3 categories · RankedPulley
Pulley is cap table management software for founders and finance leaders · pulley.com ↗
Strongest at small business. Ranked 53 of 53 for mid-market buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Eqvista is first at 38%.
Carta Equity is first at 50%. 0 of 14 models made it the first choice when asked directly.
Shareworks is first at 32%.
Why models recommend it
“Pulley is considered the overall pick for entity management in 2026, with a starting price of $100/month”Llama 4 Maverick · Comparative question · first choice
“Pulley also stores core corporate formation documents, tracks equity/entities, and costs significantly less than Carta”Gemini 3.5 Flash · Budget-constrained question · alternative
“A major competitor to Carta that has gained significant traction due to its modern interface and competitive pricing.”Qwen 3.7 Flash · Comparative question · alternative
“Pulley if your main need is cap table + equity management with investor reporting as part of that workflow.”GPT-5.4 mini · Paraphrase question · alternative
What gives them pause
“Avoid Pulley: Pulley was a favorite among seed-stage startups but announced it will cease all operations on December 8, 2026.”Qwen 3.7 Flash · Budget-constrained question · warning
“Pulley is shutting down all operations on December 8, 2026... If you're on Pulley, you must act now to migrate your data”DeepSeek V4 Flash · Negative question · warning
“Pulley is scheduled to shut down on December 8, 2026. If you are considering Pulley, plan to migrate to another platform”Mistral Small · Negative question · warning
“Pulley is winding down and says it will cease service on December 8, 2026, so I wouldn't choose it as a new platform.”GPT-6 Luna · Direct question · warning
Also on the shortlist
The products named in the same answers as Pulley, over the 190 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 154 | 61 | View → | |
| 103 | 3 | View → | |
| 85 | 24 | View → | |
| 69 | 10 | View → | |
| 66 | 13 | View → | |
| 56 | 0 | View → | |
| 35 | 4 | View → | |
| 35 | 1 | View → | |
| 35 | 1 | View → | |
| 24 | 1 | View → |
What the models named instead of Pulley →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Pulley's own site, not checked by Gane.
- For
- founders and finance leaders
- Price stated
- Startup $1200 /YR; Growth $3500 /YR; Enterprise Contact us
- Starting price
- 1200
- Certifications
- SOC 2 Type II
- Customers named
- Linear, Standard Metrics, DataOceans, Built Robotics, Faye, LayerZero, Mysten Labs, Axoflow
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 173 of the 190 answers that named Pulley and are not a share of its labels.
Domains cited
504 of the 545 domain citations in answers naming Pulley came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 1 | 1 | 5 |
| GPT-5.4 mini | 0 | 4 | 0 | 1 | 5 |
| Gemini 3.5 Flash | 0 | 6 | 0 | 1 | 7 |
| Perplexity Sonar | 0 | 1 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 1 | 0 | 5 | 6 |
| Mistral Small | 0 | 1 | 0 | 2 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 5 | 6 |
| Llama 4 Maverick | 1 | 1 | 0 | 1 | 3 |
| Qwen 3.7 Flash | 0 | 3 | 1 | 1 | 5 |
| Kimi K2 | 0 | 1 | 1 | 3 | 5 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 1 | 3 |
| MiniMax M2.5 | 0 | 1 | 0 | 3 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 4 | 4 |
| Muse Glimmer 30B | 0 | 1 | 0 | 5 | 6 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 76 | undated | |||
| Blog | 49 | undated | Cap table management, Financial reporting | ||
| Comparison | 10 | 1 | 2026-09-08 | ||
| Template or tool | 3 | 0 | 2025-03-06 | ||
| Case study | 2 | undated | |||
| Webinar or virtual event | 1 | undated |
Most recent
- 2026-09-0814301706 admin access vs stakeholder access comparison
- 2025-03-065105213 how to calculate employee equity using the shares calculator template or tool
- 2022-05-315406474 grant agreement vs record agreement what s the difference comparison
How it is countedHide how it is counted
Every page pulley.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.