Microsoft Power BI
Microsoft Power BI is a business intelligence product from Microsoft for building dashboards and data visualizations used in reporting and analysis
Strongest at enterprise, contested with Oracle NetSuite. Ranked 13 of 112 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
QuickBooks Online is first at 30%.
Sage Intacct is first at 15%.
Ranked first, contested: Oracle NetSuite has 21%.
Why models recommend it
“The market leader in enterprise reporting, widely adopted due to its tight integration with the Microsoft ecosystem and aggressive pricing.”Gemini 3.5 Flash · Comparative question · first choice
“Power BI delivers the best value for Microsoft-centric organizations with its low per-user pricing and deep M365 integration.”Muse Glimmer 30B · Comparative question · first choice
“Start with Power BI if you're in a Microsoft-heavy environment or on a budget—it's the most versatile for most users.”Grok 4.20 · Comparative question · first choice
“Strong all-rounder for interactive reports and shared data models; often a natural fit in Microsoft-heavy organizations.”GPT-6 Luna · Comparative question · first choice
What gives them pause
“Direct, Raw BI Dashboards (Standalone Power BI, Tableau, Looker) ... Why to avoid: ... sending raw interactive dashboards to board members is often counterproductive.”Gemini 3.5 Flash · Negative question · warning
“Tableau / PowerBI (Without Expert Data Engineering) ... Avoid investing heavily here until you have a mature data stack.”Qwen 3.7 Flash · Negative question · warning
“Power BI as the entire board-pack workflow. It's strong for dashboards, but its standard PowerPoint export turns report pages into static images.”GPT-6 Luna · Negative question · warning
“Drawback: Requires SQL knowledge and data engineering support to build and maintain financial models”Gemini 3.5 Flash · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Microsoft Power BI, over the 203 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 127 | 1 | View → | |
| 74 | 5 | View → | |
| 52 | 10 | View → | |
| 50 | 9 | View → | |
| 42 | 9 | View → | |
| 36 | 14 | View → | |
| 35 | 0 | View → | |
| 32 | 1 | View → | |
| 29 | 3 | View → | |
| 29 | 2 | View → |
What the models named instead of Microsoft Power BI →
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 175 of the 203 answers that named Microsoft Power BI and are not a share of its labels.
Domains cited
No domain is on file for Microsoft Power BI, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 1 | 0 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 1 | 1 | 4 | 7 |
| Perplexity Sonar | 2 | 1 | 2 | 0 | 5 |
| Grok 4.20 | 1 | 3 | 1 | 1 | 6 |
| Mistral Small | 0 | 2 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 2 | 2 | 1 | 0 | 5 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 4 | 1 | 4 | 10 |
| Kimi K2 | 0 | 1 | 3 | 2 | 6 |
| GLM 4.7 FlashX | 1 | 3 | 1 | 0 | 5 |
| MiniMax M2.5 | 0 | 2 | 2 | 0 | 4 |
| GPT-6 Luna | 2 | 2 | 0 | 1 | 5 |
| Muse Glimmer 30B | 1 | 1 | 0 | 0 | 2 |