September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › IT › IT operations and endpoint › Incidents › Enterprise · September 2026 Edition

Incident management and on-call for enterprise buyers

Asked as “incident management platform”, and as “on-call scheduling and alerting tool”, on behalf of an enterprise B2B company. 42 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
50%
Clear leader
50PagerDuty17incident.io10Rootly24others

50% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01PagerDuty50%25%64criticized default
02incident.io17%15%41accepted challenger
03Rootly10%10%41accepted challenger
04ServiceNow ITSM7%24%37accepted challenger
05xMatters2%0%13accepted challenger
Show the four products at 0%, ordered by negative rate
09Opsgenie0%68%37criticized challenger
07Splunk On-Call0%24%21accepted challenger
08FireHydrant0%20%15accepted challenger
06Jira Service Management0%16%25accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01PagerDuty50%
02incident.io17%
03Rootly10%
04ServiceNow ITSM7%
05xMatters2%
06Jira Service Management0%
07Splunk On-Call0%
08FireHydrant0%
09Opsgenie0%

What they warned about

Six of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, DeepSeek V4 Flash, Llama 4 Maverick and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Opsgenie
68%
25 of 37 labels negative · 12 of 12 models · 19 hard negative
“Opsgenie: it is explicitly described as reaching end-of-life in April 2027, which makes it a risky long-term bet for a large enterprise.” Perplexity Sonar, negative prompt
PagerDuty
25%
16 of 64 labels negative · 11 of 12 models · 2 hard negative
“Platforms to Avoid If You Want Predictable Costs ... PagerDuty is notorious for unpredictable billing.” Gemini 3.5 Flash, budget prompt
ServiceNow ITSM
24%
9 of 37 labels negative · 7 of 12 models · 1 hard negative
“legacy installations of ServiceNow, BMC Helix, or traditional ticketing suites... Why to avoid this approach... avoid using it as your primary alerting and real-time response interface” Gemini 3.5 Flash, negative prompt
incident.io
15%
6 of 41 labels negative · 5 of 12 models
“one source says incident.io isn’t suitable for enterprises needing ITSM depth or advanced SRE automation” Perplexity Sonar, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

66 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 920 links across 185 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Rootly47 answers · 127 citations · 11 models
vendor site · incident.io44 answers · 120 citations · 10 models
vendor site · Augment Code31 answers · 31 citations · 11 models
vendor site · Xurrent29 answers · 33 citations · 10 models
vendor site · PagerDuty27 answers · 44 citations · 10 models
vendor site · Hyperping27 answers · 34 citations · 11 models
vendor site · ComplyJet20 answers · 20 citations · 10 models
vendor site · ITOC36017 answers · 17 citations · 8 models
17 answers · 17 citations · 10 models
vendor site · InvGate15 answers · 16 citations · 7 models
14 answers · 14 citations · 9 models
vendor site · Atlassian11 answers · 15 citations · 5 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best incident management platform”, “incident management platform”, “incident management platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Jeli pagerduty.com
PagerDuty 50%, Jeli 0%
50%20527,10068582,470$1,433118
incident.io incident.io17%1701,9007065,369$108121
Rootly rootly.com10%971,9003013,774232
ServiceNow parent site
ServiceNow ITSM 7%, ServiceNow ITOM 0%
7%221135,00013,451
Hyperping hyperping.com7%25140067,358
xMatters xmatters.com2%521,9006914,53839
Zenduty zenduty.com2%2232041990
IncidentCore2%
Squadcast squadcast.com2%382,9004147
Jira atlassian.com
Jira Service Management 0%
0%3356,6001884,724,388 company$5,906614

Google's top ten for the three searches hold 18 sites; 5 of them are among the sites the models cited here (atlassian.com, augmentcode.com, incident.io, rootly.com, xurrent.com). The first result for “best incident management platform” is incident.io.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best incident management platform for an enterprise B2B company?”Paraphrase“Which on-call scheduling and alerting tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade incident management platforms and how do they differ?”Budget-constrained“What is the best incident management platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an incident management platform. What should we look at?”Negative“Which incident management platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Rootly
Three alternativesJira Service Management, PagerDuty, ServiceNow ITSM
against: Opsgenie
PagerDutyChanged
Two alternativesGrafana IRM, Rootly
against: Opsgenie
PagerDuty
Four alternativesBMC Helix ITSM, Rootly, ServiceNow ITSM, incident.io
Hyperping, Squadcast
One alternativeServiceNow ITSM
against: Better Stack, PagerDuty
no first choiceagainst: FireHydrant, Grafana IRM, Opsgenie, PagerDuty
GPT-5.4 miniPagerDuty
Two alternativesServiceNow ITSM, xMatters
PagerDutyHeld
Four alternativesJira Service Management, Opsgenie, Splunk On-Call, xMatters
PagerDuty
Two alternativesServiceNow ITSM, xMatters
against: Jira Service Management
xMatters
One alternativePagerDuty
against: Opsgenie, Splunk On-Call
no first choicenothing named
Gemini 3.5 Flashincident.io
Two alternativesPagerDuty, Rootly
against: Opsgenie
PagerDutyChanged
Four alternativesJira Service Management, Opsgenie, Rootly, incident.io
PagerDuty, incident.io
Two alternativesRootly, ServiceNow ITSM
against: FireHydrant, Grafana IRM, Opsgenie
incident.io
One alternativeRootly
against: Opsgenie, PagerDuty, ServiceNow ITSM
Rootly, incident.io
One alternativeFireHydrant
against: Opsgenie, PagerDuty
against: Amazon CloudWatch, Azure Monitor, BMC Helix ITSM, Google Cloud Operations, Nagios, Prometheus Alertmanager, ServiceNow ITSM, Zabbix
Perplexity SonarServiceNow ITSM
Two alternativesPagerDuty, Rootly
PagerDutyChanged
Two alternativesRootly, incident.io
PagerDuty
Four alternativesJira Service Management, Rootly, ServiceNow ITSM, incident.io
incident.ioagainst: PagerDuty, ServiceNow ITSMno first choiceagainst: Opsgenie, Rootly, incident.io
Grok 4.20PagerDuty
Three alternativesRootly, ServiceNow ITSM, incident.io
PagerDutyHeld
Three alternativesOpsgenie, Splunk On-Call, xMatters
PagerDuty
Five alternativesJira Service Management, Rootly, ServiceNow ITSM, Splunk On-Call, incident.io
ServiceNow ITSM
Two alternativesFreshservice, Jira Service Management
against: PagerDuty, incident.io
PagerDuty
Four alternativesFireHydrant, Freshservice, Rootly, incident.io
against: Opsgenie
against: Opsgenie, PagerDuty, ServiceNow ITSM, Splunk On-Call
Mistral SmallPagerDuty
Two alternativesJeli, Rootly
PagerDutyHeld
Two alternativesAll Quiet, Grafana IRM
PagerDuty
Two alternativesRootly, incident.io
against: Better Stack, Opsgenie
Hyperpingagainst: PagerDuty, Rootly, incident.iono first choiceagainst: Jira Service Management, Opsgenie, PagerDuty, ServiceNow ITSM
DeepSeek V4 Flashincident.io
Three alternativesPagerDuty, Rootly, ServiceNow ITSM
against: Opsgenie
PagerDutyChanged
One alternativeJira Service Management
against: Opsgenie, Splunk On-Call
PagerDuty
Five alternativesJira Service Management, Rootly, ServiceNow ITSM, incident.io, xMatters
against: Opsgenie, Splunk On-Call
PagerDuty
One alternativeincident.io
against: ServiceNow ITSM
no first choiceagainst: AlertOps, BigPanda, Jira Service Management, Moogsoft, Opsgenie, PagerDuty, Splunk On-Call
Llama 4 MaverickPagerDuty, Rootlyno first choiceChangedno first choiceHyperping
One alternativePagerDuty
against: Better Stack, Rootly, Squadcast, incident.io
no first choiceagainst: Opsgenie, PagerDuty
Qwen 3.7 FlashPagerDuty
Four alternativesFireHydrant, Grafana IRM, Opsgenie, Splunk On-Call
PagerDutyHeld
Two alternativesOpsgenie, Splunk On-Call
PagerDuty
Three alternativesRootly, ServiceNow ITSM, incident.io
against: Opsgenie
Rootly, incident.io
One alternativeJira Service Management
against: PagerDuty, ServiceNow ITSM
no first choiceagainst: Jira, Remedy, ServiceNow ITSM
Kimi K2PagerDuty
Two alternativesRootly, ServiceNow ITSM
against: Opsgenie
PagerDutyHeld
Two alternativesOpsgenie, xMatters
PagerDuty
Six alternativesBigPanda, Jira Service Management, Rootly, ServiceNow ITSM, incident.io, xMatters
against: Moogsoft, Opsgenie
PagerDuty, ServiceNow ITSM
One alternativexMatters
against: Moogsoft
no first choiceagainst: Jira Service Management, Opsgenie, PagerDuty, ServiceNow ITSM
GLM 4.7 FlashXZenduty
Two alternativesPagerDuty, incident.io
against: OnPage, Opsgenie, Spike.sh
PagerDutyChanged
Six alternativesFireHydrant, Grafana IRM, Rootly, ServiceNow On‑Call, Splunk On-Call, incident.io
no first choiceagainst: Opsgenieincident.io
Five alternativesDatadog On-Call, Hyperping, Jira Service Management, ServiceNow ITSM, Splunk On-Call
against: FireHydrant, ITOC360, PagerDuty, Rootly
no first choicenothing named
MiniMax M2.5PagerDuty
Three alternativesJira Service Management, Rootly, ServiceNow ITSM
PagerDutyHeld
Two alternativesOpsgenie, Splunk On-Call
PagerDuty
Four alternativesJira Service Management, Rootly, ServiceNow ITSM, Xurrent IMR
against: incident.io
IncidentCore
Three alternativesFireHydrant, ServiceNow ITSM, SolarWinds Incident Response
against: PagerDuty, incident.io
no first choiceagainst: Opsgenie, PagerDuty
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:04yes1812 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 10:53yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:07yes1624 s
Direct recommendationPerplexity Sonarsonar2026-09-17 09:44yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 12:55yes1810 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 09:30yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:04yes1919 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 14:00yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:18no040 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:00yes1428 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:37yes1581 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 14:14yes1021 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:30yes1811 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 11:57yes56 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:38yes1130 s
ParaphrasePerplexity Sonarsonar2026-09-17 12:47yes195 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 12:12yes3716 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 12:49yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 12:08yes2019 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:11yes54 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:57yes517 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:11yes950 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:39yes1928 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 11:46no046 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:00yes2619 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 14:02yes513 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:53yes1025 s
ComparativePerplexity Sonarsonar2026-09-17 10:16yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 10:04yes3018 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 11:41yes911 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 13:03yes2028 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:24yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 10:43yes524 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:31yes1952 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:56yes1394 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:50yes529 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:32yes1410 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:09yes57 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 11:50yes1936 s
Budget constrainedPerplexity Sonarsonar2026-09-17 10:40yes207 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 09:36yes4118 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 13:37yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 12:44yes2454 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:51yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:26yes520 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:14yes2982 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:39yes1233 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:53yes1785 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 11:33yes1714 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:00yes06 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 14:06yes424 s
Scale constrainedPerplexity Sonarsonar2026-09-17 12:07yes209 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 11:53yes1311 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 12:13no09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 12:33yes927 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:08yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 12:20no040 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:24yes1431 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:21yes14106 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:25yes553 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:55yes1710 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:00yes16 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:35yes1434 s
Negative framingPerplexity Sonarsonar2026-09-17 12:43yes208 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 13:46yes2315 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 10:17yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:08yes2826 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:21yes55 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:52no048 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:22yes2936 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:41yes1291 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:24yes568 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
BMC Helix read as BMC Helix ITSM
ServiceNow read as ServiceNow ITSM
ServiceNow IT Service Management read as ServiceNow ITSM
ServiceNow IT Service Management (ITSM) read as ServiceNow ITSM
Unresolved, counted raw
IncidentCore
Prometheus Alertmanager
ServiceNow On‑Call
SolarWinds Incident Response
War Room
Discontinued, still offered
No shut-down product was recommended here.
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