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Index › GTM › Products › Asana › Alternatives · November 2026 Edition
Three categories · what the models named instead

Alternatives to Asana, as AI models named them

In the November 2026 Edition, 676 of the 756 answers collected in the three categories where Asana holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Rocketlane71
HubSpot Content Hub62
GUIDEcx38
Aprimo35
HubSpot Marketing Hub26
monday.com Work Management21
First choices in the 676 answers that did not name Asana, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

Marketing resource management

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Asana is not its first choice or an alternative in it.
Small businessAsana is #5 of 13 here at 5% of first choices, 41 labels.

Forty-nine of the eighty-four answers did not name Asana; it was the first choice in six. The first choices in those forty-nine answers, twelve products in all, the eight most named:

monday.com Work Management14 of 49Head to head →
ClickUp9 of 49Head to head →
Teamwork.com3 of 49Head to head →
Wrike for Marketing3 of 49Head to head →
CoSchedule Marketing Suite2 of 49
Airtable1 of 49
Asana Marketing1 of 49
Enji1 of 49
4 more in the record.The full small business standing →
Mid-marketAsana is #4 of 17 here at 6% of first choices, 35 labels.

Sixty-six of the eighty-four answers did not name Asana; it was the first choice in three. The first choices in those sixty-six answers, seventeen products in all, the eight most named:

ClickUp7 of 66Head to head →
monday.com Work Management7 of 66Head to head →
Aprimo6 of 66
Wrike for Marketing6 of 66Head to head →
HubSpot Marketing Hub3 of 66Head to head →
Marmind3 of 66Head to head →
Teamwork.com3 of 66Head to head →
Adobe Workfront2 of 66
9 more in the record.The full mid-market standing →
EnterpriseAsana is #11 of 12 here at 0% of first choices, 27 labels.

Seventy-nine of the eighty-four answers did not name Asana; it was the first choice in zero. The first choices in those seventy-nine answers, thirteen products in all, the eight most named:

Aprimo23 of 79
Adobe Workfront10 of 79
Uptempo8 of 79Head to head →
Marmind7 of 79Head to head →
Wrike for Marketing5 of 79Head to head →
Opal3 of 79
Screendragon2 of 79
Aprimo Plan & Spend1 of 79
5 more in the record.The full enterprise standing →

Client onboarding platforms

Customer. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Asana is not its first choice or an alternative in it.
Small businessAsana is #15 of 17 here at 2% of first choices, 11 labels.

Eighty-one of the eighty-four answers did not name Asana; it was the first choice in one. The first choices in those eighty-one answers, twenty-three products in all, the eight most named:

Rocketlane18 of 81
LaunchBay9 of 81
Content Snare7 of 81
Dock7 of 81
HoneyBook5 of 81
Bigin by Zoho4 of 81
GUIDEcx4 of 81
Arrows2 of 81
15 more in the record.The full small business standing →
Mid-marketAsana is #16 of 16 here at 0% of first choices, 13 labels.

Eighty-two of the eighty-four answers did not name Asana; it was the first choice in zero. The first choices in those eighty-two answers, seventeen products in all, the eight most named:

Rocketlane20 of 82
GUIDEcx16 of 82
Bigin by Zoho4 of 82
Notion3 of 82
UserGuiding3 of 82
Dock2 of 82
OnboardingHub2 of 82
ClickUp1 of 82
9 more in the record.The full mid-market standing →
EnterpriseAsana is #13 of 13 here at 0% of first choices, 13 labels.

Eighty-three of the eighty-four answers did not name Asana; it was the first choice in zero. The first choices in those eighty-three answers, seventeen products in all, the eight most named:

Rocketlane33 of 83
GUIDEcx18 of 83
Gainsight CS3 of 83
Fenergo2 of 83
Guidde2 of 83
Apptio TechBusiness1 of 83
ClientOn1 of 83
FlowForma1 of 83
9 more in the record.The full enterprise standing →

Content marketing platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Asana is not its first choice or an alternative in it.
Small businessAsana holds 6 labels here, under the 10-label cutoff, so it is unranked.

Eighty of the eighty-four answers did not name Asana; it was the first choice in one. The first choices in those eighty answers, twenty-one products in all, the eight most named:

HubSpot Content Hub26 of 80
CoSchedule Marketing Suite6 of 80
Buffer5 of 80
HubSpot Marketing Hub5 of 80
StoryChief5 of 80
WordPress4 of 80
Notion3 of 80
ActiveCampaign2 of 80
13 more in the record.The full small business standing →
Mid-marketAsana is #14 of 16 here at 0% of first choices, 12 labels.

Seventy-four of the eighty-four answers did not name Asana; it was the first choice in zero. The first choices in those seventy-four answers, eleven products in all, the eight most named:

HubSpot Content Hub27 of 74
HubSpot Marketing Hub12 of 74
Canva2 of 74
Semrush Content Marketing Platform2 of 74
HubSpot for Marketers1 of 74
Mailchimp1 of 74
MailerLite1 of 74
Monday.com1 of 74
3 more in the record.The full mid-market standing →
EnterpriseAsana holds 6 labels here, under the 10-label cutoff, so it is unranked.

Eighty-two of the eighty-four answers did not name Asana; it was the first choice in zero. The first choices in those eighty-two answers, twenty-four products in all, the eight most named:

HubSpot Content Hub9 of 82
Optimizely CMP8 of 82
Contently7 of 82
Adobe Experience Manager6 of 82
Aprimo6 of 82
HubSpot Marketing Hub6 of 82
Optimizely CMS4 of 82
dotCMS4 of 82
16 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Asana neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Asana only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Asana's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Asana was named by a model, not endorsed by anyone.

Asana's pageAll products