Index › GTM › Products › Discord · November 2026 Edition
3 categories · Ranked

Discord

discord.com ↗

#6Best rank (mid-market)
14/14Models named it
3First choices
47Warnings
November 2026 Edition · all company sizes counted.
Ranked inCommunity platforms #6 mid-marketIn-app messaging and customer communications #115Knowledge base and self-service #103
What AI models recommend in community

Read the same way at every company size.

The standing depends on who is buying. Every model is asked the same questions for each company size.

Why models recommend it

“Discord is free and has become popular for customer communities. It offers channels, voice chat, and integrations.”Claude Haiku 4.5 · Budget-constrained question · first choice
“or Discord (free tier with optional paid upgrades)”Grok 4.20 · Budget-constrained question · first choice
“Best 100% Free & Zero-Maintenance: Discord ... If you want instantaneous engagement with zero technical setup, start with Discord.”Gemini 3.5 Flash · Budget-constrained question · alternative
“Choose Discord if the priority is launching immediately with almost no software cost”Perplexity Sonar · Budget-constrained question · alternative

What gives them pause

“Discord is not recommended for business-critical communities due to platform lock-in, limited data ownership, and weak branding controls.”Mistral Small · Negative question · warning
“These are convenient but risky for branded customer communities ... Use only for supplementary engagement.”Grok 4.20 · Negative question · warning
“A platform like Discord or Slack is great for chatting, but terrible for searching historical knowledge.”Qwen 3.7 Flash · Scale-constrained question · warning
“Known for hosting communities with potential exposure to grooming, harassment, and malicious links.”Mistral Small · Negative question · warning

Also on the shortlist

The products named in the same answers as Discord, over the 82 answers that named it, and how often each was the first choice instead.

What the models named instead of Discord →

A side-by-side page exists where both products are among a category's top eight.

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Discord came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 74 of the 82 answers that named Discord and are not a share of its labels.

Domains cited

higherlogic.com23
g2.com21
guideflow.com20
spotsaas.com19
circle.so17
thinkific.com17
bettermode.com16
linkedin.com15
gane.ai/indexpublisher (Gane)13
toolradar.com13

161 of the 174 domain citations in answers naming Discord came from a third party's page. Thirteen were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on Discord across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.510012
GPT-5.4 mini00000
Gemini 3.5 Flash01023
Perplexity Sonar01023
Grok 4.2010012
Mistral Small00123
DeepSeek V4 Flash00101
Llama 4 Maverick00011
Qwen 3.7 Flash01023
Kimi K201023
GLM 4.7 FlashX01012
MiniMax M2.501001
GPT-6 Luna00022
Muse Glimmer 30B00213

What it publishes

Addresses on discord.com
76,767
subdomains included
Content
780
counted in the table below
Documentation
151
Product · Integration
6 · 0
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
News or press338132026-10-02
Glossary or explainer153undated
Blog104132026-10-01
Comparison8802025-06-19
Conference or event59undated
Report or ebook2302026-05-27
Podcast or video7undated
Template or tool402022-10-02
Case study2undated
Webinar or virtual event202025-04-12

Most recent

How it is countedHide how it is counted

Every page discord.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.