September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Sales › Dialers · September 2026 Edition

Sales dialers and calling

Asked as “sales dialer”, and as “outbound calling platform for sales teams”, on behalf of a mid-market B2B company. 44 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
18%
Contested · CloudTalk 16%
18Aloware16CloudTalk14Allo52others

18% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Aloware18%0%27accepted challenger
02CloudTalk16%5%38accepted challenger
03JustCall14%5%41accepted challenger
04Allo14%0%12accepted challenger
05Nooks7%10%31accepted challenger
06Orum7%22%37accepted challenger
07Aircall7%14%29accepted challenger
08Kixie PowerCall5%13%30accepted challenger
09Dialpad2%9%23accepted challenger
10Salesloft Dialer2%8%12accepted challenger
Show the four products at 0%, ordered by negative rate
14Five90%30%10criticized challenger
11PhoneBurner0%14%22accepted challenger
12Skipcall0%8%13accepted challenger
13Outreach Voice0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Aloware18%
02CloudTalk16%
03JustCall14%
04Allo14%
05Nooks7%
06Orum7%
07Aircall7%
08Kixie PowerCall5%
09Dialpad2%
10Salesloft Dialer2%
11PhoneBurner0%
12Skipcall0%
13Outreach Voice0%
14Five90%

What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Orum
22%
8 of 37 labels negative · 5 of 12 models · 3 hard negative
“Orum charges $250 per user per month with a minimum of 3 users ... users already call it overpriced. Additionally, there are complaints about software bugs, dropped calls, poor audio quality” Claude Haiku 4.5, negative prompt
Kixie PowerCall
13%
4 of 30 labels negative · 4 of 12 models · 2 hard negative
“Budget Traps to Avoid ... No published pricing; costs escalate quickly with add-ons” Kimi K2, budget prompt
Ooma Office
44%
4 of 9 labels negative · 4 of 12 models · 1 hard negative
“Avoid: Preview-only (e.g., Ooma $30/mo)—not true power dialing.” Grok 4.20, budget prompt
PhoneBurner
14%
3 of 22 labels negative · 3 of 12 models · 2 hard negative
“Budget Traps to Avoid ... Expensive for budget-conscious teams” Kimi K2, budget prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 271 links across 94 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Aloware12 answers · 19 citations · 3 models
vendor site · CloudTalk10 answers · 17 citations · 3 models
vendor site · Trellus10 answers · 16 citations · 3 models
vendor site · Skipcall10 answers · 10 citations · 3 models
vendor site · JustCall8 answers · 9 citations · 3 models
vendor site · Kixie7 answers · 11 citations · 4 models
7 answers · 10 citations · 3 models
7 answers · 8 citations · 4 models
vendor site · Nooks7 answers · 7 citations · 3 models
6 answers · 9 citations · 3 models
vendor site · MarketBetter6 answers · 6 citations · 2 models
5 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales dialer”, “sales dialer”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Aloware aloware.com
Aloware 18%, Aloware Power Dialer 2%
20%282,9001327,544$442241
CloudTalk cloudtalk.io16%3642,9006295,515$1,9091193
JustCall justcall.io14%1578,100178587,743$1271201
Allo withallo.com14%2227,1002,116408,256$5,05142
Nooks nooks.ai7%70110,00020,24236,674784
Orum orum.com7%836,6001683,6553
Aircall aircall.io7%21314,8002426,179,781$286102
Kixie PowerCall kixie.com5%74390222,9266
Dialpad dialpad.com2%8040,5009056,588,510$1,8421203
Salesloft salesloft.com
Salesloft Dialer 2%
2%4318,10044552,058 company$4,22974

Google's top ten for the two searches hold 15 sites; 6 of them are among the sites the models cited here (aloware.com, cloudtalk.io, croclub.com, justcall.io, nooks.ai, trellus.ai). The first result for “best sales dialer” is aloware.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best sales dialer for a mid-market B2B company?”Paraphrase“Which outbound calling platform for sales teams would you recommend to a mid-sized B2B company?”Comparative“What are the top sales dialers and how do they differ?”Budget-constrained“What is the best sales dialer for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales dialer. What should we look at?”Negative“Which sales dialers should I avoid or be cautious about?”
Claude Haiku 4.5Aloware Power Dialer, CloudTalk
Four alternativesNooks, Orum, PhoneBurner, SmartDialer
CloudTalkChanged
Two alternativesApollo.io, Orum
no first choiceAllo
Three alternativesCallHippo, JustCall, KrispCall
against: Ooma Office
no first choiceagainst: CloudTalk, Orum, ProspectBoss
GPT-5.4 miniSalesloft Dialer
Four alternativesKlenty, Nooks, Orum, Regie.ai
AircallChanged
Four alternativesClose, CloudTalk, Kixie PowerCall, Nooks
no first choiceJustCall
One alternativeCloudTalk
against: Salesforce Sales Dialer
no first choiceagainst: DialedIn, JustCall, Mojo, SalesDialers / ProspectBoss
Gemini 3.5 FlashNooks, Orum
Three alternativesAloware, Kixie PowerCall, PhoneBurner
Nooks, OrumHeld
Four alternativesAloware, JustCall, Kixie PowerCall, PhoneBurner
Orum
Seven alternativesAircall, Aloware, CloudTalk, Kixie PowerCall, Mojo Dialer, Nooks, PhoneBurner
Saleshandy
Four alternativesAllo, Aloware, Myphoner, VICIdial
against: Kixie PowerCall, Orum
no first choiceagainst: ConnectAndSell, Google Voice, Mojo Dialer, MonsterConnect, Nooks, Orum, Skype
Perplexity SonarAloware
Five alternativesCloudTalk, JustCall, Kixie PowerCall, Nooks, Orum
CloudTalkChanged
Two alternativesJustCall, monday CRM
no first choiceagainst: AircallAllo, JustCall
Three alternativesCloudTalk, Dialpad, Kixie PowerCall
against: Ooma Office
no first choicenothing named
Grok 4.20Aloware, Kixie PowerCall
Four alternativesCloudTalk, JustCall, Nooks, Orum
Kixie PowerCallChanged
Three alternativesCloudTalk, JustCall, PhoneBurner
Kixie PowerCall, Nooks
Eight alternativesAircall, Aloware, CloudTalk, Dialpad, Five9, JustCall, Orum, PhoneBurner
Allo
Three alternativesDialpad, Myphoner, ZenCall
against: CloudTalk, JustCall, Kixie PowerCall, Ooma Office, PhoneBurner
no first choiceagainst: Five9, Nooks, Orum, Salesfinity, Skipcall
Mistral SmallAloware
Four alternativesCloudTalk, Nooks, Orum, Skipcall
CloudTalkChanged
Two alternativesJustCall, Kixie PowerCall
against: PhoneBurner
Aloware
Seven alternativesClose, CloudTalk, Dialpad, JustCall, Kixie PowerCall, Nooks, PhoneBurner
Allo
Four alternativesDialpad, JustCall, Ooma Office, RingCentral RingCX
no first choiceagainst: RingCentral Events
DeepSeek V4 FlashNooks, Orum
Four alternativesAloware, JustCall, Kixie PowerCall, PhoneBurner
CloudTalkChanged
Four alternativesAircall, Aloware, JustCall, Kixie PowerCall
against: Orum
Aloware, CloudTalk, Nooks, Orum
Eight alternativesAircall, Apollo.io, Dialpad, Five9, JustCall, Kixie PowerCall, PhoneBurner, Skipcall
Allo
Three alternativesJustCall, Ooma Office, RingCentral RingCX
against: Aircall
no first choiceagainst: Aircall, Convoso, Dialpad, Five9, Kixie PowerCall, Mojo Dialer, Nooks, Orum, ProspectBoss / SalesDialers.com
Llama 4 MaverickAloware
One alternativeOrum
AircallChanged
Three alternativesCloudTalk, JustCall, Trellus
Aloware
Eleven alternativesApollo.io, CallFire, CallHub, CloudTalk, InsideSales, KrispCall, Nooks, PhoneBurner, Readymode, Squaretalk, Zoho Voice
Aloware
Two alternativesHot Prospector, JustCall
no first choicenothing named
Qwen 3.7 FlashDialer.ai
Five alternativesAircall, Kixie PowerCall, Outreach Voice, Salesloft Dialer, Seismic
Aircall, Kixie PhoneChanged
Two alternativesJustCall, RedDeer
Aloware
Eight alternativesCloudTalk, Dialpad, JustCall, Kixie PowerCall, Nooks, Orum, PhoneBurner, Talkdesk
JustCall
Two alternativesAllo, CloudTalk
against: Ooma Office
no first choiceagainst: Dialpad, OpenPhone
Kimi K2Aloware
Three alternativesAircall, Dialpad, Salesfinity
against: Orum
CloudTalkChanged
Seven alternativesAircall, Dialpad, Nooks, Orum, Outreach Voice, Salesloft Dialer, Skipcall
Aloware
Eight alternativesCloudTalk, Convoso, Five9, NICE CXone, Nooks, Orum, Saleshandy Dialer, Skipcall
Allo, JustCall
One alternativeAircall
against: Kixie PowerCall, Orum, PhoneBurner
no first choiceagainst: Aircall, Five9, JustDial, OpenPhone, RingCentral Events, Salesloft Dialer
GLM 4.7 FlashXJustCall
Two alternativesCloudTalk, Dialpad
JustCallHeld
One alternativeAircall
Aloware
Eleven alternativesAircall, CloudTalk, Convoso, Dialpad, Five9, JustCall, Kixie PowerCall, Nooks, Orum, PhoneBurner, Skipcall
Dialpad
Four alternativesAllo, CloudTalk, JustCall, Ooma Office
no first choicenothing named
MiniMax M2.5Aloware
Three alternativesJustCall, Kixie PowerCall, Orum
CloudTalkChanged
Three alternativesAircall, Dialpad, Nextiva
no first choice
Three alternativesNooks, Orum, Skipcall
Aloware
Three alternativesAllo, JustCall, Ooma Office
against: RingCentral RingCX
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:26yes89 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:35yes56 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:33yes1829 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:05yes204 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:55yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:59yes07 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:02yes015 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:07yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:48no044 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:43yes045 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:03yes076 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:59yes018 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:32yes77 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:13yes54 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:40yes1725 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:47yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:54yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:28yes09 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:40yes023 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:35yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:10no036 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:53yes025 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:57yes060 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:35yes021 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:45yes88 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:14yes35 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:51yes1123 s
ComparativePerplexity Sonarsonar2026-09-15 04:43yes207 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:35yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:43yes07 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:22yes015 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:18yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:44yes035 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:46yes034 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:21yes022 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:03yes023 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:37yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:19yes37 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:42yes1121 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:46yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:43yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:25yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:14yes017 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:57yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:15yes037 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:28yes024 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:01yes045 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:33yes08 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:48no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:04no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:00no015 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:59yes2011 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:36yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:05yes08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:58yes019 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:17yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:27yes049 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:02yes034 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:51yes020 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:41yes016 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:01yes1310 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:09yes59 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:38yes2831 s
Negative framingPerplexity Sonarsonar2026-09-15 03:12yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:25yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 02:21yes010 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:22yes058 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:08yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:56yes027 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:52yes061 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:39yes0107 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:02yes019 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
HubSpot Call Tracking read as HubSpot Sales Hub
Kixie read as Kixie PowerCall
Ooma read as Ooma Office
Outreach read as Outreach Voice
Outreach.io read as Outreach Voice
Salesforce Dialer read as Salesforce Sales Dialer
Salesloft read as Salesloft Dialer
Unresolved, counted raw
Dialer.ai (formerly ActiveProspect)
Kixie Phone
RedDeer
SalesDialers / ProspectBoss
ZenCall
Discontinued, still offered
No shut-down product was recommended here.
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