4 categories · RankedMercury
Mercury is an online business banking product for startups, small businesses and scaling companies · mercury.com ↗
Leads at small business. Ranked 6 of 132 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is Bluevine at 24%.
Ranked first, contested: Bluevine has 13%. 1 of 14 models made it the first choice when asked directly.
Brex is first at 27%.
Why models recommend it
“Start with Mercury (treasury + invoicing + payroll) or Bluevine (low fees + high yields). Both have strong track records”GLM 4.7 FlashX · Paraphrase question · first choice
“Choose a Tech-First Neobank (e.g., Mercury) if: You are a VC-backed startup, tech company, or SaaS business.”Gemini 3.5 Flash · Comparative question · first choice
“starting with a modern business banking platform like Mercury or Ramp might be the most cost-effective approach”MiniMax M2.5 · Budget-constrained question · first choice
“Mercury — *Best for Startups and Small Businesses* ... $0/month for banking and basic treasury features”Kimi K2 · Budget-constrained question · first choice
What gives them pause
“Be cautious with online-focused or fintech business banking providers like Mercury, Bluevine, and Relay.”Grok 4.20 · Negative question · warning
“For Mercury, Bluevine, Novo, Relay, and similar app-first providers, I wouldn't say "avoid" across the board. I would treat them as products to vet carefully”GPT-6 Luna · Negative question · warning
“they carry significant structural risks for small-to-mid-sized businesses... they can terminate your business relationship at any time”Qwen 3.7 Flash · Negative question · warning
“Popular business fintechs (such as Novo, Mercury, Relay, or Lili) ... they can be risky for specific business profiles”Gemini 3.5 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Mercury, over the 201 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 104 | 14 | Compare → | |
| 92 | 11 | View → | |
| 76 | 4 | Compare → | |
| 64 | 4 | Compare → | |
| 63 | 4 | View → | |
| 60 | 9 | View → | |
| 52 | 7 | Compare → | |
| 47 | 0 | View → | |
| 40 | 2 | View → | |
| 32 | 8 | Compare → |
What the models named instead of Mercury →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Mercury's own site, not checked by Gane.
- For
- Startups, small businesses, and scaling companies
- Price stated
- For $0/month, get started with business banking
- Starting price
- $0/month
- Free plan or trial
- free checking and savings accounts
- Integrations
- 3
- Hosting
- USA
- Customers named
- Linear, Gainful, Ways & Means, Supabase, XMTP Labs, Outlive Homes, Moonshot
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 182 of the 201 answers that named Mercury and are not a share of its labels.
Domains cited
417 of the 448 domain citations in answers naming Mercury came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 1 | 0 | 4 |
| GPT-5.4 mini | 1 | 0 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 2 | 6 |
| Perplexity Sonar | 0 | 3 | 0 | 1 | 4 |
| Grok 4.20 | 3 | 1 | 3 | 1 | 8 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 4 | 1 | 2 | 8 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 3 | 0 | 0 | 1 | 4 |
| Kimi K2 | 2 | 1 | 3 | 0 | 6 |
| GLM 4.7 FlashX | 2 | 0 | 2 | 1 | 5 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 0 | 1 | 2 |
| Muse Glimmer 30B | 0 | 3 | 2 | 1 | 6 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 767 | 19 | 2026-09-24 | Expense management, Invoicing software | |
| Template or tool | 55 | 0 | 2026-03-27 | ||
| Comparison | 29 | 7 | 2026-09-22 | Business banking, Accounting software | |
| Case study | 12 | 3 | 2026-09-18 | ||
| Glossary or explainer | 11 | 6 | 2026-09-28 | ||
| Conference or event | 1 | undated | |||
| Report or ebook | 1 | 1 | 2026-09-28 | ||
| Podcast or video | 1 | 0 | 2025-12-08 |
Most recent
- 2026-09-28What is a general ledger a practical guide for founders glossary or explainer
- 2026-09-28Ecommerce bookkeeping report or ebook
- 2026-09-24Best corporate cards employee spending blog
- 2026-09-24Investor ready books blog
- 2026-09-22Single-entry vs. double-entry bookkeeping, explained comparison
- 2026-09-18Intro to bookkeeping for saas companies blog
How it is countedHide how it is counted
Every page mercury.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.