Carta Equity
Leads at mid-market. Ranked 2 of 41 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Eqvista is first at 38%.
Ranked first. Next is Eqvista at 20%. 13 of 14 models made it the first choice when asked directly.
Shareworks is first at 32%.
Why models recommend it
“The market leader for mid-to-late stage companies. Strong ecosystem, built-in 409A, liquidity/tender offer execution, and public transfer agent capabilities, though generally the most expensive.”Gemini 3.5 Flash · Scale-constrained question · first choice
“A practical default for a typical mid-sized B2B company in the US is Carta for its breadth, 409A valuation, investor reporting and ecosystem.”Muse Glimmer 30B · Paraphrase question · first choice
“I would recommend Carta if you're US-centric and have complex equity needs, or EquityList if you have international operations.”MiniMax M2.5 · Direct question · first choice
“The best cap table management software for a mid-market B2B company is Carta, as it is widely recognized as the industry standard”Llama 4 Maverick · Direct question · first choice
What gives them pause
“Carta — Multiple Red Flags... founders are being forced into "cancellation request" meetings with sales reps”DeepSeek V4 Flash · Negative question · warning
“Carta (Proceed with Clear Eyes) ... Aggressive & Opaque Pricing: Carta is notorious for steep price escalations as companies scale.”Gemini 3.5 Flash · Negative question · warning
“powerful, but usually better for companies that can support a higher spend; it also tends to be less transparent on pricing”GPT-5.4 mini · Budget-constrained question · warning
“Carta recently migrated all their UK customers to the US version of Carta without warning... Avoid if in the UK!”Muse Glimmer 30B · Negative question · warning
Also on the shortlist
The products named in the same answers as Carta Equity, over the 223 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 154 | 10 | View → | |
| 143 | 3 | Compare → | |
| 112 | 26 | Compare → | |
| 94 | 18 | View → | |
| 78 | 10 | Compare → | |
| 63 | 4 | Compare → | |
| 59 | 1 | View → | |
| 40 | 6 | Compare → | |
| 38 | 1 | Compare → | |
| 37 | 2 | View → |
What the models named instead of Carta Equity →
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 206 of the 223 answers that named Carta Equity and are not a share of its labels.
Domains cited
606 of the 716 domain citations in answers naming Carta Equity came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 1 | 1 | 4 |
| GPT-5.4 mini | 3 | 0 | 1 | 2 | 6 |
| Gemini 3.5 Flash | 4 | 1 | 0 | 1 | 6 |
| Perplexity Sonar | 4 | 1 | 0 | 0 | 5 |
| Grok 4.20 | 2 | 2 | 0 | 2 | 6 |
| Mistral Small | 3 | 2 | 0 | 1 | 6 |
| DeepSeek V4 Flash | 4 | 1 | 0 | 1 | 6 |
| Llama 4 Maverick | 2 | 0 | 0 | 1 | 3 |
| Qwen 3.7 Flash | 2 | 1 | 2 | 0 | 5 |
| Kimi K2 | 4 | 0 | 1 | 1 | 6 |
| GLM 4.7 FlashX | 3 | 2 | 0 | 1 | 6 |
| MiniMax M2.5 | 4 | 1 | 0 | 2 | 7 |
| GPT-6 Luna | 4 | 0 | 1 | 1 | 6 |
| Muse Glimmer 30B | 3 | 1 | 1 | 1 | 6 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 1,271 | undated | |||
| Conference or event | 518 | undated | |||
| Blog | 432 | undated | |||
| Case study | 315 | undated | |||
| News or press | 244 | undated | |||
| Comparison | 111 | undated | |||
| Report or ebook | 57 | undated | |||
| Template or tool | 55 | undated | |||
| Podcast or video | 6 | undated |
How it is countedHide how it is counted
Every page carta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.