September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › HR › Performance and talent management › Goals and OKRs › Enterprise · September 2026 Edition

Goals and OKRs for enterprise buyers

Asked as “OKR software”, and as “goal management platform”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
33%
Contested · WorkBoard 25%
33Betterworks25WorkBoard14Profit.co27others

33% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Betterworks33%13%54endorsed leader
02WorkBoard25%17%48accepted challenger
03Profit.co14%12%43accepted challenger
04Tability6%5%20accepted challenger
05Mooncamp6%8%24accepted challenger
06Quantive4%17%29accepted challenger
07OKRs Tool4%47%15criticized challenger
08Lattice2%22%40accepted challenger
Show the six products at 0%, ordered by negative rate
13Weekdone0%60%10criticized challenger
12Asana0%55%11criticized challenger
14Microsoft Viva Goals0%50%16criticized challenger
1115Five0%43%14criticized challenger
10Cascade Strategy0%20%10accepted challenger
09Perdoo0%17%24accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Betterworks33%
02WorkBoard25%
03Profit.co14%
04Tability6%
05Mooncamp6%
06Quantive4%
07OKRs Tool4%
08Lattice2%
09Perdoo0%
10Cascade Strategy0%
1115Five0%
12Asana0%
13Weekdone0%
14Microsoft Viva Goals0%

What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Lattice
22%
9 of 40 labels negative · 7 of 12 models · 3 hard negative
“HR-Performance Hybrids (e.g., Lattice, Betterworks) ... Why Avoid It: OKRs require psychological safety” GLM 4.7 FlashX, negative prompt
OKRs Tool
47%
7 of 15 labels negative · 6 of 12 models · 3 hard negative
“caps around 200 users and publishes no SOC 2 certification... this is a hard no” DeepSeek V4 Flash, negative prompt
Betterworks
13%
7 of 54 labels negative · 6 of 12 models · 2 hard negative
“Tools to Avoid for "Predictable Cost" at Scale ... Betterworks & Gtmhub: ... custom-only pricing models” Qwen 3.7 Flash, budget prompt
WorkBoard
17%
8 of 48 labels negative · 6 of 12 models · 1 hard negative
“Dated or Cluttered UI Platforms (e.g., Workboard, Perdoo) ... "Dated UI" (Workboard)” GLM 4.7 FlashX, negative prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

70 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 1038 links across 181 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Tability56 answers · 128 citations · 11 models
vendor site · OKRs Tool51 answers · 98 citations · 11 models
vendor site · Profit.co43 answers · 80 citations · 11 models
vendor site · Mooncamp41 answers · 75 citations · 11 models
vendor site · WorkBoard30 answers · 47 citations · 9 models
29 answers · 43 citations · 9 models
22 answers · 22 citations · 9 models
vendor site · Workpath19 answers · 21 citations · 7 models
vendor site · Betterworks18 answers · 32 citations · 12 models
vendor site · Synergita17 answers · 19 citations · 10 models
17 answers · 18 citations · 8 models
vendor site · Teamflect17 answers · 18 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best okr software”, “okr software”, “okr tools”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Betterworks betterworks.com33%2203,6002112,3790
WorkBoard workboard.com25%1041,9001966,805$5615
Profit.co profit.co14%129590028,00026
Tability tability.io6%1183201439,8043
Mooncamp mooncamp.com6%68720058,6781
Quantive quantive.com4%6149,5006
OKRs Tool okrstool.com4%58260206,73811
Lattice lattice.com2%62590,50013,900122,123$1,3281207
SmartSuite2%
Synergita OKR synergita.com2%246,0419

Google's top ten for the three searches hold 12 sites; 6 of them are among the sites the models cited here (mooncamp.com, okrstool.com, peoplemanagingpeople.com, synergita.com, tability.io, teamflect.com). The first result for “best okr software” is okrstool.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best OKR software for an enterprise B2B company?”Paraphrase“Which goal management platform would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade OKR tools and how do they differ?”Budget-constrained“What is the best OKR software for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a OKR software. What should we look at?”Negative“Which OKR tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5WorkBoard
Three alternativesBetterworks, Profit.co, Synergita OKR
BetterworksChanged
Three alternativesLattice, WorkBoard, Wrike
no first choiceMooncamp
Two alternativesTability, WorkBoard
against: SimpleOKR
no first choicenothing named
GPT-5.4 miniWorkBoard
One alternativeBetterworks
WorkBoardHeld
Three alternativesLattice, Leapsome, Profit.co
WorkBoard
Three alternativesBetterworks, Perdoo, Quantive
against: Weekdone
Betterworks
One alternativeWorkBoard
no first choicenothing named
Gemini 3.5 FlashWorkBoard
Four alternativesBetterworks, Microsoft Viva Goals, Profit.co, Tability
WorkBoardHeld
Four alternativesBetterworks, Cascade Strategy, Profit.co, Teamflect
against: Microsoft Viva Goals
WorkBoard
Six alternativesAtlassian Goals, Betterworks, Jira Align, Mooncamp, Profit.co, Tability
Oboard, WorkBoard
Four alternativesAsana, ClickUp, OKR for Jira, Profit.co
against: Microsoft Viva Goals
WorkBoard
Four alternativesMooncamp, Profit.co, Tability, Teamflect
against: Asana, Atlassian Goals, Clarity PPM, Microsoft Viva Goals, Monday.com, OKRs Tool, Perdoo, Planview, Quantive, Trello, WorkBoard
Perplexity SonarWorkBoard
Four alternativesBetterworks, Lattice, Mooncamp, Profit.co
BetterworksChanged
Three alternativesLattice, Quantive, WorkBoard
no first choiceBetterworks
Two alternativesCascade Strategy, Mooncamp
against: OKRs Tool
no first choiceagainst: Asana, ClickUp, Microsoft Viva Goals
Grok 4.20Profit.co
Four alternativesBetterworks, Lattice, Perdoo, WorkBoard
WorkBoardChanged
Three alternativesBetterworks, Lattice, Workday Goals
WorkBoard
Four alternativesAha! Roadmaps, Lattice, Perdoo, Profit.co
against: Microsoft Viva Goals, Quantive
SmartSuite
Two alternativesOKRs Tool, SimpleOKR
against: Betterworks, Mooncamp, Synergita OKR, WorkBoard
Betterworks
Five alternativesCascade Strategy, Lattice, Profit.co, Tability, WorkBoard
against: 15Five, Asana, Betterworks, Excel, Google Sheets, Jira, Lattice, OKRs Tool, Oboard, Teamflect, Trello, Weekdone, WorkBoard
Mistral SmallTability
Five alternativesBetterworks, Lattice, Mooncamp, Profit.co, Quantive
BetterworksChanged
Two alternativesCascade Strategy, WorkBoard
Tability
Two alternativesPerdoo, Profit.co
against: Quantive
Mooncamp
Two alternativesSynergita OKR, WorkBoard
no first choiceagainst: 15Five, Lattice, OKRs Tool
DeepSeek V4 FlashProfit.co
Five alternativesAsana, Betterworks, Jira Align, Quantive, WorkBoard
BetterworksChanged
Five alternatives15Five, Lattice, Microsoft Viva Goals, Profit.co, WorkBoard
WorkBoard
Four alternativesBetterworks, Lattice, Perdoo, Profit.co
against: Microsoft Viva Goals
OKRs Tool
Two alternativesBetterworks, WorkBoard
against: Cascade Strategy, Jira Align, Lattice, Leapsome, Profit.co
Betterworks
Five alternatives15Five, Lattice, Perdoo, Profit.co, WorkBoard
against: Jira Align, Tability
against: Atlassian Goals, Betterworks, Microsoft Viva Goals, OKRs Tool, Perdoo, Profit.co, Quantive, Weekdone, WorkBoard
Llama 4 MaverickTability
One alternativeBetterworks
Betterworks, QuantiveChangedno first choiceSynergita OKR
Two alternativesBetterworks, Profit.co
against: WorkBoard
Betterworks, Profit.co
Three alternativesLattice, OKRs Tool, Tability
nothing named
Qwen 3.7 FlashBetterworks
Three alternativesMooncamp, Quantive, Tability
Betterworks, Quantive, WorkBoardChangedagainst: LatticeWorkBoard
Five alternativesBetterworks, Lattice, OnStrategy, Perdoo, Profit.co
against: Asana, Monday.com
Mooncamp
Two alternativesWeekdone, WorkBoard
against: Asana, Betterworks, Monday.com, Quantive, Smartsheet
Betterworks, Profit.co, WorkBoardagainst: Trello, Weekdoneagainst: Airtable, Asana, Excel/Google Sheets, Jira, Perdoo, Trello, Weekdone
Kimi K2Profit.co
Two alternativesLattice, Quantive
BetterworksChanged
One alternativeWorkBoard
against: Lattice
Profit.co
Five alternativesBetterworks, Perdoo, Teamflect, WorkBoard, Workpath
against: Microsoft Viva Goals
Betterworks
One alternativeProfit.co
against: 15Five, Cascade Strategy, Jira Align, Lattice, Mooncamp, OKRs Tool, Rhythms, WorkBoard
Profit.co, WorkBoard
Two alternativesBetterworks, Lattice
against: 15Five, OKRs Tool
against: 15Five, Betterworks, Lattice, Profit.co, Weekdone
GLM 4.7 FlashXWorkBoard
Four alternativesBetterworks, Lattice, Perdoo, Profit.co
BetterworksChanged
Six alternativesLattice, Microsoft Viva Goals, Mooncamp, Profit.co, Quantive, WorkBoard
Profit.co
Five alternatives15Five, Betterworks, Cascade Strategy, Lattice, Perdoo
Tability
Four alternativesBetterworks, Mooncamp, Perdoo, Profit.co
against: WorkBoard
no first choiceagainst: Betterworks, Excel, Lattice, Notion, Perdoo, Profit.co, WorkBoard
MiniMax M2.5Lattice, Profit.co
Three alternativesBetterworks, Tability, WorkBoard
BetterworksChanged
One alternativeLattice
Profit.co
Four alternativesLattice, Microsoft Viva Goals, Perdoo, Quantive
OKRs Tool
Two alternativesBetterworks, Lattice
no first choiceagainst: 15Five, Betterworks, Lattice, Leapsome, Profit.co, Synergita OKR
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:14yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:55yes55 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:57yes1652 s
Direct recommendationPerplexity Sonarsonar2026-09-17 18:15yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 19:23yes1511 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 21:24yes53 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 19:52yes2760 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 17:53yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:48yes935 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:07yes923 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:21yes24126 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:08yes923 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:27yes97 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:20yes45 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:25yes1722 s
ParaphrasePerplexity Sonarsonar2026-09-17 18:15yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:38yes4719 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 20:50yes510 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:37yes1513 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:14yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:07yes1139 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:35yes1927 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:22yes1348 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:53yes1634 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:00yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 17:56yes58 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:54yes2245 s
ComparativePerplexity Sonarsonar2026-09-17 18:23yes2013 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 18:20yes2714 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 21:33yes2314 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 19:23yes1524 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:59yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:22yes525 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:12yes2239 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:41yes24130 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:41yes2329 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:55yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:40yes27 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:21yes2029 s
Budget constrainedPerplexity Sonarsonar2026-09-17 21:16yes209 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 21:42yes3220 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 19:37yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:10yes1929 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:36yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:38yes933 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:04yes2287 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:29yes2096 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:07yes1871 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:03yes1811 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:04no011 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:44yes923 s
Scale constrainedPerplexity Sonarsonar2026-09-17 18:29yes208 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 21:21yes1713 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 21:08no011 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 18:04yes20109 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:16yes65 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:03yes1024 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:08yes2665 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:41yes9133 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:41yes524 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:57yes179 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:16yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:03yes1554 s
Negative framingPerplexity Sonarsonar2026-09-17 18:02yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 19:59yes3317 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 19:58yes54 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 18:55yes2536 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:05yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:00yes1050 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:50yes2243 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:09yes23114 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:43yes522 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Ally.io read as Microsoft Viva Goals
Ally.io (Microsoft Viva Goals) read as Microsoft Viva Goals
Ally.io (now part of Microsoft Viva) read as Microsoft Viva Goals
Cascade read as Cascade Strategy
Gtmhub read as Quantive
Notion Templates read as Notion
Synergita read as Synergita OKR
Unresolved, counted raw
Aha! Roadmaps (Enterprise+)
Clarity PPM
Expand
OKR for Jira (by Appfire)
SmartSuite
Workday Goals
Discontinued, still offered
No shut-down product was recommended here.
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