September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Sales › Intent data · September 2026 Edition

B2B intent data providers

Asked as “B2B intent data provider”, and as “B2B buyer intent data vendor”, on behalf of a mid-market B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
35%
Contested · Apollo.io 25%
35Bombora25Apollo.io13G2 Buyer Intent27others

G2 Buyer Intent and Apollo.io tie at 25%, but they part on sentiment: 8% negative against 30%. The established intent vendors are the criticized ones.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Bombora35%18%56endorsed leader
02Apollo.io25%7%27accepted challenger
03G2 Buyer Intent13%2%43accepted challenger
04Intentsify4%5%19accepted challenger
05ZoomInfo4%30%37criticized challenger
06Dealfront2%0%37accepted challenger
07Cognism2%0%24accepted challenger
08RB2B2%0%13accepted challenger
09Lusha2%18%11accepted challenger
Show the five products at 0%, ordered by negative rate
146sense0%57%49criticized challenger
13Demandbase0%41%46criticized challenger
12TechTarget Priority Engine0%16%19accepted challenger
10TrustRadius0%4%25accepted challenger
11Warmly0%0%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Bombora35%
02Apollo.io25%
03G2 Buyer Intent13%
04Intentsify4%
05ZoomInfo4%
06Dealfront2%
07Cognism2%
08RB2B2%
09Lusha2%
10TrustRadius0%
11Warmly0%
12TechTarget Priority Engine0%
13Demandbase0%
146sense0%

What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
6sense
57%
28 of 49 labels negative · 11 of 12 models · 8 hard negative
“6sense \u2014 the most consistent buyer's-remorse reports ... "an expensive experiment that fails to deliver measurable results."” DeepSeek V4 Flash, negative prompt
Demandbase
41%
19 of 46 labels negative · 10 of 12 models · 3 hard negative
“A Word of Caution: What to Avoid ... they are full Account-Based Marketing (ABM) orchestration suites designed for mature enterprise GTM teams.” Gemini 3.5 Flash, paraphrase prompt
Bombora
18%
10 of 56 labels negative · 10 of 12 models · 2 hard negative
“Avoid: Enterprise platforms like ... Bombora ($25K-$75K/year)” GLM 4.7 FlashX, budget prompt
ZoomInfo
30%
11 of 37 labels negative · 7 of 12 models · 3 hard negative
“here are the B2B intent data providers ... you should approach with caution ... ZoomInfo (Specifically "Streaming Intent") ... High False Positive Rate” Qwen 3.7 Flash, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 302 links across 105 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Demandbase16 answers · 23 citations · 4 models
vendor site · Cognism12 answers · 12 citations · 3 models
vendor site · Percepture12 answers · 12 citations · 3 models
vendor site · Autobound10 answers · 11 citations · 3 models
10 answers · 10 citations · 3 models
vendor site · ZenABM9 answers · 9 citations · 4 models
vendor site · Visualping8 answers · 8 citations · 3 models
7 answers · 12 citations · 3 models
vendor site · Default6 answers · 6 citations · 2 models
vendor site · HG Insights6 answers · 6 citations · 3 models
vendor site · Salesmotion6 answers · 6 citations · 2 models
vendor site · Forrester5 answers · 6 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “b2b intent data provider”, “best b2b intent data provider”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Bombora bombora.com35%2513,6008217,60041
Apollo.io apollo.io25%101033,100396111,60894
G2 Buyer Intent g2.com13%1479012,221,1821097
Intentsify intentsify.io4%26590103,2505
ZoomInfo zoominfo.com4%542135,0001,8106,376,738$1,1401202
HubSpot parent site
HubSpot Breeze Intelligence 4%
4%202368,0009,776
Dealfront leadfeeder.com2%170590918,4473
Cognism cognism.com2%3493,6006848,685155
RB2B rb2b.com2%1224,400435,3728
Lusha lusha.com2%28012,10089352,570$1157

Google's top ten for the two searches hold 12 sites; 4 of them are among the sites the models cited here (cognism.com, demandbase.com, g2.com, getuntitled.ai). The first result for “b2b intent data provider” is bombora.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best B2B intent data provider for a mid-market B2B company?”Paraphrase“Which B2B buyer intent data vendor would you recommend to a mid-sized B2B company?”Comparative“What are the top B2B intent data providers and how do they differ?”Budget-constrained“What is the best B2B intent data provider for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a B2B intent data provider. What should we look at?”Negative“Which B2B intent data providers should I avoid or be cautious about?”
Claude Haiku 4.5no first choice
Four alternativesCognism, Dealfront, Demandbase, Intentsify
Bombora, G2 Buyer IntentChanged
Two alternativesCognism, ZoomInfo
no first choiceApollo.io, Saleshandy Lead Finder
Three alternativesDealfront, UpLead, Visualping
against: 6sense, Demandbase
no first choicenothing named
GPT-5.4 miniBombora
Four alternatives6sense, AdRoll ABM, Demandbase, G2 Buyer Intent
BomboraHeld
Three alternatives6sense, Demandbase, ZoomInfo
Bombora
Six alternatives6sense, Demandbase, G2 Buyer Intent, TechTarget / Informa TechTarget Priority Engine, TrustRadius, ZoomInfo
24/7 Intent
Two alternativesHubSpot Breeze Intelligence, Lusha
against: Bombora
no first choiceagainst: 6sense, G2 Marketing Solutions
Gemini 3.5 FlashApollo.io, HubSpot Breeze Intelligence
Four alternativesBombora, G2 Buyer Intent, RB2B, Warmly
against: 6sense, Demandbase
Cognism, G2 Buyer Intent, HubSpot Breeze Intelligence, RB2B, ZoomInfoChanged
Three alternativesApollo.io, Bombora, Dealfront
against: 6sense, Demandbase
Bombora
Seven alternatives6sense, Bullseye, Demandbase, G2 Buyer Intent, RB2B, TrustRadius, ZoomInfo
Apollo.io, Snitcher
Three alternativesBullseye, Clay, UpLead
against: 6sense, Bombora, Demandbase
no first choice
Three alternativesKoala, RB2B, Warmly
against: 6sense, Demandbase
against: 6sense, Demandbase, G2 Buyer Intent, TrustRadius, ZoomInfo
Perplexity SonarBombora
Three alternatives6sense, Dealfront, G2 Buyer Intent
LushaChanged
Three alternatives6sense, Bombora, Demandbase
6sense, Bombora
Four alternativesCognism, Demandbase, G2 Buyer Intent, ZoomInfo
Apollo.io
One alternativeDealfront
against: Bombora
no first choiceagainst: 6sense, Demandbase, ZoomInfo
Grok 4.20Bombora
Four alternativesAdRoll ABM, Dealfront, G2 Buyer Intent, ZoomInfo
against: 6sense, Demandbase
Apollo.ioChanged
Two alternativesCognism, Dealfront
against: ZoomInfo
no first choiceApollo.io
Three alternativesDealfront, Prospeo, Saleshandy Lead Finder
against: 6sense, Bombora, ZoomInfo
Bombora, Dealfront
Three alternativesCognism, Demandbase, ZoomInfo
against: 6sense
against: 6sense, Apollo.io, Lusha, Seamless.AI, ZoomInfo
Mistral SmallMarketBetter
Three alternativesApollo.io, Dealfront, Factors.ai
against: 6sense, Demandbase
Bombora, G2 Buyer IntentChanged
Three alternativesApollo Intent, Cognism, Lusha
6sense, Bombora, Demandbase
Seven alternativesCognism, Dealfront, G2 Buyer Intent, Lead Forensics, Salesmotion, TrustRadius, ZoomInfo
against: Lusha
Apollo.io
Two alternativesDealfront, Warmly
no first choiceagainst: Bombora, Datarade, DemandScience, Demandbase, IntentData.io, ZoomInfo
DeepSeek V4 FlashBombora, G2 Buyer Intent
Two alternativesIntentsify, ZoomInfo
against: 6sense, Demandbase
Bombora, G2 Buyer IntentHeld
Four alternatives6sense, Demandbase, Intentsify, ZoomInfo
Bombora
Seven alternatives6sense, Cognism, Demandbase, G2 Buyer Intent, Intentsify, TechTarget Priority Engine, ZoomInfo
Apollo.io
Three alternativesDealfront, RB2B, Warmly
against: 6sense, Bombora, Demandbase, TechTarget Priority Engine, ZoomInfo
no first choiceagainst: 6sense, Datarade, IntentData.io, Lead Onion, ZoomInfo Streaming Intent
Llama 4 MaverickBombora, Intentsify
Three alternativesAbmatic AI, Cognism, Dealfront
BomboraChanged
Four alternativesAutobound, G2 Buyer Intent, Intentsify, Lusha
no first choiceno first choiceno first choicenothing named
Qwen 3.7 FlashBombora
Five alternativesAdRoll ABM, Factors.ai, G2 Buyer Intent, Intentsify, Warmly
BomboraHeld
Three alternativesDealfront, G2 Buyer Intent, Intentsify
against: 6sense, Demandbase
6sense, Bombora, G2 Buyer Intent
Four alternativesApollo.io, Demandbase, TechTarget Priority Engine, ZoomInfo
Apollo.io
Three alternativesClay, Dealfront, HubSpot Breeze Intelligence
against: 6sense, Bombora
no first choiceagainst: 6sense, Lead Onion, ZoomInfo
Kimi K2Bombora, ZoomInfo
Three alternativesAdRoll ABM, Demandbase, G2 Buyer Intent
against: 6sense, Intentsify, TechTarget Priority Engine
Bombora, G2 Buyer IntentChanged
Four alternativesApollo.io, Dealfront, Factors.ai, ZenABM
against: 6sense, Demandbase, ZoomInfo
6sense, Demandbase
Ten alternativesApollo.io, Bombora, Cognism, Dealfront, G2 Buyer Intent, Salesmotion, TechTarget Priority Engine, UserGems, Warmly, ZoomInfo
Apollo.io
Four alternativesDealfront, Lusha, RB2B, Visualping
against: 6sense, Bombora, Demandbase, TechTarget Priority Engine, ZoomInfo
no first choiceagainst: 6sense, Demandbaseagainst: 6sense, Apollo.io, Demandbase, ZoomInfo
GLM 4.7 FlashXApollo.io
Three alternativesDealfront, G2 Buyer Intent, RB2B
against: 6sense, Demandbase
BomboraChanged
Five alternativesApollo.io, Cognism, G2 Buyer Intent, Intentsify, ZoomInfo
no first choice
Seven alternatives6sense, Bombora, Cognism, Dealfront, Demandbase, G2 Buyer Intent, TechTarget Priority Engine
Apollo.io
Four alternativesDealfront, Lusha, RB2B, Saleshandy Lead Finder
against: 6sense, Bombora
no first choice
Five alternatives6sense, Bombora, Demandbase, Intentsify, TechTarget Priority Engine
against: 6sense
MiniMax M2.5Bombora, G2 Buyer Intent
Three alternativesApollo Intent, Factors.ai, Intentsify
Bombora, IntentsifyChanged
Two alternativesDemandbase, UpLead
6sense, Demandbase
Eight alternativesApollo.io, Bombora, Cognism, Dealfront, G2 Buyer Intent, TechTarget Priority Engine, VisiLead, ZoomInfo
Apollo.io
Two alternativesG2 Buyer Intent, Warmly
no first choiceagainst: 6sense, Bombora, Demandbase
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:42yes149 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:22yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:06yes1431 s
Direct recommendationPerplexity Sonarsonar2026-09-14 22:58yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:38yes010 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:45yes07 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:12yes035 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:15yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:58yes026 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:04yes043 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:45yes043 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:51yes016 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:31yes1410 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:03yes45 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:18yes1127 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:15yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:16yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 02:29yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:10yes019 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:35yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:36yes036 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:22yes022 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:38yes012 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:22yes012 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:20yes1311 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:20yes713 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:56yes1431 s
ComparativePerplexity Sonarsonar2026-09-15 02:05yes2010 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:31yes06 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:21yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:27yes052 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:44yes03 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:51yes035 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:35yes042 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:45yes018 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:02yes033 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:59yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:32yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:53yes2226 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:56yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:55yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:29yes05 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:01yes015 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:57yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:41no039 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:45yes021 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:42yes083 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:12yes020 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 22:55no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:36no011 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:11yes1326 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:53yes1821 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:08yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:34yes07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:17yes028 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:13yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:04yes070 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:27yes056 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:33yes026 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:54yes015 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:43yes188 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:05yes48 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:42yes2125 s
Negative framingPerplexity Sonarsonar2026-09-15 03:16yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:29yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 01:15yes06 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 22:59yes028 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:31yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:37yes055 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:51yes056 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:14yes0142 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:08yes021 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

ShowHide
Claude Haiku 4.5
2 of 3 flipped
GPT-5.4 mini
1 of 4 flipped
Gemini 3.5 Flash
4 of 4 flipped
Perplexity Sonar
0 of 4 flipped
Grok 4.20
4 of 5 flipped
Mistral Small
4 of 5 flipped
DeepSeek V4 Flash
4 of 5 flipped
Llama 4 Maverick
3 of 3 flipped
Qwen 3.7 Flash
2 of 4 flipped
Kimi K2
4 of 6 flipped
GLM 4.7 FlashX
2 of 4 flipped
MiniMax M2.5
3 of 5 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Apollo.io Intent read as Apollo Intent
Saleshandy read as Saleshandy Lead Finder
Unresolved, counted raw
24/7 Intent
91Springboard
Artikle.io
HubSpot lead scoring
Informa
NetLine INTENTIVE
VisiLead
Discontinued, still offered
No shut-down product was recommended here.
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