CRM data quality and deduplication for enterprise buyers
Asked as “CRM data quality and deduplication tool”, and as “CRM data cleansing tool”, on behalf of an enterprise B2B company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
27%
Contested · Informatica Data Quality 16%
27DemandTools16Informatica Data Quality13ZoomInfo Operations44others
27% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the two products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All fifteen head-to-head pages: the top six products, each against each
Insycle vs DedupelyInsycle vs CloudingoCleanlist vs ZoomInfo OperationsCleanlist vs DemandToolsCleanlist vs DedupelyCleanlist vs CloudingoZoomInfo Operations vs DemandToolsZoomInfo Operations vs DedupelyZoomInfo Operations vs CloudingoDemandTools vs DedupelyDemandTools vs CloudingoDedupely vs Cloudingo
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10T11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01DemandTools27%
DemandTools27%02Informatica Data Quality16%
Informatica Data Quality16%03ZoomInfo Operations13%
ZoomInfo Operations13%04Insycle7%
Insycle7%05Openprise5%
Openprise5%06Cloudingo5%
Cloudingo5%07LeadAngel5%
LeadAngel5%08Cleanlist2%
Cleanlist2%09ZoomInfo2%
ZoomInfo2%10Ataccama ONE0%
Ataccama ONE0%11Talend0%
What they warned about
Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Insycle21%
6 of 29 labels negative · 6 of 12 models · 1 hard negative
“Tools to Avoid or Be Cautious About ... Insycle (as highlighted in G2 reviews): - Steep learning curve ... Expensive for large accounts” GLM 4.7 FlashX, negative prompt
Informatica Data Quality18%
8 of 45 labels negative · 5 of 12 models · 2 hard negative
“legacy platforms like Informatica Data Quality (IDQ) frequently suffer from significant drawbacks in modern CRM environments” Qwen 3.7 Flash, negative prompt
Cloudingo20%
5 of 25 labels negative · 4 of 12 models · 3 hard negative
“What to Avoid: Basic packages of tools like Cloudingo or other CRM-native plugins that lack robust API orchestration capabilities” Gemini 3.5 Flash, negative prompt
Apollo.io62%
5 of 8 labels negative · 4 of 12 models
“When you run ZoomInfo, Apollo, and Clearbit simultaneously without orchestration, they may push conflicting data formats” Qwen 3.7 Flash, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 303 links across 131 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Cognism9 answers · 14 citations · 3 models
vendor site · Clearout9 answers · 9 citations · 3 models
vendor site · Cleanlist8 answers · 15 citations · 2 models
8 answers · 11 citations · 4 models
vendor site · LeadAngel8 answers · 9 citations · 3 models
vendor site · Integrate7 answers · 7 citations · 2 models
vendor site · Data Ladder6 answers · 9 citations · 3 models
vendor site · Findymail6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · SyncMatters6 answers · 6 citations · 2 models
5 answers · 6 citations · 1 model
vendor site · ZoomInfo5 answers · 6 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
9 answers · 3 models
8 answers · 2 models
7 answers · 2 models
5 answers · 2 models
5 answers · 3 models
5 answers · 1 model
5 answers · 2 models
4 answers · 1 model
4 answers · 1 model
4 answers · 1 model
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best crm data quality and deduplication tool”, “crm data quality and deduplication tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| DemandTools validity.com | 27% | 153 | 590 | 12 | 24,467 | $264 | 120 | |
| Informatica Data Quality informatica.com | 16% | 70 | 210 | 13 | 73,321 | 120 | ||
| ZoomInfo parent site ZoomInfo Operations 13%, ZoomInfo OperationsOS 2% | 15% | 51 | 135,000 | 1,810 | ||||
| Insycle insycle.com | 7% | 157 | 480 | 4 | 13,246 | |||
| Openprise openprisetech.com | 5% | 63 | 590 | 4 | 509 | 1 | ||
| Cloudingo cloudingo.com | 5% | 108 | 590 | 4 | 271 | 75 | ||
| LeadAngel leadangel.com | 5% | 113 | 90 | 0 | 369 | 0 | ||
| Plauti Deduplicate plauti.com Plauti Deduplicate 2%, Plauti Data Management Suite 2% | 4% | 15 | 70 | 2 | 674 | $124 | 24 | 2 |
| Dun & Bradstreet dnb.com | 2% | 47 | 1,086 | 1,974,778 | $1,218 | 22 | ||
| Cleanlist cleanlist.ai | 2% | 22 | 1,900 | 0 | 16,279 | 3 | 3 |
Google's top ten for the two searches hold 15 sites; 3 of them are among the sites the models cited here (cleanlist.ai, integrate.io, syncmatters.com). The first result for “best crm data quality and deduplication tool” is transformsolution.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best CRM data quality and deduplication tool for an enterprise B2B company?”Paraphrase“Which CRM data cleansing tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade CRM data quality tools and how do they differ?”Budget-constrained“What is the best CRM data quality and deduplication tool for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a CRM data quality and deduplication tool. What should we look at?”Negative“Which CRM data quality tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5ZoomInfo OperationsDemandTools, Informatica Data Quality, LeadAngelChangedDemandToolsDedupelyagainst: Informatica Master Data Managementno first choiceagainst: HubSpot Breeze Intelligence, Insycle, WinPure Clean & Match, ZoomInfo Operations
Three alternatives
DemandTools, LeadAngel, Talend Data QualityTwo alternatives
Oracle Enterprise Data Quality, ZoomInfo OperationsTwo alternatives
Openprise, Oracle Enterprise Data QualityTwo alternatives
LeadAngel, WinPure Clean & MatchGPT-5.4 miniInformatica Data QualityD&B ConnectChangedagainst: AlteryxAtaccama ONE, Informatica Data QualityInsycleno first choicenothing named
Two alternatives
DQE One, Salesforce Duplicate ManagementOne alternative
Traction CompleteTwo alternatives
Experian Data Quality, PreciselyTwo alternatives
Dedupely, KoalifyGemini 3.5 FlashOpenpriseZoomInfo OperationsOSChangedno first choiceCloudingoagainst: DemandTools, LeanDataCloudingoagainst: Cloudingo, DemandTools, ZoomInfo Operations
Five alternatives
Cloudingo, DemandTools, Insycle, Syncari, ZoomInfo OperationsFour alternatives
DemandTools, Informatica Data Quality, Insycle, OpenpriseTwo alternatives
Insycle, OpenpriseFive alternatives
DemandTools, Insycle, Openprise, Syncari, ZoomInfo OperationsPerplexity SonarInformatica Data Qualityagainst: CleanlistDemandTools, OpenpriseChangedCloudingo, DemandToolsagainst: IBM InfoSphere QualityStageInformatica Data Qualityno first choicenothing named
Four alternatives
DemandTools, Dun & Bradstreet, HubSpot Breeze Intelligence, HubSpot Operations HubThree alternatives
Informatica Data Quality, LeadAngel, ZoomInfo OperationsOSSeven alternatives
Ataccama ONE, Collibra Data Quality, D&B Connect, Dun & Bradstreet, Experian Data Quality, Informatica Data Quality, InsycleTwo alternatives
DemandTools, InsycleGrok 4.20DemandToolsDemandToolsHeldInformatica Data QualityCloudingo, Insycleagainst: Dedupely, DemandTools, IBM, Informatica Data QualityInformatica Data Quality, Insycle, ZoomInfo Operationsagainst: Apollo.io, Cloudingo, Dedupely, DemandTools, HubSpot Operations Hub, Insycle, OpenRefine, Salesforce Duplicate Management, Talend Data Quality, ZoomInfo
Four alternatives
Cloudingo, Informatica Intelligent Data Management Cloud, Insycle, ZoomInfo OperationsThree alternatives
Cloudingo, Insycle, ZoomInfo OperationsFour alternatives
Ataccama ONE, IBM InfoSphere QualityStage, SAP Data Services, TalendFour alternatives
DataGroomr, DemandTools, Plauti Deduplicate, WinPure Clean & MatchMistral SmallPlauti Data Management Suite, ZoomInfo Operationsagainst: WinPure Clean & MatchDemandToolsChangedagainst: LeadAngel, OpenpriseAtaccama ONE, Informatica Intelligent Data Management CloudInformatica Data Qualityno first choicenothing named
Seven alternatives
Cloudingo, Data Ladder, DataGroomr, DeDupeD by Inogic, Dedupely, Informatica Data Quality, InsycleTwo alternatives
Cleanlist, ZoomInfo OperationsFive alternatives
DemandTools, IBM InfoSphere QualityStage, Precisely Trillium Quality, Talend Data Quality, ZoomInfo OperationsThree alternatives
Cleanlist, Data Ladder, IBM InfoSphere QualityStageDeepSeek V4 FlashDemandToolsDemandToolsHeldDemandToolsagainst: Apollo.io, Clay, Cleanlist, TalendInsycleagainst: Cleanlist, Cloudingo, DataMatch Enterprise, Dedupely, Informatica Data Quality, No Duplicates, ZoomInfo OperationsOSno first choiceagainst: Apollo.io, HubSpot Operations Hub, Insycle, OpenRefine, Openprise, Plauti Deduplicate, Salesforce Duplicate Management, WinPure Clean & Match, ZoomInfo Operations
Five alternatives
Informatica Data Quality, Insycle, LeadAngel, Openprise, ZoomInfo OperationsThree alternatives
HubSpot Operations Hub, Informatica Data Quality, ZoomInfo OperationsTen alternatives
Ataccama ONE, Cognism, Collibra Data Quality, Dun & Bradstreet, Experian Data Quality, Informatica Data Quality, Plauti Deduplicate, Precisely, ZoomInfo, ZoomInfo OperationsTwo alternatives
DemandTools, OpenpriseLlama 4 Maverickno first choiceLeadAngelChangedCleanlistCleanlistno first choicenothing named
Two alternatives
DemandTools, ZoomInfoSeven alternatives
Cognism, Deloitte, DemandTools, Dun & Bradstreet, Experian Data Quality, Informatica Data Quality, SAP Data ServicesThree alternatives
DemandTools, Informatica Data Quality, WinPure Clean & MatchQwen 3.7 FlashDemandToolsagainst: Informatica Data QualityDemandTools, ZoomInfoChangedSalesforce Duplicate ManagementDemandToolsagainst: Informatica Intelligent Data Management Cloud, Insycle, ZoomInfo Operations360Bridge, DemandToolsagainst: Apollo.io, HubSpot Breeze Intelligence, HubSpot Operations Hub, Informatica Data Quality, Salesforce Duplicate Management, Talend, ZoomInfo
Five alternatives
DataMatch Enterprise, Dun & Bradstreet, Experian Data Quality, Plauti Deduplicate, ZoomInfo OperationsTwo alternatives
HubSpot Breeze Intelligence, LeadAngelSix alternatives
Ataccama ONE, FullContact, Melissa Clean Suite, Profisee, Talend, ZoomInfoTwo alternatives
Microsoft Dynamics 365 Sales, Salesforce Duplicate ManagementTwo alternatives
Informatica Data Quality, TalendKimi K2ZoomInfo Operationsagainst: Dedupely, Plauti DeduplicateOpenpriseChangedno first choiceagainst: ZoomInfoNo Duplicatesagainst: Cloudingo, DataGroomr, DemandTools, Informatica Data Quality, Qlik, TalendDemandTools, Plauti Deduplicateagainst: Cloudingo, IBM, Informatica Data Quality, Talendagainst: DataFlux, DemandTools, IBM InfoSphere, Informatica Data Quality, SAP Data Quality, Talend
Four alternatives
DataMatch Enterprise, DemandTools, Informatica Data Quality, LeadAngelTwo alternatives
DemandTools, ZoomInfo OperationsEight alternatives
Ataccama ONE, Cognism, DemandTools, Dun & Bradstreet, Experian Data Quality, Informatica Data Quality, Talend Data Quality, ZoomInfo OperationsTwo alternatives
Insycle, SyncariOne alternative
ZoomInfo OperationsGLM 4.7 FlashXInformatica Data Quality, SyncMattersDemandTools, ZoomInfo OperationsChangedno first choiceDemandToolsno first choiceagainst: Ataccama ONE, Deloitte, Informatica Data Quality, Insycle, Valtech
Three alternatives
Cloudingo, DemandTools, InsycleThree alternatives
Cleanlist, Informatica Data Quality, WinPure Clean & MatchTen alternatives
Ataccama ONE, Cloudingo, DemandTools, Dun & Bradstreet, Experian Data Quality, Findymail CRM Datacare, Informatica Data Quality, Insycle, Openprise, TalendThree alternatives
Cloudingo, Insycle, VerumMiniMax M2.5Dun & Bradstreet, ZoomInfo OperationsDemandTools, Informatica Data QualityChangedDemandTools, ZoomInfo Operationsno first choiceInformatica Data Quality, LeadAngel, ZoomInfo Operationsagainst: Apollo.io, Insycle, Verum
Two alternatives
Dedupely, Plauti DeduplicateOne alternative
CleanlistSeven alternatives
Apollo.io, Ataccama ONE, Cloudingo, HubSpot Breeze Intelligence, Informatica Data Quality, Insycle, ZoomInfoBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:43 | yes | 7 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:46 | yes | 4 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:00 | yes | 21 | 26 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 01:29 | yes | 20 | 7 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:02 | yes | 0 | 13 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:06 | yes | 0 | 15 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:39 | yes | 0 | 49 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:28 | yes | 0 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:31 | yes | 0 | 38 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:24 | yes | 0 | 30 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:37 | yes | 0 | 44 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 22:54 | yes | 0 | 14 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:19 | yes | 15 | 10 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:12 | yes | 4 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:48 | yes | 10 | 22 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 01:55 | yes | 18 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:43 | yes | 0 | 6 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:38 | yes | 0 | 10 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:48 | yes | 0 | 20 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:04 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 05:02 | yes | 0 | 39 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 22:59 | yes | 0 | 33 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:17 | yes | 0 | 37 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:52 | yes | 0 | 28 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:29 | yes | 7 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:45 | yes | 5 | 6 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:44 | yes | 19 | 29 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 02:57 | yes | 20 | 9 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:11 | yes | 0 | 7 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:50 | yes | 0 | 13 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:52 | yes | 0 | 37 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:22 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:25 | yes | 0 | 49 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:24 | yes | 0 | 65 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:25 | yes | 0 | 124 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:15 | yes | 0 | 12 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:58 | yes | 13 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:24 | yes | 4 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:56 | yes | 24 | 24 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-14 23:12 | yes | 20 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:23 | yes | 0 | 10 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:01 | yes | 0 | 7 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:22 | yes | 0 | 47 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 05:05 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:03 | yes | 0 | 79 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:01 | yes | 0 | 115 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:03 | yes | 0 | 94 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 05:06 | yes | 0 | 81 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:07 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:48 | yes | 3 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:14 | yes | 10 | 27 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 03:54 | yes | 20 | 11 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:19 | yes | 0 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:21 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:32 | yes | 0 | 58 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:19 | yes | 0 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:46 | yes | 0 | 43 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:46 | yes | 0 | 95 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:08 | yes | 0 | 107 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:48 | yes | 0 | 13 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:19 | yes | 15 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:20 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:39 | yes | 20 | 28 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 04:24 | yes | 20 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:46 | yes | 0 | 11 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:05 | yes | 0 | 14 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:08 | yes | 0 | 61 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:21 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 05:02 | yes | 0 | 81 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:01 | yes | 0 | 56 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 22:53 | yes | 0 | 33 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:03 | yes | 0 | 59 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Ataccama read as Ataccama ONE
Collibra read as Collibra Data Quality
Experian read as Experian Data Quality
Findymail Datacare read as Findymail CRM Datacare
HubSpot read as HubSpot Operations Hub
HubSpot Data Hub read as HubSpot Operations Hub
HubSpot Data Quality read as HubSpot Operations Hub
HubSpot native dedup read as HubSpot Operations Hub
Informatica read as Informatica Data Quality
Informatica (IDMC) read as Informatica Data Quality
Informatica Cloud Data Quality read as Informatica Data Quality
Informatica Cloud Data Quality (IDMC) read as Informatica Data Quality
Informatica DQ read as Informatica Data Quality
Informatica Data Quality / IDMC read as Informatica Data Quality
Informatica Data Quality/IDMC read as Informatica Data Quality
Melissa read as Melissa Clean Suite
Plauti read as Plauti Deduplicate
Salesforce read as Salesforce Duplicate Management
Salesforce (Informatica) read as Salesforce Duplicate Management
Salesforce Native Duplicate Jobs read as Salesforce Duplicate Management
Salesforce native duplicate management read as Salesforce Duplicate Management
Validity's DemandTools read as DemandTools
WinPure read as WinPure Clean & Match
Unresolved, counted raw
360Bridge
DataFlux (SAS)
DeDupeD by Inogic
Experian DQ
G2 De-dupe
Informatica Master Data Management
Junction Point Software
Microsoft Dynamics Data Quality Services
Plauti Data Duplicate Manager
Plauti Data Management Suite
Plauti's Duplicate Check
Precisely Trillium Quality
Scrubly
Soda Core
Syniti
Valtech
Discontinued, still offered
No shut-down product was recommended here.