2 categories · RankedNovo
Novo is a business bank account for small business owners, offered as free business checking with no monthly fees · novo.co ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Mercury is first at 41%.
Mercury is first at 17%.
Brex is first at 27%.
Why models recommend it
“Best Overall for Small Businesses & Freelancers: Novo”Gemini 3.5 Flash · Budget-constrained question · first choice
“Novo is best if you want simple, free business checking with strong software connections”Claude Haiku 4.5 · Paraphrase question · alternative
“Very small or low-revenue businesses | No monthly fee and simple online banking”Perplexity Sonar · Budget-constrained question · alternative
“Best For: Solopreneurs, freelancers, and small e-commerce stores.”Gemini 3.5 Flash · Comparative question · alternative
What gives them pause
“Popular business fintechs (such as Novo, Mercury, Relay, or Lili) ... they can be risky for specific business profiles”Gemini 3.5 Flash · Negative question · warning
“Slower check clearing/fund availability and no interest or cash deposits. Support issues during freezes.”Grok 4.20 · Negative question · warning
“Very basic compared to others—great for speed but lacks advanced features like inventory or multi-user.”Grok 4.20 · Comparative question · warning
“I wouldn't say "avoid" across the board. I would treat them as products to vet carefully”GPT-6 Luna · Negative question · warning
Also on the shortlist
The products named in the same answers as Novo, over the 52 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 40 | 12 | View → | |
| 40 | 7 | View → | |
| 36 | 4 | View → | |
| 31 | 1 | View → | |
| 21 | 1 | View → | |
| 18 | 0 | View → | |
| 18 | 0 | View → | |
| 16 | 0 | View → | |
| 14 | 1 | View → | |
| 13 | 2 | View → |
What the models named instead of Novo →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Novo's own site, not checked by Gane.
- For
- small business owners
- Price stated
- No monthly fees
- Free plan or trial
- free business checking account
- Certifications
- SOC 2 Type II
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 46 of the 52 answers that named Novo and are not a share of its labels.
Domains cited
145 of the 145 domain citations in answers naming Novo came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 1 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 2 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 2 | 0 | 1 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 296 | undated | Invoicing software, Accounting software | ||
| Comparison | 11 | 0 | 2024-02-22 | Business banking | |
| Template or tool | 10 | 0 | 2023-07-24 | ||
| Webinar or virtual event | 7 | 3 | 2026-07-07 | ||
| Blog | 3 | 0 | 2024-08-13 | ||
| Case study | 1 | 0 | 2026-06-16 |
Most recent
- 2026-07-07Print on demand webinar or virtual event
- 2026-07-07Print on demand webinar or virtual event
- 2026-07-07Print on demand webinar or virtual event
- 2026-06-16Ecommerce retail case study
- 2025-03-31Webinar how to manage fluctuating income webinar or virtual event
- 2025-03-31Webinar optimizing crm systems for small business growth webinar or virtual event
How it is countedHide how it is counted
Every page novo.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.