September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Revenue operations › CPQ › Enterprise · September 2026 Edition

CPQ for enterprise buyers

Asked as “CPQ software”, and as “configure, price, quote tool”, on behalf of an enterprise B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
61Salesforce Revenue Cloud18Oracle CPQ06DealHub14others

61% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Salesforce Revenue Cloud61%18%72endorsed leader
02Oracle CPQ18%15%60accepted challenger
03DealHub6%9%46accepted challenger
04SAP CPQ6%15%48accepted challenger
05Conga CPQ4%6%48accepted challenger
06PROS Smart CPQ4%7%29accepted challenger
Show the two products at 0%, ordered by negative rate
08Experlogix0%30%10criticized challenger
07Tacton0%5%20accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All six head-to-head pages: the top four products, each against each

One product takes 61% of first choices here, so the chart would put seven markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. One product carries a negative rate above 25% in this category.

What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Llama 4 Maverick, Qwen 3.7 Flash and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Salesforce Revenue Cloud
18%
13 of 72 labels negative · 11 of 12 models · 8 hard negative
“Clunky UX leading to low sales adoption; performance degradation with high-volume or multi-dimensional quotes... Avoid/Be Cautious If: Not fully Salesforce-native” Grok 4.20, negative prompt
Oracle CPQ
15%
9 of 60 labels negative · 7 of 12 models · 5 hard negative
“enterprise buyers are advised to avoid monolithic architectures if they need a diverse stack and composable integrations” Perplexity Sonar, negative prompt
SAP CPQ
15%
7 of 48 labels negative · 7 of 12 models · 2 hard negative
“Complex setup/integration outside SAP ecosystem; unintuitive UI for subscriptions/amendments; resource-intensive” Grok 4.20, negative prompt
DealHub
9%
4 of 46 labels negative · 4 of 12 models
“may cost less to deploy, but it is usually not the safest answer for thousands of users with complex enterprise requirements” Perplexity Sonar, budget prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 307 links across 124 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Guideflow13 answers · 14 citations · 3 models
vendor site · Monday.com11 answers · 15 citations · 3 models
vendor site · Cincom9 answers · 13 citations · 3 models
vendor site · DealHub8 answers · 9 citations · 4 models
8 answers · 9 citations · 3 models
8 answers · 8 citations · 3 models
vendor site · Qobra8 answers · 8 citations · 3 models
vendor site · Salesbricks8 answers · 8 citations · 3 models
vendor site · Gartner7 answers · 14 citations · 4 models
vendor site · Conga6 answers · 7 citations · 3 models
vendor site · Salesforce5 answers · 7 citations · 1 model
vendor site · Alguna5 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best cpq software”, “cpq software”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Salesforce parent site
Salesforce Revenue Cloud 61%
61%233550,00060,632
Oracle parent site
Oracle CPQ 18%
18%144450,00066,611
DealHub dealhub.io6%1721,90083319,299$372621
SAP CPQ6%135,00074,309
Conga CPQ conga.com4%1333201946,363$224120
PROS Smart CPQ pros.com4%2440017,3071
Tacton tacton.com0%35480251,1427
Cincom CPQ cincom.com0%59
Logik.io0%
Zuora CPQ zuora.com0%5901624,9506

Google's top ten for the two searches hold 15 sites; 7 of them are among the sites the models cited here (cincom.com, dealhub.io, gartner.com, mobileforce.ai, monday.com, salesbricks.com, salesforce.com). The first result for “best cpq software” is gartner.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best CPQ software for an enterprise B2B company?”Paraphrase“Which configure, price, quote tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade CPQ tools and how do they differ?”Budget-constrained“What is the best CPQ software for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a CPQ software. What should we look at?”Negative“Which CPQ tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Oracle CPQ, Salesforce Revenue Cloud
One alternativeSAP CPQ
Salesforce Revenue CloudChanged
Two alternativesConga CPQ, Oracle CPQ
Salesforce Revenue Cloud
Five alternativesConga CPQ, DealHub, Experlogix, Oracle CPQ, ServiceNow
Salesforce Revenue Cloud
One alternativeDealHub
against: Oracle CPQ
no first choiceagainst: Oracle CPQ, SAP CPQ, Salesforce Revenue Cloud, Vendavo
GPT-5.4 miniSalesforce Revenue Cloud
Four alternativesConga CPQ, DealHub, Oracle CPQ, SAP CPQ
Oracle CPQ, SAP CPQChanged
One alternativeSalesforce Revenue Cloud
no first choice
Six alternativesConga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Salesforce Revenue Cloud
Oracle CPQ
One alternativeConga CPQ
against: Salesforce Revenue Cloud
no first choicenothing named
Gemini 3.5 FlashDealHub, Salesforce Revenue Cloud
Four alternativesConga CPQ, Oracle CPQ, SAP CPQ, Tacton
Salesforce Revenue CloudChanged
Five alternativesConga CPQ, DealHub, Oracle CPQ, SAP CPQ, Tacton
no first choice
Seven alternativesConga CPQ, DealHub, Infor CPQ, Oracle CPQ, SAP CPQ, Salesforce Revenue Cloud, Tacton
Conga CPQ
Three alternativesDealHub, Elfsquad CPQ, Experlogix
against: Salesforce Revenue Cloud
Salesforce Revenue Cloud
Four alternativesConga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ
against: HubSpot Commerce Hub, PandaDoc, QuoteWerks, SAP or Oracle ERP quoting tools, Salesforce Revenue Cloud
Perplexity SonarSalesforce Revenue Cloud
Four alternativesConga CPQ, DealHub, Oracle CPQ, SAP CPQ
PROS Smart CPQ, Salesforce Revenue CloudChangedSalesforce Revenue Cloud
Six alternativesConga CPQ, DealHub, Experlogix, Oracle CPQ, PROS Smart CPQ, SAP CPQ
SAP CPQ
Two alternativesOracle CPQ, Salesforce Revenue Cloud
against: DealHub
no first choiceagainst: Conga CPQ, Experlogix, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Salesforce Revenue Cloud
Grok 4.20Oracle CPQ, Salesforce Revenue Cloud
Two alternativesConga CPQ, SAP CPQ
Salesforce Revenue CloudChanged
Three alternativesConga CPQ, Oracle CPQ, SAP CPQ
Salesforce Revenue Cloud
Four alternativesConga CPQ, Oracle CPQ, PROS Smart CPQ, SAP CPQ
against: DealHub
Salesforce Revenue Cloud
Three alternativesConga CPQ, Oracle CPQ, SAP CPQ
Salesforce Revenue Cloud
Four alternativesConga CPQ, DealHub, PROS Smart CPQ, SAP CPQ
against: Apparound, Conga CPQ, Epicor CPQ, FPX, Oracle CPQ, SAP CPQ, Salesforce Revenue Cloud, Yagna iQ
Mistral SmallSalesforce Revenue Cloud
Five alternativesConga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, SAP CPQ
Salesforce Revenue CloudHeld
Four alternativesConga CPQ, DealHub, Oracle CPQ, SAP CPQ
Salesforce Revenue Cloud
Six alternativesCincom CPQ, Conga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, SAP CPQ
Salesforce Revenue Cloud
Three alternativesDealHub, Oracle CPQ, SAP CPQ
no first choiceagainst: Conga CPQ, Oracle CPQ, SAP CPQ, Salesforce Revenue Cloud, ServiceNow CPQ
DeepSeek V4 FlashSalesforce Revenue Cloud
Five alternativesConga CPQ, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Tacton
Salesforce Revenue CloudHeld
Four alternativesConga CPQ, Oracle CPQ, SAP CPQ, Tacton
no first choice
Seven alternativesConga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Salesforce Revenue Cloud, Tacton
PROS Smart CPQ
Three alternativesConga CPQ, SAP CPQ, Salesforce Revenue Cloud
against: Oracle CPQ
no first choiceagainst: Cosential, DealHub, Epicor CPQ, Model N, Oracle CPQ, PandaDoc, Quotient, SAP CPQ, Salesforce Revenue Cloud, Tacton
Llama 4 Maverickno first choiceDealHub, Oracle CPQ, Salesforce Revenue CloudChangedno first choiceOracle CPQ
Two alternativesDealHub, Salesforce Revenue Cloud
no first choicenothing named
Qwen 3.7 FlashSalesforce Revenue Cloud
Four alternativesKonfig, Microsoft Dynamics 365 CPQ, Oracle CPQ, Zingier
Oracle CPQ, Salesforce Revenue CloudChanged
One alternativeDealHub
against: Zoho Creator
no first choiceConga CPQ, Salesforce Revenue Cloud
One alternativeOracle CPQ
no first choiceagainst: Salesforce Revenue Cloud
Kimi K2Salesforce Revenue Cloud
Four alternativesConga CPQ, Oracle CPQ, PROS Smart CPQ, SAP CPQ
Salesforce Revenue CloudHeld
Four alternativesConga CPQ, DealHub, Oracle CPQ, SAP CPQ
Salesforce Revenue Cloud
Eight alternativesConga CPQ, DealHub, Infor, Model N, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Tacton
SAP CPQ
One alternativeOracle CPQ
against: DealHub, Salesforce Revenue Cloud
DealHub, Salesforce Revenue Cloud
Three alternativesConga CPQ, Oracle CPQ, SAP CPQ
against: PROS Smart CPQ, Vendavo
against: Experlogix, Oracle CPQ, SAP CPQ, Salesforce Revenue Cloud
GLM 4.7 FlashXSalesforce Revenue Cloud
Six alternativesConga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Tacton
against: HubSpot Sales Hub, PandaDoc
Salesforce Revenue CloudHeld
Four alternativesConga CPQ, Oracle CPQ, SAP CPQ, ServiceNow CPQ with Logik.io
no first choiceOracle CPQ
Three alternativesConga CPQ, PROS Smart CPQ, Salesforce Revenue Cloud
no first choiceagainst: Experlogix, Oracle CPQ, SAP CPQ, Salesforce Revenue Cloud
MiniMax M2.5Salesforce Revenue Cloud
Two alternativesGuideflow, Turnstile
against: Monday.com CPQ
Oracle CPQ, Salesforce Revenue CloudChanged
One alternativeConga CPQ
no first choice
Seven alternativesConga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Salesforce Revenue Cloud, Tacton
Salesforce Revenue Cloud
Two alternativesDealHub, PROS Smart CPQ
no first choiceagainst: Salesforce Revenue Cloud
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:32yes76 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:26yes54 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:49yes1020 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:57yes204 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:20yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:13yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:52yes029 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:29yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:10no034 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:38yes046 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:30yes033 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:56yes010 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:20yes99 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:27yes25 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:55yes1519 s
ParaphrasePerplexity Sonarsonar2026-09-15 01:58yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:13yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:53yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:20yes021 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:16yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:39yes014 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:39yes032 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:05yes0164 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:15yes011 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:26yes87 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:45yes68 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:25yes1839 s
ComparativePerplexity Sonarsonar2026-09-15 04:04yes2010 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:57yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:39yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:06yes047 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:41yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:48yes041 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:04yes054 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 05:01yes035 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:33yes014 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:56yes169 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:14yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:30yes2627 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:59yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:48yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:09yes012 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:13yes055 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:52yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:08yes064 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:20yes059 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:15yes059 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:34yes051 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:46yes1313 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:49yes66 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:24yes1430 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:47yes209 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:13yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:38no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:56yes049 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:27yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:36no038 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:04yes074 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:37yes084 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:43yes019 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:13yes1710 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:55no05 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:01yes1231 s
Negative framingPerplexity Sonarsonar2026-09-14 23:59yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 05:07yes011 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 00:35yes08 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:33yes022 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:15yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:14yes025 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:43yes060 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:44yes018 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:41yes014 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
BetterCommerce read as BetterCommerce CPQ
Cincom read as Cincom CPQ
Conga read as Conga CPQ
Conga (formerly Apttus) read as Conga CPQ
Conga Smart CPQ read as Conga CPQ
Epicor read as Epicor CPQ
Legacy Salesforce CPQ (Managed Package) read as Salesforce Revenue Cloud
Legacy Salesforce CPQ (The Steelbrick Managed Package) read as Salesforce Revenue Cloud
Oracle read as Oracle CPQ
PROS read as PROS Smart CPQ
Salesforce read as Salesforce Revenue Cloud
Salesforce (Revenue Cloud) read as Salesforce Revenue Cloud
Salesforce CPQ read as Salesforce Revenue Cloud
Salesforce CPQ (Legacy Version) read as Salesforce Revenue Cloud
Salesforce CPQ (Legacy) read as Salesforce Revenue Cloud
Salesforce CPQ (Legacy, aka "SteelBrick CPQ") read as Salesforce Revenue Cloud
Salesforce CPQ (Legacy/SteelBrick) read as Salesforce Revenue Cloud
Salesforce CPQ (Revenue Cloud) read as Salesforce Revenue Cloud
Salesforce CPQ (now part of Salesforce Revenue Cloud) read as Salesforce Revenue Cloud
Salesforce CPQ / Revenue Cloud read as Salesforce Revenue Cloud
Zuora read as Zuora CPQ
Unresolved, counted raw
Apparound
Cogniative
Configure One
Cosential
DeelHub
Elfsquad CPQ
FP10
FPX
Konfig
Microsoft Dynamics 365 CPQ
SAP or Oracle ERP quoting tools
ServiceNow CPQ with Logik.io
Yagna iQ
Zingier
Discontinued, still offered
No shut-down product was recommended here.
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