September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Customer › Community · September 2026 Edition

Community platforms

Asked as “customer community platform”, and as “online community software for customers”, on behalf of a mid-market B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
23%
Contested · Higher Logic Vanilla 23%
23Bettermode23Higher Logic Vanilla15Circle38others

23% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Higher Logic Vanilla23%21%48accepted challenger
02Bettermode23%20%40accepted challenger
03Circle15%23%43accepted challenger
04Discourse13%11%37accepted challenger
05Discord11%14%14accepted challenger
06Gainsight Customer Communities6%10%39accepted challenger
07Facebook Groups2%27%11criticized challenger
08Skool2%20%10accepted challenger
09Mighty Networks2%35%23criticized challenger
Show the four products at 0%, ordered by negative rate
13Salesforce Experience Cloud0%32%34criticized challenger
12Khoros Communities0%29%34criticized challenger
11Influitive0%7%14accepted challenger
10Zendesk Community0%4%26accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Higher Logic Vanilla23%
02Bettermode23%
03Circle15%
04Discourse13%
05Discord11%
06Gainsight Customer Communities6%
07Facebook Groups2%
08Skool2%
09Mighty Networks2%
10Zendesk Community0%
11Influitive0%
12Khoros Communities0%
13Salesforce Experience Cloud0%

What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Higher Logic Vanilla
21%
10 of 48 labels negative · 8 of 12 models · 2 hard negative
“The open-source Vanilla Forums is effectively abandoned, so avoid that specific variant.” DeepSeek V4 Flash, negative prompt
Salesforce Experience Cloud
32%
11 of 34 labels negative · 7 of 12 models · 5 hard negative
“reviews specifically flag Salesforce Community Platform as widely considered outdated and difficult to customize” Perplexity Sonar, negative prompt
Bettermode
20%
8 of 40 labels negative · 7 of 12 models · 3 hard negative
“eliminated its free plan and raised prices to $399+/month. No longer budget-friendly.” DeepSeek V4 Flash, budget prompt
Circle
23%
10 of 43 labels negative · 7 of 12 models · 2 hard negative
“Avoid Creator-First Platforms (e.g., Circle, Mighty Networks, Skool)” Gemini 3.5 Flash, direct prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 264 links across 91 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Higher Logic14 answers · 19 citations · 4 models
vendor site · Bettermode13 answers · 23 citations · 3 models
10 answers · 12 citations · 3 models
vendor site · Guideflow9 answers · 13 citations · 3 models
vendor site · Gartner8 answers · 8 citations · 2 models
vendor site · Reddit6 answers · 10 citations · 2 models
6 answers · 6 citations · 3 models
6 answers · 6 citations · 3 models
6 answers · 6 citations · 3 models
vendor site · YouTube5 answers · 12 citations · 1 model
5 answers · 5 citations · 2 models
4 answers · 7 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer community platform”, “customer community platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Higher Logic Vanilla higherlogic.com23%119110012,921$10,173234
Bettermode bettermode.com23%1308801613,7807
Circle circle.so15%138301,000242,528215,494$1,570558
Discourse discourse.org13%12249,5003,505134,3463
Discord discord.com11%746,120,000159,4218,388,8399
Gainsight Customer Communities gainsight.com6%10250059,569582
Facebook Groups facebook.com2%3012,1007,6203,412,145,496$39,31830
Skool skool.com2%23165,0003,951304,12722
GroupApp group.app2%1
Mighty Networks mightynetworks.com2%6812,10025553,7932

Google's top ten for the two searches hold 16 sites; 4 of them are among the sites the models cited here (gartner.com, higherlogic.com, reddit.com, youtube.com). The first result for “best customer community platform” is uscreen.tv.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best customer community platform for a mid-market B2B company?”Paraphrase“Which online community software for customers would you recommend to a mid-sized B2B company?”Comparative“What are the top customer community platforms and how do they differ?”Budget-constrained“What is the best customer community platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a customer community platform. What should we look at?”Negative“Which customer community platforms should I avoid or be cautious about?”
Claude Haiku 4.5Bettermode
Four alternativesGainsight Customer Communities, Higher Logic Vanilla, Influitive, Zendesk Community
Higher Logic VanillaChanged
Three alternativesBettermode, Circle, Khoros Communities
no first choiceDiscord
Five alternativesCircle, Discourse, Facebook Groups, Mighty Networks, Slack
no first choicenothing named
GPT-5.4 miniHigher Logic Vanilla
Two alternativesGainsight Customer Communities, Khoros Communities
Gainsight Customer CommunitiesChanged
Three alternativesDiscourse, Influitive, Khoros Communities
no first choiceCircle
Two alternativesDiscord, Facebook Groups
against: Bettermode
no first choiceagainst: Salesforce Experience Cloud
Gemini 3.5 FlashBettermode
Three alternativesDiscourse, Gainsight Customer Communities, Higher Logic Vanilla
against: Circle, Khoros Communities, Mighty Networks, Salesforce Experience Cloud, Skool
Gainsight Customer CommunitiesChanged
Three alternativesBettermode, Discourse, Higher Logic Vanilla
Bettermode, Circle, Discourse, Hivebrite
Five alternativesGainsight Customer Communities, Higher Logic Vanilla, Khoros Communities, Mighty Networks, Salesforce Experience Cloud
Discourse
Five alternativesBuddyBoss, Circle, Discord, Flarum, Skool
against: Bettermode, Khoros Communities
Bettermode
Three alternativesCircle, Discourse, Gainsight Customer Communities
against: Higher Logic Vanilla, Salesforce Experience Cloud
against: Bettermode, Custom-Built React/HTML Portals, Khoros Communities, Salesforce Experience Cloud
Perplexity SonarBettermode
Two alternativesCircle, Gainsight Customer Communities
against: Higher Logic Vanilla
BettermodeHeld
Three alternativesCircle, Discourse, Higher Logic Vanilla
no first choiceDiscord, Discourseagainst: Circle, Mighty Networksno first choiceagainst: Bettermode, Circle, Discord, Facebook Groups, Khoros Communities, LinkedIn Groups, Mighty Networks, Reddit Communities, Salesforce Experience Cloud, Slack, Telegram
Grok 4.20Higher Logic Vanilla
Two alternativesBettermode, Gainsight Customer Communities
against: Discourse
Higher Logic VanillaHeld
Three alternativesBettermode, Gainsight Customer Communities, Zendesk Community
against: Khoros Communities
Gainsight Customer Communities
Four alternativesHigher Logic Vanilla, Khoros Communities, Salesforce Experience Cloud, Zendesk Community
Discourse
Two alternativesDiscord, Facebook Groups
against: Circle, Mighty Networks, Vanilla
no first choice
Three alternativesGainsight Customer Communities, Higher Logic Vanilla, Khoros Communities
against: Discourse, Flarum, Higher Logic Vanilla, Khoros Communities, MyBB, Salesforce Experience Cloud, phpBB
Mistral SmallBettermode
Two alternativesDiscourse, Jatra
against: Circle, Gainsight Customer Communities, Higher Logic Vanilla
BettermodeHeld
Five alternativesCircle, Gainsight Customer Communities, Higher Logic Vanilla, Salesforce Experience Cloud, Zendesk Community
Gainsight Customer Communities
Eight alternativesCircle, Discourse, Higher Logic Vanilla, Influitive, Khoros Communities, Mighty Networks, Salesforce Experience Cloud, Zendesk Community
Discord, Mighty Networks
Three alternativesCircle, Facebook Groups, Self-Hosted Discourse
no first choiceagainst: Bettermode, Circle, Discord, Higher Logic Vanilla, Mighty Networks, Skool
DeepSeek V4 FlashHigher Logic Vanilla
Four alternativesBettermode, Gainsight Customer Communities, Salesforce Experience Cloud, Zendesk Community
against: Circle, Mighty Networks
BettermodeChanged
Two alternativesCircle, Higher Logic Vanilla
against: Discourse, Gainsight Customer Communities, Salesforce Experience Cloud
Gainsight Customer Communities
Seven alternativesBettermode, Circle, Discourse, Higher Logic Vanilla, Influitive, Mighty Networks, Zendesk Community
against: Khoros Communities, Salesforce Experience Cloud
Circle
Five alternativesDiscord, Discourse, Facebook Groups, GroupApp, Skool
against: Bettermode, Disciple, Higher Logic Vanilla
no first choice
Six alternativesGainsight Customer Communities, Higher Logic Vanilla, Influitive, Khoros Communities, Salesforce Experience Cloud, Zendesk Community
against: Circle, Higher Logic Vanilla, Influitive, Khoros Communities, Mighty Networks, Salesforce Experience Cloud
Llama 4 Maverickno first choiceBettermode, Higher Logic VanillaChangedno first choiceDiscord
Two alternativesFacebook Groups, Slack
no first choicenothing named
Qwen 3.7 FlashCircle
Four alternativesDiscourse, Guru, Microsoft Viva Topics & Teams, Salesforce Experience Cloud
Circle, DiscourseChanged
Two alternativesHive, InvisionPlus
against: Khoros Communities
Gainsight Customer Communities
Five alternativesHigher Logic Vanilla, Influitive, Khoros Communities, Salesforce Experience Cloud, Zendesk Community
GroupApp, Skool
One alternativeDiscord
against: Facebook Groups
no first choiceagainst: Axero, Disco, Higher Logic Vanilla, Zapnito
Kimi K2Higher Logic Vanilla
Three alternativesBettermode, Circle, Salesforce Experience Cloud
against: Gainsight Customer Communities
Bettermode, CircleChanged
Three alternativesDiscourse, Gainsight Customer Communities, Higher Logic Vanilla
no first choiceCircle, Discourse
Six alternativesChatwoot, Discord, Facebook Groups, FreeScout, Rocket.Chat, Skool
Gainsight Customer Communities, Higher Logic Vanilla
Two alternativesCircle, Zendesk Community
against: Bettermode, Circle, Facebook Groups, Higher Logic Vanilla, Khoros Communities, Salesforce Experience Cloud, Slack
GLM 4.7 FlashXHigher Logic Vanilla
Four alternativesBettermode, Gainsight Customer Communities, Salesforce Experience Cloud, Zendesk Community
Higher Logic VanillaHeld
Four alternativesGainsight Customer Communities, Hivebrite, Salesforce Experience Cloud, Zendesk Community
Discourse
Seven alternativesBettermode, Circle, Gainsight Customer Communities, Higher Logic Vanilla, Influitive, Mighty Networks, Zendesk Community
Discord, Facebook Groups
Four alternativesBettermode, Discourse, Skool, Slack
no first choiceagainst: Bettermode, Circle, Discourse, Flarum, Gainsight Customer Communities, HubSpot Communities, Mighty Networks, NodeBB, Salesforce Experience Cloud, Zendesk Community
MiniMax M2.5Circle, Higher Logic Vanilla
Two alternativesBettermode, Salesforce Experience Cloud
BettermodeChanged
Three alternativesCircle, Gainsight Customer Communities, Higher Logic Vanilla
Gainsight Customer Communities
Eight alternativesBettermode, Circle, Discourse, Higher Logic Vanilla, Influitive, Khoros Communities, Salesforce Experience Cloud, Zendesk Community
Discourse
Two alternativesBettermode, Circle
no first choice
Five alternativesGainsight Customer Communities, Higher Logic Vanilla, Khoros Communities, Salesforce Experience Cloud, Zendesk Community
against: Axero, Higher Logic Vanilla, Zapnito
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:03yes89 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:22yes49 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:44yes1727 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:34yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:00yes010 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:17yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 05:07yes025 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:32yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:14no041 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:52yes033 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:36yes064 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:55yes018 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:30yes159 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:27yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:03yes1123 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:31yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:56yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:16yes08 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:06yes020 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 05:05yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:19no038 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:59yes036 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:27yes0191 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:23yes020 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:40yes77 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:18yes410 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:07yes2122 s
ComparativePerplexity Sonarsonar2026-09-15 03:55yes207 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:13yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:19yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:56yes020 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:04yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:53yes030 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:20yes063 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:56yes028 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:07yes031 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:16no05 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:16yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:58yes1622 s
Budget constrainedPerplexity Sonarsonar2026-09-15 05:04yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 22:58yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:06yes09 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:13yes015 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:07yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:46yes035 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:55yes041 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:13yes030 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:15yes09 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:53no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:43no06 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:10yes1026 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:52yes207 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:19yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:07no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:55yes045 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:02yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:59no044 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:01yes048 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:59yes042 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:35yes014 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:59no02 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 05:01yes47 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:28yes2121 s
Negative framingPerplexity Sonarsonar2026-09-15 04:42yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:55yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 02:00yes015 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:17yes028 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:33yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:09yes059 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:12yes099 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:11yes043 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:11yes020 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Gainsight read as Gainsight Customer Communities
Gainsight inSided read as Gainsight Customer Communities
Khoros read as Khoros Communities
Khoros (Lithium) read as Khoros Communities
Salesforce Communities read as Salesforce Experience Cloud
Salesforce Communities (Experience Cloud) read as Salesforce Experience Cloud
Salesforce Community Platform read as Salesforce Experience Cloud
Zendesk Communities read as Zendesk Community
Unresolved, counted raw
Custom-Built React/HTML Portals
Freshworks Fan Community
Gradual
HubSpot Communities
InvisionPlus
Kustomer Community
NING
Tiltify
Discontinued, still offered
No shut-down product was recommended here.
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