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Index › GTM › Products › Heap › Alternatives · November 2026 Edition
Three categories · what the models named instead

Alternatives to Heap, as AI models named them

In the November 2026 Edition, 676 of the 756 answers collected in the three categories where Heap holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Google Analytics 4111
Amplitude65
PostHog65
Mixpanel51
Plausible Analytics27
Adobe Analytics23
First choices in the 676 answers that did not name Heap, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Product analytics

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Heap is not its first choice or an alternative in it.
Small businessHeap is #5 of 7 here at 0% of first choices, 37 labels.

Sixty-two of the eighty-four answers did not name Heap; it was the first choice in one. The first choices in those sixty-two answers, six products in all:

PostHog36 of 62
Mixpanel12 of 62
Amplitude2 of 62
Google Analytics 42 of 62
GainsightPX1 of 62
June1 of 62
The full small business standing →
Mid-marketHeap is #5 of 8 here at 0% of first choices, 50 labels.

Sixty-one of the eighty-four answers did not name Heap; it was the first choice in zero. The first choices in those sixty-one answers, five products in all:

Amplitude13 of 61
PostHog13 of 61
Mixpanel7 of 61
Fathom1 of 61
Plausible1 of 61
The full mid-market standing →
EnterpriseHeap is #8 of 9 here at 0% of first choices, 37 labels.

Sixty-eight of the eighty-four answers did not name Heap; it was the first choice in zero. The first choices in those sixty-eight answers, five products in all:

Amplitude32 of 68
Mixpanel12 of 68
GrowthBook3 of 68
Pendo3 of 68
PostHog2 of 68
The full enterprise standing →

Web analytics

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Heap is not its first choice or an alternative in it.
Small businessHeap is #13 of 14 here at 0% of first choices, 10 labels.

Eighty-two of the eighty-four answers did not name Heap; it was the first choice in zero. The first choices in those eighty-two answers, sixteen products in all, the eight most named:

Google Analytics 444 of 82
Plausible Analytics19 of 82
Fathom10 of 82
Fathom Analytics4 of 82
Dealfront3 of 82
Microsoft Clarity3 of 82
PostHog3 of 82
Cloudflare Web Analytics2 of 82
8 more in the record.The full small business standing →
Mid-marketHeap is #15 of 15 here at 0% of first choices, 12 labels.

Eighty-one of the eighty-four answers did not name Heap; it was the first choice in zero. The first choices in those eighty-one answers, twenty-one products in all, the eight most named:

Google Analytics 440 of 81
Plausible Analytics8 of 81
Matomo6 of 81
HubSpot Marketing Hub4 of 81
Dreamdata3 of 81
Dealfront2 of 81
Dealfront Leadfeeder2 of 81
HockeyStack2 of 81
13 more in the record.The full mid-market standing →
EnterpriseHeap is #12 of 12 here at 0% of first choices, 12 labels.

Eighty-two of the eighty-four answers did not name Heap; it was the first choice in zero. The first choices in those eighty-two answers, thirteen products in all, the eight most named:

Adobe Analytics23 of 82
Google Analytics 36015 of 82
Matomo7 of 82
Google Analytics 45 of 82
Matomo On-Premise2 of 82
Mixpanel2 of 82
Adobe Customer Journey Analytics1 of 82
Bold BI1 of 82
5 more in the record.The full enterprise standing →

Customer intelligence and data science

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Heap is not its first choice or an alternative in it.
Small businessHeap is #10 of 13 here at 0% of first choices, 14 labels.

Seventy-eight of the eighty-four answers did not name Heap; it was the first choice in one. The first choices in those seventy-eight answers, sixteen products in all, the eight most named:

Google Analytics 413 of 78
HubSpot Service Hub12 of 78
HubSpot CRM10 of 78
HubSpot Marketing Hub9 of 78
PostHog8 of 78
Mixpanel5 of 78
Amplitude2 of 78
HubSpot Customer Platform2 of 78
8 more in the record.The full small business standing →
Mid-marketHeap is #14 of 16 here at 0% of first choices, 11 labels.

Eighty of the eighty-four answers did not name Heap; it was the first choice in zero. The first choices in those eighty answers, twenty-four products in all, the eight most named:

Amplitude10 of 80
Mixpanel10 of 80
Google Analytics 47 of 80
HubSpot Marketing Hub6 of 80
HubSpot CRM4 of 80
Segment4 of 80
Dreamdata3 of 80
PostHog3 of 80
16 more in the record.The full mid-market standing →
EnterpriseHeap holds 5 labels here, under the 10-label cutoff, so it is unranked.

Eighty-two of the eighty-four answers did not name Heap; it was the first choice in zero. The first choices in those eighty-two answers, twenty-four products in all, the eight most named:

Adobe Customer Journey Analytics14 of 82
Amplitude6 of 82
Salesforce Data Cloud6 of 82
Adobe Real-Time CDP3 of 82
Microsoft Dynamics 365 Customer Insights3 of 82
Mixpanel3 of 82
SAS Customer Intelligence 3603 of 82
Chattermill2 of 82
16 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Heap neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Heap only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Heap's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Heap was named by a model, not endorsed by anyone.

Heap's pageAll products