September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › HR › Talent acquisition › Job advertising › Small business · September 2026 Edition

Job advertising and distribution for small business buyers

Asked as “programmatic job advertising platform”, and as “job posting distribution tool”, on behalf of a small B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
19%
Contested · Joveo 15%
19JobTarget15Joveo13Appcast53others

19% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01JobTarget19%0%12accepted challenger
02Joveo15%39%23criticized challenger
03Appcast13%38%26criticized challenger
04JazzHR11%0%10accepted challenger
05ZipRecruiter4%30%30criticized challenger
Show the four products at 0%, ordered by negative rate
08Indeed0%38%32criticized challenger
09Craigslist0%33%15criticized challenger
07LinkedIn Jobs0%28%32criticized challenger
06Google for Jobs Lab in the set0%0%14accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google for Jobs is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01JobTarget19%
02Joveo15%
03Appcast13%
04JazzHR11%
05ZipRecruiter4%
06Google for Jobs0%
07LinkedIn Jobs0%
08Indeed0%
09Craigslist0%

What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Indeed
38%
12 of 32 labels negative · 10 of 12 models
“scammers exploit popular job sites like Indeed and LinkedIn by copying legitimate job postings. While these are still widely used and generally reputable, be aware that fake versions...” MiniMax M2.5, negative prompt
LinkedIn Jobs
28%
9 of 32 labels negative · 8 of 12 models
“LinkedIn's candidate base and pricing structure are less practical for small businesses filling frontline, hourly, or trade roles quickly.” Claude Haiku 4.5, comparative prompt
ZipRecruiter
30%
9 of 30 labels negative · 8 of 12 models
“ZipRecruiter (Auto-Renewal and "Pay-to-Stay" Costs) ... a trial that auto-converts to a full subscription. If you forget to cancel, you are locked in for a year.” DeepSeek V4 Flash, negative prompt
Monster
89%
8 of 9 labels negative · 7 of 12 models · 5 hard negative
“Legacy sites like Monster, CareerBuilder (now Monster+): Recent bankruptcies (2025) reduced relevance; low traffic, outdated reach” Grok 4.20, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

63 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 953 links across 253 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · G231 answers · 75 citations · 12 models
vendor site · Guideflow30 answers · 33 citations · 11 models
29 answers · 29 citations · 11 models
vendor site · Joveo21 answers · 38 citations · 10 models
20 answers · 25 citations · 10 models
vendor site · Adway17 answers · 26 citations · 9 models
17 answers · 17 citations · 9 models
16 answers · 21 citations · 9 models
16 answers · 16 citations · 9 models
vendor site · Pin15 answers · 17 citations · 8 models
15 answers · 15 citations · 8 models
vendor site · Reddit13 answers · 27 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best programmatic job advertising platform”, “job advertising platforms”, “programmatic job advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
JobTarget jobtarget.com19%7088050104,08016
Joveo joveo.com15%1557203214,781153
Appcast appcast.io13%1601,600362,842$1,027711
JazzHR jazzhr.com11%14114,8007011,75419
Talroo talroo.com6%36880164,35835
Adway adway.ai6%16390510701
ZipRecruiter ziprecruiter.com4%97823,0001,50859,482,866$8,235120
Workable workable.com4%33214,800520698,499$14,56277
Breezy breezy.hr
Breezy HR 4%
4%2263,60059178,670 company$5625
DE Amplify4%201

Google's top ten for the three searches hold 17 sites; 4 of them are among the sites the models cited here (adway.ai, joveo.com, reddit.com, selectsoftwarereviews.com). The first result for “best programmatic job advertising platform” is selectsoftwarereviews.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best programmatic job advertising platform for a small B2B company?”Paraphrase“Which job posting distribution tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top job advertising platforms for a small team and how do they differ?”Budget-constrained“What is the best programmatic job advertising platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a programmatic job advertising platform. What should we look at?”Negative“Which job advertising platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Joveo
Three alternativesHey Sid, LinkedIn Ads, SmartyAds DSP
no first choiceChangedIndeed, ZipRecruiteragainst: LinkedIn JobsAppcast
One alternativeTalroo
no first choiceagainst: CareerBuilder, Craigslist, Facebook Jobs, Glassdoor, Indeed, Instagram, LinkedIn Jobs, Monster, Telegram, TikTok, WhatsApp
GPT-5.4 miniJobTarget
Two alternativesAppcast, Veritone Hire
against: Joveo
WizehireChanged
Three alternativesJOIN, Postings.com, Zoho Recruit
against: ZipRecruiter
Indeed
Two alternativesLinkedIn Jobs, ZipRecruiter
JobTarget
One alternativeMonster
against: Appcast, Joveo
no first choicenothing named
Gemini 3.5 FlashAdway, Gaia, JobTarget
Four alternativesAppcast, Greenhouse, JobAdX, Workable
against: Appcast, Joveo, Radancy
WorkableChanged
Three alternativesBreezy HR, JazzHR, Zoho Recruit
Indeed, LinkedIn Jobs
Five alternativesBreezy HR, Google for Jobs, Manatal, Wellfound, ZipRecruiter
JobTarget
Three alternativesBroadbean, DE Amplify, JOIN
against: Appcast, Indeed, Joveo, Recruitics
Appcast
Four alternativesDE Amplify, Greenhouse, JobTarget, Workable
against: Indeed, PandoLogic, Radancy, Recruitics
against: CareerBuilder, Craigslist, Indeed, LinkedIn Jobs, Monster
Perplexity SonarJobTarget, LinkedIn Adsagainst: Appcast, Demandbase, Joveo, ZoomInfoJazzHRChanged
Four alternativesCareerPlug, GoHire, JOIN, SmoothHiring
Indeed, ZipRecruiter
Six alternativesCraigslist, Dice, Facebook Jobs, Handshake, LinkedIn Jobs, Snagajob
Joveo
Two alternativesDE Amplify, Recruitics
against: Appcast
no first choiceagainst: Airtasker, Dice
Grok 4.20Joveo
One alternativeTalroo
against: Appcast, Radancy, Recruitics
JazzHRChanged
Four alternativesBreezy HR, LinkedIn Jobs, ZipRecruiter, Zoho Recruit
Indeed, LinkedIn Jobs
Three alternativesGlassdoor, Wellfound, ZipRecruiter
JobTarget
Three alternativesAdway, Appcast, Talroo
against: Joveo, Recruitics
Appcast
Three alternativesDE Amplify, Joveo, Radancy
against: BlackCareers.org, CareerBuilder, DiversityWorking.com, IMDiversity.com, Indeed, LinkedIn Jobs, Monster, ZipRecruiter
Mistral SmallAppcast, Joveo
One alternativeAdaptive Talent
JazzHRChangedIndeed, ZipRecruiter
Five alternativesCraigslist, Facebook Jobs, Handshake, LinkedIn Jobs, Snagajob
Joveo
One alternativeAppcast
no first choiceagainst: Craigslist, Glassdoor, Indeed, Monster, ZipRecruiter
DeepSeek V4 FlashAppcast
One alternativeAdway
against: JobG8, Joveo, PandoLogic, Recruitics
BetterteamChanged
Two alternativesIndeed, LinkedIn Jobs
against: ZipRecruiter
Indeed
Five alternativesCraigslist, Google for Jobs, Handshake, LinkedIn Jobs, ZipRecruiter
against: Glassdoor
DirectlyApply
Two alternativesAppcast, JobTarget
DE Amplify
Four alternativesAppcast, Joveo, PandoLogic, Radancy
against: Craigslist, Indeed, Intch, LinkedIn Jobs, Monster, ZipRecruiter
Llama 4 MaverickTalent Nexus
Two alternativesAppcast, Joveo
JazzHRChanged
One alternativeGuideflow
Indeed, ZipRecruiter
Three alternativesCraigslist, Handshake, LinkedIn Jobs
Appcast, Joveono first choiceagainst: Airtasker, Dice, Indeed, LinkedIn Jobs, Snagajob, ZipRecruiter
Qwen 3.7 FlashJobTarget
One alternativeAdstra.ai
against: Appcast
WorkableChanged
Two alternativesLinkedIn Recruiter, ZipRecruiter
against: Jobisland
Wellfound
Five alternativesGitHub, Indeed, LinkedIn Jobs, RemoteOK, We Work Remotely
ZipRecruiter
Four alternativesAdzuna, EasyJobs, Indeed, Wellfound
against: CareerBuilder, LinkedIn Jobs, Monster
no first choiceagainst: CareerBuilder, Craigslist, Indeed, Intch, Monster, ZipRecruiter
Kimi K2ZipRecruiter
Three alternativesAppcast, Indeed, Joveo
Breezy HRChanged
Three alternativesJazzHR, Workable, ZipRecruiter
Indeed
Two alternativesLinkedIn Jobs, ZipRecruiter
against: Glassdoor
Joveo, Talroo
Four alternativesIndeed, JobAdX, TalentBurst, Zoho Recruit
Adway
Three alternativesDE Amplify, JobTarget, Talroo
against: CareerBuilder, Indeed, Monster, ZipRecruiter
GLM 4.7 FlashXJobTargetagainst: Appcast, Joveo, RecruiticsJazzHRChanged
Two alternativesWorkable, ZipRecruiter
JazzHR, Workable
Six alternatives100Hires, Breezy HR, Greenhouse, Lever, Teamtailor, ZipRecruiter
JobTarget
One alternativeTalroo
against: Appcast, Joveo
no first choiceagainst: CareerBuilder, Indeed, Intch, LinkedIn Jobs, ZipRecruiter
MiniMax M2.5Adway, Talroo
One alternativeJoveo
against: Appcast
Breezy HRChanged
One alternativeJobboardly
Indeed, LinkedIn Jobs
Three alternativesCraigslist, PostJobFree, ZipRecruiter
against: Glassdoor
DE Amplify, Talroo
Three alternativesAdway, Appcast, TalentBurst
no first choiceagainst: Indeed, LinkedIn Jobs
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:43yes99 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:34yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:31yes2730 s
Direct recommendationPerplexity Sonarsonar2026-09-17 20:35yes209 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 21:27yes2722 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 19:51yes77 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 19:25yes2338 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:46yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:58yes2488 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:12yes2027 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:35yes3254 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:13yes1328 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:08no03 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:34yes55 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:56yes1119 s
ParaphrasePerplexity Sonarsonar2026-09-17 19:46yes204 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 21:17yes2813 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 18:39yes524 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:28yes2921 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:39yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:55no029 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:10yes2029 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:18yes1034 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:44yes734 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:18yes1812 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:48yes48 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 20:14yes1123 s
ComparativePerplexity Sonarsonar2026-09-17 19:25yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 18:20yes1913 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 20:58yes59 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 18:30yes1820 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:40yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 17:58no029 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:06yes923 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:39yes1067 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:30yes922 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:09yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:23yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:43yes18267 s
Budget constrainedPerplexity Sonarsonar2026-09-17 19:34yes2017 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:41yes3320 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 21:00yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 19:38yes2530 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:23yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:41no030 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:14yes1020 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:37yes2649 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:52yes1025 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:35no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:11no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:18yes2030 s
Scale constrainedPerplexity Sonarsonar2026-09-17 20:54yes207 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 19:10yes1312 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 17:56no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:32yes1628 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:41yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:37yes923 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:57yes1130 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:23yes1354 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:26no053 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:59yes188 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:21no04 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:33yes1724 s
Negative framingPerplexity Sonarsonar2026-09-17 21:32yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 19:34yes3519 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 19:27yes56 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 18:05yes2741 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:00yes54 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:37yes1875 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:23yes2352 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:43yes21118 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:56yes1537 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Facebook read as Facebook Jobs
Google Jobs read as Google for Jobs
LinkedIn read as LinkedIn Jobs
Linkein read as LinkedIn Jobs
Unresolved, counted raw
Adstra.ai
BlackCareers.org
DirectlyApply
DiversityWorking.com
EasyJobs (formerly HireAbility)
Gaia
Hey Sid
IMDiversity.com
JSearch
Jobisland
JobsPipe
Jora
Mechanical Job
Niche job boards
Poached
Postings.com
RemoteOK
SalesDevJobs
SmartyAds DSP
Y Combinator Jobs
Discontinued, still offered
No shut-down product was recommended here.
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