September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Sales › Sales enablement · September 2026 Edition

Sales enablement and content

Asked as “sales enablement platform”, and as “sales content management tool”, on behalf of a mid-market B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
19%
Contested · HubSpot Sales Hub 19%
19Dock19HubSpot Sales Hub12Paperflite50others

19% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Dock19%0%28accepted challenger
02HubSpot Sales Hub19%7%30accepted challenger
03Paperflite12%0%10accepted challenger
04Showpad8%33%43criticized challenger
05Highspot8%49%55criticized challenger
06Seismic8%59%51criticized challenger
07MindTickle4%21%39accepted challenger
08SalesHood4%0%19accepted challenger
09Spekit2%3%29accepted challenger
10Allego2%10%31accepted challenger
Show the two products at 0%, ordered by negative rate
12Bigtincan0%50%12criticized challenger
11Gong Enable0%39%23criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Dock19%
02HubSpot Sales Hub19%
03Paperflite12%
04Showpad8%
05Highspot8%
06Seismic8%
07MindTickle4%
08SalesHood4%
09Spekit2%
10Allego2%
11Gong Enable0%
12Bigtincan0%

What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Highspot
49%
27 of 55 labels negative · 12 of 12 models · 14 hard negative
“Avoid signing new multi-year contracts with Highspot, Seismic, Showpad, or Brainshark until post-integration roadmaps are clear” GLM 4.7 FlashX, negative prompt
Seismic
59%
30 of 51 labels negative · 12 of 12 models · 14 hard negative
“What I'd Avoid for Mid-Market ... Expensive ($75K+ minimums), heavy implementation, built for large enterprises” Kimi K2, paraphrase prompt
Showpad
33%
14 of 43 labels negative · 11 of 12 models · 4 hard negative
“Security concerns: August 2025 security issue with Drift integration led to widespread data exposure” Mistral Small, negative prompt
MindTickle
21%
8 of 39 labels negative · 6 of 12 models · 4 hard negative
“Integration limitations: Lack of native ties to tools beyond Salesforce frustrates teams” Mistral Small, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 291 links across 113 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · MindTickle12 answers · 13 citations · 4 models
vendor site · CaptivateIQ10 answers · 10 citations · 3 models
9 answers · 10 citations · 4 models
vendor site · Spekit9 answers · 9 citations · 3 models
vendor site · Paperflite8 answers · 12 citations · 3 models
vendor site · PitchMonster8 answers · 9 citations · 3 models
vendor site · Gartner7 answers · 9 citations · 4 models
vendor site · Showpad7 answers · 9 citations · 4 models
vendor site · Dock7 answers · 8 citations · 3 models
vendor site · Salesmotion7 answers · 8 citations · 3 models
vendor site · Salesforce7 answers · 7 citations · 3 models
vendor site · Highspot6 answers · 7 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales enablement platform”, “sales enablement platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
HubSpot parent site
HubSpot Sales Hub 19%, HubSpot Content Hub 2%
21%687368,0009,776
Dock dock.us19%27190,50081,22239,01608
Paperflite paperflite.com12%347201317,3870
Showpad showpad.com8%1474,4007611,38745
Highspot highspot.com8%37514,80025547,37952
Seismic seismic.com8%20540,5005,27035,447366
MindTickle mindtickle.com4%3152,900604,413193
SalesHood saleshood.com4%10972011,6280
Pipedrive pipedrive.com4%36049,500598418,149$5597
Guru getguru.com4%10460,50017,06579,46110

Google's top ten for the two searches hold 17 sites; 6 of them are among the sites the models cited here (captivateiq.com, dock.us, gartner.com, highspot.com, mindtickle.com, salesforce.com). The first result for “best sales enablement platform” is revenuebase.ai.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best sales enablement platform for a mid-market B2B company?”Paraphrase“Which sales content management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top sales enablement platforms and how do they differ?”Budget-constrained“What is the best sales enablement platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales enablement platform. What should we look at?”Negative“Which sales enablement platforms should I avoid or be cautious about?”
Claude Haiku 4.5Dock, MindTickle
One alternativeHubSpot Sales Hub
no first choiceChangedMindTickle
Four alternativesCaptivateIQ, Gong Enable, Nooks, Seismic
HubSpot Sales Hub
Two alternativesCleanlist, Guideflow
no first choiceagainst: Bigtincan, Clari Copilot, Highspot, Salesloft, Seismic, Showpad
GPT-5.4 miniHighspot
Four alternativesAllego, MindTickle, Seismic, Showpad
SeismicChanged
Two alternativesHighspot, Showpad
Highspot, Seismic
Five alternativesConsensus, MindTickle, SalesHood, Showpad, Trumpet
against: HubSpot Sales Hub, Salesforce Sales Cloud
HubSpot Sales Hub
One alternativeSaleshandy
against: Highspot, Seismic
no first choiceagainst: MindTickle, Seismic
Gemini 3.5 FlashHighspot
Five alternativesAligned, HubSpot Sales Hub, MindTickle, Spekit, Trumpet
against: Seismic
DockChanged
Three alternativesAllego, HubSpot Sales Hub, Paperflite
against: Bigtincan, Highspot, Seismic, Showpad
Highspot, Seismic
Five alternativesHubSpot Sales Hub, Mediafly, MindTickle, Salesforce Enablement, Showpad
Paperflite
Six alternativesApollo.io, DocSend, Dock, Fathom, HubSpot Sales Hub, Loom
against: Highspot, MindTickle, Seismic
Allego, SalesHood
Two alternativesMindTickle, Spekit
against: Highspot, Seismic
against: Bigtincan, Highspot, Salesforce Sales Programs, Seismic, Showpad
Perplexity SonarDock
Four alternativesHighspot, MindTickle, SalesHood, Spekit
PaperfliteChanged
Four alternativesHighspot, HubSpot Sales Hub, Mediafly, Showpad
Highspot, Seismic
Seven alternativesAllego, Dock, HubSpot Sales Hub, MindTickle, SalesHood, Salesforce Enablement, Trumpet
Guru, HubSpot Sales Hub
Three alternativesDock, Freshsales, Pipedrive
against: Gong Enable, Highspot, MindTickle, Seismic
no first choiceagainst: Highspot, Seismic, Showpad
Grok 4.20Highspot, HubSpot Sales Hub
Four alternativesDock, MindTickle, Seismic, Spekit
against: Salesforce Sales Programs
PaperfliteChanged
Four alternativesDock, HubSpot Sales/Content Hub, Showpad, Spekit
against: Highspot, Seismic
no first choiceHubSpot Sales Hub
Three alternativesDock, Guru, PandaDoc
against: Highspot, Seismic
Highspot, Seismic
One alternativeMindTickle
against: Brainshark, Chorus by ZoomInfo, Gong Enable, Highspot, HubSpot Sales Hub, Seismic, Showpad
Mistral SmallDock
Two alternativesGTM Buddy, Spekit
against: Highspot, Seismic
PaperfliteChanged
Three alternativesHubSpot Content Hub, HubSpot Sales Hub, Mediafly
Seismic
Six alternativesAllego, Gong Enable, Mediafly, MindTickle, Showpad, Spekit
HubSpot Sales Hub
Four alternativesBitrix24, Freshsales, Pipedrive, Zoho CRM
Seismic
Five alternativesAllego, Gong Enable, Highspot, MindTickle, Showpad
against: Allego, Highspot, MindTickle, Salesloft, Seismic, Showpad, Spekit
DeepSeek V4 FlashSalesHood
Two alternativesDock, Spekit
against: Highspot, MindTickle, Seismic, Showpad
Dock, ShowpadChangedagainst: Highspot, HubSpot Content Hub, SeismicHighspot
Five alternativesAllego, Dock, MindTickle, Seismic, Showpad
against: Gong Enable
Dock
Six alternativesGetAccept, HubSpot Sales Hub, PandaDoc, Pipedrive, Reply.io, Yesware
against: Gong Enable, Highspot, MindTickle, Seismic
no first choiceagainst: Brainshark, Gong Enable, Highspot, Salesloft, Seismic, Showpad
Llama 4 MaverickSpekit®
Six alternativesConsensus, Dock, GTM Buddy, Highspot, HubSpot Sales Hub, Trumpet
PaperfliteChanged
Two alternativesContent Camel, Mediafly
no first choiceGuru, HubSpot Sales Hub
One alternativeSalesHood
no first choiceagainst: Brainshark, Highspot, Seismic, Showpad
Qwen 3.7 FlashSeismic
Three alternativesHighspot, MindTickle, SalesHood
ShowpadChanged
Two alternativesDock, Highspot
no first choiceHubSpot Sales Hub
Five alternativesCanva, Notion, PandaDoc, Pitch.com, Saba Cloud
against: Gong Enable, Highspot, Seismic
no first choiceagainst: Bigtincan, Brainshark, Gong Enable, Highspot, Seismic, Showpad
Kimi K2Dock, Spekit
Two alternativesMindTickle, SalesHood
against: Highspot, Seismic
DockChanged
Two alternativesPaperflite, Showpad
against: Highspot, MindTickle, Seismic
Highspot, Seismic
Nine alternativesAllego, Chorus by ZoomInfo, Dock, Gong Enable, HubSpot Sales Hub, MindTickle, Salesloft, Showpad, Spekit
Pipedrive
Three alternativesFreshsales, HubSpot Sales Hub, Purkle8.ai
against: Zoho CRM
MindTickle
Five alternativesAllego, Dock, HubSpot Sales Hub, SalesHood, Spekit
against: Highspot, Seismic, Showpad
against: Allego, Bigtincan, Brainshark, Gong Enable, Highspot, MindTickle, Sales Enablement Collective, Salesloft, Seismic, Showpad
GLM 4.7 FlashXDock
Two alternativesShowpad, Spekit
Paperflite, ShowpadChanged
One alternativeGetAccept
MindTickle
Five alternativesAllego, Gong Enable, Highspot, SalesHood, Showpad
Freshsales, Pipedrive, Purkle8.ai
Five alternativesGetAccept, Mailshake, Paperflite, Yesware, Zoho CRM
no first choiceagainst: Bigtincan, Brainshark, Highspot, Seismic, Showpad
MiniMax M2.5Showpad
Five alternativesConvo, Dock, HubSpot Sales Hub, SalesHood, Spekit
against: Highspot, Seismic
Dock, HubSpot Content Hub, HubSpot Sales HubChanged
One alternativePaperflite
Seismic
Three alternativesGong Enable, Highspot, MindTickle
HubSpot Sales Hub
Three alternativesFreshsales, Pipedrive, Salesmotion
against: Allego, Seismic
no first choice
Four alternativesHighspot, MindTickle, Seismic, Showpad
against: Gong Enable, Highspot, Salesloft, Seismic, Showpad
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:30yes89 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:17yes44 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:28yes1825 s
Direct recommendationPerplexity Sonarsonar2026-09-15 02:27yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:55yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:51yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:37yes041 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:29yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:04yes031 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:25yes021 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:40yes062 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:11yes019 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:55no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:55no02 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 05:03yes1625 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:02yes204 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:50yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:46yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 05:05yes026 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:15yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:24yes051 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:24yes041 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:41yes026 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:57yes09 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:19yes89 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:56yes812 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:19yes1118 s
ComparativePerplexity Sonarsonar2026-09-15 01:05yes2013 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:58yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:07yes07 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:37yes042 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:35yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:46yes019 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:28yes037 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:01yes038 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:46yes023 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:56yes169 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:55yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:39yes2826 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:24yes207 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:19yes06 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:51yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:23yes024 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:44yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:57no036 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:39yes024 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:06yes085 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:46yes013 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:51no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:06no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:49yes1224 s
Scale constrainedPerplexity Sonarsonar2026-09-15 05:04yes208 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:57yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:40yes011 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:04yes020 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:38yes010 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:13yes038 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:11yes031 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:27yes023 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:10yes014 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:02yes1617 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:27yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:37yes2125 s
Negative framingPerplexity Sonarsonar2026-09-15 02:42yes2016 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:59yes07 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:54yes08 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:39yes037 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:55yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:41yes040 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:19yes045 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:34yes037 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:43yes018 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Gong read as Gong Enable
HubSpot read as HubSpot Sales Hub
Salesforce read as Salesforce Sales Programs
Salesforce Sales Enablement read as Salesforce Enablement
Unresolved, counted raw
HubSpot Sales/Content Hub
LetterAI
Microsoft-centered options
Pitch.com
Saba Cloud (formerly Lessonly)
Sales Enablement Collective
Seismic-Highspot
Showpad-Bigtincan
Spekit®
Discontinued, still offered
No shut-down product was recommended here.
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