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Merchants of record · November 2026 Edition

Paddle vs 2Checkout

Thirteen of fourteen models named Paddle first on the direct prompt; one named 2Checkout. Paddle was named by fourteen of the fourteen models and 2Checkout by nine and Paddle carries 62 labels and 2Checkout 18, so the shares are not directly comparable.

Paddle

endorsed leader

Named in seven categories this edition.

2Checkout

accepted challenger

Named in three categories this edition.

First-choice share44%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate16%22%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 12; printed, not drawn.
Labels6218A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Paddle reading right to left. Rank and label count are printed, not drawn.FastSpring was named alongside these two in twelve of the fourteen direct answers. Paddle vs Creem · Paddle vs FastSpring · Paddle vs Lemon Squeezy

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the merchants of record page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
PaddleFirst choices, of fourteen models2Checkout
Direct131
Paraphrase511 against 2Checkout
Comparative1201 against 2Checkout
Budget-constrained204 against Paddle
Scale-constrained20
Negative106 against Paddle · 2 against 2Checkout
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Paddle and 2Checkout were named in the same answer thirty-seven times, of the 227 answers naming Paddle and the 51 naming 2Checkout. In those answers 2Checkout took the first choice three times and Paddle nineteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Paddle and 2Checkout stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Paddle 2Checkout first choice named as an alternative argued againstblank: not namedEach cell is one answer, Paddle on the left and 2Checkout on the right.

The direct prompt

The plain question, one answer per model, grouped by where Paddle and 2Checkout stood in it.

Both were the first choice

1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
MiniMax M2.52Checkout, Paddle alternatives: DualEntry

Paddle first, 2Checkout an alternative

12 of 14 models2Checkout was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Paddle alternatives: 2Checkout, Cleverbridge, FastSpring, PayPro Global
GPT-5.4 miniPaddle alternatives: FastSpring
Gemini 3.5 FlashFastSpring, Paddle alternatives: Adyen, Anrok, Avalara, Cleverbridge, PayPro Global, Stripe
Perplexity SonarPaddle alternatives: Cleverbridge, FastSpring
Grok 4.20Paddle alternatives: 2Checkout, Cleverbridge, FastSpring
Mistral SmallPaddle alternatives: Cleverbridge, FastSpring
DeepSeek V4 FlashPaddle alternatives: Cleverbridge, FastSpring, Nexway, PayPro Global
Llama 4 MaverickPaddle alternatives: Cleverbridge, EBizCharge, FastSpring
Qwen 3.7 FlashPaddle alternatives: Cleverbridge, FastSpring
Kimi K2Paddle alternatives: FastSpring, Nexway, PayPro Global
GPT-6 LunaPaddle alternatives: Cleverbridge, FastSpring
Muse Glimmer 30BPaddle alternatives: Cleverbridge, DualEntry, FastSpring, Nexway

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
GLM 4.7 FlashXno first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Paddle leads by forty-four points.
Paddle44%#1 of 12
2Checkout0%#– of 12
The full small business standing →
Mid-marketThe figures above
Paddle leads by forty points.
Paddle44%#1 of 12
2Checkout4%#7 of 12
The full mid-market standing →
Enterprise
Paddle leads by twenty-three points.
Paddle31%#2 of 9
2Checkout8%#5 of 9
The full enterprise standing →

What the models said about Paddle

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Paddle ⚠️ PROCEED WITH CAUTION ... June 2025 FTC Settlement: Paddle paid $5 million and was permanently banned from processing payments” Kimi K2 · negative prompt · hard negative
“FTC settlement in 2025 for $5 million over unfair payment practices... avoid if selling high-risk or subscription-heavy products.” Grok 4.20 · negative prompt · hard negative
“the FTC has targeted a merchant of record, Paddle, for unlawful payment processing and other violations” Llama 4 Maverick · negative prompt · hard negative
“Best default for scaling SaaS: Paddle, because it combines subscriptions, tax handling, invoicing, and global checkout in one system.” Perplexity Sonar · comparative prompt · first choice
“Paddle is my top recommendation for a mid-sized B2B company looking for a reseller that handles both global sales tax and payments.” DeepSeek V4 Flash · paraphrase prompt · first choice
“Paddle is the market leader for scaling B2B SaaS companies that want transparent pricing and a comprehensive all-in-one platform.” DeepSeek V4 Flash · comparative prompt · first choice

What the models said about 2Checkout

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Frequent complaints about high fees (similar to 5% range), slow support, and aggressive chargeback handling.” Grok 4.20 · negative prompt · hard negative
“it's less specialized for pure B2B SaaS compared to the others (G2 rating ~3.9)” Grok 4.20 · paraphrase prompt · soft negative
“PayPro Global and 2Checkout are recommended resellers that handle global sales tax and payments for mid-sized B2B companies” Llama 4 Maverick · paraphrase prompt · first choice
“I'd recommend starting with either Paddle or 2Checkout/Verifone” MiniMax M2.5 · direct prompt · first choice
“Provides global tax and financial services, including VAT management, payment processing, reconciliation, refunds, and chargebacks.” Mistral Small · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.