Gane Index
All indexesEvery index and its categoriesGTMMarketing, sales, customer and revenue operations softwareITSecurity, IT operations, cloud, developer and data softwareHRHR, payroll, recruiting, performance and learning softwareFinanceAccounting, planning, spend, billing and treasury software
Claim your listing
September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Sales › Dialers › Small business · September 2026 Edition

Sales dialers and calling for small business buyers

Asked as “sales dialer”, and as “outbound calling platform for sales teams”, on behalf of a small B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
28%
CloudTalk
Contested · JustCall 18%
28CloudTalk18JustCall16Kixie PowerCall38others

28% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessCloudTalk28%ContestedThis pageMid-marketAloware18%ContestedStanding →EnterpriseOutreach Voice20%ContestedStanding →

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01CloudTalk28%3%38accepted challenger
02JustCall18%11%44accepted challenger
03Kixie PowerCall16%12%33accepted challenger
04Allo14%5%22accepted challenger
05Aircall6%29%28criticized challenger
06Aloware4%13%15accepted challenger
07Dialpad2%18%17accepted challenger
Show the two products at 0%, ordered by negative rate
09Orum0%67%15criticized challenger
08PhoneBurner0%37%30criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
Aloware vs CloudTalkAloware vs JustCallAloware vs Allo
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each
Aloware vs NooksAloware vs OrumAloware vs AircallAloware vs Kixie PowerCallCloudTalk vs JustCallCloudTalk vs AlloCloudTalk vs NooksCloudTalk vs OrumCloudTalk vs AircallCloudTalk vs Kixie PowerCallJustCall vs AlloJustCall vs NooksJustCall vs OrumJustCall vs AircallJustCall vs Kixie PowerCallAllo vs NooksAllo vs OrumAllo vs AircallAllo vs Kixie PowerCallNooks vs OrumNooks vs AircallNooks vs Kixie PowerCallOrum vs AircallOrum vs Kixie PowerCallAircall vs Kixie PowerCall

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01CloudTalk28%
02JustCall18%
03Kixie PowerCall16%
04Allo14%
05Aircall6%
06Aloware4%
07Dialpad2%
08PhoneBurner0%
09Orum0%

What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
PhoneBurner
37%
11 of 30 labels negative · 7 of 12 models · 5 hard negative
“Dialers to Avoid ... PhoneBurner - Why skip: Described as "overpriced legacy technology riding on past reputation"” Qwen 3.7 Flash, negative prompt
Aircall
29%
8 of 28 labels negative · 5 of 12 models · 3 hard negative
“Why avoid/caution: SMBs report feeling trapped; always get written cancellation terms upfront.” Grok 4.20, negative prompt
Orum
67%
10 of 15 labels negative · 5 of 12 models · 3 hard negative
“Avoid: Enterprise platforms like Salesloft, Outreach, or Orum for small teams” Kimi K2, direct prompt
Five9
100%
4 of 4 labels negative · 4 of 12 models · 1 hard negative
“Very expensive (50-seat minimum, $119–$159/user/mo), 36-month contracts, frequent billing disputes, audio quality issues, complex implementation” MiniMax M2.5, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 256 links across 97 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

cloudtalk.io
vendor site · CloudTalk11 answers · 28 citations · 4 models
aloware.com
vendor site · Aloware10 answers · 12 citations · 3 models
trellus.ai
vendor site · Trellus9 answers · 12 citations · 3 models
skipcall.io
vendor site · Skipcall9 answers · 9 citations · 3 models
withallo.com
8 answers · 16 citations · 3 models
justcall.io
vendor site · JustCall8 answers · 11 citations · 4 models
kixie.com
vendor site · Kixie7 answers · 10 citations · 3 models
croclub.com
6 answers · 6 citations · 2 models
retellai.com
vendor site · Retell AI6 answers · 6 citations · 2 models
reddit.com
vendor site · Reddit5 answers · 7 citations · 2 models
artisan.co
vendor site · Artisan4 answers · 4 citations · 2 models
leadmailbox.com
4 answers · 4 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

skipcall.io/en/blog/best-sales-dialer-software
9 answers · 3 models
withallo.com/blog/best-power-dialers
8 answers · 3 models
aloware.com/blog/the-8-best-sales-dialers
8 answers · 3 models
cloudtalk.io/blog/dialers-for-cold-calling
8 answers · 3 models
croclub.com/tools/best-sales-dialer-software
6 answers · 2 models
retellai.com/blog/best-outbound-dialer-tested-and-ranked
6 answers · 2 models
cloudtalk.io/blog/best-ai-sales-dialer-software
5 answers · 2 models
cloudtalk.io/blog/best-auto-dialer-software-for-small-businesses
5 answers · 2 models
trellus.ai/post/best-sales-dialer-software
5 answers · 2 models
justcall.io/blog/best-sales-dialer-software.html
4 answers · 2 models

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales dialer”, “sales dialer”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
CloudTalk cloudtalk.io28%3642,9006295,515$1,9091193
JustCall justcall.io18%1578,100178587,743$1271201
Kixie PowerCall kixie.com16%74390222,9266
Allo withallo.com14%2227,1002,116408,256$5,05142
Aircall aircall.io6%21314,8002426,179,781$286102
Aloware aloware.com4%282,9001327,544$442241
Close close.com4%120368,0001,940,083168,266$2,188189
Dialpad dialpad.com2%8040,5009056,588,510$1,8421203
Ooma Office ooma.com2%48,100862,744,276$147120
DialSheet dialsheet.io2%5

Google's top ten for the two searches hold 15 sites; 7 of them are among the sites the models cited here (aloware.com, cloudtalk.io, croclub.com, justcall.io, reddit.com, retellai.com, trellus.ai). The first result for “best sales dialer” is aloware.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best sales dialer for a small B2B company?”Paraphrase“Which outbound calling platform for sales teams would you recommend to a small business that sells to other businesses?”Comparative“What are the top sales dialers for a small team and how do they differ?”Budget-constrained“What is the best sales dialer for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a sales dialer. What should we look at?”Negative“Which sales dialers should a small business avoid or be cautious about?”
Claude Haiku 4.5CloudTalk
Two alternativesCallHippo, PhoneBurner
Aircall, DialpadChanged
One alternativeRingCentral Events
against: Five9, TwilioAllo
Two alternativesAloware, Kixie PowerCall
JustCall, Kixie PowerCall
Two alternativesCallHippo, Ringover
against: Ooma Officeno first choiceagainst: Dialpad
GPT-5.4 miniClose
Two alternativesJustCall, Salesfinity
AircallChanged
One alternativeCloudTalk
JustCall, PhoneBurner
Four alternativesAircall, Close, Kixie PowerCall, RingCentral Events
Close
One alternativeProspectBoss / SalesDialers.com
no first choicenothing named
Gemini 3.5 FlashJustCall
Five alternativesAloware, Apollo.io, Close, PhoneBurner, Trellus
against: Nooks, OrumJustCallHeld
Three alternativesAloware, CloudTalk, PhoneBurner
JustCall, PhoneBurner
Three alternativesAllo, Close, Kixie PowerCall
against: Nooks, OrumMyphoner
Four alternativesAllo, CallHub, HelloAirDial, KrispCall
against: Nooks, Orum, PhoneBurnerKixie PowerCall
Five alternativesAircall, Apollo.io, CloudTalk, Nooks, Orum
against: Avaya, Genesys Cloud CX, NICE CXone, Nooks, Orum, Talkdesk
Perplexity SonarCloudTalk
Two alternativesKixie PowerCall, KrispCall
CloudTalkHeld
Two alternativesApollo.io, JustCall
Allo
Four alternativesAircall, CloudTalk, JustCall, Kixie PowerCall
against: PhoneBurnerCloudTalk, JustCall
One alternativeKrispCall
against: Allono first choicenothing named
Grok 4.20Kixie PowerCall
Four alternativesAloware, CloudTalk, Dialpad, JustCall
against: Orum, PhoneBurner, Salesloft DialerCloudTalkChanged
One alternativeDialpad
against: Aircall, JustCall, Kixie PowerCall, NextivaAllo
Four alternativesCloudTalk, JustCall, Kixie PowerCall, MightyCall
against: Aloware, PhoneBurnerAllo
Three alternativesJustCall, Kixie PowerCall, Ooma Office
against: CloudTalkAloware, CloudTalk, Kixie PowerCall
One alternativeJustCall
against: Five9, MightyCallagainst: Aircall, CallHippo, JustCall, PhoneBurner
Mistral SmallAloware
Four alternativesCloudTalk, KrispCall, PhoneBurner, Skipcall
CloudTalkChanged
Three alternativesAircall, JustCall, OpenPhone
against: Outreach Voice, PhoneBurner, Salesloft DialerAllo
Three alternativesCloudTalk, JustCall, Kixie PowerCall
Allo
Three alternativesJustCall, Ooma Office, RingCentral RingCX
against: Dialpadno first choiceagainst: Aircall, CallFire, Kixie PowerCall, MightyCall, PhoneBurner
DeepSeek V4 FlashJustCall
Four alternativesAircall, Aloware, CloudTalk, Kixie PowerCall
against: PhoneBurnerCloudTalkChanged
Two alternativesAircall, JustCall
against: Kixie PowerCallAllo
Four alternativesAircall, CloudTalk, JustCall, Kixie PowerCall
against: OrumAllo
Three alternativesOoma Office, PowerDialer.ai, RingCentral Events
against: Aircall, JustCallno first choiceagainst: JustCallagainst: 8x8, Aircall, ConnectAndSell, Kixie PowerCall, MonsterConnect, PowerDialer.ai, ProspectBoss, RingCentral Events
Llama 4 Maverickno first choiceCloudTalk, FreJunChangedno first choiceOoma Office
Three alternativesAllo, Kixie PowerCall, RingCentral RingCX
no first choicenothing named
Qwen 3.7 FlashAircall, JustCall
Three alternativesDialSheet, Orum, PhoneBurner
CloudTalkChanged
Two alternativesAircall, Nextiva
Allo
Four alternativesCloudTalk, JustCall, Kixie PowerCall, PhoneBurner
against: Mojo, Orum, Retell AIAllo, Kixie PowerCall
One alternativeOoma Office
against: Hot Prospector, RingCentral RingCX, Voicentno first choiceagainst: Nooks, PhoneBurner, ProspectBoss
Kimi K2JustCall, Kixie PowerCall
Three alternativesAircall, CloudTalk, Dialpad
against: Orum, Outreach Voice, Salesloft DialerCloudTalkChanged
Two alternativesDialpad, JustCall
against: Aircall, Orum, PhoneBurner, RingCentral Events, TalkdeskAllo
Four alternativesAircall, CloudTalk, JustCall, MightyCall
Allo
Four alternativesClose, CloudTalk, Dialpad, JustCall
against: Aircall, Orum, PhoneBurnerKixie PowerCall
Four alternativesAircall, CloudTalk, Dialpad, JustCall
against: Five9against: JustCall, Nextiva, RingCentral Events
GLM 4.7 FlashXDialSheet, JustCall
Three alternativesCloudTalk, Dialpad, Myphoner
CloudTalkChanged
Two alternativesAircall, Ringover
Aloware
Three alternativesCloudTalk, JustCall, MightyCall
Allo
Two alternativesJustCall, PowerDialer.ai
no first choicenothing named
MiniMax M2.5JustCall, Kixie PowerCall
Three alternativesAloware, Apollo.io, CloudTalk
CloudTalkChanged
Two alternativesDialpad, JustCall
against: AircallAllo
Three alternativesCloudTalk, JustCall, Skipcall
Allo, CloudTalkagainst: Dialpad, Loops, RingCentral RingCXno first choiceagainst: Aloware, Five9
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:04yes76 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:58yes44 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:43yes826 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:32yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:30yes010 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 00:15yes04 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:15yes038 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:14yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:24yes027 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:49yes030 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:59yes072 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:25yes022 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:01no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:27yes26 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:44yes1019 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:45yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:06yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:34yes08 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:18yes056 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:20yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:53yes025 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:47yes026 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:22yes033 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:34yes015 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:57yes78 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:38yes58 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:28yes1926 s
ComparativePerplexity Sonarsonar2026-09-15 02:48yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:48yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:22yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:30yes046 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:58yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:52yes032 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:21yes054 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:35yes023 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:31yes011 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:51yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:25yes26 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:21yes1617 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:46yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:10yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:07yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:50yes057 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:33yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:56yes018 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:51yes052 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:12yes030 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:29yes024 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:56no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 05:03no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:44yes1227 s
Scale constrainedPerplexity Sonarsonar2026-09-15 03:47yes209 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:22yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:47no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:23yes037 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:57yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:24no039 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:23yes032 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:52yes054 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:58yes015 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:39yes1310 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:27yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:08yes1824 s
Negative framingPerplexity Sonarsonar2026-09-14 23:15yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:56yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:25yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:15yes093 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:50yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:41yes030 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:35yes041 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:18yes034 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:13yes017 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Kixie read as Kixie PowerCall
Ooma read as Ooma Office
Outreach read as Outreach Voice
Salesloft read as Salesloft Dialer
Unresolved, counted raw
2X Connect
Freshsales Dialer
Outbound.io
Power Dialer.ai
Twilio
Discontinued, still offered
No shut-down product was recommended here.

Also in sales

The other categories of this function, with the leader in each.
← Sales coachingSales enablement →