2 categories · RankedRelay
Relay is an online business banking and money management product for small businesses and the accountants and bookkeepers who serve them · relayfi.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Mercury is first at 41%.
Mercury is first at 17%. 0 of 14 models made it the first choice when asked directly.
Brex is first at 27%.
Why models recommend it
“start with Bluevine or Relay to maximize your funds and minimize fees”Qwen 3.7 Flash · Budget-constrained question · first choice
“Relay stands out for multi-account cash flow, making it excellent for organizations managing multiple expense centers”Claude Haiku 4.5 · Direct question · alternative
“Relay's free Starter plan offers up to 20 checking accounts per business and tools for managing team spending”GPT-6 Luna · Budget-constrained question · alternative
“Best For: Growing SMBs using Profit First accounting and managing multiple team members.”Gemini 3.5 Flash · Comparative question · alternative
What gives them pause
“"Not Rated" status with Better Business Bureau while investigating previously-closed complaints”GLM 4.7 FlashX · Negative question · warning
“About 13.3 negative reviews/month, with 51% related to closures.”Grok 4.20 · Negative question · warning
“Popular business fintechs (such as Novo, Mercury, Relay, or Lili) ... they can be risky for specific business profiles”Gemini 3.5 Flash · Negative question · warning
“the standard "small-business fintech" platforms (like Relay or Bluevine) often fall short on ERP integrations”Gemini 3.5 Flash · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Relay, over the 74 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 63 | 20 | View → | |
| 52 | 7 | View → | |
| 49 | 7 | View → | |
| 31 | 1 | View → | |
| 31 | 1 | View → | |
| 29 | 4 | View → | |
| 24 | 0 | View → | |
| 16 | 2 | View → | |
| 16 | 0 | View → | |
| 13 | 0 | View → |
What the models named instead of Relay →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Relay's own site, not checked by Gane.
- For
- small businesses and the accountants and bookkeepers who serve them
- Price stated
- Relay offers multiple plans, including Starter, Grow, and Scale. See relayfi.com/pricing for current plan details.
- Starting price
- 0
- Free plan or trial
- Starter has no monthly subscription; Grow and Scale include a 14-day trial
- Integrations
- 4 · 5 (its own pages disagree)
- Customers named
- A Wild Flowers Beauty, Grill Your Ass Off, Dance Motion Marketing, Everyday Explorers, Ambient Productions, Kyri's Kookie Co, Rebel Bread
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 63 of the 74 answers that named Relay and are not a share of its labels.
Domains cited
162 of the 179 domain citations in answers naming Relay came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 2 | 5 |
| Perplexity Sonar | 0 | 3 | 0 | 1 | 4 |
| Grok 4.20 | 0 | 1 | 1 | 1 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 723 | 34 | 2026-09-24 | Expense management, Business banking | |
| Comparison | 72 | 11 | 2026-08-25 | Business banking | |
| Case study | 25 | 6 | 2026-09-16 | ||
| Glossary or explainer | 20 | 9 | 2026-08-25 | Account reconciliation | |
| Podcast or video | 16 | 5 | 2026-08-04 | ||
| Report or ebook | 14 | 0 | 2026-05-20 | ||
| Webinar or virtual event | 6 | undated | |||
| Template or tool | 6 | 1 | 2026-09-21 |
Most recent
- 2026-09-24Fall cards enhanced merchant controls blog
- 2026-09-23179435020068 Relay Payroll what it is and who can use it blog
- 2026-09-21059579483411 How to run your first payroll in Relay blog
- 2026-09-21167435741869 How to fund payroll from your Relay account blog
- 2026-09-21198639918946 Payroll status and troubleshooting in Relay blog
- 2026-09-21242814110951 How to add and pay W 2 employees in Relay Payroll blog
How it is countedHide how it is counted
Every page relayfi.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.