Index › HR › Talent acquisition › Video interviewing › Enterprise · November 2026 Edition

Video interviewing for enterprise buyers

Asked as “video interviewing platform”, and as “asynchronous video interview tool”, on behalf of an enterprise B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
67%
Clear leader
67HireVue21VidCruiter06Spark Hire06others

67% of first choices, clear leader.

Since October 2026▲+1Since October 2026: 66% → 67%, +1 point. Inside the 13-point floor: within noise.HireVue held the lead, +1 point on 66%, inside the 13-point floor.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01HireVue67%20%69endorsed leader▲+1Since October 2026: 66% → 67%, +1 point. Inside the 13-point floor: within noise.66% → 67%
02VidCruiter21%7%56accepted challenger=heldSince October 2026: 21% → 21%, ±0 points. Inside the 13-point floor: within noise.21% → 21%
03Spark Hire6%11%46accepted challenger=heldSince October 2026: 6% → 6%, ±0 points. Inside the 13-point floor: within noise.6% → 6%
04Willo4%17%30accepted challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 13-point floor: within noise.0% → 4%
05Hireflix2%26%19criticized challenger▼−4Since October 2026: 6% → 2%, −4 points. Inside the 13-point floor: within noise.6% → 2%
Show the two products at 0%, ordered by negative rate
06Jobma0%9%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise.0% → 0%
07Talview0%0%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise.0% → 0%

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All six head-to-head pages: the top four products, each against each

One product takes 67% of first choices here, so the chart would put six markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. One product carries a negative rate above 25% in this category.

What they warned about

Six of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
HireVue
20%
14 of 69 labels negative · 13 of 14 models · 2 hard negative
“HireVue was the pioneer of this technology and faced a high-profile Federal Trade Commission (FTC) complaint ... the company's historical track record has led many modern HR leaders to view it as a liability.” Qwen 3.7 Flash, negative prompt
Zoom
57%
4 of 7 labels negative · 4 of 14 models · 3 hard negative
“Relying on unintegrated, standard video conferencing tools (standard Zoom, Microsoft Teams, or Google Meet) without enterprise interview workflows.” Gemini 3.5 Flash, negative prompt
Willo
17%
5 of 30 labels negative · 4 of 14 models · 2 hard negative
“Willo: Editing interviews is cumbersome; no live two-way interviews (only pre-recorded); candidate experience feels impersonal.” DeepSeek V4 Flash, negative prompt
Spark Hire
11%
5 of 46 labels negative · 4 of 14 models · 1 hard negative
“What I'd Avoid ... Spark Hire | Excellent tool, but positioned for mid-market teams” Kimi K2, paraphrase prompt

What they cite

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.

Sites the answers cite

77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 943 links across 241 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · HireVue38 answers · 54 citations · 11 models
vendor site · Willo32 answers · 47 citations · 12 models
31 answers · 32 citations · 11 models
vendor site · Rework28 answers · 40 citations · 8 models
vendor site · G226 answers · 39 citations · 13 models
vendor site · VidCruiter24 answers · 34 citations · 10 models
vendor site · HR Stacks19 answers · 19 citations · 9 models
vendor site · JazzHR17 answers · 17 citations · 10 models
17 answers · 17 citations · 9 models
vendor site · Hirevire16 answers · 20 citations · 9 models
vendor site · Xobin15 answers · 16 citations · 6 models
14 answers · 19 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video interviewing platform”, “video interviewing platform”, “video interviewing platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
HireVue hirevue.com
HireVue 67%, Modern Hire 0%
67%34814,8001,14735,611147
VidCruiter vidcruiter.com21%1591,0002118,86681
Spark Hire sparkhire.com6%1644,40022811,632$9716
Willo willo.video4%1418,1001926,581165
Hireflix hireflix.com2%1211,900501,3909
Jobma jobma.com0%3339033,12612
Talview talview.com0%298803518,8190
Harver harver.com0%511,3001368,635$1,2186
Avature avature.net0%1062,90060541,14944
CodeSignal codesignal.com0%17914,800548152,420$5,32323

Google's top ten for the three searches hold 18 sites; 5 of them are among the sites the models cited here (g2.com, hirevue.com, peoplemanagingpeople.com, selectsoftwarereviews.com, willo.video). The first result for “best video interviewing platform” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best video interviewing platform for an enterprise B2B company?”Paraphrase“Which asynchronous video interview tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade video interviewing platforms and how do they differ?”Budget-constrained“What is the best video interviewing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a video interviewing platform. What should we look at?”Negative“Which video interviewing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceHireVueChanged
One alternativeWillo
HireVue
One alternativeVidCruiter
HireVue
One alternativeSpark Hire
no first choiceagainst: Skype, Zoom
GPT-5.4 miniHireVue
Two alternativesSpark Hire, VidCruiter
HireVueHeld
One alternativeVidCruiter
HireVue
Three alternativesHireflix, Spark Hire, VidCruiter
Spark Hire
One alternativeHireVue
against: Greenhouse
no first choiceagainst: HireVue
Gemini 3.5 FlashHireVue
Four alternativesCodeSignal, Paradox, Spark Hire, VidCruiter
HireVueHeld
Four alternativesCodeSignal, Spark Hire, VidCruiter, Willo
HireVue
Five alternativesCodeSignal, HackerRank, Harver, Phenom, VidCruiter
VidCruiter
Three alternativesHireVue, Jobma, Spark Hire
no first choiceagainst: Google Meet, HireVue, Microsoft Teams, Zoom
Perplexity SonarVidCruiter
Five alternativesAvature, HireVue, Hireflix, Spark Hire, Willo
HireVueChanged
One alternativeVidCruiter
HireVue
Six alternativesAvature, Spark Hire, Talview, VidCruiter, Willo, interviewstream
HireVue
One alternativeVidCruiter
no first choiceagainst: HireVue, VidCruiter
Grok 4.20HireVue
Two alternativesSpark Hire, VidCruiter
against: Hireflix, Metaview, Tavus
HireVueHeld
Two alternativesSpark Hire, VidCruiter
against: Harver, Willo
Harver, HireVue
Three alternativesSpark Hire, VidCruiter, Willo
HireVue
Two alternativesSpark Hire, VidCruiter
against: Hireflix
HireVue
Three alternativesHireflix, Spark Hire, VidCruiter
against: Aon's vidAssess-AI, HireVue, VidCruiter, myInterview
Mistral SmallHireVue, VidCruiter
Two alternativesJobma, Spark Hire
no first choiceChangedVidCruiter
Six alternatives1Way Interview, BarRaiser, HireVue, Hireflix, Jobma, Spark Hire
HireVueno first choiceagainst: HireVue
DeepSeek V4 FlashHireVue, VidCruiteragainst: Spark Hire, WilloHireVueChanged
Two alternativesJobma, VidCruiter
HireVue
Five alternativesHarver, Spark Hire, Talview, VidCruiter, Willo
HireVue
One alternativeVidCruiter
no first choice
Four alternativesAltHire, HireVue, VidCruiter, Willo
against: Google Meet, HireVue, Jobma, Microsoft Teams, Willo, Zoom, myInterview
Llama 4 MaverickHireVue
Four alternativesCodility, HackerRank, Spark Hire, VidCruiter
HireVue, VidCruiterChanged
Three alternativesHirevire, Spark Hire, Willo
no first choiceHireVue, VidCruiter, WilloHireVue
Three alternativesInCruiter IncVid, SocialTalent, Spark Hire
against: HireVue
Qwen 3.7 FlashHireVue
Two alternativesVidCruiter, Willo
HireVueHeld
Two alternativesVidCruiter, Willo
HireVue, VidCruiter
Three alternativesJobma, Spark Hire, Willo
Willo
Two alternativesHireVue, Jobma
no first choiceagainst: HireVue
Kimi K2HireVue, VidCruiter
One alternativeSpark Hire
HireVueChanged
Two alternativesAvature, VidCruiter
against: Hireflix, Hirevire, Spark Hire, Willo
HireVue
Two alternativesSpark Hire, VidCruiter
Spark Hire
One alternativeHireflix
against: HireVue, VidCruiter
HireVue
Four alternativesBrightHire, Qualifi, Spark Hire, VidCruiter
against: HireVue, Spark Hire, VidCruiter, Workday Recruiting
GLM 4.7 FlashXHireVue
Three alternativesHireflix, VidCruiter, Willo
HireVueHeld
Two alternativesSpark Hire, VidCruiter
HireVue
Three alternativesSpark Hire, VidCruiter, Willo
Spark Hire, VidCruiteragainst: HireVueno first choiceagainst: Mercor, Paradox
MiniMax M2.5HireVue, VidCruiter
Two alternativesParadox, Spark Hire
HireVueChanged
Three alternativesSpark Hire, Talview, VidCruiter
HireVue, VidCruiter
Five alternativesGoodTime, Hireflix, Jobma, Spark Hire, Willo
no first choiceno first choiceagainst: HireVue
GPT-6 LunaHireVue
Three alternativesMicrosoft Teams, VidCruiter, Zoom
HireVueHeldHireVue
Four alternativesAvature, Harver, Talview, VidCruiter
against: Spark Hire
Hireflix
One alternativeSpark Hire
no first choiceagainst: HireVue, Talview Behavioral Insights
Muse Glimmer 30BHireVue, VidCruiter
Four alternativesHarver, Hireflix, Talview, Willo
HireVueChanged
One alternativeVidCruiter
against: Hireflix, Spark Hire, Willo
HireVue
Four alternativesJobma, Spark Hire, VidCruiter, candidate.fyi
HireVue, VidCruiter
One alternativeSpark Hire
against: Hireflix
no first choiceagainst: Google Meet, HireVue, Microsoft Teams, Skype, Zoom
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:41no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 12:19yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 09:37yes824 s
Direct recommendationPerplexity Sonarsonar2026-11-01 08:41yes104 s
Direct recommendationGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:28yes1027 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-11-01 09:21yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 10:17yes2123 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 10:52yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 12:30yes1029 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-11-01 11:23yes1535 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 12:20yes916 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 11:35yes523 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-11-01 10:37yes213 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 11:15yes1316 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:51yes158 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 12:29yes45 s
ParaphraseGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 09:30yes816 s
ParaphrasePerplexity Sonarsonar2026-11-01 11:05yes103 s
ParaphraseGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:12yes524 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-11-01 09:58no02 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 11:00yes2328 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 10:56yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 09:30yes529 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-11-01 11:11yes2046 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 09:37yes2526 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 09:45no019 s
ParaphraseGPT-6 Lunagpt-6-luna2026-11-01 12:58yes114 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 12:39yes1415 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 11:07yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 09:59yes47 s
ComparativeGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 11:47yes920 s
ComparativePerplexity Sonarsonar2026-11-01 12:58yes107 s
ComparativeGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:05yes1036 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-11-01 11:54yes55 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 09:41yes2532 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 08:46yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 09:05yes947 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-11-01 11:48yes1427 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 12:57yes2398 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 11:42yes530 s
ComparativeGPT-6 Lunagpt-6-luna2026-11-01 11:01yes724 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 11:23yes1322 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:08yes177 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 12:24yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 09:29yes1421 s
Budget constrainedPerplexity Sonarsonar2026-11-01 11:13yes104 s
Budget constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:15yes1638 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 12:38yes53 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 12:38yes2321 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 09:34yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 11:58yes1040 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 11:37yes2366 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 09:19yes23124 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 11:45yes2479 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-11-01 12:27yes218 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 12:50yes2333 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:08yes1814 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 11:15yes47 s
Scale constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 10:05no018 s
Scale constrainedPerplexity Sonarsonar2026-11-01 11:54yes1011 s
Scale constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:20yes1538 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 09:57no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 11:16yes2547 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 10:24yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 11:22no031 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 10:02yes2550 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 08:56yes1469 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 10:22no013 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-11-01 10:57yes420 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 12:39yes1524 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 09:38yes1711 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 10:16yes56 s
Negative framingGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 09:10yes825 s
Negative framingPerplexity Sonarsonar2026-11-01 11:58yes105 s
Negative framingGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:14yes1533 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-11-01 11:13yes1510 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 11:46yes2341 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 09:21yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 12:57yes1555 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-11-01 11:09yes2530 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 11:02yes2480 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 10:46yes2359 s
Negative framingGPT-6 Lunagpt-6-luna2026-11-01 11:09yes430 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 10:20yes2230 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Workday read as Workday Recruiting
Unresolved, counted raw
AltHire
Aon's vidAssess-AI
InCruiter IncVid
Peoplebox Nova
Qualifi
Talview Behavioral Insights (TBI)
Tavus
Discontinued, still offered
No shut-down product was recommended here.
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