30% of first choices, contested.
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
“Tools to Avoid or Be Very Cautious About... Examples: Informatica, Talend, Precisely - Why to avoid: These are enterprise-grade tools requiring dedicated data engineers” Mistral Small, negative prompt
“You should avoid or scrutinize tools that rely solely on proprietary databases... ZoomInfo and Apollo) have reported user bounce rates between 15% and 25%” Qwen 3.7 Flash, negative prompt
“avoid them for now. They are designed for enterprise organizations” Gemini 3.5 Flash, paraphrase prompt
“RingLead has complexity and pricing issues, as the tool is designed for large organizations, meaning smaller businesses may find it too feature-heavy” Claude Haiku 4.5, negative prompt
21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 288 links across 114 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| Insycle insycle.com | 30% | 157 | 480 | 4 | 13,246 | ||
| Cleanlist cleanlist.ai | 19% | 22 | 1,900 | 0 | 16,279 | 3 | 3 |
| dedupe dedupe.ly Dedupely 17%, dedupe 2% | 19% | 88 | 210 | 178 | 421 | 7 | |
| Koalify koalify.io | 13% | 8 | 1,300 | 2 | 403 | 5 | |
| HubSpot parent site HubSpot Operations Hub 6%, HubSpot Breeze Intelligence 0% | 6% | 202 | 368,000 | 9,776 | |||
| DataGroomr datagroomr.com | 2% | 21 | 320 | 0 | 517 | 17 | |
| Apollo.io apollo.io | 2% | 1010 | 33,100 | 396 | 111,608 | 94 | |
| EazyMatch AI | 2% | ||||||
| OpenRefine openrefine.org | 2% | 35 | 1,900 | 25 | 4,409 | ||
| Salesforce parent site Salesforce Duplicate Management 2% | 2% | 41 | 550,000 | 60,632 |
Google's top ten for the two searches hold 15 sites; 3 of them are among the sites the models cited here (cleanlist.ai, integrate.io, reddit.com). The first result for “best crm data quality and deduplication tool” is transformsolution.com.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:41 | yes | 11 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:16 | yes | 4 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:19 | yes | 10 | 23 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 04:33 | yes | 20 | 6 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:00 | yes | 0 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:39 | yes | 0 | 7 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 01:50 | yes | 0 | 17 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:55 | yes | 0 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:20 | yes | 0 | 37 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:27 | yes | 0 | 44 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:35 | yes | 0 | 47 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:39 | yes | 0 | 21 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:38 | yes | 8 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:32 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:21 | yes | 14 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 04:56 | yes | 20 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:53 | yes | 0 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:57 | yes | 0 | 6 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 04:01 | yes | 0 | 44 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:09 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:17 | yes | 0 | 36 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:39 | yes | 0 | 39 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:40 | yes | 0 | 105 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:35 | yes | 0 | 12 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:41 | yes | 8 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:06 | yes | 4 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:12 | yes | 18 | 23 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 03:00 | yes | 20 | 11 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:45 | yes | 0 | 10 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:01 | yes | 0 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:29 | yes | 0 | 38 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:54 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:18 | yes | 0 | 38 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:27 | yes | 0 | 41 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:24 | yes | 0 | 21 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:21 | yes | 0 | 29 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:11 | yes | 14 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:54 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 22:53 | yes | 18 | 19 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 00:25 | yes | 20 | 6 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:20 | yes | 0 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:01 | yes | 0 | 8 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-14 23:48 | yes | 0 | 16 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:44 | yes | 0 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 22:59 | no | 0 | 26 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:55 | yes | 0 | 32 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:13 | yes | 0 | 38 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:34 | yes | 0 | 13 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:14 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:19 | no | 0 | 5 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:40 | yes | 12 | 21 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-14 23:07 | yes | 20 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:35 | yes | 0 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:18 | no | 0 | 5 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:48 | yes | 0 | 30 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:31 | yes | 0 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 22:55 | yes | 0 | 41 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:50 | yes | 0 | 29 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:43 | yes | 0 | 60 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:32 | no | 0 | 10 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:43 | yes | 18 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:55 | no | 0 | 3 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:20 | yes | 23 | 24 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 00:20 | yes | 20 | 9 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:09 | yes | 0 | 8 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:31 | yes | 0 | 11 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:35 | yes | 0 | 24 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:06 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:06 | yes | 0 | 28 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:41 | yes | 0 | 59 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:17 | yes | 0 | 79 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 22:55 | yes | 0 | 29 s |
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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