September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › HR › Performance and talent management › 360 feedback · September 2026 Edition

360 feedback

Asked as “360-degree feedback tool”, and as “multi-rater feedback software”, on behalf of a mid-market B2B company. 40 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
40%
Contested · Effy AI 12%
40Lattice12Effy AI10Primalogik38others

40% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Lattice40%9%45endorsed leader
02Effy AI12%8%12accepted challenger
03Primalogik10%5%20accepted challenger
04Culture Amp8%10%41accepted challenger
05Small Improvements5%0%15accepted challenger
06ThriveSparrow5%0%11accepted challenger
07PerformYard2%6%18accepted challenger
08Teamflect2%7%15accepted challenger
09Betterworks2%8%13accepted challenger
10SurveyMonkey2%37%19criticized challenger
Show the five products at 0%, ordered by negative rate
15Qualtrics 360 Development0%22%18accepted challenger
1315Five0%13%30accepted challenger
12Leapsome0%3%31accepted challenger
11Spidergap0%3%35accepted challenger
14EchoSpan0%0%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
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Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Lattice40%
02Effy AI12%
03Primalogik10%
04Culture Amp8%
05Small Improvements5%
06ThriveSparrow5%
07PerformYard2%
08Teamflect2%
09Betterworks2%
10SurveyMonkey2%
11Spidergap0%
12Leapsome0%
1315Five0%
14EchoSpan0%
15Qualtrics 360 Development0%

What they warned about

Seven of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Grok 4.20, Mistral Small and Llama 4 Maverick changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
SurveyMonkey
37%
7 of 19 labels negative · 6 of 12 models · 3 hard negative
“Generic survey platforms that "wear a 360 badge" (e.g., SurveyMonkey, Google Forms, generic form tools) ... usually lack the features that make a 360 actually work” DeepSeek V4 Flash, negative prompt
Google Forms
86%
6 of 7 labels negative · 5 of 12 models · 4 hard negative
“Generic survey platforms that "wear a 360 badge" (e.g., SurveyMonkey, Google Forms, generic form tools)” DeepSeek V4 Flash, negative prompt
Qualtrics 360 Development
22%
4 of 18 labels negative · 4 of 12 models · 1 hard negative
“You should strictly avoid using general-purpose polling tools—such as Microsoft Forms, Google Forms, SurveyMonkey, or Qualtrics—for formal 360-degree reviews.” Qwen 3.7 Flash, negative prompt
Culture Amp
10%
4 of 41 labels negative · 4 of 12 models
“platforms (like Lattice or Culture Amp) require expensive annual minimum contracts that cost thousands of dollars upfront” Gemini 3.5 Flash, budget prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

64 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 868 links across 174 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Workhuman39 answers · 40 citations · 11 models
39 answers · 39 citations · 10 models
vendor site · Betterworks36 answers · 38 citations · 10 models
vendor site · FeedbackPulse34 answers · 50 citations · 11 models
28 answers · 28 citations · 9 models
vendor site · Teamflect27 answers · 33 citations · 9 models
vendor site · Engagedly25 answers · 26 citations · 10 models
19 answers · 19 citations · 9 models
vendor site · Guideflow17 answers · 19 citations · 8 models
14 answers · 14 citations · 9 models
vendor site · Effy13 answers · 21 citations · 7 models
13 answers · 13 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “360 feedback tools”, “360-degree feedback tool”, “best 360-degree feedback tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Lattice lattice.com40%62590,50013,900122,123$1,328120
Effy effy.ai
Effy AI 12%
12%77140340,950 company
Primalogik primalogik.com10%6326008,664
Culture Amp cultureamp.com8%35414,800121174,918354
Small Improvements small-improvements.com5%921,00013743,6571
ThriveSparrow thrivesparrow.com5%63110124,9782
PerformYard performyard.com2%2179,9003458,643$2547
Teamflect teamflect.com2%1368801212,59230
Betterworks betterworks.com2%2203,6002112,3790
FeedbackPulse feedbackpulse.com2%8320021,1844

Google's top ten for the three searches hold 20 sites; 2 of them are among the sites the models cited here (engagedly.com, peoplemanagingpeople.com). The first result for “360 feedback tools” is vimeo.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best 360-degree feedback tool for a mid-market B2B company?”Paraphrase“Which multi-rater feedback software would you recommend to a mid-sized B2B company?”Comparative“What are the top 360 feedback tools and how do they differ?”Budget-constrained“What is the best 360-degree feedback tool for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a 360-degree feedback tool. What should we look at?”Negative“Which 360 feedback tools should I avoid or be cautious about?”
Claude Haiku 4.5Lattice
Three alternativesLeapsome, PerformYard, SurveySparrow
no first choiceChangedno first choiceEffy AI
Five alternativesPerformly, Primalogik, Small Improvements, Spidergap, ThriveSparrow
against: SurveyMonkey, SurveySparrow
no first choicenothing named
GPT-5.4 miniCulture Amp
Two alternativesEchoSpan, Spidergap
against: 36 Dollar 360
Culture AmpHeld
Two alternativesLattice, Qualtrics 360 Development
Culture Amp, Lattice
Five alternatives15Five, ClearCompany, PerformYard, Qualtrics 360 Development, SurveySparrow
36 Dollar 360
One alternativeSurveyMonkey
against: Spidergap
no first choicenothing named
Gemini 3.5 FlashLattice
Four alternativesCulture Amp, Leapsome, Spidergap, Teamflect
LatticeHeld
Four alternativesCulture Amp, Leapsome, Spidergap, Teamflect
against: BambooHR, Medallia, Qualtrics 360 Development, Rippling, Workday Talent Management
no first choice
Four alternativesCulture Amp, Lattice, Spidergap, Teamflect
Teamflect
Three alternativesLimeSurvey, PerformYard, Spidergap
against: Culture Amp, Google Forms, Lattice
no first choice
Four alternatives15Five, Culture Amp, Lattice, Leapsome
against: BambooHR, HiBob, Rippling
against: Google Forms, SurveyMonkey
Perplexity SonarLattice
Two alternativesBetterworks, Spidergap
PerformYardChanged
Two alternativesLattice, Leapsome
no first choiceEffy AI, FeedbackPulse
Three alternativesPrimalogik, SurveyMonkey, ThriveSparrow
no first choicenothing named
Grok 4.20Lattice
Two alternativesCulture Amp, Leapsome
PrimalogikChanged
Three alternativesPerformYard, Small Improvements, Spidergap
against: Culture Amp, Lattice
Spidergap
Six alternatives15Five, Culture Amp, EchoSpan, Lattice, Leapsome, PerformYard
against: Qualtrics 360 Development
Effy AI
Two alternativesExpress Evaluations, FeedbackPulse
against: Google Forms, SurveyMonkey
no first choicenothing named
Mistral SmallBetterworks, Culture Amp
Two alternativesLattice, Leapsome
PrimalogikChanged
Three alternativesEffy AI, PerformYard, Qualtrics 360 Development
no first choiceExpress Evaluations, SurveyMonkey
Four alternativesPerformYard, Small Improvements, SurveySparrow, Trakstar
no first choiceagainst: Teamflect
DeepSeek V4 FlashLattice
Three alternativesCulture Amp, Leapsome, Spidergap
LatticeHeld
Five alternatives15Five, Culture Amp, EchoSpan, Leapsome, Spidergap
Spidergap
Four alternativesBetterworks, Culture Amp, EchoSpan, Lattice
against: Alchemer, SurveyMonkey, Typeform
Effy AI
Five alternativesFeedbackPulse, Primalogik, Small Improvements, Spidergap, Teamflect
against: 15Five, Lattice
no first choiceagainst: 15Five, Culture Amp, Effy AI, Google Forms, Lattice, Leapsome, PerformYard, Primalogik, SurveyMonkey
Llama 4 MaverickLattice
Three alternativesCulture Amp, Effy AI, Leapsome
no first choiceChangedno first choicePrimalogik, Small Improvements, ThriveSparrow
One alternativeSurveyMonkey
no first choicenothing named
Qwen 3.7 FlashLattice
Three alternativesBetterworks, Culture Amp, Spidergap
LatticeHeld
Two alternativesCulture Amp, Spidergap
Lattice
Five alternatives15Five, BetterUp, Culture Amp, Microsoft Viva Pulse, Vantagebox
ThriveSparrow
Three alternativesPrimalogik, Small Improvements, SurveyMonkey
no first choiceagainst: 15Five, Google Forms, Luma, Microsoft Forms, Oracle HCM Cloud, Qualtrics 360 Development, SAP SuccessFactors, SurveyMonkey, Tally, Workday Talent Management
Kimi K2Lattice
Four alternatives15Five, Culture Amp, Leapsome, Spidergap
LatticeHeld
Three alternatives15Five, Culture Amp, Engagedly
Spidergap
Eight alternatives15Five, Betterworks, Culture Amp, EchoSpan, Lattice, Leapsome, Primalogik, ThriveSparrow
Effy AI, Small Improvements
Two alternativesPrimalogik, ThriveSparrow
no first choiceagainst: Qualtrics EmployeeXMagainst: Google Forms, Jotform, Qualtrics 360 Development, SAP SuccessFactors, SurveyMonkey
GLM 4.7 FlashXLattice
Three alternativesEchoSpan, Leapsome, Spidergap
against: Betterworks, Culture Amp
LatticeHeld
Three alternativesLeapsome, Primalogik, Small Improvements
Spidergap
Ten alternatives15Five, BambooHR, Culture Amp, Effy AI, FeedbackPulse, Lattice, Leapsome, PerformYard, Qualtrics 360 Development, Teamflect
AssessTEAM
Four alternativesAI 360 Feedback, Blik360, Quick360, Small Improvements
no first choicenothing named
MiniMax M2.5Lattice
Three alternativesCulture Amp, Leapsome, Spidergap
against: 15Five
LatticeHeld
Three alternativesBetterworks, Culture Amp, Spidergap
FeedbackPulse
Seven alternatives15Five, Betterworks, Culture Amp, Lattice, Qualaroo, Spidergap, SurveyMonkey
Primalogik
Four alternativesAssessTEAM, Small Improvements, SurveyMonkey, ThriveSparrow
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:04yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:51yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:11yes1726 s
Direct recommendationPerplexity Sonarsonar2026-09-17 17:54yes196 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:06yes2617 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 20:04yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 18:34yes712 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:10yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:40yes927 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:54yes922 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:18yes1335 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:08yes923 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:12no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:56yes37 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:51yes1021 s
ParaphrasePerplexity Sonarsonar2026-09-17 17:58yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:08yes3616 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 19:45yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:45yes813 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:45yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:33yes925 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:26yes1029 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:36yes2382 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:59yes1024 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:24yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:04yes69 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:05yes2259 s
ComparativePerplexity Sonarsonar2026-09-17 18:40yes209 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 18:37yes2214 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 21:00yes57 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:58yes1117 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:59yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:47no034 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 21:25yes1024 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 21:19yes1647 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:37yes1335 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:57yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:37yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:19yes1920 s
Budget constrainedPerplexity Sonarsonar2026-09-17 20:55yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 21:21yes3116 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 20:02yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:39yes1720 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:42yes74 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:13yes521 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:29yes819 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:09yes2243 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:49yes2322 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:24no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:54no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:02yes1529 s
Scale constrainedPerplexity Sonarsonar2026-09-17 20:53yes2011 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 18:01yes1211 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 21:29no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:37yes1818 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:32yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:00no035 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:49yes1552 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:25yes928 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:13no09 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:23yes1810 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:21no04 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:03yes1851 s
Negative framingPerplexity Sonarsonar2026-09-17 19:52yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 19:00yes3216 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 21:28yes129 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 21:12yes1819 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 19:30yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:57yes1552 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:13yes2034 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:29yes2372 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 20:36yes1534 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Oracle read as Oracle HCM Cloud
Qualtrics read as Qualtrics 360 Development
Qualtrics (XM for Employee Experience) read as Qualtrics 360 Development
Workday read as Workday Talent Management
Unresolved, counted raw
360review.io
AI 360 Feedback
BuildBetter
ClarityLoop
CompanyView
Fellow
JAM Talent Management
LimeSurvey
Luma
Microsoft Viva Pulse
Performly
Perspective AI
Quick360
SelfStir Individual
Sworkforce
Vantagebox (by SurveyMonkey/Qualtrics)
Discontinued, still offered
No shut-down product was recommended here.
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