September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Sales › Sales intel › Enterprise · September 2026 Edition

Sales intelligence and contact data for enterprise buyers

Asked as “B2B contact data and sales intelligence platform”, and as “B2B prospecting database”, on behalf of an enterprise B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
67%
Clear leader
67ZoomInfo SalesOS16Cognism09Salesmotion09others

67% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01ZoomInfo SalesOS67%27%64criticized default
02Cognism16%11%53accepted challenger
03Salesmotion9%0%10accepted challenger
04Apollo.io4%37%52criticized challenger
05Amplemarket2%10%10accepted challenger
06Lusha2%41%27criticized challenger
Show the five products at 0%, ordered by negative rate
11Seamless.AI0%67%12criticized challenger
086sense Sales Intelligence0%24%29accepted challenger
10Gong0%20%10accepted challenger
07Demandbase0%14%28accepted challenger
09LinkedIn Sales Navigator0%12%17accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All six head-to-head pages: the top four products, each against each

One product takes 67% of first choices here, so the chart would put ten markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Four products carry a negative rate above 25% in this category.

What they warned about

Eleven of twelve models held their first choice under the paraphrase. Llama 4 Maverick changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
ZoomInfo SalesOS
27%
17 of 64 labels negative · 11 of 12 models · 1 hard negative
“60-day auto-renewal trap ... Securities class action ... EU data sourcing disputes” GLM 4.7 FlashX, negative prompt
Apollo.io
37%
19 of 52 labels negative · 10 of 12 models · 3 hard negative
“The platforms warranting the most caution for large enterprises are Apollo.io (compliance exposure + LinkedIn ban + accuracy gaps)” DeepSeek V4 Flash, negative prompt
Seamless.AI
67%
8 of 12 labels negative · 7 of 12 models · 4 hard negative
“Platforms to Avoid or Approach with Caution ### 1. Seamless.ai Primary Red Flags: - Cancellation difficulty:” GLM 4.7 FlashX, negative prompt
Lusha
41%
11 of 27 labels negative · 7 of 12 models · 2 hard negative
“represents a major compliance liability for enterprises with any European footprint” Gemini 3.5 Flash, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 325 links across 142 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Amplemarket13 answers · 18 citations · 3 models
vendor site · ZoomInfo10 answers · 19 citations · 2 models
vendor site · Salesmotion10 answers · 14 citations · 3 models
vendor site · Cognism10 answers · 13 citations · 4 models
vendor site · Autobound9 answers · 9 citations · 3 models
vendor site · Demandbase8 answers · 10 citations · 3 models
vendor site · Lusha Systems7 answers · 13 citations · 4 models
vendor site · Reddit6 answers · 9 citations · 2 models
vendor site · BookYourData5 answers · 5 citations · 2 models
4 answers · 6 citations · 3 models
vendor site · Apollo.io4 answers · 4 citations · 3 models
vendor site · Bright Data4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “b2b contact data and sales intelligence platform”, “best b2b contact data and sales intelligence platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
ZoomInfo parent site
ZoomInfo SalesOS 67%
67%193135,0001,810
Cognism cognism.com16%3493,6006848,68515
Salesmotion salesmotion.io9%11320411,256
Apollo.io apollo.io4%101033,100396111,608943
Amplemarket amplemarket.com2%253,600812,0678
Lusha lusha.com2%28012,10089352,570$1157
Demandbase demandbase.com0%5815,40021142,531346
6sense Sales Intelligence 6sense.com0%64108,788$1,209120
LinkedIn linkedin.com
LinkedIn Sales Navigator 0%
0%14711,100,00077,031331,033,472 company$1,032113
Clay clay.com0%287135,000168,089294,05611

Google's top ten for the two searches hold 11 sites; 6 of them are among the sites the models cited here (apollo.io, autobound.ai, demandbase.com, g2.com, pipeline.zoominfo.com, reddit.com). The first result for “b2b contact data and sales intelligence platform” is autobound.ai.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best B2B contact data and sales intelligence platform for an enterprise B2B company?”Paraphrase“Which B2B prospecting database would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade sales intelligence and contact data platforms and how do they differ?”Budget-constrained“What is the best B2B contact data and sales intelligence platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a B2B contact data and sales intelligence platform. What should we look at?”Negative“Which sales intelligence and contact data platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5ZoomInfo SalesOS
Two alternativesCognism, Landbase
ZoomInfo SalesOSHeldZoomInfo SalesOS
One alternativeAmplemarket
against: 6sense Sales Intelligence, Demandbase
Apollo.io, ZoomInfo SalesOSagainst: Cognismno first choiceagainst: Apollo.io
GPT-5.4 miniZoomInfo SalesOS
Three alternativesCognism, Demandbase, LinkedIn Sales Navigator
ZoomInfo SalesOSHeld
Three alternativesApollo.io, Cognism, D&B Hoovers
Cognism, ZoomInfo SalesOS
Four alternatives6sense Sales Intelligence, Apollo.io, HubSpot Breeze Intelligence, LinkedIn Sales Navigator
against: Lusha
Cognism
One alternativeSalesforce Data Cloud
against: Apollo.io
Apollo.io, Cognism
One alternativeZoomInfo SalesOS
against: Apollo.io, Cognism, HubSpot Breeze Intelligence, Hunter, Kaspr, LeadIQ, Lusha, RocketReach, Seamless.AI, Skrapp.io, ZoomInfo SalesOS
Gemini 3.5 FlashCognism, ZoomInfo SalesOS
Two alternativesClay, LinkedIn Sales Navigator
against: Apollo.io
Cognism, ZoomInfo SalesOSHeld
Four alternatives6sense Sales Intelligence, Clay, Demandbase, LinkedIn Sales Navigator
ZoomInfo SalesOS
Four alternatives6sense Sales Intelligence, Apollo.io, Clay, Cognism
against: HubSpot Breeze Intelligence
Cognism
Two alternativesAmplemarket, RevenueBase
against: Apollo.io, ZoomInfo SalesOS
Cognism, ZoomInfo SalesOS
Two alternativesApollo.io, Lusha
against: Apollo.io, Lusha, RocketReach, Seamless.AI, ZoomInfo SalesOS
Perplexity SonarZoomInfo SalesOS
Three alternativesAmplemarket, Apollo.io, Cognism
ZoomInfo SalesOSHeld
Two alternativesCognism, Demandbase
against: Lusha
ZoomInfo SalesOS
Five alternatives6sense Sales Intelligence, Apollo.io, Clay, Cognism, Demandbase
Lushaagainst: ZoomInfo SalesOSno first choiceagainst: 6sense Sales Intelligence, Apollo.io, Gong, Seamless.AI, ZoomInfo SalesOS
Grok 4.20ZoomInfo SalesOS
Five alternatives6sense Sales Intelligence, Apollo.io, Cognism, Demandbase, LinkedIn Sales Navigator
against: Lusha
ZoomInfo SalesOSHeld
Two alternativesCognism, LinkedIn Sales Navigator
against: 6sense Sales Intelligence, Apollo.io, Demandbase, Lusha
ZoomInfo SalesOS
Four alternatives6sense Sales Intelligence, Apollo.io, Cognism, Demandbase
against: Seamless.AI
Salesmotion
Two alternativesUserGems, ZoomInfo SalesOS
against: 6sense Sales Intelligence, Amplemarket, Apollo.io, Cognism, Common Room
ZoomInfo SalesOS
Three alternatives6sense Sales Intelligence, Apollo.io, Cognism
against: Lusha, SalesIntel, Seamless.AI, ZoomInfo SalesOS
Mistral SmallZoomInfo SalesOS
Two alternativesApollo.io, Cognism
ZoomInfo SalesOSHeld
Two alternativesApollo.io, Cognism
ZoomInfo SalesOS
Four alternatives6sense Sales Intelligence, Amplemarket, Apollo.io, Cognism
Amplemarket
One alternativeCognism
against: Apollo.io, ZoomInfo SalesOS
no first choiceagainst: Cognism, ZoomInfo SalesOS
DeepSeek V4 FlashZoomInfo SalesOS
Three alternativesApollo.io, Cognism, SalesIntel
against: Lusha
ZoomInfo SalesOSHeld
Three alternatives6sense Sales Intelligence, Cognism, Demandbase
against: Apollo.io
ZoomInfo SalesOS
Four alternatives6sense Sales Intelligence, Apollo.io, Cognism, Demandbase
Cognismagainst: Apollo.io, LinkedIn Sales Navigator, ZoomInfo SalesOSZoomInfo SalesOS
Two alternativesCognism, Lusha
against: Apollo.io
against: 6sense Sales Intelligence, Apollo.io, Findem, LeadIQ, Lusha, SalesIntel, ZoomInfo SalesOS
Llama 4 MaverickZoomInfo SalesOSno first choiceChangedZoomInfo SalesOS
Two alternativesApollo.io, Cognism
no first choiceno first choiceagainst: ZoomInfo SalesOS
Qwen 3.7 FlashZoomInfo SalesOS
One alternativeCognism
against: Apollo.io
ZoomInfo SalesOSHeld
Two alternativesApollo.io, Cognism
ZoomInfo SalesOS
Three alternativesApollo.io, Cognism, HubSpot Breeze Intelligence
against: InsideView
ZoomInfo SalesOS
Three alternativesApollo.io Organization/Enterprise, Cognism, HubSpot Breeze Intelligence
against: LinkedIn Sales Navigator
no first choiceagainst: Apollo.io, LeadIQ, Lusha, SalesIntel, ZoomInfo SalesOS
Kimi K2ZoomInfo SalesOS
Three alternatives6sense Sales Intelligence, Apollo.io, Cognism
ZoomInfo SalesOSHeld
Three alternatives6sense Sales Intelligence, Demandbase, LinkedIn Sales Navigator
against: Apollo.io
ZoomInfo SalesOS
Seven alternatives6sense Sales Intelligence, Amplemarket, Apollo.io, Cognism, Demandbase, Gong, LinkedIn Sales Navigator
Salesmotion
Three alternativesApollo.io, Cognism, ZoomInfo SalesOS
against: 6sense Sales Intelligence, Demandbase
ZoomInfo SalesOS
Four alternatives6sense Sales Intelligence, Cognism, Demandbase, LinkedIn Sales Navigator
against: Apollo.io, Clearview AI, Kaspr, LeadIQ, Lusha, RocketReach, Seamless.AI, ZoomInfo SalesOS
GLM 4.7 FlashXZoomInfo SalesOS
Four alternativesApollo.io, Cognism, HubSpot Breeze Intelligence, Salesmotion
ZoomInfo SalesOSHeld
Two alternativesApollo.io, Lusha
ZoomInfo SalesOS
Five alternatives6sense Sales Intelligence, Apollo.io, Clay, Cognism, Demandbase
Salesmotion
Two alternativesApollo.io, Cognism
against: ZoomInfo SalesOS
no first choiceagainst: Apollo.io, Bombora, Gong, Seamless.AI, Similarweb, ZoomInfo SalesOS
MiniMax M2.5ZoomInfo SalesOS
Four alternativesApollo.io, Cognism, Dealfront, Lusha
ZoomInfo SalesOSHeld
Two alternativesDemandbase, LinkedIn Sales Navigator
ZoomInfo SalesOS
Four alternatives6sense Sales Intelligence, Amplemarket, Apollo.io, Cognism
Salesmotion
One alternativeSalesIntel
against: 6sense Sales Intelligence, Cognism, Demandbase, ZoomInfo SalesOS
ZoomInfo SalesOS
Three alternativesCognism, Demandbase, Lusha
against: Cognism, Seamless.AI, ZoomInfo SalesOS
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:54yes68 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:48yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 22:57yes2123 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:26yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:00yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 05:04yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:34yes020 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:03yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:41yes032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:02yes055 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:19yes086 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:27yes017 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:46yes97 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:59yes45 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:58yes1120 s
ParaphrasePerplexity Sonarsonar2026-09-15 05:03yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:22yes05 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:08yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:21yes036 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:19yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:04no036 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:54yes023 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:31yes019 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:05yes035 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:07yes910 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 22:59yes612 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:59yes1825 s
ComparativePerplexity Sonarsonar2026-09-15 03:03yes2012 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:04yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:02yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:40yes024 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:57yes03 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:39no028 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:20yes058 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:34yes044 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:05yes019 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:42yes138 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:23yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:26yes1626 s
Budget constrainedPerplexity Sonarsonar2026-09-15 02:48yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:59yes010 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:08yes05 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:52yes026 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:22yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:09yes060 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:36yes078 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 05:01yes045 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:41yes042 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:07yes1515 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:13yes57 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:23yes2330 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:45yes199 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:53yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:58no09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:10yes044 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:55yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:07no039 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:21yes055 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:39yes025 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:36yes026 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:13yes2311 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:04yes06 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:19yes2024 s
Negative framingPerplexity Sonarsonar2026-09-15 04:12yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:47yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 02:35yes08 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 22:54yes088 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:26yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:44yes043 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:45yes0115 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:22yes082 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:16yes029 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
6sense read as 6sense Sales Intelligence
HubSpot Breeze (Clearbit) read as HubSpot Breeze Intelligence
Saleshandy read as Saleshandy Lead Finder
Skrapp read as Skrapp.io
ZoomInfo read as ZoomInfo SalesOS
ZoomInfo (SalesOS & Copilot) read as ZoomInfo SalesOS
ZoomInfo (SalesOS) read as ZoomInfo SalesOS
Unresolved, counted raw
Apollo.io Organization/Enterprise
BizAI
Clearview AI
Findem
HubSpot data tools
Discontinued, still offered
No shut-down product was recommended here.
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