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Index › Finance › Research › Buyer segments · November 2026 Edition
Buyer segments · November 2026 Edition

In 56 of 57 categories, the product the models put first changes with the size of the company asking.

Every category is asked on behalf of three buyers: a small B2B company, a mid-market B2B company, an enterprise B2B company. Each buyer gets its own standing, computed within its segment and never pooled. This page reads the fifty-seven standings side by side: one category has one leader for every buyer, twenty-five change leader once across the three, and thirty-one have a different leader for each.

How often the leader changes

1one leader for every buyer
25the leader changes once across the three
31a different leader for each buyer

A product leads somewhere in 115 cases across the fifty-seven categories; seventy of those products lead in exactly one segment of one category and nowhere else. The public standing on each category page is the mid-market one; the other segments are one link away on every category page and are never added to it.

What this measures is the answer, not the buyer: the same models, asked the same six ways, told a different company size. Whether that reflects the products or the models' reading of them is not something the index can say.

Every category, every buyer

The leader and its share of first choices in each segment. A share is within its own segment: fourteen models, six framings, eighty-four answers.
CategorySmall businessMid-marketEnterprise
Corporate cards Ramp 65% Ramp 67% Ramp 52%one leader
AML monitoring ComplyAdvantage 29% ComplyAdvantage 39% NICE Actimize 38%two leaders
Accounts payable automat BILL Accounts Payable 46% BILL Accounts Payable 30% Coupa 23%two leaders
B2B BNPL and terms Resolve Pay 34% Resolve Pay 51% TreviPay 47%two leaders
B2B credit management Chaser 33% HighRadius Credit Cloud 20% HighRadius Credit Cloud 63%two leaders
Business banking Mercury 41% Mercury 17% Brex 27%two leaders
Chargeback management Chargeblast 23% Chargeblast 19% Chargebacks911 25%two leaders
Contractor payments Gusto 49% Tipalti 28% Tipalti 47%two leaders
Cross-border payments Wise Business 67% Wise Business 40% Airwallex 27%two leaders
Crypto accounting Breezing 38% Bitwave 33% Bitwave 66%two leaders
ESG and carbon reporting Greenly 33% Greenly 24% Workiva ESG 39%two leaders
Ecommerce fraud Stripe Radar 34% Stripe Radar 15% Trustpair 25%two leaders
Embedded payments Stripe Connect 60% Stripe Connect 48% Adyen for Platforms 39%two leaders
Financial close manageme FloQast 28% FloQast 53% BlackLine 65%two leaders
Financial modeling Microsoft Excel 22% Microsoft Excel 19% Anaplan 59%two leaders
Fixed asset accounting Xero 25% Sage Fixed Assets 38% Sage Fixed Assets 36%two leaders
Global e-invoicing compl Xero 29% Avalara E-Invoicing 22% Avalara E-Invoicing 26%two leaders
Invoicing software Zoho Invoice 27% Zoho Invoice 27% NetSuite SuiteBilling 30%two leaders
Merchants of record Paddle 44% Paddle 44% Cleverbridge 35%two leaders
Payment orchestration Primer 23% Primer 20% IXOPAY 18%two leaders
PSA BigTime PSA 22% Kantata 28% Kantata 50%two leaders
Rebate management incentX 42% Enable 48% Enable 63%two leaders
Disclosure reporting Certent Disclosure Management 36% Certent Disclosure Management 27% Workiva 85%two leaders
SaaS metrics ChartMogul 41% ChartMogul 43% Maxio Metrics 20%two leaders
Spend management platfor Ramp 55% Ramp 45% Coupa 60%two leaders
Stablecoin platforms Stripe Crypto 24% BVNK 21% BVNK 28%two leaders
AI accounting assistants QuickBooks Online 24% Zoho Books 23% Vic.ai 15%three leaders
Account reconciliation QuickBooks Online 47% FloQast 27% BlackLine Transaction Matching 66%three leaders
Accounting software QuickBooks Online 55% Sage Intacct 47% Oracle NetSuite 30%three leaders
Accounts receivable auto Chaser 20% Upflow 24% HighRadius 72%three leaders
B2B payment acceptance Helcim 46% Versapay 28% HighRadius B2B Payments 31%three leaders
Board BoardPro 27% OnBoard 16% Diligent Boards 33%three leaders
Board portals BoardPro 57% OnBoard 52% Diligent Boards 52%three leaders
Business bill pay Melio 44% BILL 33% HighRadius 29%three leaders
Cap table management Eqvista 38% Carta Equity 50% Shareworks 32%three leaders
Cash application BILL 23% Versapay 15% HighRadius 65%three leaders
Cash flow forecasting Float 24% Agicap 17% Kyriba 34%three leaders
Corporate performance ma Cube 18% Planful 27% Oracle Fusion Cloud EPM 30%three leaders
Corporate tax provision TaxAct Business 29% Bloomberg Tax Provision 19% Thomson Reuters ONESOURCE Tax Provision 77%three leaders
Corporate travel managem Booking.com for Business 33% Navan 48% SAP Concur 48%three leaders
ERP systems Odoo 31% Oracle NetSuite 41% SAP S/4HANA 48%three leaders
Entity management Filejet 43% Athennian 51% Diligent Entities 60%three leaders
Expense management Zoho Expense 48% Ramp 31% SAP Concur 63%three leaders
FP&A platforms Cube 24% Pigment 19% Anaplan 49%three leaders
Financial consolidation Joiin 50% Prophix 31% OneStream 67%three leaders
Financial reporting QuickBooks Online 30% Sage Intacct 15% Microsoft Power BI 26%three leaders
Internal controls ComplyJet 15% FloQast 23% Workiva 23%three leaders
Lease accounting NetLease 23% FinQuery 43% Nakisa Lease Administration 29%three leaders
Procure-to-pay Precoro 53% Procurify 43% Coupa 50%three leaders
Revenue recognition Maxio 27% Sage Intacct Revenue Recognition 25% Zuora Revenue 43%three leaders
Sales tax automation TaxJar 30% Avalara AvaTax 36% Vertex 55%three leaders
Strategic sourcing Prokuria 17% oboloo 14% Coupa 31%three leaders
Supplier management Precoro 29% Procurify 18% SAP Ariba 35%three leaders
Telecom expense mgmt Genuity 35% vCom Solutions 18% Tangoe One Telecom 53%three leaders
Transfer pricing myTransferPricing 40% TPGenie 21% Aibidia 24%three leaders
Treasury management syst Agicap 20% Trovata 23% Kyriba 43%three leaders
Virtual data rooms Papermark Data Rooms 17% iDeals 27% Datasite Diligence 44%three leaders

Cite this

Gane Index, November 2026 Edition: buyer segments. www.gane.ai/index/finance/research/buyer-size/. Published under CC BY 4.0. Every figure on this page is computed from the published edition and changes with it; the edition and its date are the citation.

The output is the models' output. Nothing here says the models can be steered, and nothing here is a recommendation by the index.