September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › HR › Talent acquisition › Job advertising › Enterprise · September 2026 Edition

Job advertising and distribution for enterprise buyers

Asked as “programmatic job advertising platform”, and as “job posting distribution tool”, on behalf of an enterprise B2B company. 44 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
36%
Contested · Broadbean 14%
36Appcast14Broadbean14Joveo36others

36% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Appcast36%2%43endorsed leader
02Joveo14%5%37accepted challenger
03Broadbean14%0%11accepted challenger
04Radancy5%0%21accepted challenger
05DE Amplify5%0%10accepted challenger
06ZipRecruiter2%37%19criticized challenger
Show the three products at 0%, ordered by negative rate
09Indeed0%48%21criticized challenger
08LinkedIn Jobs0%40%15criticized challenger
07Recruitics0%0%17accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
D05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Appcast36%
02Joveo14%
03Broadbean14%
04Radancy5%
05DE Amplify5%
06ZipRecruiter2%
07Recruitics0%
08LinkedIn Jobs0%
09Indeed0%

What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Indeed
48%
10 of 21 labels negative · 8 of 12 models · 2 hard negative
“Best avoided for: Professional, senior, or niche roles; use sparingly for volume hiring.” Grok 4.20, negative prompt
ZipRecruiter
37%
7 of 19 labels negative · 6 of 12 models · 3 hard negative
“Some users recommend steering clear due to the risk of encountering fraudulent or misleading job ads.” Mistral Small, negative prompt
Monster
71%
5 of 7 labels negative · 5 of 12 models · 3 hard negative
“Best avoided for: Most enterprise needs; treat as a low-budget experiment.” Grok 4.20, negative prompt
LinkedIn Jobs
40%
6 of 15 labels negative · 5 of 12 models
“platforms like Indeed and LinkedIn together captured over 70% of job ad spend in 2023, but often have: Bloated, overpriced services” MiniMax M2.5, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

66 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 1058 links across 320 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · G252 answers · 123 citations · 12 models
vendor site · Guideflow38 answers · 46 citations · 11 models
33 answers · 35 citations · 11 models
vendor site · Joveo32 answers · 64 citations · 9 models
vendor site · Adway22 answers · 38 citations · 8 models
20 answers · 22 citations · 8 models
vendor site · ZipRecruiter16 answers · 19 citations · 10 models
vendor site · Pin14 answers · 17 citations · 8 models
vendor site · Built In13 answers · 13 citations · 8 models
12 answers · 12 citations · 7 models
11 answers · 23 citations · 9 models
vendor site · LinkedIn11 answers · 17 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best programmatic job advertising platform”, “job advertising platforms”, “programmatic job advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Appcast appcast.io36%1601,600362,842$1,027711
Joveo joveo.com14%1557203214,781153
Broadbean broadbean.com14%3612,100850602
Veritone Hire veritone.com7%2770133,3697
Radancy radancy.com5%851,900367,69257
DE Amplify5%201
iCIMS icims.com5%14327,1006671,165,712$5,67426
Eightfold eightfold.ai
Eightfold AI 2%
2%5204,40018753,360 company17
SmartRecruiters smartrecruiters.com2%1689,900194272,0940
Adway adway.ai2%16390510701

Google's top ten for the three searches hold 17 sites; 5 of them are among the sites the models cited here (adway.ai, directemployers.org, joveo.com, linkedin.com, selectsoftwarereviews.com). The first result for “best programmatic job advertising platform” is selectsoftwarereviews.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best programmatic job advertising platform for an enterprise B2B company?”Paraphrase“Which job posting distribution tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade job advertising platforms and how do they differ?”Budget-constrained“What is the best programmatic job advertising platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a programmatic job advertising platform. What should we look at?”Negative“Which job advertising platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceSmartRecruitersChanged
Two alternativesBroadbean, Workday Recruiting
Joveo
Three alternativesAppcast, Paradox, SmartRecruiters
ZipRecruiter
Three alternativesAppcast, JobTarget, Recruitics
no first choiceagainst: Indeed, ZipRecruiter
GPT-5.4 miniAppcast, Joveo
Three alternativesJobTarget, Radancy, Recruitics
SmartRecruiters' SmartDistributeChanged
Two alternativesJobvite Job Broadcast, eQuest via iCIMS
Appcast
Four alternativesIndeed, Jobvite, LinkedIn Talent Solutions, SmartRecruiters
LinkedIn Job Slots
One alternativeJobcase Flexible Job Slots + MaxRecruit
against: Appcast, Joveo
no first choicenothing named
Gemini 3.5 FlashAdway
Three alternativesAppcast, Joveo, Radancy
Veritone HireChanged
Three alternativesAppcast, Joveo, eQuest
Appcast
Four alternativesJoveo, Radancy, Recruitics, Veritone Hire
Veritone Hire
Two alternativesDE Amplify, VONQ
no first choiceagainst: Craigslist, Indeed, Meta, TikTok, X
Perplexity SonarAppcast
Two alternativesJoveo, Recruitics
AppcastHeld
One alternativeBroadbean
against: ZipRecruiter
Appcast
Six alternativesBeamery, Broadbean, Handshake, Joveo, Phenom, Radancy
against: Bullhorn
Appcast
One alternativeRadancy
against: Joveo
no first choiceagainst: CareerBuilder, Glassdoor, Indeed, LinkedIn Jobs, Monster
Grok 4.20Appcast
Three alternativesJoveo, LinkedIn Ads, Radancy
against: Indeed
AppcastHeld
Three alternativesBroadbean, Joveo, Recruitics
against: ZipRecruiter
Appcast, Joveo
Six alternativesEightfold AI, Indeed, LinkedIn Recruiter, Phenom, Radancy, ZipRecruiter
Appcast
Three alternativesDE Amplify, Joveo, Recruitics
against: Google, Indeed, LinkedIn Jobs
Appcast, Joveo
One alternativeRecruitics
against: CareerBuilder, Craigslist, Indeed, LinkedIn Jobs, Monster, SimplyHired, ZipRecruiter
Mistral SmallAppcast, Radancy
Three alternativesAdway, Joveo, LinkedIn Ads
BroadbeanChanged
One alternativeIdibu
ZipRecruiter
Six alternativesAppcast, Beamery, Eightfold AI, Joveo, Phenom, Radancy
Appcastagainst: Talentifyno first choiceagainst: Intch, ZipRecruiter
DeepSeek V4 FlashAppcast
Two alternativesJoveo, LinkedIn Ads
iCIMSChanged
Four alternativesAppcast, Greenhouse, Joveo, Workday Recruiting
Appcast, Joveo
Six alternativesEightfold AI, Indeed, LinkedIn Jobs, Phenom, Radancy, ZipRecruiter
Joveo, Radancy
Two alternativesAppcast, DE Amplify
no first choiceagainst: CareerBuilder, Indeed, Ladders, Monster, ZipRecruiter
Llama 4 MaverickAppcastBroadbeanChanged
One alternativeMokaHR
no first choiceVeritone Hireno first choiceagainst: Glassdoor, Indeed, Intch, LinkedIn Jobs, Monster
Qwen 3.7 FlashAppcast
Two alternativesJoveo, Radancy
BroadbeanChanged
Two alternativesIdibu, ZipRecruiter
Indeed, LinkedIn Recruiter
Three alternativesDice, Jobvite, ZipRecruiter
JobTarget
Two alternativesAppcast, DE Amplify
Eightfold AI
Four alternativesDoubelNickel / Adalytic, Hired, SeekOut, ZipRecruiter
against: Intch, Meta, TikTok
Kimi K2Joveo
Three alternativesAppcast, Radancy, Recruitics
Broadbean, iCIMSChanged
Two alternativesSmartRecruiters, Workday Recruiting
Indeed, LinkedIn Recruiter
Eight alternativesAppcast, Eightfold AI, Greenhouse, Joveo, Phenom, Radancy, Workday Recruiting, iCIMS
DE Amplify
Two alternativesAppcast, Joveo
against: Phenom
Joveo
Three alternativesAppcast, Radancy, Recruitics
against: Craigslist, Glassdoor, Indeed, LinkedIn Jobs
GLM 4.7 FlashXAppcast
Four alternativesAdway, Joveo, Radancy, Recruitics
BroadbeanChanged
Four alternativesGreenhouse, Idibu, SmartRecruiters, iCIMS
Appcast, Joveo
Six alternativesAdway, Avature, Indeed, LinkedIn Jobs, Phenom, Radancy
Appcast
Two alternativesAdaptive Talent, MOJO AI
against: LinkedIn Job Slots
no first choiceagainst: CareerBuilder, Monster, ZipRecruiter
MiniMax M2.5Appcast, Joveo
Three alternativesDE Amplify, JobTarget, Recruitics
BroadbeanChanged
Two alternativesMokaHR, ZipRecruiter
Appcast, Joveo
Four alternativesIndeed, LinkedIn Jobs, Phenom, Radancy
DE Amplify
Two alternativesAppcast, Joveo
against: Advantage.ai
no first choiceagainst: Indeed, Intch, LinkedIn Jobs
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:24no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:57yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:58yes2056 s
Direct recommendationPerplexity Sonarsonar2026-09-17 20:33yes207 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:59yes3116 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 21:35yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 19:02yes2545 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:58yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:04yes937 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:39yes1728 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:00yes919 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:18yes1237 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:30yes1010 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:32yes46 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:54yes1040 s
ParaphrasePerplexity Sonarsonar2026-09-17 18:25yes207 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 21:26yes3520 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 21:29yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 19:26yes1721 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:38yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:37yes953 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:51yes1955 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:58yes1023 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:02yes726 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:21yes1711 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:05yes314 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:52yes2043 s
ComparativePerplexity Sonarsonar2026-09-17 20:39yes2012 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 19:31yes2717 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 20:19yes55 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 20:07yes2859 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:42yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:36no026 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:14yes2544 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:56yes3052 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:37yes1437 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:36yes159 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:33yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:33yes1532 s
Budget constrainedPerplexity Sonarsonar2026-09-17 20:46yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:00yes3223 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 18:05yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 19:35yes2752 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:27yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:59yes2990 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:58yes2737 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:40yes30141 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:36yes1270 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:01yes1814 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:26no012 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:26no016 s
Scale constrainedPerplexity Sonarsonar2026-09-17 21:37yes2010 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:31yes1813 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 20:13no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:05yes2830 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:02yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:08yes537 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:40yes1939 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:28yes1537 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:34yes534 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:16yes188 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:41no06 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:06yes2557 s
Negative framingPerplexity Sonarsonar2026-09-17 18:37yes2010 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:29yes4322 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 20:46yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:11yes2928 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:14yes54 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:52yes1048 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:30yes2831 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:32yes1029 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:36yes1061 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
LinkedIn read as LinkedIn Jobs
LinkedIn Enterprise read as LinkedIn Jobs
Workday read as Workday Recruiting
iCIMS Talent Cloud read as iCIMS
Unresolved, counted raw
Advantage.ai
DoubelNickel / Adalytic
Gild / CrossOver
Gr8People
Jobcase Flexible Job Slots + MaxRecruit
Jobvite Job Broadcast
MOJO AI
Recruix
SmartRecruiters' SmartDistribute
eQuest via iCIMS
Discontinued, still offered
No shut-down product was recommended here.
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