7 categories · RankedPaddle
Paddle provides subscription billing, payments and tax compliance for SaaS and mobile app companies, and acts as a merchant of record that takes on global tax and compliance responsibilities · paddle.com ↗
Leads at small business. Ranked 2 of 55 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is Creem at 19%.
Ranked first. Next is Creem at 14%. 13 of 14 models made it the first choice when asked directly.
Cleverbridge is first at 35%.
Why models recommend it
“Best default for scaling SaaS: Paddle, because it combines subscriptions, tax handling, invoicing, and global checkout in one system.”Perplexity Sonar · Comparative question · first choice
“Paddle is my top recommendation for a mid-sized B2B company looking for a reseller that handles both global sales tax and payments.”DeepSeek V4 Flash · Paraphrase question · first choice
“Paddle is the market leader for scaling B2B SaaS companies that want transparent pricing and a comprehensive all-in-one platform.”DeepSeek V4 Flash · Comparative question · first choice
“If your complexity lies primarily in global taxes, go with a specialized MoR (like Paddle, Lemon Squeezy, or FastSpring).”Qwen 3.7 Flash · Scale-constrained question · first choice
What gives them pause
“Paddle ⚠️ PROCEED WITH CAUTION ... June 2025 FTC Settlement: Paddle paid $5 million and was permanently banned from processing payments”Kimi K2 · Negative question · warning
“FTC settlement in 2025 for $5 million over unfair payment practices... avoid if selling high-risk or subscription-heavy products.”Grok 4.20 · Negative question · warning
“the FTC has targeted a merchant of record, Paddle, for unlawful payment processing and other violations”Llama 4 Maverick · Negative question · warning
“you should avoid traditional managed orchestration platforms like ... Paddle”GLM 4.7 FlashX · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Paddle, over the 227 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 145 | 8 | Compare → | |
| 93 | 5 | Compare → | |
| 77 | 19 | Compare → | |
| 61 | 2 | Compare → | |
| 52 | 2 | View → | |
| 49 | 20 | Compare → | |
| 39 | 2 | View → | |
| 37 | 3 | Compare → | |
| 33 | 1 | View → | |
| 31 | 0 | View → |
What the models named instead of Paddle →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Paddle's own site, not checked by Gane.
- For
- SaaS & Mobile Apps
- Price stated
- See all-inclusive pricing at our standard rate or get a customized quote
- Starting price
- 5% + 50¢
- Free plan or trial
- Metrics — 100% free
- Certifications
- SOC 2, GDPR
- Customers named
- n8n, Letterboxd, AdGuard, Nexus Mods, HubX, Renderforest, Kaleido, MacPaw
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 214 of the 227 answers that named Paddle and are not a share of its labels.
Domains cited
511 of the 595 domain citations in answers naming Paddle came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 1 | 0 | 3 |
| GPT-5.4 mini | 3 | 2 | 1 | 0 | 6 |
| Gemini 3.5 Flash | 4 | 2 | 3 | 0 | 9 |
| Perplexity Sonar | 2 | 2 | 0 | 0 | 4 |
| Grok 4.20 | 3 | 2 | 2 | 1 | 8 |
| Mistral Small | 2 | 3 | 1 | 0 | 6 |
| DeepSeek V4 Flash | 3 | 0 | 0 | 2 | 5 |
| Llama 4 Maverick | 1 | 1 | 1 | 1 | 4 |
| Qwen 3.7 Flash | 3 | 2 | 0 | 1 | 6 |
| Kimi K2 | 3 | 1 | 0 | 2 | 6 |
| GLM 4.7 FlashX | 2 | 2 | 1 | 3 | 8 |
| MiniMax M2.5 | 2 | 2 | 0 | 1 | 5 |
| GPT-6 Luna | 3 | 1 | 0 | 1 | 5 |
| Muse Glimmer 30B | 2 | 1 | 1 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 444 | 16 | 2026-09-10 | ||
| Case study | 86 | undated | |||
| Webinar or virtual event | 80 | undated | |||
| Comparison | 54 | 0 | 2025-11-04 | ||
| Glossary or explainer | 30 | 3 | 2026-09-29 | ||
| Conference or event | 29 | 0 | 2026-04-24 | ||
| Report or ebook | 21 | 1 | 2026-09-22 | ||
| Template or tool | 4 | 0 | 2023-07-27 | ||
| News or press | 1 | undated |
Most recent
- 2026-09-29Feature comparison glossary or explainer
- 2026-09-29Pathways glossary or explainer
- 2026-09-22Subscriptions report or ebook
- 2026-09-10Payments in singapore blog
- 2026-09-10Payments in india blog
- 2026-09-10Payments in brazil blog
How it is countedHide how it is counted
Every page paddle.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.