September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Revenue operations › Ecommerce · September 2026 Edition

Ecommerce platforms

Asked as “ecommerce platform”, and as “online store platform”, on behalf of a mid-market B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
49BigCommerce B2B Edition18WooCommerce16Shopify18others

49% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01BigCommerce B2B Edition49%2%55endorsed leader
02WooCommerce18%18%33accepted challenger
03Shopify16%7%60accepted challenger
04Square Online9%5%19accepted challenger
05OroCommerce2%9%11accepted challenger
06Ecwid2%0%10accepted challenger
Show the four products at 0%, ordered by negative rate
09Adobe Commerce0%41%39criticized challenger
10Salesforce Commerce Cloud0%33%15criticized challenger
07Squarespace Commerce0%16%19accepted challenger
08Wix0%15%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
O05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01BigCommerce B2B Edition49%
02WooCommerce18%
03Shopify16%
04Square Online9%
05OroCommerce2%
06Ecwid2%
07Squarespace Commerce0%
08Wix0%
09Adobe Commerce0%
10Salesforce Commerce Cloud0%

What they warned about

Seven of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Mistral Small, Qwen 3.7 Flash and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Commerce
41%
16 of 39 labels negative · 8 of 12 models · 1 hard negative
“Avoid: ... attempting Magento without a development budget.” Gemini 3.5 Flash, negative prompt
WooCommerce
18%
6 of 33 labels negative · 6 of 12 models
“Many businesses that started with WooCommerce are now reconsidering their technology stack, with the main reasons including performance issues, maintenance costs, and operational complexity.” Claude Haiku 4.5, negative prompt
Zen Cart
100%
5 of 5 labels negative · 5 of 12 models · 5 hard negative
“flagged as risky because they can lack updates, modern integrations, and strong security support” Perplexity Sonar, negative prompt
osCommerce
100%
5 of 5 labels negative · 5 of 12 models · 5 hard negative
“flagged as risky because they can lack updates, modern integrations, and strong security support” Perplexity Sonar, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

17 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 240 links across 132 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Shopify9 answers · 12 citations · 4 models
vendor site · Guideflow6 answers · 6 citations · 3 models
5 answers · 8 citations · 3 models
vendor site · Reddit5 answers · 7 citations · 2 models
vendor site · BigCommerce5 answers · 5 citations · 3 models
5 answers · 5 citations · 2 models
vendor site · YouTube4 answers · 15 citations · 1 model
4 answers · 4 citations · 3 models
4 answers · 4 citations · 1 model
vendor site · Hostinger4 answers · 4 citations · 3 models
4 answers · 4 citations · 2 models
4 answers · 4 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best ecommerce platform”, “ecommerce platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
BigCommerce B2B Edition bigcommerce.com49%1642102655,124$1,225115
WooCommerce woocommerce.com18%14622,2003,72688,616$2415
Shopify shopify.com
Shopify 16%, Shopify Plus B2B 2%
18%2991,000,00038,0673,486,997$3,351110
Square Online squareup.com9%599,9004653,658,565$999
OroCommerce2%32015
Ecwid ecwid.com2%4112,100108136,1230
WizCommerce wizcommerce.com2%4
Squarespace Commerce squarespace.com0%65390257,819,271$1,83562
Wix wix.com0%185673,00021,8814,049,160$1,858119
Wix eCommerce0%72053

Google's top ten for the two searches hold 15 sites; 1 of them are among the sites the models cited here (reddit.com). The first result for “best ecommerce platform” is theretailexec.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best ecommerce platform for a mid-market B2B company?”Paraphrase“Which online store platform would you recommend to a mid-sized B2B company?”Comparative“What are the top ecommerce platforms and how do they differ?”Budget-constrained“What is the best ecommerce platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an ecommerce platform. What should we look at?”Negative“Which ecommerce platforms should I avoid or be cautious about?”
Claude Haiku 4.5no first choiceagainst: Adobe Commerce, SAP Commerce CloudBigCommerce B2B Edition, Shopify, WizCommerceChanged
One alternativeOroCommerce
Shopify
Five alternativesBigCommerce B2B Edition, Hostinger AI Builder, PrestaShop, Wix, WooCommerce
no first choiceno first choiceagainst: Adobe Commerce, WooCommerce
GPT-5.4 miniBigCommerce B2B Edition
Three alternativesAdobe Commerce, SAP Commerce Cloud, Salesforce B2B Commerce
against: Shopify
BigCommerce B2B EditionHeld
Three alternativesAdobe Commerce, Salesforce Commerce Cloud, Shopify B2B
Shopify
Six alternativesAdobe Commerce, BigCommerce B2B Edition, Salesforce Commerce Cloud, Squarespace Commerce, Wix eCommerce, WooCommerce
against: OpenCart
WooCommerce
Three alternativesShopify, Squarespace Commerce, Wix
no first choicenothing named
Gemini 3.5 FlashBigCommerce B2B Edition
Three alternativesOroCommerce, Sana Commerce, Shopify
against: Adobe Commerce
ShopifyChanged
Four alternativesBigCommerce B2B Edition, NetSuite SuiteCommerce, OroCommerce, Sana Commerce
against: SAP Commerce Cloud, Salesforce Commerce Cloud
Shopify
Four alternativesBigCommerce B2B Edition, Squarespace Commerce, Wix, WooCommerce
against: Adobe Commerce
WooCommerce
Three alternativesHostinger Website Builder, Shopify, Square Online
no first choiceagainst: Adobe Commerceagainst: Adobe Commerce, Big Cartel, Shift4Shop, Squarespace Commerce, Volusion, Weebly, Wix, WooCommerce, Zen Cart, osCommerce
Perplexity SonarBigCommerce B2B Edition
Four alternativesAdobe Commerce, OroCommerce, SAP Commerce Cloud, Shopify
BigCommerce B2B EditionHeld
Two alternativesOroCommerce, Shopify
Shopify
Six alternativesBigCommerce B2B Edition, Ecwid, Square Online, Squarespace Commerce, Wix, WooCommerce
against: Adobe Commerce
BigCommerce B2B Edition, WooCommerce
Two alternativesBig Cartel, Square Online
no first choiceagainst: Amazon, Etsy, Magento 1.x, PrestaShop, Volusion V1, Zen Cart, osCommerce
Grok 4.20BigCommerce B2B Edition
One alternativeShopify
against: Adobe Commerce, OroCommerce, Salesforce Commerce Cloud
BigCommerce B2B EditionHeld
Two alternativesOroCommerce, Shopify
Shopify, WooCommerce
Four alternativesAdobe Commerce, BigCommerce B2B Edition, Squarespace Commerce, Wix
WooCommerce
Five alternativesBig Cartel, BigCommerce B2B Edition, Gumroad, Shopify, Square Online
Shopify
Three alternativesAdobe Commerce, BigCommerce B2B Edition, Salesforce Commerce Cloud
against: Adobe Commerce, Bikry, Branchbob, Depop, Okshop, Preloved, SHEIN, Shoppiko, Shpock, Storehippo, Temu, Wish, Wix, nopCommerce
Mistral SmallShopify Plus B2B
One alternativeBigCommerce B2B Edition
against: Adobe Commerce
no first choiceChangedShopify
Three alternativesAdobe Commerce, BigCommerce B2B Edition, WooCommerce
against: Square Online, Squarespace Commerce, Wix Commerce
Square Online
Four alternativesEcwid, Shopify, Wix, WooCommerce
no first choiceagainst: Adobe Commerce, Magento 1.x, PrestaShop, SWREG, Shopify, Volusion V1, WooCommerce, WorldWay, Zen Cart, osCommerce
DeepSeek V4 FlashBigCommerce B2B Edition
Two alternativesAdobe Commerce, Shopify
against: Salesforce B2B Commerce
BigCommerce B2B EditionHeld
Three alternativesAdobe Commerce, OroCommerce, Shopify
against: Salesforce Commerce Cloud
Shopify
Seven alternativesAdobe Commerce, BigCommerce B2B Edition, Ecwid, Square Online, Squarespace Commerce, Wix eCommerce, WooCommerce
BigCommerce B2B Edition, Ecwid, WooCommerce
Four alternativesBig Cartel, Shopify, Square Online, Wix eCommerce
Shopify
Four alternativesBigCommerce Catalyst, Elastic Path Composable Commerce, Salesforce Commerce Cloud, commercetools
against: Adobe Commerce
against: AliExpress, BigCommerce B2B Edition, DressLily, Etsy, FashionMia, Rosegal, SHEIN, SammyDress, Squarespace Commerce, Temu, TwinkleDeals, Wish.com, Zaful
Llama 4 MaverickBigCommerce B2B EditionBigCommerce B2B EditionHeldHostinger AI Builder, PrestaShop, Shopify, Wix, WooCommerce
Four alternativesAdobe Commerce, BigCommerce B2B Edition, Square Online, Squarespace Commerce
WooCommerce
Four alternativesBig Cartel, Gumroad, Shopify, Square Online
no first choicenothing named
Qwen 3.7 FlashOroCommerce
Five alternativesBigCommerce B2B Edition, Oracle NetSuite Commerce, SAP Commerce Cloud, Salesforce B2B Commerce, Shopify
BigCommerce B2B EditionChanged
One alternativeShopify
against: Adobe Commerce
Shopify
Five alternativesBigCommerce B2B Edition, Square Online, Squarespace Commerce, Wix, WooCommerce
against: Adobe Commerce
Shopify, Square Online
Two alternativesSquarespace Commerce, WooCommerce
no first choiceagainst: AliExpress, Amazon.in, Craigslist, Etsy, Facebook Marketplace, Flipkart, Instagram Checkout, Meesho, Shopify, Temu, TikTok Shop, Vinted, Wish, WooCommerce, Xiaohongshu
Kimi K2BigCommerce B2B Edition
Three alternativesAdobe Commerce, OroCommerce, Shopify
BigCommerce B2B EditionHeld
One alternativeShopify
against: Adobe Commerce
Shopify
Five alternativesAdobe Commerce, BigCommerce B2B Edition, Squarespace Commerce, Wix eCommerce, WooCommerce
against: Salesforce Commerce Cloud
Square Online, WooCommerce
Three alternativesBigCommerce B2B Edition, Hostinger Ecommerce, Shopify
BigCommerce B2B Edition, Shopifyagainst: Adobe Commerce, commercetoolsagainst: AliExpress, Amazon India, Carousell, Craigslist, Facebook Marketplace, Flipkart, Meesho, Myntra, Naaptol, Netmeds, SHEIN, Temu, VLE Bazaar, Wish
GLM 4.7 FlashXBigCommerce B2B Edition
Three alternativesElastic Path Composable Commerce, Shopify, VTEX
against: SAP Commerce Cloud, Salesforce Commerce Cloud
BigCommerce B2B EditionHeld
Two alternativesAdobe Commerce, Shopify Plus with B2B Suite
Shopify
Two alternativesBigCommerce B2B Edition, WooCommerce
Square Online
Four alternativesBig Cartel, BigCommerce B2B Edition, Shopify, WooCommerce
no first choiceagainst: Facebook Shops, Instagram Checkout, Magento 1.x, PrestaShop, TikTok Shop, Volusion V1, Wix E-commerce, WooCommerce, Zen Cart, osCommerce
MiniMax M2.5BigCommerce B2B Edition, Shopify
One alternativeAdobe Commerce
BigCommerce B2B EditionChanged
Two alternativesCommerce Cloud, Shopify
Shopify
Six alternativesAdobe Commerce, BigCommerce B2B Edition, Square Online, Squarespace Commerce, Wix eCommerce, WooCommerce
WooCommerce
Five alternativesBig Cartel, Ecwid, Gumroad, Shopify, Wix eCommerce
no first choiceagainst: Magento 1.x, PrestaShop, Shopify, Volusion V1, Wix E-commerce, WooCommerce, Zen Cart, osCommerce
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:38no07 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:13yes56 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:53yes1825 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:47yes204 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:54yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:05yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:16yes013 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:26yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:46yes017 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:12yes037 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:30yes091 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:52no09 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:51yes78 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:55yes67 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:38yes1222 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:47yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:02yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:38no02 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:38yes035 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:50yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:48yes046 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:33yes021 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:42yes011 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:25yes018 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:20yes97 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:16no09 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:41yes714 s
ComparativePerplexity Sonarsonar2026-09-15 01:39yes198 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:18yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:42yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:09yes016 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:34yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:57yes041 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:32yes040 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:11yes023 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:46yes020 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:16no04 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:59yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:29yes2725 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:44yes196 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:31yes06 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:22yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:26yes019 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:03yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:50yes037 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:18yes023 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:41yes046 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:34yes022 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:00no08 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:13no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:09no014 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:14yes209 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:28yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:43yes07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:02yes023 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:00yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:00yes040 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:48yes042 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:47yes042 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:09yes014 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:11yes2411 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:44no05 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:49yes823 s
Negative framingPerplexity Sonarsonar2026-09-15 00:12yes167 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:07yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 01:04yes06 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:28yes034 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:00yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:24yes057 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:08yes069 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:22yes0249 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:49yes012 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Adobe read as Adobe Commerce
BigCommerce read as BigCommerce B2B Edition
BigCommerce (Performance Plan + B2B Edition) read as BigCommerce B2B Edition
BigCommerce Enterprise read as BigCommerce B2B Edition
BigCommerce with B2B Edition read as BigCommerce B2B Edition
Elastic Path read as Elastic Path Composable Commerce
Hostinger read as Hostinger Ecommerce
Hostinger eCommerce Builder read as Hostinger Ecommerce
SAP read as SAP Commerce Cloud
Salesforce read as Salesforce Commerce Cloud
Squarespace read as Squarespace Commerce
Unresolved, counted raw
Amazon India
Amazon.in
BigCommerce Catalyst
Bikry
Branchbob
Carousell
Depop
DressLily
Facebook Shops
FashionMia
Magento 2.x
Naaptol
Okshop
Preloved
Qoo10
Rosegal
SAP Commerce
SWREG
SammyDress
Shopify Plus B2B
Shoppiko
Shpock
Storehippo
TwinkleDeals
VLE Bazaar
Vinted
Wish.com
WorldWay
Xiaohongshu (Little Red Book)
Zaful
Discontinued, still offered
No shut-down product was recommended here.
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