9 categories · RankedAirtable
Airtable is a platform for teams to build AI workflows, apps and agents · airtable.com ↗
Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
monday.com Work Management is first at 39%.
monday.com Work Management is first at 19%.
Aprimo is first at 29%.
Why models recommend it
“Connect your Airtable database (for tracking tasks, documents, and client info) to a client-facing portal built in Softr”Qwen 3.7 Flash · Budget-constrained question · alternative
“Stronger alternatives often praised: ClickUp, monday.com, Asana, or Airtable for workflow”Grok 4.20 · Negative question · alternative
“Use Softr's free tier on top of an Airtable base to create a custom-branded portal”Gemini 3.5 Flash · Budget-constrained question · alternative
“Airtable tops Software Advice's FrontRunners report for overall user satisfaction”DeepSeek V4 Flash · Comparative question · alternative
What gives them pause
“using them as a permanent PRM solution is a major pitfall”Gemini 3.5 Flash · Negative question · warning
“often lack native budgeting, deep capacity planning, utilization tracking, DAM, and brand governance”Perplexity Sonar · Negative question · warning
Also on the shortlist
The products named in the same answers as Airtable, over the 107 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 33 | 5 | View → | |
| 30 | 4 | View → | |
| 27 | 4 | View → | |
| 20 | 9 | View → | |
| 19 | 1 | View → | |
| 16 | 6 | View → | |
| 15 | 1 | View → | |
| 14 | 1 | View → | |
| 12 | 3 | View → | |
| 12 | 2 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Airtable's own site, not checked by Gane.
- For
- teams
- Price stated
- Pricing
- Starting price
- 20
- Free plan or trial
- Get started for free
- Integrations
- 5
- Certifications
- HIPAA, SOC 2
- Hosting
- European, Australian, European data residency
- Customers named
- Code and Theory, Warner Music Group, Rejuvenation, Williams-Sonoma Company, Flatiron Health, Butternut Box, Daily Mail, DMG Media
- Founded
- 2012
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 94 of the 107 answers that named Airtable and are not a share of its labels.
Domains cited
141 of the 167 domain citations in answers naming Airtable came from a third party's page. Eleven were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 1 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 2 | 4 | 0 | 6 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 702 | 0 | 2025-09-29 | CRM, DAM | |
| News or press | 320 | undated | Direct mail | ||
| Template or tool | 310 | undated | SEO | ||
| Report or ebook | 164 | undated | |||
| Podcast or video | 125 | undated | |||
| Webinar or virtual event | 106 | 4 | 2026-10-06 | ||
| Case study | 77 | undated | |||
| Comparison | 64 | undated | CRM | ||
| Glossary or explainer | 49 | undated | CRM, DAM | ||
| Conference or event | 33 | undated | CRM |
Most recent
- 2026-09-29Building ai assisted workflow omni airtable webinar or virtual event
- 2026-09-01Get started in airtable webinar or virtual event
- 2026-08-13Emea get started in airtable webinar or virtual event
- 2025-09-29Airtable: Build Enterprise-ready AI Workflows, Apps & Agents blog
- 2025-05-14Airtable Pricing | Compare Plans, Features & Costs blog
Events in person
- September 29, 2026Media & Entertainment ForumParis · hosts
- September 30, 2026Bay Area Builder Crew: Backstage >> Creative Ops on AirtableSan Francisco · hosts
- October 7, 2026Airtable BuilderBase Stockholm with AirexpertStockholm, SE · hosts
- October 8, 2026Airtable Dublin Builder Crew MeetupDublin, IRL · hosts
- October 15, 2026NYC Builder Crew: Bring a Problem Happy HourNew York · hosts
- October 21, 2026Airspace LondonLondon, UK · hosts
- December 1, 2026Chief Product Officer Summit LondonLondon, UK
- January 27, 2027Product-Led Summit Washington, D.C.Washington D.C.
As the event pages on airtable.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page airtable.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (12); 4 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.