September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Sales › Sales rooms › Small business · September 2026 Edition

Digital sales rooms for small business buyers

Asked as “digital sales room platform”, and as “buyer engagement and deal room tool”, on behalf of a small B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
46%
Clear leader
46Aligned13Flowla13Trumpet27others

46% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Aligned46%7%57endorsed leader
02Trumpet13%6%53accepted challenger
03Flowla13%0%45accepted challenger
04HummingDeck8%0%29accepted challenger
05Dock8%23%39accepted challenger
06GetAccept6%32%41criticized challenger
Show the three products at 0%, ordered by negative rate
09Seismic Digital Sales Rooms0%95%21criticized challenger
08Highspot0%95%19criticized challenger
07DealHub DealRoom0%55%20criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Aligned46%
02Trumpet13%
03Flowla13%
04HummingDeck8%
05Dock8%
06GetAccept6%
07DealHub DealRoom0%
08Highspot0%
09Seismic Digital Sales Rooms0%

What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Seismic Digital Sales Rooms
95%
20 of 21 labels negative · 11 of 12 models · 11 hard negative
“It is described as extremely expensive, high in implementation complexity, and fundamentally built around internal content management rather than buyer-facing deal rooms.[5]” Perplexity Sonar, negative prompt
Highspot
95%
18 of 19 labels negative · 10 of 12 models · 10 hard negative
“Why to Avoid: Primarily an enterprise enablement tool rather than a pure sales room. It has a "steep learning curve"” Qwen 3.7 Flash, negative prompt
DealHub DealRoom
55%
11 of 20 labels negative · 9 of 12 models · 6 hard negative
“Avoid starting with: ... Full quote-to-revenue platforms (DealHub, Accord) unless you also need CPQ and contract lifecycle management” MiniMax M2.5, negative prompt
GetAccept
32%
13 of 41 labels negative · 8 of 12 models · 3 hard negative
“Verdict: Avoid completely. The combination of bugs, poor customer service, and unfair contract terms makes this a high-risk choice.” GLM 4.7 FlashX, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 268 links across 84 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · GetAccept13 answers · 13 citations · 4 models
vendor site · MindTickle13 answers · 13 citations · 3 models
12 answers · 21 citations · 4 models
vendor site · HummingDeck12 answers · 13 citations · 3 models
11 answers · 19 citations · 4 models
vendor site · Flowla11 answers · 13 citations · 3 models
vendor site · Dock10 answers · 16 citations · 3 models
10 answers · 16 citations · 4 models
vendor site · Gartner10 answers · 10 citations · 3 models
vendor site · Storylane7 answers · 7 citations · 3 models
vendor site · Allego6 answers · 7 citations · 2 models
6 answers · 6 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best digital sales room platform”, “digital sales room platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Aligned alignedup.com46%168165,00088,10159,675$455261
Trumpet sendtrumpet.com13%191165,00052,3092,058$328
Flowla flowla.com13%6221033080
HummingDeck hummingdeck.com8%6100148
Dock dock.us8%27190,50081,22239,01607
GetAccept getaccept.com6%235590915,454$4,087145
Along2%
Launchdeck2%
DocSend docsend.com2%2814,80020110,75067
Arrows arrows.to0%40368,000133,6011,0790

Google's top ten for the two searches hold 15 sites; 5 of them are among the sites the models cited here (alignedup.com, dock.us, gartner.com, getaccept.com, mindtickle.com). The first result for “best digital sales room platform” is usergems.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best digital sales room platform for a small B2B company?”Paraphrase“Which buyer engagement and deal room tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top digital sales room platforms for a small team and how do they differ?”Budget-constrained“What is the best digital sales room platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a digital sales room platform. What should we look at?”Negative“Which digital sales room platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Along, Dock
One alternativeFlowla
against: Trumpet
DocSend, DockChanged
Three alternativesShareFile Virtual Data Room, Trumpet, iDeals
Aligned, Flowla
One alternativeArrows
against: JourneySales
Flowla
One alternativeTrumpet
no first choiceagainst: Dealpad, Dock, Seismic Digital Sales Rooms
GPT-5.4 miniAligned
Two alternativesGetAccept, Trumpet
against: Highspot, Seismic Digital Sales Rooms
GetAcceptChanged
Three alternativesAligned, DealHub DealRoom, Trumpet
Trumpet
Three alternativesDealHub DealRoom, GetAccept, Highspot
against: Seismic Digital Sales Rooms
Launchdeck
One alternativeAligned
against: DealHub DealRoom, GetAccept
no first choiceagainst: Allego, DealHub DealRoom, Qwilr, Salesroom, Seismic Digital Sales Rooms
Gemini 3.5 FlashAligned
Four alternativesDock, Flowla, GetAccept, Trumpet
Flowla, TrumpetChanged
Four alternativesAligned, Dock, GetAccept, HummingDeck
against: Highspot, Seismic Digital Sales Rooms
Aligned, Trumpet
Three alternativesDock, Flowla, GetAccept
against: Highspot, Seismic Digital Sales Rooms
Aligned, HummingDeck
Two alternativesFlowla, FollowUp
against: Highspot, MindTickle, Seismic Digital Sales Rooms
Dock
Five alternativesAligned, Arrows, Flowla, GetAccept, Trumpet
against: Highspot, Seismic Digital Sales Rooms
against: Accord, DealHub DealRoom, Highspot, PandaDoc, Proposify, Seismic Digital Sales Rooms, Showpad Shared Spaces
Perplexity SonarAligned
Three alternativesFlowla, GetAccept, Trumpet
TrumpetChanged
Two alternativesAligned, Apollo.io
Aligned
Five alternativesDock, Flowla, GetAccept, HummingDeck, Trumpet
Aligned, Flowla
One alternativeGetAccept
against: Trumpet
no first choiceagainst: Allego, DealHub DealRoom, DocSend, Highspot, MindTickle, Seismic Digital Sales Rooms
Grok 4.20Aligned
Six alternativesDock, Flowla, GetAccept, HummingDeck, Storylane, Trumpet
AlignedHeld
Two alternativesDock, Trumpet
against: GetAccept
Aligned, HummingDeck
Three alternativesDock, Flowla, Trumpet
against: DealHub DealRoom, GetAccept
Aligned
Three alternativesFlowla, HummingDeck, Trumpet
against: Storylane
Aligned, Trumpet
Two alternativesDock, GetAccept
against: Highspot, MindTickle, SalesHood, Seismic Digital Sales Rooms, Showpad Shared Spaces
Mistral SmallAligned, Trumpet
Two alternativesFlowla, HummingDeck
GetAcceptChanged
Three alternativesFlowla, PandaDoc, Trumpet
HummingDeck
Three alternativesAligned, Flowla, Trumpet
against: Dock, GetAccept
Flowla
Two alternativesHummingDeck, Trumpet
no first choiceagainst: Highspot, Salesloft, Seismic Digital Sales Rooms, Showpad Shared Spaces
DeepSeek V4 FlashFlowla, Trumpet
Three alternativesAligned, GetAccept, HummingDeck
AlignedChanged
Six alternativesArrows, Digify, Dock, Flowla, Peony, SecureDocs
against: Datasite, FirmRoom
HummingDeck
Five alternativesAligned, Dock, Flowla, GetAccept, Trumpet
against: Highspot, MindTickle, Seismic Digital Sales Rooms
Aligned
Two alternativesFlowla, HummingDeck
against: Dock, GetAccept, Trumpet
no first choice
Five alternativesAligned, Dock, Flowla, HummingDeck, Trumpet
against: Aligned, Consensus, DealHub DealRoom, Dock, GetAccept, Highspot, MindTickle, Seismic Digital Sales Rooms
Llama 4 MaverickAligned
Three alternativesFlowla, HummingDeck, Trumpet
no first choiceChangedno first choiceAligned
Three alternativesFlowla, PandaDoc, Storylane Demo Suite
no first choiceagainst: Highspot, Seismic Digital Sales Rooms
Qwen 3.7 FlashFlowla
Three alternativesAligned, HummingDeck, Trumpet
AlignedChanged
Two alternativesDealCollab, Trumpet
Aligned
Three alternativesFlowla, HummingDeck, Trumpet
against: GetAccept
HummingDeck
Two alternativesAligned, FollowUp
no first choiceagainst: Highspot, Seismic Digital Sales Roomsagainst: Accord, Aligned, Allego, DealHub DealRoom, Dock, GetAccept, Highspot
Kimi K2Aligned, HummingDeck
Three alternativesFlowla, Storylane, Trumpet
against: GetAccept
Aligned, TrumpetChanged
One alternativeDock
against: GetAccept
Aligned, Trumpet
Three alternativesDock, Flowla, HummingDeck
against: DealHub DealRoom, Highspot, Seismic Digital Sales Rooms
Aligned, HummingDeck
Two alternativesGetAccept, Trumpet
Trumpet
Three alternativesAligned, Flowla, HummingDeck
against: DealHub DealRoom, Dock, Highspot, Seismic Digital Sales Rooms
against: Allego, Dock, GetAccept, Highspot, Seismic Digital Sales Rooms
GLM 4.7 FlashXAligned
Three alternativesFlowla, HummingDeck, Trumpet
DockChanged
One alternativeGetAccept
against: Aligned, DealHub DealRoom, Showpad Shared Spaces
Aligned
Five alternativesDock, Flowla, GetAccept, Journey, Trumpet
Aligned, Flowla
Two alternativesHummingDeck, Trumpet
Aligned
Four alternativesAllego, DealHub DealRoom, GetAccept, RELAYTO
against: Aligned, Dock, GetAccept, Noux Digital Sales Room
MiniMax M2.5Aligned
Three alternativesFlowla, HummingDeck, Trumpet
AlignedHeld
Four alternativesDealHub DealRoom, Dock, GetAccept, Trumpet
Trumpet
Four alternativesAligned, Dock, Flowla, HummingDeck
Aligned, GetAccept
Two alternativesDock, Trumpet
no first choiceagainst: Accord, Consensus, DealHub DealRoom, Dock, GetAccept, Highspot, MindTickle, Seismic Digital Sales Rooms
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:58yes86 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:20yes310 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:22yes1118 s
Direct recommendationPerplexity Sonarsonar2026-09-15 00:29yes196 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:45yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:05yes07 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:37yes018 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:32yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:57yes026 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:25yes030 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:13yes046 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:40yes012 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:12yes1510 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:29yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:42yes719 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:49yes204 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:36yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:27yes04 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:10yes021 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:45yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:52yes014 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:46yes036 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:36yes0171 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:38yes026 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:39yes1310 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:25yes26 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:25yes1624 s
ComparativePerplexity Sonarsonar2026-09-15 02:16yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:54yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:11yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:38yes018 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:43yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:55yes033 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:15yes025 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:54yes024 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:55yes020 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:28yes66 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:43yes33 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:43yes1318 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:17yes207 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:53yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:35yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:08yes013 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:06yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:19yes040 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:28yes023 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:41yes019 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:04yes013 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:25no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:57no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:09yes1325 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:30yes209 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:13yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:07yes07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:08yes024 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:37yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:56no029 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:46yes050 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:54yes051 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:46yes012 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:55yes118 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:57yes88 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:18yes1724 s
Negative framingPerplexity Sonarsonar2026-09-15 04:51yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:33yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 00:43yes014 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:11yes0107 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:10yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:06yes052 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:43yes040 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:19yes046 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:56yes038 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
DealHub read as DealHub DealRoom
DealHub AI read as DealHub DealRoom
DealHub.io read as DealHub DealRoom
Seismic read as Seismic Digital Sales Rooms
Showpad read as Showpad Shared Spaces
Unresolved, counted raw
Along
FirmRoom
Google Slides
Launchdeck
Noux
Paage
Peony.ink
ShareFile Virtual Data Room
Discontinued, still offered
No shut-down product was recommended here.
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