September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › HR › Talent acquisition › Job advertising · September 2026 Edition

Job advertising and distribution

Asked as “programmatic job advertising platform”, and as “job posting distribution tool”, on behalf of a mid-market B2B company. 39 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
21%
Contested · Joveo 21%
21JobTarget21Joveo15Appcast44others

21% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01JobTarget21%0%15accepted challenger
02Joveo21%19%26accepted challenger
03Appcast15%11%27accepted challenger
04ZipRecruiter5%24%25accepted challenger
05LinkedIn Jobs3%24%25accepted challenger
06Indeed3%34%29criticized challenger
Show the five products at 0%, ordered by negative rate
11Monster0%73%11criticized challenger
10CareerBuilder0%58%12criticized challenger
08Recruitics0%33%12criticized challenger
07Glassdoor0%25%16criticized challenger
09Dice0%25%12criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01JobTarget21%
02Joveo21%
03Appcast15%
04ZipRecruiter5%
05LinkedIn Jobs3%
06Indeed3%
07Glassdoor0%
08Recruitics0%
09Dice0%
10CareerBuilder0%
11Monster0%

What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Indeed
34%
10 of 29 labels negative · 8 of 12 models
“Many major platforms (including Indeed and ZipRecruiter) have shifted heavily toward pay-per-click or pay-per-application models. Without strict guardrails... budget vampires” Gemini 3.5 Flash, negative prompt
Monster
73%
8 of 11 labels negative · 7 of 12 models
“Older, formerly dominant job boards (such as Monster or CareerBuilder) that still charge premium, flat-rate subscription fees” Gemini 3.5 Flash, negative prompt
Intch
100%
6 of 6 labels negative · 6 of 12 models · 6 hard negative
“Promises "5,000+ job matches" ... but delivers recurring charges that are difficult to cancel, fake listings, and immediate spam calls after registration” MiniMax M2.5, negative prompt
CareerBuilder
58%
7 of 12 labels negative · 6 of 12 models
“Older, formerly dominant job boards (such as Monster or CareerBuilder) that still charge premium, flat-rate subscription fees” Gemini 3.5 Flash, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

63 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 852 links across 225 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · G236 answers · 70 citations · 11 models
vendor site · Guideflow30 answers · 36 citations · 11 models
vendor site · Joveo26 answers · 43 citations · 11 models
26 answers · 26 citations · 11 models
21 answers · 21 citations · 11 models
19 answers · 19 citations · 9 models
vendor site · Adway18 answers · 26 citations · 8 models
vendor site · JobTarget16 answers · 22 citations · 8 models
vendor site · Pin13 answers · 17 citations · 9 models
12 answers · 18 citations · 8 models
vendor site · Reddit11 answers · 32 citations · 9 models
vendor site · LinkedIn11 answers · 18 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best programmatic job advertising platform”, “job advertising platforms”, “programmatic job advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
JobTarget jobtarget.com21%7088050104,08016
Joveo joveo.com21%1557203214,781153
Appcast appcast.io15%1601,600362,842$1,027711
Workable workable.com10%33214,800520698,499$14,56277
ZipRecruiter ziprecruiter.com5%97823,0001,50859,482,866$8,235120
DE Amplify5%201
Broadbean broadbean.com5%3612,100850602
LinkedIn parent site
LinkedIn Jobs 3%
3%7411,100,00077,031
Indeed indeed.com3%13113,600,00015,808179,855,751$54,96385
Adway adway.ai3%16390510701

Google's top ten for the three searches hold 17 sites; 6 of them are among the sites the models cited here (adway.ai, jobtarget.com, joveo.com, linkedin.com, reddit.com, selectsoftwarereviews.com). The first result for “best programmatic job advertising platform” is selectsoftwarereviews.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best programmatic job advertising platform for a mid-market B2B company?”Paraphrase“Which job posting distribution tool would you recommend to a mid-sized B2B company?”Comparative“What are the top job advertising platforms and how do they differ?”Budget-constrained“What is the best programmatic job advertising platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a programmatic job advertising platform. What should we look at?”Negative“Which job advertising platforms should I avoid or be cautious about?”
Claude Haiku 4.5Joveo
Two alternativesAppcast, JobTarget
no first choiceChangedJoveo
Two alternativesAppcast, DE Amplify
against: Indeed
Appcast
One alternativeJobTarget
no first choiceagainst: Facebook Jobs, Handshake, Indeed, LinkedIn Jobs, X, ZipRecruiter
GPT-5.4 miniJoveo
Three alternativesAppcast, JobTarget, Talroo
no first choiceChangedIndeed
Four alternativesGlassdoor, LinkedIn Jobs, Snagajob, ZipRecruiter
against: Monster
JobTarget
One alternativeGoHire
against: Appcast, Joveo, Recruitics
no first choicenothing named
Gemini 3.5 FlashAdway
Three alternativesAppcast, JobTarget, Joveo
WorkableChanged
Three alternativesBroadbean, Greenhouse, ZipRecruiter
Indeed, LinkedIn Jobs
Four alternativesGoogle for Jobs, Handshake, Wellfound, ZipRecruiter
JobTarget
Four alternativesAppcast, DE Amplify, Talent.com, ZipRecruiter
against: Joveo, Recruitics, Veritone Hire
JobTarget
Two alternativesAdway, Wonderkind
against: Appcast, Joveo, Recruitics
against: CareerBuilder, Craigslist, Facebook Groups, Indeed, Ladders, LinkedIn Jobs, Monster, ZipRecruiter
Perplexity SonarJobTarget
Three alternativesAppcast, Joveo, Recruitics
WorkableChanged
Four alternativesBroadbean, Greenhouse, JobAdder, Lever
Indeed
Seven alternativesAppcast, Dice, FlexJobs, Joveo, LinkedIn Jobs, We Work Remotely, ZipRecruiter
against: Monster
JobTarget
One alternativeTalroo
no first choiceagainst: Facebook Jobs, Instagram, LinkedIn Jobs, Telegram, TikTok, WhatsApp
Grok 4.20Joveo
Three alternativesAppcast, Radancy, Recruitics
against: Indeed
WorkableChanged
Three alternativesBroadbean, JazzHR, ZipRecruiter
Indeed
One alternativeLinkedIn Jobs
JobTarget
Two alternativesAdway, DE Amplify
against: Appcast, Indeed, Joveo
no first choiceagainst: Bebee, CareerBuilder, Glassdoor, Intch, Ladders, Lensa, Workday Recruiting, ZipRecruiter
Mistral SmallJoveo
Two alternativesAdaptive Talent, Appcast
BroadbeanChanged
Three alternativesJoveo, Manatal, MightyRecruiter
Indeed
Three alternativesGlassdoor, LinkedIn Jobs, ZipRecruiter
DE Amplify
Three alternativesAppcast, Joveo, VONQ
no first choiceagainst: Bebee, Dice, Intch, Jobot, Ladders, Lensa, ZipRecruiter
DeepSeek V4 FlashJoveo
One alternativeAppcast
against: DE Amplify, PandoLogic, Recruitics, Talroo
Broadbean, SmartRecruitersChanged
Five alternativesBreezy HR, Idibu, JazzHR, JobAdder, Workable
against: Greenhouse
Indeed, LinkedIn Jobs
Two alternativesGlassdoor, ZipRecruiter
against: Stack Overflow, Triplebyte
Appcast
Three alternativesAdway, DE Amplify, Talroo
against: Joveo, Radancy, Talentify
Appcast
Four alternativesJoveo, PandoLogic, Recruitics, VONQ
against: CareerBuilder, Indeed, Intch, Monster
Llama 4 MaverickJoveo
One alternativeMindMatch
MightyRecruiterChanged
Two alternativesJobboardly, Ustech Automations
no first choiceno first choiceno first choiceagainst: Bebee, Dice, Intch, Jobot, Ladders, Lensa
Qwen 3.7 FlashJoveo
Three alternativesAppcast, JobTarget, Recruitics
Indeed, LinkedIn JobsChanged
Eight alternativesAshby, Built In, Greenhouse, Jobvite, Lever, TalentBin, Wellfound, ZipRecruiter
against: Oracle Taleo, Workday Recruiting
Indeed
Seven alternativesDice, FlexJobs, Glassdoor, Handshake, LinkedIn Jobs, Wellfound, ZipRecruiter
ZipRecruiter
Two alternativesAdaptive Talent, Talroo
against: LinkedIn Ads
no first choiceagainst: CareerBuilder, Craigslist, Facebook Groups, Fiverr, Freelancer, Indeed, Monster, Upwork
Kimi K2Joveo
One alternativeRecruitics
JazzHR, WorkableChanged
Two alternativesLever, Manatal
Indeed
Three alternativesGlassdoor, LinkedIn Jobs, ZipRecruiter
Appcast
Two alternativesAdway, RecruitmentAds.com
no first choiceagainst: Craigslist, Facebook Marketplace, Glassdoor, Indeed, LinkedIn Jobs, ZipRecruiter
GLM 4.7 FlashXJobTarget
Three alternativesAppcast, Joveo, Recruitics
VONQChanged
Two alternativesAppcast, Joveo
against: Broadbean
Indeed, LinkedIn Jobs
Eleven alternativesBuilt In, Dice, FlexJobs, Glassdoor, Google for Jobs, Handshake, Pin, Skima AI, Snagajob, Wellfound, ZipRecruiter
against: CareerBuilder, Monster
DE Amplify
Four alternativesAppcast, JobHorse, Jobvite, Talroo
no first choiceagainst: CareerBuilder, Cyber Focus AI, CyberCoders, Dice, Glassdoor, Indeed, Intch, Jobgether, Jobleads, Jobot, Lensa, LinkedIn Jobs, Mercor, Monster, RemoteHunter, Swooped, Talentify, ZipRecruiter
MiniMax M2.5Appcast, JobTarget
Two alternativesJoveo, Talroo
ZipRecruiterChanged
Three alternativesGreenhouse, Indeed, Workable
no first choiceAppcast
Four alternativesAdway, DE Amplify, JobAdX, Talroo
against: Talentify
no first choiceagainst: CareerBuilder, Glassdoor, Indeed, Intch, LinkedIn Jobs, Monster
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:04yes1810 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:25yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:56yes752 s
Direct recommendationPerplexity Sonarsonar2026-09-17 19:55yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 18:20yes3217 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 18:05yes76 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:56yes1923 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:12yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:03yes753 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:02yes1027 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:06yes2731 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:41yes829 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:47no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:35no03 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:55yes1743 s
ParaphrasePerplexity Sonarsonar2026-09-17 19:47yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 17:53yes3316 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 20:00yes55 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:47yes1917 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:46yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:34no032 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:20yes822 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:45yes1238 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:08yes517 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:53yes910 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:54yes59 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:35yes1120 s
ComparativePerplexity Sonarsonar2026-09-17 20:29yes2011 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:57yes149 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 19:14yes57 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 18:29yes1826 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:35yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:05yes527 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:46yes1026 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:24yes1362 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:18yes521 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:42yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:15yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:58yes1721 s
Budget constrainedPerplexity Sonarsonar2026-09-17 21:35yes204 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:45yes3523 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 21:07yes927 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:21yes2021 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:56yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:03yes937 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:34yes1823 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 17:59yes1125 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:11yes1242 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:25no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:24no014 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:33yes1121 s
Scale constrainedPerplexity Sonarsonar2026-09-17 19:38yes209 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 19:44yes1211 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 20:45no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 19:08yes1528 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:37yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:15no026 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:21yes1771 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:10yes1538 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:11yes519 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:38yes1810 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:55no06 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:04yes3152 s
Negative framingPerplexity Sonarsonar2026-09-17 19:33yes178 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 19:10yes3918 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 18:10yes56 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:41yes2925 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:20yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:11no026 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:54yes1522 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:29yes1349 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:21yes540 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Facebook read as Facebook Jobs
LinkedIn read as LinkedIn Jobs
Meta Ads read as Meta
Skima read as Skima AI
Stack Overflow Jobs read as Stack Overflow
Twitter read as X
Workday read as Workday Recruiting
Workday (as job portal) read as Workday Recruiting
Unresolved, counted raw
37 signals
Adstra
AllRetailJobs
DiversityJobs
Foundit
JobHorse
Jobs.bg
LinkedIn Careers/LinkedIn Recruiter Lite
MindMatch
Naukri
RecruitmentAds.com
Triplebyte
Ustech Automations
VDAB
Y Combinator's Work at a Startup
jobs.ca
karriere.at
Discontinued, still offered
No shut-down product was recommended here.
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