September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Sales › Intent data › Enterprise · September 2026 Edition

B2B intent data providers for enterprise buyers

Asked as “B2B intent data provider”, and as “B2B buyer intent data vendor”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
45%
Clear leader
456sense24Demandbase20Bombora12others

45% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
016sense45%25%59criticized default
02Demandbase24%18%57accepted challenger
03Bombora20%7%61accepted challenger
04ZoomInfo2%31%48criticized challenger
05TrustRadius2%8%12accepted challenger
Show the four products at 0%, ordered by negative rate
09Cognism0%17%18accepted challenger
07G2 Buyer Intent0%10%31accepted challenger
06TechTarget Priority Engine0%0%30accepted challenger
08Intentsify0%0%18accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
016sense45%
02Demandbase24%
03Bombora20%
04ZoomInfo2%
05TrustRadius2%
06TechTarget Priority Engine0%
07G2 Buyer Intent0%
08Intentsify0%
09Cognism0%

What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Mistral Small, DeepSeek V4 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
ZoomInfo
31%
15 of 48 labels negative · 10 of 12 models · 3 hard negative
“Avoid or heavily scrutinize: ... ZoomInfo for intent specifically (false positive epidemic)” Kimi K2, negative prompt
6sense
25%
15 of 59 labels negative · 10 of 12 models · 1 hard negative
“Providers to AVOID for Your Use Case ... costs scale unpredictably with features” Kimi K2, budget prompt
Demandbase
18%
10 of 57 labels negative · 10 of 12 models · 1 hard negative
“Platform fee + per-user licensing ... complex and variable” Kimi K2, budget prompt
Apollo.io
62%
5 of 8 labels negative · 5 of 12 models · 3 hard negative
“Apollo experienced a serious data breach that exposed contact data records publicly, and in 2025 it was banned from LinkedIn for violating its terms of service” Claude Haiku 4.5, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 333 links across 121 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Demandbase17 answers · 29 citations · 4 models
vendor site · Percepture13 answers · 14 citations · 3 models
vendor site · Cognism11 answers · 12 citations · 3 models
vendor site · Salesmotion11 answers · 11 citations · 3 models
vendor site · Autobound10 answers · 10 citations · 3 models
vendor site · Bombora9 answers · 10 citations · 4 models
vendor site · HG Insights9 answers · 9 citations · 3 models
vendor site · ZoomInfo8 answers · 8 citations · 2 models
vendor site · Visualping7 answers · 8 citations · 3 models
vendor site · Default7 answers · 7 citations · 2 models
vendor site · 6sense6 answers · 7 citations · 3 models
6 answers · 6 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “b2b intent data provider”, “best b2b intent data provider”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
6sense 6sense.com45%61849,500316108,788$1,2091203
Demandbase demandbase.com24%5815,40021142,531343
Bombora bombora.com20%2513,6008217,60041
ZoomInfo zoominfo.com2%542135,0001,8106,376,738$1,1401202
TrustRadius trustradius.com2%411,30019217,045
Abmatic AI abmatic.ai2%20300872
Factors.ai factors.ai2%5459018,319318
SalesIntel salesintel.io2%381,600283,339$711
Apollo.io apollo.io2%101033,100396111,60894
Informa TechTarget techtarget.com
TechTarget Priority Engine 0%, TechTarget / Informa TechTarget Priority Engine 0%
0%507028,907,244120

Google's top ten for the two searches hold 12 sites; 6 of them are among the sites the models cited here (6sense.com, bombora.com, cognism.com, demandbase.com, g2.com, pipeline.zoominfo.com). The first result for “b2b intent data provider” is bombora.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best B2B intent data provider for an enterprise B2B company?”Paraphrase“Which B2B buyer intent data vendor would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade B2B intent data providers and how do they differ?”Budget-constrained“What is the best B2B intent data provider for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a B2B intent data provider. What should we look at?”Negative“Which B2B intent data providers should a large enterprise avoid or be cautious about?”
Claude Haiku 4.56sense
Two alternativesBombora, ZoomInfo
6sense, DemandbaseChanged
Two alternativesBombora, ZoomInfo
Bombora
Three alternatives6sense, Demandbase, ZoomInfo
Bombora, SalesIntelagainst: 6sense, Demandbaseno first choiceagainst: Apollo.io, ZoomInfo
GPT-5.4 mini6sense, Demandbase
Two alternativesBombora, TechTarget Priority Engine
Bombora, DemandbaseChanged
Two alternatives6sense, TechTarget Priority Engine
6sense, Bombora, Demandbase
Four alternativesG2 Buyer Intent, TechTarget / Informa TechTarget Priority Engine, TrustRadius, ZoomInfo
Bombora
One alternativeDemandbase
against: 6sense
no first choiceagainst: 6sense, Bombora, Demandbase, ZoomInfo
Gemini 3.5 Flash6sense, Demandbase
Four alternativesBombora, Cognism, G2 Buyer Intent, ZoomInfo
6senseChanged
Five alternativesBombora, Demandbase, G2 Buyer Intent, TechTarget Priority Engine, ZoomInfo
no first choice
Seven alternatives6sense, Bombora, Cognism, Demandbase, G2 Buyer Intent, TechTarget Priority Engine, ZoomInfo
Bombora
Two alternativesDemandbase, Intently
against: 6sense, Cognism, ZoomInfo
Bomboraagainst: 6sense, Demandbase, ZoomInfo
Perplexity Sonar6sense
Two alternativesBombora, Demandbase
6senseHeld
Two alternativesBombora, Demandbase
no first choice
Five alternatives6sense, Bombora, Cognism, Demandbase, ZoomInfo
ZoomInfo
One alternativeBombora
against: 6sense
no first choiceagainst: 6sense, Demandbase, ZoomInfo
Grok 4.206sense
Three alternativesCognism, Demandbase, ZoomInfo
6senseHeld
Three alternativesBombora, Demandbase, ZoomInfo
6sense, Bombora
Four alternativesDemandbase, Intentsify, TechTarget Priority Engine, ZoomInfo
against: G2 Buyer Intent
6sense, Bombora, Demandbase
One alternativeG2 Buyer Intent
against: Apollo.io, Cognism, ZoomInfo
no first choice
Two alternatives6sense, Bombora
against: 6sense, Demandbase, ZoomInfo
Mistral Small6sense, Demandbase
Three alternativesBombora, Intentsify, ZoomInfo
6senseChanged
Four alternativesBombora, Demandbase, TechTarget Priority Engine, ZoomInfo
6sense
Eight alternativesBombora, Cognism, Demandbase, G2 Buyer Intent, Intentsify, Salesmotion, TechTarget Priority Engine, ZoomInfo
Factors.ai
Two alternativesDemandbase, ZoomInfo
against: HubSpot Breeze Intelligence
no first choiceagainst: Bombora, ZoomInfo Streaming Intent
DeepSeek V4 Flash6sense, Demandbase
Two alternativesBombora, Intentsify
6senseChanged
Six alternativesBombora, Cognism, Demandbase, Intentsify, TechTarget Priority Engine, ZoomInfo
no first choice
Six alternatives6sense, Bombora, Demandbase, Intentsify, TechTarget Priority Engine, ZoomInfo
Demandbase
Two alternativesBombora, Salesmotion
against: 6sense, ZoomInfo
Bomboraagainst: 6sense, Apollo.io, Datarade, Demandbase, IntentData.io, Lusha, ZoomInfo
Llama 4 Maverickno first choiceno first choiceHeldno first choice6sense, Bombora
Two alternativesTerminus, ZoomInfo
no first choicenothing named
Qwen 3.7 Flash6sense, Bombora
Two alternativesDemandbase, ZoomInfo
6sense, BomboraHeld
One alternativeHG Insights
against: ZoomInfo
6sense, Bombora
Four alternativesDemandbase, G2 Buyer Intent, Intentsify, TechTarget Priority Engine
Abmatic AI
Two alternativesG2 Buyer Intent, Salesmotion
against: 6sense, Bombora, Demandbase, ZoomInfo
no first choicenothing named
Kimi K26sense, Demandbase
One alternativeBombora
6senseChanged
One alternativeDemandbase
6sense
Seven alternativesBombora, Cognism, Demandbase, G2 Buyer Intent, TechTarget Priority Engine, TrustRadius, ZoomInfo
TrustRadius
Two alternativesAbmatic AI, Bombora
against: 6sense, Apollo.io, Cognism, Demandbase, ZoomInfo
no first choice
Four alternatives6sense, Bombora, Demandbase, ZoomInfo
against: 6sense, G2 Buyer Intent, ZoomInfo
GLM 4.7 FlashX6sense, Demandbase
Three alternativesBombora, Intentsify, TechTarget Priority Engine
6sense, DemandbaseHeld
Three alternativesBombora, TechTarget Priority Engine, ZoomInfo
6sense, Bombora
Eight alternativesAnteriad, Dealfront, Demandbase, G2 Buyer Intent, HG Insights, Intentsify, TechTarget Priority Engine, ZoomInfo
Apollo.io
Two alternativesIntently, Lusha
against: 6sense, Demandbase
no first choiceagainst: Apollo.io, Datanyze, Seamless.AI, ZoomInfo
MiniMax M2.56sense
Two alternativesBombora, Demandbase
6sense, DemandbaseChanged
One alternativeBombora
6sense, Bombora
Five alternativesCognism, Demandbase, G2 Buyer Intent, TrustRadius, ZoomInfo
no first choiceno first choiceagainst: 6sense, Bombora, Demandbase, G2 Buyer Intent, TrustRadius, ZoomInfo
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:06yes87 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 22:52yes55 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 22:52yes2423 s
Direct recommendationPerplexity Sonarsonar2026-09-15 02:39yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:13yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:52yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:10yes045 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 05:03yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:14yes031 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:33yes021 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:28yes0212 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:13yes026 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:26yes1413 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:14yes46 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:06yes1624 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:21yes195 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:12yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:45yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:53yes034 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:48yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:38yes026 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:22yes096 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:55yes022 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:15yes016 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:08yes89 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:25yes78 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:04yes1628 s
ComparativePerplexity Sonarsonar2026-09-15 02:23yes2010 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:17yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:46yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:33yes064 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:59yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:42yes027 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:19yes033 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:50yes034 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:45yes022 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:04yes158 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:13yes48 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 05:03yes2228 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:03yes207 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:04yes010 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:38yes012 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:16yes059 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:31yes03 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:31yes034 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:46yes039 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:32yes0104 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:19yes097 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:38yes2617 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:10no012 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:33yes930 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:40yes2016 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:19yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:32no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:13yes062 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:07yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:01yes047 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:31yes043 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:16yes026 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:07yes021 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:01yes1311 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:24yes56 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:17yes1828 s
Negative framingPerplexity Sonarsonar2026-09-15 02:35yes2011 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:57yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:16yes010 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:40yes067 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:42yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:41yes042 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:43yes044 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:17yes046 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:12yes032 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
HubSpot read as HubSpot Breeze Intelligence
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.
← AI SDRConversation intel →