CRM data quality and deduplication
Asked as “CRM data quality and deduplication tool”, and as “CRM data cleansing tool”, on behalf of a mid-market B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
34%
Contested · Cleanlist 19%
34Insycle19Cleanlist11ZoomInfo Operations36others
34% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the twelve products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each
Insycle vs DedupelyInsycle vs CloudingoCleanlist vs ZoomInfo OperationsCleanlist vs DemandToolsCleanlist vs DedupelyCleanlist vs CloudingoZoomInfo Operations vs DemandToolsZoomInfo Operations vs DedupelyZoomInfo Operations vs CloudingoDemandTools vs DedupelyDemandTools vs CloudingoDedupely vs Cloudingo
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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02
03
04
05
06
07
08
09
10
11
12
13
14
15T16
17
18Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Insycle34%
Insycle34%02Cleanlist19%
Cleanlist19%03ZoomInfo Operations11%
ZoomInfo Operations11%04DemandTools6%
DemandTools6%05Dedupely6%
Dedupely6%06Cloudingo2%
Cloudingo2%07Plauti Deduplicate0%
Plauti Deduplicate0%08HubSpot Breeze Intelligence0%
HubSpot Breeze Intelligence0%09WinPure Clean & Match0%
WinPure Clean & Match0%10Clay0%
Clay0%11DataGroomr0%
DataGroomr0%12HubSpot Operations Hub0%
HubSpot Operations Hub0%13Apollo.io0%
Apollo.io0%14Cognism0%
Cognism0%15Openprise0%
Openprise0%16Talend0%
17ZoomInfo0%
ZoomInfo0%18Informatica Data Quality0%
Informatica Data Quality0%What they warned about
Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
DemandTools15%
7 of 47 labels negative · 6 of 12 models · 1 hard negative
“the $999+/year pricing can be prohibitive for smaller organizations” Mistral Small, negative prompt
Informatica Data Quality42%
8 of 19 labels negative · 6 of 12 models
“Informatica is powerful but fragmented (built from acquisitions)... requiring dedicated developers and steep licensing” DeepSeek V4 Flash, comparative prompt
ZoomInfo29%
5 of 17 labels negative · 4 of 12 models · 3 hard negative
“the $15,000+ annual cost puts it out of reach for most SMBs, and enterprise complexity can overwhelm smaller teams” Mistral Small, negative prompt
Apollo.io23%
5 of 22 labels negative · 4 of 12 models · 2 hard negative
“Tools with Consistently Poor Accuracy Rates - Apollo.io: Reported email accuracy around 80%... "accuracy issues and confusion around the dual credit system"” Mistral Small, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 288 links across 124 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
15 answers · 24 citations · 4 models
vendor site · Cleanlist12 answers · 21 citations · 3 models
vendor site · SyncMatters11 answers · 11 citations · 3 models
vendor site · Cognism10 answers · 13 citations · 3 models
vendor site · Clearout8 answers · 9 citations · 3 models
vendor site · ZoomInfo6 answers · 6 citations · 2 models
vendor site · SyncGTM5 answers · 7 citations · 2 models
vendor site · Integrate5 answers · 6 citations · 3 models
vendor site · Data Ladder5 answers · 5 citations · 2 models
vendor site · Findymail5 answers · 5 citations · 1 model
vendor site · LeadAngel5 answers · 5 citations · 3 models
vendor site · Reddit4 answers · 5 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
11 answers · 3 models
11 answers · 3 models
10 answers · 3 models
8 answers · 3 models
7 answers · 3 models
5 answers · 2 models
5 answers · 3 models
4 answers · 2 models
4 answers · 1 model
4 answers · 1 model
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best crm data quality and deduplication tool”, “crm data quality and deduplication tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Insycle insycle.com | 34% | 157 | 480 | 4 | 13,246 | |||
| Cleanlist cleanlist.ai | 19% | 22 | 1,900 | 0 | 16,279 | 3 | 3 | |
| ZoomInfo parent site ZoomInfo Operations 11% | 11% | 51 | 135,000 | 1,810 | ||||
| DemandTools validity.com | 6% | 153 | 590 | 12 | 24,467 | $264 | 120 | |
| Dedupely dedupe.ly | 6% | 88 | 210 | 178 | 421 | 7 | ||
| Duplicate Check | 6% | |||||||
| Koalify koalify.io | 4% | 8 | 1,300 | 2 | 403 | 5 | ||
| LeadAngel leadangel.com | 4% | 113 | 90 | 0 | 369 | 0 | ||
| Cloudingo cloudingo.com | 2% | 108 | 590 | 4 | 271 | 75 | ||
| OpenRefine openrefine.org | 2% | 35 | 1,900 | 25 | 4,409 |
Google's top ten for the two searches hold 15 sites; 4 of them are among the sites the models cited here (cleanlist.ai, integrate.io, reddit.com, syncmatters.com). The first result for “best crm data quality and deduplication tool” is transformsolution.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best CRM data quality and deduplication tool for a mid-market B2B company?”Paraphrase“Which CRM data cleansing tool would you recommend to a mid-sized B2B company?”Comparative“What are the top CRM data quality tools and how do they differ?”Budget-constrained“What is the best CRM data quality and deduplication tool for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a CRM data quality and deduplication tool. What should we look at?”Negative“Which CRM data quality tools should I avoid or be cautious about?”
Claude Haiku 4.5ZoomInfo OperationsInsycle, LeadAngelChangedno first choiceDedupelyno first choiceagainst: Clay, HubSpot Operations Hub, Openprise
Three alternatives
Dedupely, DemandTools, InsycleTwo alternatives
Openprise, WinPure Clean & MatchOne alternative
SyncMattersTwo alternatives
Duplicate Check, InsycleGPT-5.4 miniInsycleagainst: Dedupely, TamrInsycleHeldno first choiceSalesforce Duplicate Managementno first choiceagainst: DataGroomr, Dedupely, Plauti Deduplicate
Two alternatives
DataGroomr, HubSpot Operations HubFour alternatives
Cloudingo, HubSpot Breeze Intelligence, Salesforce-native data quality tools, ZoomInfo OperationsSix alternatives
Cloudingo, Dedupely, DemandTools, HubSpot Operations Hub, Insycle, Salesforce Data Quality / Data Integrity toolsTwo alternatives
DQE One, HubSpot Operations HubGemini 3.5 FlashInsycleagainst: ZoomInfo OperationsInsycleHeldagainst: ZoomInfo OperationsOSCloudingo, InsycleDedupelyagainst: DemandTools, ZoomInfo OperationsCloudingo, Insycleagainst: DemandToolsagainst: HubSpot Operations Hub, Salesforce Duplicate Management, Zoho CRM
Two alternatives
Cloudingo, KoalifyTwo alternatives
Cloudingo, HubSpot Operations HubFive alternatives
DataGroomr, DemandTools, Melissa Data Quality Suite, Openprise, ZoomInfo OperationsOSThree alternatives
DataReconIQ, Insycle, KoalifyThree alternatives
DataGroomr, Dedupely, EazyMatch AIPerplexity SonarInsycleCleanlistChangedDemandToolsCleanlist, Dedupelyagainst: DemandToolsno first choicenothing named
Two alternatives
Cleanlist, DemandToolsFour alternatives
Clearout, DemandTools, Insycle, Integrate.ioSeven alternatives
Clay, Cleanlist, HubSpot Breeze Intelligence, HubSpot Operations Hub, Informatica Data Quality, NeverBounce, SAP Data ServicesOne alternative
Google Sheets + Apps ScriptGrok 4.20InsycleInsycleHeldInsycleOpenRefineagainst: Insycleno first choiceagainst: Cloudingo, DemandTools, Informatica Data Quality, ZoomInfo Operations
Four alternatives
Cloudingo, Dedupely, DemandTools, ZoomInfo OperationsFour alternatives
Cleanlist, Cloudingo, DemandTools, WinPure Clean & MatchThree alternatives
Cloudingo, DemandTools, ZoomInfo OperationsFour alternatives
Cleanlist, Dedupely, Duplicate Check, KoalifyMistral SmallZoomInfo OperationsLeadAngelChangedCUFinder, DemandToolsagainst: Apollo.ioInsycleDemandToolsagainst: Apollo.io, BetterContact, BookYourData, Cognism, DemandTools, DueDil, FullEnrich, HubSpot Breeze Intelligence, Informatica Data Quality, Lusha, Melissa Clean Suite, NeverBounce, SyncGTM, ZoomInfo
Four alternatives
Cleanlist, DemandTools, Insycle, Plauti DeduplicateTwo alternatives
Cleanlist, DemandToolsNine alternatives
BriteVerify, Cloudingo, Cognism, Experian Data Quality, HubSpot Breeze Intelligence, Informatica Data Quality, Insycle, NeverBounce, ZoomInfoFive alternatives
Cleanlist, Dedupely, DemandTools, Koalify, OpenRefineFour alternatives
Cleanlist, Informatica Data Quality, Plauti Deduplicate, ZoomInfo OperationsDeepSeek V4 FlashInsycleagainst: Informatica Data Quality, ZoomInfo OperationsInsycleHeldagainst: DemandTools, Findymail, ZoomInfo, ZoomInfo OperationsDemandTools, Insycleagainst: Informatica Data QualityKoalifyno first choiceagainst: Apollo.io, HubSpot Breeze Intelligence, Lusha, ZoomInfo
Two alternatives
Cleanlist, DemandToolsTwo alternatives
Cleanlist, ClearoutTen alternatives
Ataccama ONE, CUFinder, Clay, Cognism, Dedupely, Openprise, Plauti Deduplicate, Talend, ZoomInfo, ZoomInfo OperationsThree alternatives
Cloudingo, DataGroomr, DedupelyLlama 4 MaverickCleanlistno first choiceChangedno first choiceCleanlistno first choicenothing named
Two alternatives
DemandTools, WinPure Clean & MatchTwo alternatives
DemandTools, OpenRefineQwen 3.7 FlashDemandToolsZoomInfo OperationsChangedagainst: WinPure Clean & MatchDemandTools, Insycleagainst: Informatica Data Quality, SAP Data Services, TalendNo Duplicatesagainst: Apollo.io, Salesforce Duplicate Managementno first choiceagainst: Ataccama ONE, Talend, ZoomInfo
Two alternatives
Plauti Deduplicate, ZoomInfo OperationsThree alternatives
Apollo.io, HubSpot Breeze Intelligence, Integrate.ioEight alternatives
Apollo.io, CUFinder, Clay, Cognism, Dun & Bradstreet, Experian Data Quality, ZoomInfo, ZoomInfo OperationsFour alternatives
Cleanlist, Data Loader for Salesforce, DemandTools Elements, Duplicate CheckSix alternatives
Apollo.io, Clay, HubSpot Breeze Intelligence, Sejda, Snowball, ZoomInfoKimi K2InsycleCleanlistChangedno first choiceDuplicate Check, Koalifyagainst: OpenRefineInsycleagainst: 6sense, Apollo.io, DemandTools, HubSpot Breeze Intelligence, Informatica Data Quality, Insycle, Integrate.io, Momentum, Openprise, ZoomInfo Operations
Five alternatives
Cloudingo, Dedupely, DemandTools, Plauti Deduplicate, ZoomInfo OperationsFour alternatives
DemandTools, Findymail CRM Datacare, WinPure Clean & Match, ZoomInfo OperationsFive alternatives
Cleanlist, Cloudingo, DataGroomr, DemandTools, InsycleFour alternatives
Cloudingo, Dedupely, WinPure Clean & Match, ZoomInfo OperationsGLM 4.7 FlashXInsycleagainst: Alteryx, OpenRefineCleanlistChangedCloudingo, DemandToolsCleanlist, Duplicate Checkno first choicenothing named
Three alternatives
Cloudingo, DemandTools, SyncMattersThree alternatives
Clearout, Findymail CRM Datacare, Integrate.ioNine alternatives
Apollo.io, Ataccama ONE, CUFinder, Clay, Cognism, Data Ladder, HubSpot Breeze Intelligence, Informatica Data Quality, InsycleFive alternatives
Apollo.io, Bigin by Zoho, Bitrix24, Cloudingo, Zoho CRMMiniMax M2.5ZoomInfo Operationsagainst: Informatica Data QualityCleanlistChangedCleanlistagainst: Informatica Data Quality, ZoomInfoDuplicate Check, InsycleCleanlist, DemandTools, ZoomInfo Operationsnothing named
Four alternatives
Cleanlist, DemandTools, Plauti Deduplicate, WinPure Clean & MatchFour alternatives
Apollo.io, Clay, HubSpot Breeze Intelligence, ZoomInfoFive alternatives
Apollo.io, DemandTools, HubSpot Breeze Intelligence, Insycle, ZoomInfo OperationsOne alternative
DedupelyThree alternatives
DataMatch Enterprise, Plauti Deduplicate, WinPure Clean & MatchBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:35 | yes | 13 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:25 | yes | 5 | 7 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:26 | yes | 13 | 22 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 03:02 | yes | 20 | 6 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:14 | yes | 0 | 7 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:45 | yes | 0 | 9 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 04:38 | yes | 0 | 45 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:26 | yes | 0 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:45 | yes | 0 | 52 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:57 | yes | 0 | 30 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:59 | yes | 0 | 40 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:07 | yes | 0 | 15 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:22 | yes | 15 | 10 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:13 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:36 | yes | 13 | 22 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 02:32 | yes | 20 | 18 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:00 | yes | 0 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:49 | yes | 0 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:02 | yes | 0 | 19 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:21 | yes | 0 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:08 | yes | 0 | 34 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:27 | yes | 0 | 26 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:52 | yes | 0 | 71 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:11 | yes | 0 | 15 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:47 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:34 | yes | 6 | 11 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:29 | yes | 11 | 21 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 00:51 | yes | 20 | 10 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:19 | yes | 0 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:24 | yes | 0 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:07 | yes | 0 | 24 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:48 | yes | 0 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:31 | yes | 0 | 77 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:07 | yes | 0 | 40 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 22:55 | yes | 0 | 15 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:05 | yes | 0 | 21 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 05:05 | yes | 8 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:12 | yes | 6 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:47 | yes | 19 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 04:01 | yes | 20 | 5 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:02 | yes | 0 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:48 | yes | 0 | 9 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 01:00 | yes | 0 | 15 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:06 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:02 | yes | 0 | 37 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:56 | yes | 0 | 33 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:19 | yes | 0 | 59 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:17 | yes | 0 | 20 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:57 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:03 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:25 | yes | 9 | 29 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-14 23:51 | yes | 18 | 12 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:40 | yes | 0 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:52 | yes | 0 | 11 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 05:02 | yes | 0 | 31 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:54 | yes | 0 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:04 | no | 0 | 36 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:06 | yes | 0 | 31 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:10 | yes | 0 | 33 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:30 | yes | 0 | 26 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:34 | yes | 16 | 7 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:24 | yes | 5 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:41 | yes | 20 | 24 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 00:37 | yes | 20 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:10 | yes | 0 | 11 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:56 | yes | 0 | 10 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:36 | yes | 0 | 48 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:12 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:22 | yes | 0 | 41 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:07 | yes | 0 | 62 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:20 | yes | 0 | 47 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:23 | yes | 0 | 26 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Ataccama read as Ataccama ONE
Experian read as Experian Data Quality
Findymail Datacare read as Findymail CRM Datacare
HubSpot read as HubSpot Operations Hub
HubSpot Data Hub read as HubSpot Operations Hub
HubSpot Native read as HubSpot Operations Hub
HubSpot native read as HubSpot Operations Hub
HubSpot's Built-in Tools read as HubSpot Operations Hub
HubSpot's Operations Hub Data Quality read as HubSpot Operations Hub
Informatica read as Informatica Data Quality
Informatica Cloud Data Quality read as Informatica Data Quality
Plauti read as Plauti Deduplicate
Plauti (Deduplicate) read as Plauti Deduplicate
Salesforce read as Salesforce Duplicate Management
Salesforce Native Duplicate Management read as Salesforce Duplicate Management
WinPure read as WinPure Clean & Match
Zoho read as Zoho CRM
Unresolved, counted raw
Data Loader for Salesforce
DemandTools Elements
DueDil
Google Sheets + Apps Script
HubSpot, Zoho, and Pipedrive
SAP
Salesforce Data Quality / Data Integrity tools
Salesforce"s own Data.com
Salesforce's duplicate/matching rules
Salesforce-native data quality tools
Sejda (Native Salesforce)
Snowball
Discontinued, still offered
No shut-down product was recommended here.