September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › HR › Performance and talent management › 360 feedback › Enterprise · September 2026 Edition

360 feedback for enterprise buyers

Asked as “360-degree feedback tool”, and as “multi-rater feedback software”, on behalf of an enterprise B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
33%
Contested · Betterworks 31%
33Culture Amp31Betterworks06FeedbackPulse31others

33% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Culture Amp33%8%59endorsed leader
02Betterworks31%7%46endorsed leader
03Lattice6%12%49accepted challenger
04Qualtrics 360 Development6%20%30accepted challenger
05Spidergap4%33%33criticized challenger
06EchoSpan2%36%14criticized challenger
Show the two products at 0%, ordered by negative rate
0815Five0%25%16criticized challenger
07Leapsome0%12%17accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Culture Amp33%
02Betterworks31%
03Lattice6%
04Qualtrics 360 Development6%
05Spidergap4%
06EchoSpan2%
07Leapsome0%
0815Five0%

What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Mistral Small, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
SurveyMonkey
100%
9 of 9 labels negative · 9 of 12 models · 9 hard negative
“Tools like SurveyMonkey, Qualaroo, and easy-feedback-style platforms were built for one-off surveys, not enterprise 360 programs. For a large organization these are red flags” DeepSeek V4 Flash, negative prompt
Spidergap
33%
11 of 33 labels negative · 8 of 12 models · 7 hard negative
“Spidergap, while praised for its ease of use and affordability, is frequently cited in technical reviews as having "None" under "Integration Depth"... flagged concerns regarding confidentiality” Qwen 3.7 Flash, negative prompt
Culture Amp
8%
5 of 59 labels negative · 5 of 12 models
“Major HR suites (like certain implementations of Culture Amp or Lattice) if your primary goal is a standalone 360 process and you lack the implementation budget.” GLM 4.7 FlashX, negative prompt
Lattice
12%
6 of 49 labels negative · 5 of 12 models
“Traditional SaaS tools like Lattice or Culture Amp charge you for all 5,000 "seats" every single month, costing hundreds of thousands of dollars for software that sits dormant” Gemini 3.5 Flash, budget prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

66 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 966 links across 218 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Betterworks51 answers · 66 citations · 11 models
vendor site · FeedbackPulse49 answers · 78 citations · 11 models
vendor site · Workhuman45 answers · 50 citations · 11 models
39 answers · 39 citations · 11 models
vendor site · Guideflow28 answers · 30 citations · 10 models
vendor site · Teamflect27 answers · 29 citations · 9 models
vendor site · Engagedly21 answers · 23 citations · 7 models
19 answers · 19 citations · 10 models
vendor site · Sprad17 answers · 22 citations · 9 models
vendor site · G216 answers · 39 citations · 6 models
vendor site · Worxmate14 answers · 14 citations · 7 models
12 answers · 13 citations · 6 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “360 feedback tools”, “360-degree feedback tool”, “best 360-degree feedback tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Culture Amp cultureamp.com33%35414,800121174,918354
Betterworks betterworks.com31%2203,6002112,3790
Qualtrics 360 qualtrics.com
Qualtrics 360 Development 6%, Qualtrics EmployeeXM 2%, Qualtrics XM 0%
8%961,600411,028,410 company$21665
Lattice lattice.com6%62590,50013,900122,123$1,328120
FeedbackPulse feedbackpulse.com6%8320021,1844
Spidergap spidergap.com4%14026019711
Workhuman workhuman.com2%954,400158373,538$160,16272
Centranum centranum.com2%2
EchoSpan echospan.com2%451400104
PerformYard performyard.com2%2179,9003458,643$2547

Google's top ten for the three searches hold 20 sites; 2 of them are among the sites the models cited here (engagedly.com, peoplemanagingpeople.com). The first result for “360 feedback tools” is vimeo.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best 360-degree feedback tool for an enterprise B2B company?”Paraphrase“Which multi-rater feedback software would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade 360 feedback tools and how do they differ?”Budget-constrained“What is the best 360-degree feedback tool for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a 360-degree feedback tool. What should we look at?”Negative“Which 360 feedback tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Culture Amp
Two alternativesLattice, Workhuman
BetterworksChanged
Three alternativesCulture Amp, Leapsome, Qualtrics 360 Development
Culture Amp
Four alternativesBetterworks, Lattice, Qualtrics 360 Development, Workhuman
Culture Amp, PerformYardagainst: Qualtrics 360 Development, Spidergapno first choiceagainst: 15Five, ClearCompany, Primalogik, SurveyMonkey, ThriveSparrow
GPT-5.4 miniCulture Amp
Two alternativesLeapsome, Qualtrics EmployeeXM
Culture Amp, LatticeChanged
One alternativeWorkleap
Culture Amp, Qualtrics 360 Development
Three alternativesClearCompany, Lattice, PerformYard
360 Unlimited Feedbackno first choicenothing named
Gemini 3.5 FlashBetterworks
Five alternativesCulture Amp, Lattice, Leapsome, Qualtrics 360 Development, Spidergap
against: Workday Talent Management
Qualtrics 360 DevelopmentChanged
Three alternativesBetterworks, Culture Amp, Lattice
Betterworks
Four alternativesCulture Amp, Lattice, Questback, Spidergap
against: Qualtrics EmployeeXM
EchoSpan
Two alternativesExplorance Blue, Spidergap
against: Culture Amp, Lattice
no first choiceagainst: Google Forms, Microsoft Forms, SAP SuccessFactors, SurveyMonkey, Typeform
Perplexity SonarBetterworks
Three alternativesCulture Amp, Lattice, Spidergap
BetterworksHeld
Four alternativesCulture Amp, EchoSpan, Engagedly, Lattice
Culture Amp, Qualtrics 360 Development
Four alternativesBetterworks, EchoSpan, Lattice, Workday Peakon Employee Voice
Workhuman
One alternativeBetterworks
against: Culture Amp, Workday Talent Management
no first choiceagainst: Spidergap, SurveyMonkey, Trakstar
Grok 4.20Culture Amp
Three alternativesBetterworks, Lattice, Qualtrics EmployeeXM
Culture AmpHeld
Three alternativesBetterworks, Lattice, Qualtrics 360 Development
against: Primalogik, Spidergap
Culture Amp
Four alternativesBetterworks, Lattice, Leapsome, Qualtrics EmployeeXM
against: 15Five, Workhuman
FeedbackPulse
Three alternatives15Five, Culture Amp, Lattice
against: Betterworks, EchoSpan, Leapsome, Qualtrics EmployeeXM, Spidergap
no first choiceagainst: 15Five, CustomInsight, EchoSpan, PerformYard, Pointerpro, Qualtrics 360 Development, Spidergap, SurveyMonkey, Teamflect
Mistral SmallBetterworks
Two alternativesCulture Amp, Workhuman
Betterworks, Culture AmpChanged
Two alternativesMedallia, Zonka Feedback
Betterworks
Four alternativesCulture Amp, Lattice, Qualtrics EmployeeXM, Spidergap
FeedbackPulse
Three alternativesCulture Amp, Lattice, Leapsome
no first choiceagainst: EchoSpan, Qualtrics 360 Development, Spidergap, SurveyMonkey, ThriveSparrow
DeepSeek V4 FlashBetterworks, Culture Amp
Five alternativesEchoSpan, Lattice, Leapsome, Qualtrics 360 Development, Spidergap
Betterworks, Culture AmpHeld
Two alternativesQualtrics 360 Development, SAP SuccessFactors
against: Lattice
no first choice
Eight alternatives15Five, Betterworks, Culture Amp, EchoSpan, Lattice, Leapsome, Qualtrics 360 Development, Spidergap
Culture Amp, Qualtrics 360 Development
Two alternativesBetterworks, Spidergap
against: Lattice, Leapsome
Betterworks, Culture Amp, Lattice, Qualtrics 360 Development
Two alternativesEchoSpan, Spidergap
against: FeedbackPulse, Qualaroo, Qualtrics EmployeeXM, SurveyMonkey, Teamflect
Llama 4 MaverickBetterworks
One alternativeCulture Amp
CentranumChanged
Four alternativesCulture Amp, Lattice, Leapsome, Spidergap
no first choiceFeedbackPulse
Two alternativesBetterworks, Workhuman
Betterworks
Two alternativesCentranum, Sogolytics
against: Betterworks, Lattice, Qualtrics 360 Development, Spidergap
Qwen 3.7 FlashCulture Amp
Three alternativesBetterworks, Lattice, Small Improvements
Culture AmpHeld
Three alternatives15Five, Flourish, Lattice
Culture Amp
Four alternativesBetterworks, Lattice, Qualtrics 360 Development, Spidergap
360Factor
Three alternativesCulture Amp, Lattice, Qualtrics XM
no first choiceagainst: Culture Amp, Spidergap
Kimi K2Betterworks
Two alternativesCulture Amp, Lattice
Culture AmpChanged
Three alternativesBetterworks, Lattice, Qualtrics 360 Development
against: EchoSpan, Spidergap
Betterworks
Four alternativesCulture Amp, Lattice, Leapsome, Qualtrics 360 Development
against: 15Five
Spidergap
Two alternativesCulture Amp, Qualtrics 360 Development
no first choice
Two alternativesCulture Amp, Workday Talent Management
against: Betterworks, Centranum, Qualtrics 360 Development, SAP SuccessFactors
against: Culture Amp, EchoSpan, Google Forms, Keka, Lattice, Qualtrics 360 Development, Spidergap, SurveyMonkey, ThriveSparrow
GLM 4.7 FlashXBetterworks
Three alternativesCulture Amp, EchoSpan, Spidergap
Qualtrics EmployeeXMChanged
Four alternativesBetterworks, Culture Amp, Lattice, Spidergap
Betterworks
Four alternativesCulture Amp, Lattice, Leapsome, Qualtrics EmployeeXM
Culture Amp, Lattice
Three alternativesEffy AI, Engagedly, Spidergap
no first choiceagainst: Culture Amp, Google Forms, Lattice, SurveyMonkey
MiniMax M2.5Betterworks, Culture Amp
Two alternativesLattice, Qualtrics 360 Development
BetterworksChanged
Two alternativesEngagedly, Teamspective
no first choiceSpidergap
Four alternativesBetterworks, Culture Amp, Lattice, Qualtrics 360 Development
no first choice
Four alternativesBetterworks, Centranum, Culture Amp, Workhuman
against: Spidergap, SurveyMonkey
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:17yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:38yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:01yes2325 s
Direct recommendationPerplexity Sonarsonar2026-09-17 18:15yes207 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 21:34yes3622 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 20:00yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:02yes813 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:24yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:54yes523 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:52yes1528 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:42yes1077 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:17yes620 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:45yes1510 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:36yes38 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 20:02yes1325 s
ParaphrasePerplexity Sonarsonar2026-09-17 21:36yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 21:00yes2416 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 21:38yes1513 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 19:49yes2329 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:35yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:12no029 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:56yes1043 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:38yes1054 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:05yes526 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:03yes910 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:27yes89 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:19yes2225 s
ComparativePerplexity Sonarsonar2026-09-17 19:03yes2010 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:13yes1815 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 18:41yes910 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:42yes2324 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:10yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:34yes925 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:39yes1936 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:20yes2353 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:33yes2337 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:58yes159 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:26yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:42yes1928 s
Budget constrainedPerplexity Sonarsonar2026-09-17 21:12yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:35yes3721 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 20:46yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 18:07yes2227 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:38yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:35no029 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:45yes2530 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:23yes2688 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:03yes1557 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:04yes1713 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:33no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:30no016 s
Scale constrainedPerplexity Sonarsonar2026-09-17 21:17yes208 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:09yes1313 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 21:36no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:37yes2130 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:32yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:18no026 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 17:55yes1944 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:51yes1050 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:35yes525 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:45yes1710 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:44yes38 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 20:11yes1229 s
Negative framingPerplexity Sonarsonar2026-09-17 19:42yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 18:34yes2115 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 21:09yes139 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:37yes2525 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:22yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:20yes1451 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:13yes2037 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:47yes26114 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:53yes1238 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Deel read as Deel HR
Effy read as Effy AI
Qualtrics read as Qualtrics 360 Development
Qualtrics (XM Platform) read as Qualtrics 360 Development
Qualtrics 360 read as Qualtrics 360 Development
Workday read as Workday Talent Management
Workday Peakon read as Workday Peakon Employee Voice
Unresolved, counted raw
360 Unlimited Feedback
360Factor (by Givens)
360Feedbacks
Flourish
Discontinued, still offered
No shut-down product was recommended here.
← Recognition and rewardsGoals and OKRs →