Cap table management · RankedCake Equity
Cake Equity is a cap table and equity management product from Cake, built for growing companies · cakeequity.com ↗
Strongest at small business. Thin evidence at enterprise: four labels.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Eqvista is first at 38%.
Carta Equity is first at 50%. 0 of 14 models made it the first choice when asked directly.
Shareworks is first at 32%.
Why models recommend it
“Often praised for affordability ($0–low monthly), strong compliance ... High G2 ratings (4.8/5)”Grok 4.20 · Negative question · first choice
“Cake Equity: Offers a free plan for up to 5 stakeholders, then predictable annual tiers.”Llama 4 Maverick · Budget-constrained question · first choice
“Cake Equity and Eqvista stand out as top recommendations for limited budgets”Claude Haiku 4.5 · Budget-constrained question · first choice
“strong Carta alternative, especially for cost-conscious startups”Grok 4.20 · Comparative question · first choice
What gives them pause
“Budget-friendly starters ... but they may lack depth for complex mid-market needs compared to Carta”Grok 4.20 · Direct question · warning
Also on the shortlist
The products named in the same answers as Cake Equity, over the 85 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 78 | 32 | Compare → | |
| 66 | 7 | View → | |
| 65 | 16 | Compare → | |
| 59 | 1 | Compare → | |
| 29 | 0 | View → | |
| 21 | 2 | Compare → | |
| 21 | 1 | Compare → | |
| 20 | 2 | View → | |
| 19 | 1 | Compare → | |
| 18 | 0 | Compare → |
What the models named instead of Cake Equity →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Cake Equity's own site, not checked by Gane.
- For
- growing companies
- Price stated
- Free to start
- Starting price
- 0
- Free plan or trial
- Free to start
- Certifications
- ISO 27001
- Customers named
- Vow, CHIP'd, Tracksuit
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 84 of the 85 answers that named Cake Equity and are not a share of its labels.
Domains cited
286 of the 326 domain citations in answers naming Cake Equity came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 2 | 1 | 0 | 1 | 4 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 3 | 1 | 0 | 5 |
| Llama 4 Maverick | 1 | 0 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 4 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 111 | 67 | 2026-09-28 | ||
| Conference or event | 80 | undated | |||
| Blog | 56 | undated | |||
| Podcast or video | 32 | undated | |||
| Template or tool | 11 | undated | |||
| Glossary or explainer | 8 | undated | |||
| Comparison | 7 | undated | |||
| Case study | 2 | undated | |||
| Webinar or virtual event | 2 | undated |
Most recent
- 2026-09-28Faq how long does cap table migration take report or ebook
- 2026-09-28How to transition from carta timeline checklist report or ebook
- 2026-09-28Migrating from carta to cake report or ebook
- 2026-09-28Pulley alternatives report or ebook
- 2026-09-23Pulley shutdown 409a report or ebook
- 2026-09-19Hiring international employees report or ebook
Events in person
- October 5, 2026From Series A to scale: Scaling Without Losing Control #SFTechWeek2026San Francisco · speaks
- October 13, 2026LA Tech Week Rooftop Party: The Engineering of ImaginationKassi, Venice Beach · hosts
- October 21, 2026Funders & Founders: State of the Venture Market and 2027 PredictionsPilot SF Office, San Francisco, United States · sponsors
- October 6, 2025How to Raise a Round: What VCs Want to See in 2025San Francisco · hosted
As the event pages on cakeequity.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page cakeequity.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.