience Cloud, Qualtrics CustomerXM, UserVoice
against: Birdeye, Jotform, Podium, Qualtrics CustomerXM, SurveyMonkey, SurveySparrow, Trustpilot, Typeform
GLM 4.7 FlashXSurveyMonkey
Four alternativesCustomerGauge, Helply, Retently, Typeform
RetentlyChanged
Five alternativesCustomerGauge, Nicereply, SurveyMonkey, Survicate, Zonka Feedback
Google Forms, SurveyMonkey
Four alternativesJotform, Sogolytics, Typeform, Zonka Feedback
Google Forms, SurveyMars
Six alternativesCanny, Hotjar, Jotform, SurveyMonkey, Tally, Typeform
no first choiceagainst: Prolific, Qualtrics CustomerXM, SurveyMonkey, Typeform
MiniMax M2.5SurveyMonkey, Typeform
One alternativeCustomerGauge
against: Qualtrics CustomerXM
RetentlyChanged
Two alternativesAskNicely, Survicate
SurveyMonkey
Five alternativesGoogle Forms, Hotjar, SurveySparrow, Survicate, Typeform
Google Forms, SurveyMonkey
One alternativeTypeform
no first choiceagainst: Qualtrics CustomerXMagainst: Google Forms, InMoment, Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:09no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 05:06yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:12yes2222 s
Direct recommendationPerplexity Sonarsonar2026-09-15 05:07yes204 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:28yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:54yes06 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:51yes037 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:14yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:13yes040 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:14yes034 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:13yes0233 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:06yes013 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:04no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:22yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:54yes722 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:16yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:34yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:43yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:18yes033 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:47yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:00yes030 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:13yes051 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:33yes018 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:00yes028 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:28yes88 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:28yes68 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:32yes1426 s
ComparativePerplexity Sonarsonar2026-09-15 00:44yes2019 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 22:55yes06 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:53yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:51yes039 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:11yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:40yes035 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:58yes030 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:55yes028 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:50yes018 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:17yes77 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:20yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:37yes1622 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:42yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:09yes05 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:02yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:18yes017 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:31yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:29yes077 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:22yes027 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:37yes091 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:13no08 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:06no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:26no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:41yes1124 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:23yes2012 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:14yes06 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:07yes012 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:57yes047 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:34yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:18yes038 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:15yes048 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:26yes027 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:06no07 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:41yes3114 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:47yes68 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:23yes2022 s
Negative framingPerplexity Sonarsonar2026-09-15 00:41yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:03yes07 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:03yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:47yes087 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:13yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:30yes069 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:11yes048 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:01yes076 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:01yes030 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
HubSpot read as HubSpot Service Hub
Medallia read as Medallia Experience Cloud
Qualtrics read as Qualtrics CustomerXM
Unresolved, counted raw
CustomerSure
Fomr
Formstack
HubSpot Surveys
Instabug
ProductLogz
Sabio
Samplicio
SurveyBoss.com / Survey.com
SurveyKiwi
Surveypal
Tally Forms
UserJot
Zeda.io
Zendesk CX
Discontinued, still offered
No shut-down product was recommended here.
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